Lydproduksjon Tromsø

What Lydproduksjon Tromsø does

Lydproduksjon Tromsø AS is a privately held Norwegian specialty retailer and AV systems integrator headquartered in Stakkevollvegen 15, 9010 Tromsø, founded in 2005 and operating under the trading name Lydproduksjon.com. The company sells musical instruments, professional audio/PA equipment, lighting, studio gear, cables, stands, and cases through both a physical showroom in Tromsø and a nationwide e-commerce platform, and it offers click-and-collect ('Klikk og Hent'), traditional delivery, and on-demand delivery via a Foodora partnership. Its product catalog spans roughly 16 categories and includes premium and professional brands such as Yamaha, Nord, Gibson, Martin, Moog, Genelec, Neumann, Sennheiser, Shure, Alcons Audio, Auralex, and Meinl.

The business is more than a pure retailer: it operates a service workshop that handles repair and maintenance for both instruments and audio/lighting equipment, holds official Yamaha Music service partner status for Northern Norway, and acts as an authorized Alcons Audio reseller and integrator. Installation and system design services are provided to venues and event producers, with documented deployments at the Ishavskatedralen (Arctic Cathedral), Maskinverkstedet i Tromsø, and the Bukta Open Air and Parkenfestivalen festivals. The company employs 11–50 people and serves the Norwegian market, with particular density in Northern Norway.

Commercially, the model is unit-based retail hardware sales priced in Norwegian Krone with VAT included, accepting Klarna, Vipps, Mastercard, and Visa. GTM is primarily direct-to-consumer via the owned e-commerce storefront, augmented by social media (Instagram, Facebook) and email newsletters. A secondary B2B motion targets event producers, venues, houses of worship, and institutions through direct sales and field installation. Revenue is not publicly disclosed, and the company is independently owned with no identified venture capital or private equity backing.

Name

Lydproduksjon Tromsø

Legal name

Lydproduksjon Tromsø AS

Website

https://lydproduksjon.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lydproduksjon Tromsø is a Norwegian specialty retailer and AV integrator based in Tromsø, selling musical instruments, pro audio, lighting, and studio equipment through an e-commerce platform and physical showroom, with installation services and an official Yamaha service partnership serving customers across Norway.

Ownership category

akta.pro rank

Product category

Musical Instrument & Audio Equipment Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Musical Instruments (Acoustic & Electric) (MPAIAJAA), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)

Keywords

• Musical instrument retail
• PA sound systems
• Audio equipment sales
• Lighting equipment distribution
• Music equipment installation

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Sales of Music Equipment: Direct retail sales of music equipment, instruments, audio/lighting equipment through their e-commerce platform. Products are sold at fixed prices with VAT included. They also offer professional services including installation and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lydproduksjon Tromsø AS retails musical instruments, audio/PA equipment, studio gear, and lighting equipment through an e-commerce platform and a physical store in Tromsø, Norway. The company also provides professional installation services for sound and lighting systems at venues, festivals, and commercial properties, and operates an authorized Yamaha service workshop for instrument and audio/light equipment repair and maintenance.

