Radiolab
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Radiolab firmographics
Firmographics- Name
- Radiolab
- Legal name
- Radiolab
- Website
- https://wnycstudios.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Radiolab industry classification
Industry- Product category
- Science Podcast / Digital Audio Content
- NAICS
- Radio Broadcasting Stations (51611), Other Sound Recording Industries (51229)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Radiolab is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radiolab business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Listener Donations and Membership: Radiolab is supported by listeners through donations and membership in The Lab, which offers exclusive podcast extras, entire archive access, sponsor-free listening, behind-the-scenes content, video extras, and original music.
- Foundation Grants: Leadership support for Radiolab's science programming provided by Gordon and Betty Moore Foundation, Science Sandbox (Simons Foundation Initiative), and John Templeton Foundation. Foundational support provided by Alfred P. Sloan Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free podcast access with optional The Lab membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Radiolab product offering
Product offeringCore offering
Radiolab is a science-oriented investigative podcast produced by WNYC Studios that explores topics at the intersection of science, philosophy, and human experience through long-form narrative audio storytelling and distinctive sound design. The show is distributed free across major podcast platforms with an optional paid membership program (The Lab) that funds ongoing production and offers members additional content and engagement opportunities.
Product overview
Radiolab is a single flagship investigative science podcast product, produced by WNYC Studios, that explores strange and complex topics at the intersection of science, philosophy, and human experience. The core offering is the Radiolab podcast, which is distributed via WNYC Studios' podcast platform. The product is supported by The Lab membership program that provides exclusive content, ad-free listening, and archive access to paying members. Additionally, Radiolab offers a newsletter for audience engagement. The podcast operates as part of the WNYC Studios network and is not a multi-product platform but rather a single branded content property with supplementary membership and engagement features.
Differentiator
Problem solved
Functional benefit
Brands
- The Lab: Radiolab's membership program offering exclusive podcast extras, entire archive access, sponsor-free listening, behind-the-scenes content, video extras, and original music & playlists.
Products and services
- Radiolab Podcast The flagship Radiolab podcast: a free, ongoing audio series of investigative episodes exploring science, philosophy, and human experience through narrative storytelling and sound design, targeted at curious general-audience listeners.
- The Lab (Radiolab Membership) A paid membership program that funds Radiolab's production and grants members access to bonus episodes, ad-free listening, and members-only content and events.
Companies that use Radiolab
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Radiolab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radiolab partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- WNYC StudioscoreRadiolab is produced and distributed by WNYC Studios, a public media podcast studio that houses diverse perspectives and stories. WNYC Studios provides production facilities, distribution infrastructure, and audience reach.
- Gordon and Betty Moore FoundationmajorProvides leadership support for Radiolab's science programming. The foundation supports science research and communication initiatives.
- Science Sandbox (Simons Foundation)majorScience Sandbox, a Simons Foundation Initiative, provides leadership support for Radiolab's science programming.
- John Templeton FoundationmajorProvides leadership support for Radiolab's science programming focused on science and discovery content.
- Alfred P. Sloan FoundationmajorProvides foundational support for Radiolab, supporting science journalism and educational programming.
- The Lacks FamilyminorRadiolab's episode on Henrietta Lacks includes image credits to The Lacks Family, indicating collaboration on the story about HeLa cells.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Radiolab competitors and assessment
Company assessmentDirect peers
- Invisibilia: NPR podcast exploring the invisible forces shaping human behavior. Directly comparable in exploring the intersection of science, philosophy, and human experience — the exact editorial territory Radiolab occupies.
- Science Friday: Long-running science public-radio show also housed at WNYC Studios. Directly comparable audience (science-curious general public), funding structure (foundation + donor support), and editorial mission to make science accessible.
- Hidden Brain: NPR-distributed science/psychology podcast hosted by Shankar Vedantam. Directly comparable in targeting curious general audiences with behavioral science content and operating a premium membership program alongside free broadcast.
- This American Life: Flagship public-radio narrative storytelling program also distributed through WNYC Studios. Highly comparable format, distribution model, and donor-funded public-media structure, and frequently cross-promoted alongside Radiolab.
- Serial: Pioneering investigative narrative podcast from Serial Productions (NYT/WBEZ). Highly comparable long-form investigative storytelling format and premium production values that define the category Radiolab competes in.
- 99% Invisible: Independent narrative podcast about design and hidden systems. Directly comparable storytelling craft, sound-design-driven format, and donor/membership-funded business model targeting curious general audiences.
Broad incumbents
- Planet Money: Flagship NPR economics podcast. Compares as a major public-radio podcast brand with similar distribution mechanics and donor/grant-supported production, though focused on economics rather than pure science.
- The Daily: NYT's flagship news podcast. Comparable as a top-tier narrative-investigative audio brand distributed via all major podcast platforms and supported by a parent organization with significant scale and reach.
- Fresh Air: Long-running NPR interview show distributed through WHYY. Comparable as a flagship public-media audio program with foundation and donor support reaching a similarly curious, educated general audience.
- TED Radio Hour: NPR-distributed podcast adapting TED Talks into long-form audio. Comparable in making intellectually ambitious ideas accessible to general audiences through narrative audio, supported by public-media funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Radiolab social profiles
Digital presenceRadiolab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radiolab leadership team
Management profileNumber of profiles
Profiles3 records
Radiolab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radiolab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radiolab
What does Radiolab do?
Radiolab is a science-oriented investigative podcast produced by WNYC Studios that explores topics at the intersection of science, philosophy, and human experience through long-form narrative audio storytelling and distinctive sound design. The show is distributed free across major podcast platforms with an optional paid membership program (The Lab) that funds ongoing production and offers members additional content and engagement opportunities.
Is Radiolab a public or private company?
Radiolab is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Radiolab founded?
Radiolab was founded in 2002. It employs 51 to 100 people.
Where is Radiolab based?
Radiolab is headquartered in New York, United States, in the North America region.
How does Radiolab make money?
Two revenue lines are on record. Listener Donations and Membership is the primary driver. The others are foundation Grants.
Who are Radiolab's main competitors?
Direct peers on record are Invisibilia, Science Friday, Hidden Brain, This American Life, Serial and 99% Invisible. Broad incumbents are Planet Money, The Daily, Fresh Air and TED Radio Hour.
Does Radiolab have an API?
No public API is recorded for Radiolab.
What industry is Radiolab in?
Radiolab's product category is Science Podcast / Digital Audio Content. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of EDAGALAM, Audio Learning Content (Podcasts, Audiobooks, Listening Programs). Its NAICS code is 51611 and its SIC code is 4832.