The Case Centre

What The Case Centre does

The Case Centre is a UK-registered charity (Charity No 267516) and not-for-profit company limited by guarantee (Company No 1129396), founded in 1973 and headquartered in Bedford at Cranfield University. It operates the world's largest distribution platform for management case studies, aggregating 78,800+ cases, 45,000+ instructor materials, 12,900+ management articles, 16,900+ book chapters, 510+ videos, 200+ simulations, and 170+ role-plays from 78+ leading international business schools including Harvard Business Publishing, INSEAD, London Business School, Stanford GSB, MIT Sloan, Kellogg, HEC Paris, and Ivey Publishing. Its core technology is a web-based search and commerce platform with advanced filtering by topic, industry, learning objectives, and licence availability, supplemented by the CoursePack Creator tool, VLE/LMS integration, and a newly introduced LearnAI Collection (2026) that adds AI-generated and AI-enhanced cases via a partnership with Avris.

The organisation generates revenue through multiple streams: transactional sales of cases and teaching materials to educators, corporate trainers, and students (per-copy unit pricing ranging from approximately $3.95 to $8.65 for educational customers); recurring annual institutional licences including the Educational Case Teaching Licence at £5,000/€6,000/$6,400 per year and the Undergraduate Case Teaching Licence at £2,500/€3,000/$3,200 per year, which grant unlimited access to eligible cases for degree-awarding programmes; Corporate Case Training and Research licences for non-academic buyers; case method training workshops, webinars, and customised programmes (5,840+ participants from 1,690+ organisations in 41 countries since 1973); and donations supporting its charitable mission. Customer segments span business schools and universities (primary), corporate training departments (primary), students, case authors, and corporate researchers. The platform also operates community programmes including #WorldCaseTeachingDay, Case Forum, The Case Centre Awards, Case Focus peer-reviewed journal, scholarships for new case teachers, and the Case Teaching & Writing Exchange LinkedIn group, supported by a Connect newsletter reaching 31,700+ subscribers globally.

The Case Centre is led by CEO Vicky Lester with a small leadership team including a Director of External Relations, Finance Supervisor, External Relations Assistant, and Media and Content Developer. The entity is governed by a Board of Trustees and Regional Advisory Councils, with no parent company, venture capital, or private equity ownership. Geographic reach is global, though Harvard Business Publishing content is restricted from corporate customers and China-based buyers. Its not-for-profit structure, mission-driven mandate, and 50+ years of accumulated content relationships create durable distribution advantages, while its small headcount (11-50) constrains the pace of expansion and reliance on partner-supplied AI capability creates execution risk relative to larger competitors.

Name

The Case Centre

Legal name

The Case Centre

Website

https://thecasecentre.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Case Centre is a UK-registered charity operating the world's largest distribution platform for business school case studies, aggregating 78,800+ cases from 78+ leading institutions to serve educators, corporate trainers, and students globally via sales, licences, and training.

Ownership category

akta.pro rank

Product category

Business Education Publishing

NAICS

Book Retailers and News Dealers (459210), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Economics, Accounting & Management (EDAGABAC)

akta.pro secondary industry

Legal & Governance Professional Development (EDAGANAK)

Keywords

• Business case distribution
• Case teaching materials
• Management education publishing
• Educational content licensing
• Corporate training resources

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Case and Material Sales: Direct sales of management cases, articles, book chapters, simulations, multimedia items, and role-plays to educators, trainers, and students. Pricing varies by customer type (educational vs corporate), format (electronic vs print), and usage context (classroom vs research).
2. Annual Institution Licences: Educational Case Teaching Licence (£5,000/€6,000/$6,400 annually) and Undergraduate Case Teaching Licence (£2,500/€3,000/$3,200 annually) provide unlimited access to eligible cases for degree-awarding programmes.
3. Corporate Licences: Corporate Case Training Licence and Corporate Case Research Licence provide flexible access to business cases for training and research purposes.
4. Training and Workshops: Revenue from case teaching and writing workshops, webinars, and professional development programmes delivered in-person, online, or as blended programmes.
5. Donations: As a registered charity, The Case Centre accepts donations to support their mission of advancing the case method worldwide and funding scholarships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

The Case Centre aggregates and distributes business cases, articles, book chapters, simulations, multimedia items, videos, and role-plays from 78+ leading international business schools through its online platform. It sells these materials to educators, trainers, students and institutions via individual item purchases, CoursePacks, and recurring annual institutional and corporate licences (Educational, Undergraduate, Corporate Training, Corporate Research). It also delivers case teaching and writing training workshops and runs a global case-method community including awards, scholarships, and the Case Forum conference.