Product overview

Lydproduksjon Tromsø operates a comprehensive e-commerce platform for musical instruments and audio equipment based in Tromsø, Norway. The product portfolio encompasses drums and percussion (including drum kits, cymbals from Meinl/Zildjian/Sabian, drum skins from Remo/Evans), guitars (acoustic from Takamine/Gibson/Martin/Ibanez, electric from Gibson/PRS/ESP/Ibanez, and pedals from Boss/Strymon/Electro Harmonix), bass instruments, keyboards (stage pianos from Nord/Yamaha/Roland, synthesizers from Moog/Modal Electronics), wind instruments, studio equipment (audio interfaces from Focusrite/Universal Audio, studio monitors from Genelec/KRK/Neumann, microphones from Neumann/Sennheiser/Shure/Røde), PA and live sound systems (speakers from JBL/Yamaha/QSC, mixers, wireless systems from Sennheiser/Shure), installation audio/AV solutions, Alcons Audio professional speakers, cable solutions, stands, cases, and accessories. The company also offers installation services, acoustic treatment solutions, and operates a service workshop for audio/light equipment and musical instruments, serving as an official Yamaha service partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Musical Instruments Retail
• PA, Audio and Lighting Equipment Retail
• Studio Equipment Retail
• Alcons Audio Professional Speaker Systems
• Acoustic Treatment Products
• Installation Audio/AV Systems
• Professional Sound & Lighting Installation Services Design and installation services for sound reinforcement and lighting systems at venues, festivals, and commercial properties, including Alcons Audio deployments. Targeted at event producers, venues, and enterprise customers.
• Yamaha Authorized Service & Repair Authorized Yamaha service partnership providing in-house repair and maintenance for Yamaha musical instruments and audio/lighting equipment. Targeted at Yamaha product owners in Northern Norway.
• Used & Vintage Instruments Retail sale of pre-owned and vintage musical instruments and audio equipment. Targeted at musicians and collectors seeking unique or affordable instruments.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Yamaha MusiccoreStrategic or Co-development PartnerOfficial Yamaha service partner for Yamaha Music products. Lydproduksjon performs service and maintenance on Yamaha products, providing authorized repair services in Northern Norway.
• FoodoraminorGTM or Marketing PartnerLydproduksjon has partnered with Foodora for delivery services, allowing customers to receive products via Foodora delivery.
• Alcons AudiocoreChannel Partner/ Reseller/ DistributorReseller of Alcons Audio professional sound reinforcement products, including V-series, S-series, R-series, Q-series, L-series, B-series, and WR-Serie Monitor. Has installed Alcons systems at multiple local venues and festivals.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thomann: Thomann is Europe's largest online music equipment retailer, offering instruments, pro audio, lighting, and studio gear with a vast catalog and competitive pricing. It is the dominant pan-European incumbent against which Lydproduksjon and other regional retailers must differentiate on local service, installation, and after-sales support.
• Sweetwater: Sweetwater is the largest US music instrument and pro audio retailer, combining an extensive e-commerce catalog with strong value-added services (free shipping, gear advice, technical support). Its hybrid online + service-led model closely mirrors Lydproduksjon's click-and-collect, installation, and Yamaha-authorized service positioning.
• Guitar Center: Guitar Center is a large US specialty music retailer with physical stores and a deep online catalog of instruments, pro audio, and accessories. It is comparable in product mix and customer base to Lydproduksjon Tromsø, although at vastly greater scale and without Lydproduksjon's installation and regional service business.
• Elkjøp: Elkjøp is the dominant Nordic consumer electronics retailer, with a broad offering that includes consumer audio, DJ equipment, and entry-level music gear. It competes with Lydproduksjon Tromsø on consumer audio and entry-level accessories but does not focus on professional or specialty music categories.

Direct peers

• Music Store professional: Music Store is one of Europe's largest music retailers, with a large Cologne showroom and broad e-commerce offering across instruments, studio, live sound, and lighting. It is a direct comparable to Lydproduksjon Tromsø in catalog depth, customer segments, and emphasis on pro audio and lighting.
• PMT (Professional Music Technology): PMT is a UK-based music equipment retailer with multiple physical stores and a substantial online store, specializing in guitars, drums, PA, and recording gear. It is highly comparable to Lydproduksjon Tromsø's hybrid retail-plus-installation approach and competes for the same digital-savvy professional and amateur musicians.
• 4Sound: 4Sound is the largest Scandinavian music equipment retail chain, with physical stores and a broad online catalog of instruments, pro audio, and accessories. It is the most direct comparable to Lydproduksjon Tromsø in the Nordic region, with overlapping product mix (guitars, drums, PA, studio) and overlapping target customers (musicians, event producers, schools).
• Bax Music: Bax Music is a large Dutch music equipment retailer (online plus physical showrooms) with a broad catalog of instruments, PA, recording, and lighting equipment. It is directly comparable to Lydproduksjon Tromsø in terms of product breadth and target audience, and competes in the same online channels for Norwegian customers.

Regional players

• Power.no (Power): Power is one of Norway's largest consumer electronics and home entertainment retailers, carrying selected audio equipment, instruments, and DJ gear alongside a much broader electronics assortment. It competes with Lydproduksjon Tromsø in lower-end and consumer audio categories, though Lydproduksjon retains a specialist edge in pro audio and instruments.
• Jala Jala Musikk: Jala Jala Musikk is a Norwegian music equipment retailer with both online and physical presence, offering instruments, pro audio, and accessories to Norwegian customers. It is the closest Norwegian peer to Lydproduksjon Tromsø, sharing the same domestic market and similar specialty retail focus, but is based in a different region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lydproduksjon
• Instagraminstagram.com/lydproduksjon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lydproduksjon Tromsø