American Farm Bureau Insurance Services

Name

American Farm Bureau Insurance Services

Legal name

American Farm Bureau Insurance Services, Inc

Website

https://farmbureausellscropinsurance.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Crop Insurance

NAICS

Farm Management Services (115116)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Crop insurance services
• Agricultural risk management
• Federal crop insurance
• Livestock insurance products
• Multi-peril crop insurance

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crop Insurance Premiums: AFBIS serves as an approved insurance provider selling USDA-backed crop insurance products. Revenue is generated through insurance premiums paid by farmers and ranchers for coverage against crop losses, revenue declines, and other agricultural risks. The company earns commissions and administrative fees from the federal crop insurance program administered by RMA.
2. Dairy Revenue Protection: Dairy Revenue Protection (DRP) provides quarterly protection against revenue declines for dairy producers. AFBIS developed this program in collaboration with American Farm Bureau Federation. Revenue is generated through insurance premiums for coverage protecting against declining milk prices or cow productivity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

American Farm Bureau Insurance Services (AFBIS) is an approved insurance provider (AIP) that distributes USDA Risk Management Agency (RMA)-backed federal crop insurance products to farmers and ranchers across the United States. The company sells Multi-Peril Crop Insurance (MPCI), livestock, dairy revenue, rainfall index, whole farm revenue, and specialty crop insurance policies through a network of licensed insurance agents. It also provides underwriting reviews, claims handling, and policy distribution services, supported by an agent portal and agent training programs.

Product overview

American Farm Bureau Insurance Services (AFBIS) is a crop insurance provider that offers federal crop insurance products administered through USDA's Risk Management Agency (RMA). The company provides a comprehensive portfolio of MPCI products including Revenue Protection (RP), Yield Protection (YP), Actual Production History (APH), Area Risk Protection (ARPI), Margin Protection, and endorsement options like SCO, ECO, and STAX. Beyond traditional crop insurance, AFBIS offers Whole Farm Revenue Protection, Nursery insurance, Crop Hail/Private Products, and Rainfall Index Policies covering Pasture/Rangeland/Forage, Annual Forage, and Apiculture. The company also provides Livestock Risk Protection, Dairy Revenue Protection, and Livestock Gross Margin insurance. AFBIS operates primarily as a marketing and informational platform for these insurance products, with an agent portal for policy management. The product portfolio spans crop, livestock, and specialty insurance products distributed through a network of agents.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dairy Revenue Protection provided nearly $1.3 billion in indemnities for 2020, with $268 million to California, $178 million to Wisconsin, $121 million to Idaho, and $113 million to Texas
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Farm Bureau Federation (AFBF)coreStrategic or Co-development PartnerAFBIS is an affiliate of the American Farm Bureau Federation, the largest general farm organization in the United States. AFBF provides organizational support, brand recognition, and market intelligence resources. AFBIS collaborates with AFBF on product development such as Dairy Revenue Protection.
• USDA Risk Management Agency (RMA)coreStrategic or Co-development PartnerRMA administers the federal crop insurance program, and AFBIS operates as an approved insurance provider (AIP) offering RMA-approved insurance products including MPCI, SCO, ECO, and other crop insurance programs.
• Blue Cross Blue ShieldminorOthersProvides health insurance coverage options for AFBIS employees through PPO plans including $1,000 deductible and $2,000 HSA-eligible plans.
• Delta Dental PPOminorOthersProvides dental coverage options for AFBIS employees as part of benefits package.
• VSPminorOthersProvides vision coverage for AFBIS employees as part of the benefits package.
• FidelityminorOthersProvides 401(k) retirement plan services for AFBIS employees. Company matches contributions dollar for dollar up to $4,000 per plan year.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Farm Bureau Financial Group: Broader Farm Bureau-affiliated insurance operation writing personal and farm property/casualty lines across many states; comparable in agricultural customer base and Farm Bureau branding ecosystem.

Direct peers

• Rural Community Insurance Services (RCIS): Well-established AIP offering multi-peril crop insurance and hail products to American farmers and ranchers through agents; comparable federal product lineup and distribution approach.
• Hudson Crop Insurance Services: Approved Insurance Provider offering federal MPCI and supplemental crop insurance products, competing for agent relationships and farmer policies in similar agricultural geographies.
• Crop Risk Services: Approved Insurance Provider selling federal crop insurance and crop hail products via agents, competing in the same federal program with comparable product and distribution structures.
• ProAg (Producers Ag Insurance Group): Major AIP selling federal crop insurance products including MPCI, Crop Hail, and livestock policies through independent agents, directly comparable in product mix and distribution model to AFBIS.
• Farmers Mutual Hail Insurance Company of Iowa: Mutual insurer specializing in crop hail and multi-peril crop insurance across the Midwest, with overlapping agent distribution and federal crop insurance offerings for U.S. farmers.
• NAU Country Insurance Company: One of the largest Approved Insurance Providers under USDA RMA, offering federal multi-peril crop insurance and a similar MPCI, livestock, and specialty product suite through an agent network.
• Great American Insurance Company - Crop Division: Diversified insurer with a crop insurance division writing federal MPCI and specialty crop products through agents, providing a comparable AIP offering in the federal crop insurance program.
• ARMtech Insurance Services: AIP underwritten by Tokio Marine HCC; writes multi-peril crop insurance, crop hail, and livestock products through agents, closely overlapping AFBIS's federal crop insurance distribution model.
• Rain and Hail Insurance: Approved Insurance Provider offering federal crop insurance, crop hail, and specialty products to American farmers and ranchers via an agent network, serving as a direct AIP competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fbsellscropins
• YouTubeyoutube.com/channel/UC3WYUyxu28PJ1JP3RRVgYqQ
• Facebookfacebook.com/AFBISINC
• LinkedInlinkedin.com/company/american-farm-bureau-insurance-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Farm Bureau Insurance Services