Product overview

The Case Centre offers a comprehensive digital platform and distribution service for business education materials. The core product is its collection of 78,800+ cases from leading international business schools, supported by supplementary materials including 45,000+ instructor materials, 12,900+ management articles, 16,900+ book chapters, and 510+ videos. The platform includes specialised product lines such as LearnAI (AI-powered case collection), LiveCase (multimedia chat simulations), and GameLab simulations. Additional tools include CoursePack Creator for creating custom course compilations, an Interactive Study Guide for students, and various licence products (Educational, Undergraduate, Corporate) providing institutional access. The organisation also provides training workshops, scholarships, competitions, and events including WorldCaseTeachingDay and Case Forum. The entire portfolio is accessible through an advanced search platform with pricing tiers for educational institutions, corporations, and students.

Differentiator

Problem solved

Functional benefit

Products and services

• Cases Core case collection: 78,800+ cases from leading international business schools covering all aspects of national and international business and management, available electronically and in print for classroom use.
• Simulations and Multimedia 200+ simulations and multimedia items including interactive cases, video cases and supplementary materials that complement or stand alongside cases and teaching notes.
• LearnAI Collection AI-powered case collection combining advanced AI technologies with immersive storytelling, featuring diverse real-world and fictional corporate scenarios that place learners in high-stakes strategic and leadership situations.
• LiveCase Multimedia chat simulations that engage and challenge learners: as the story unfolds, virtual characters reveal facts, dilemmas and crisis points to which participants must respond against a clock, earning points.
• Role-plays 170+ role-plays allowing students to act out roles and explore particular scenarios, developing skills in negotiation, debate, conflict resolution, teamwork, cooperation and persuasion.
• Instructor Materials 45,000+ teaching notes and instructor materials (including PowerPoint presentations, Excel spreadsheets and videos) to accompany cases, with most teaching notes available electronically free of charge to educators.
• Management Articles 12,900+ articles from leading management journals and newsletters including Harvard Business Review, MIT Sloan Management Review, California Management Review and Ivey Business Journal.
• Book Chapters 16,900+ individual chapters from management education books published by Business Expert Press, Harvard Business Publishing and McGraw-Hill Education.
• Videos 510+ standalone video cases and supporting videos to accompany cases, including interviews with key personalities, provided as downloadable MP4 files.
• Learning with Cases: An Interactive Study Guide Interactive study guide that takes students through the process of learning with cases, providing practical tips, tricks and tools. Free for educators; $6.50/€7/£5 per student for others.
• CoursePack Creator Online tool for educators to create professional CoursePacks - online collections of course-specific learning materials combining cases, articles, book chapters and the educator's own content, with StudentPay or SchoolPay payment options.
• Case Focus Journal Peer-reviewed teaching cases journal published by The Case Centre, featuring cases written and set in specific regions (e.g., Issue 7 with ten cases set in the Middle East and Africa).
• Educational Case Teaching Licence Annual licence covering cases across all degree-awarding programmes, providing unlimited access to over 4,800 eligible cases from leading business schools for an annual fee of £5,000/€6,000/$6,400.
• Undergraduate Case Teaching Licence Affordable annual licence for using cases on undergraduate programmes, covering 62,000+ cases available under the licence for an annual fee of £2,500/€3,000/$3,200.
• Corporate Case Training Licence Cost-effective, flexible licence for organisations to integrate real-world business cases into their training and development activities.
• Corporate Case Research Licence Licence providing access to business cases grounded in real organisational contexts for research, benchmarking and strategic insight purposes.
• Case Method Training Workshops Intensive practical workshops for case teachers, writers and students on case teaching, case writing, multimedia cases and online teaching, delivered in-person, online or as blended programmes; since 1973, over 5,840 participants from 1,690 organisations in 41 countries have attended.
• Case Idea Consultation Expert feedback service on case ideas before a full draft, helping authors navigate the early stages of case writing and set up for success.

Quantifiable outcome

• 5,840+ participants trained from 1,690+ organisations in 41 countries since 1973
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, regional and minor.

• Avris (LearnAI)coreStrategic or Co-development Partner · 21 May 2026New partnership with Avris to distribute their LearnAI case collection - a pioneering collection combining advanced AI technologies with immersive storytelling for business education.
• GameLabcoreChannel Partner/ Reseller/ DistributorPartnership to distribute GameLab simulations that provide students with learning by doing opportunities in risk-free environments.
• IE Business SchoolcoreChannel Partner/ Reseller/ DistributorPartnership to distribute IE Business School's world-leading collection of multimedia cases including video, audio, interactive graphs, decision trees, and exercises.
• LiveCasecoreChannel Partner/ Reseller/ DistributorPartnership to distribute LiveCase multimedia chat simulations that engage learners with virtual characters revealing facts, dilemmas and crisis points.
• Harvard Business PublishingcoreChannel Partner/ Reseller/ DistributorPrimary case collection provider and publisher of Harvard Business School cases distributed through The Case Centre platform.
• INSEADcoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• London Business SchoolcoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• IMDcoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• HEC PariscoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• Kellogg School of ManagementcoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• MIT Sloan School of ManagementcoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• Stanford Graduate School of BusinesscoreChannel Partner/ Reseller/ DistributorLeading business school providing case collection for global distribution through The Case Centre.
• Ivey PublishingcoreChannel Partner/ Reseller/ DistributorCase publisher and collection provider for global distribution through The Case Centre.
• Lagos Business SchoolregionalChannel Partner/ Reseller/ DistributorAfrican business school providing case collection for global distribution through The Case Centre.
• CEEMANminorStrategic or Co-development PartnerCEEMAN Case Writing Competition partnered with The Case Centre for recognition of case writing excellence.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Pearson: Large diversified educational publisher with higher-ed courseware that overlaps with The Case Centre's business school customer base; competes as a broad incumbent rather than a case-method specialist.
• Cengage: Educational content and services company serving higher-ed business programmes; competes for textbook and courseware budget alongside case-method materials.
• McGraw-Hill Education: Major educational publisher whose higher-ed business titles overlap with The Case Centre's book chapter and case offerings; broader portfolio without the case-method specialisation.
• SAGE Publishing: Academic and business publisher producing cases, journals and textbooks for the same higher-education audience; a broader incumbent rather than a case-method-focused peer.

Direct peers

• Ivey Publishing: Case publisher at Ivey Business School whose case collection is distributed through The Case Centre; serves the same business school customers with comparable case-method teaching materials.
• Business Expert Press: Publisher of business book chapters distributed through The Case Centre; serves the same higher-education business audience with complementary teaching materials.
• Harvard Business Publishing: The publishing arm of Harvard Business School and a primary content supplier to The Case Centre; both distribute case studies, teaching notes, and articles to business educators worldwide, with overlapping customer bases among top business schools.
• Darden Business Publishing: Case publisher affiliated with the Darden School of Business; a partner content provider to The Case Centre and a direct competitor for case sales to business educators.
• MIT Sloan Teaching Innovation Resources: MIT Sloan's case and teaching resource platform; a content partner to The Case Centre and a direct case-method resource for business schools.
• Stanford Graduate School of Business Publishing: Publishing operation of Stanford GSB; supplies cases to The Case Centre and competes for the same institutional and executive education customers in case-method distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpoWDtPvJzHlQYITfWgMK7A
• Facebookfacebook.com/thecasecentre
• LinkedInlinkedin.com/company/855594
• Xx.com/thecasecentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Case Centre