PetPlanet
PetPlanet is a UK-based online pet supply retailer founded in 1999, selling dog, cat, and small animal food and accessories via its Shopify-powered e-commerce storefront to over 100,000 UK pet owners.
- Company typePrivate
- Founded1999
- HeadquartersLivingston, United Kingdom
- Headcount1–10
- GTM type—
- Offering—
What PetPlanet does
PetPlanet is a UK-based direct-to-consumer online pet supply retailer founded in 1999 and headquartered in Livingston, operating exclusively through its Shopify-powered e-commerce storefront at petplanet.co.uk. The company sells a catalog of approximately 2,628 products spanning dog food, cat food, small animal food, treats, toys, accessories, and pet health products across multiple third-party brands (including Orijen, Acana, Royal Canin, Hills, Carnilove, and Pro Plan), as well as a small own-brand line of automatic pet feeders. Its product offering includes specialized veterinary and life-stage formulations (puppy, adult, senior, breed-specific), and the company also operates a subscription service called Repeat & Save for recurring deliveries.
PetPlanet generates revenue through transactional product sales on a unit-pricing basis, with free shipping offered on orders above £45. The business serves UK pet owners — primarily dog and cat owners — across Great Britain and Crown Dependencies (Guernsey, Isle of Man, Jersey), with no international shipping. Customer acquisition relies on organic SEO, content marketing through the Pet Hub blog, email newsletters, and an active social media presence across Facebook, Instagram, YouTube, and TikTok. The company claims a customer base of over 100,000 and 9,608+ customer reviews, and positions itself as 'The UK's #1 Pet Store'.
The company operates with a lean team of 1-10 employees and has no disclosed funding rounds, no parent company, no institutional investors referenced, and no M&A activity in the provided data. Kevin Hague is listed as Chairman. PetPlanet does not deploy proprietary AI/ML capabilities and relies on Shopify's native commerce infrastructure. Its strategic posture centers on breadth of brand selection, price competitiveness, and convenience of home delivery in a UK pet retail market dominated by larger omnichannel players.
PetPlanet firmographics
Firmographics- Name
- PetPlanet
- Website
- https://petplanet.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetPlanet is a UK-based online pet supply retailer founded in 1999, selling dog, cat, and small animal food and accessories via its Shopify-powered e-commerce storefront to over 100,000 UK pet owners.
- Ownership category
- akta.pro rank
Where PetPlanet is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PetPlanet business model
Business modelRevenue model
- Product Sales: PetPlanet generates revenue through direct product sales of pet food, treats, toys, and accessories via its e-commerce website. The company offers a subscription service called 'Repeat & Save' for recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PetPlanet product offering
Product offeringCore offering
PetPlanet is a UK-based online pet supply retailer selling a broad catalogue of dog, cat, and small animal products — including food (dry, wet, puppy, adult, senior, breed-specific, and veterinary/prescription diets), treats, toys, beds, grooming, and health products — through a Shopify-based e-commerce storefront with direct-to-consumer shipping across the UK, Guernsey, Isle of Man, and Jersey. The offering is supplemented by a Repeat & Save subscription service for recurring purchases and a small line of own-brand automatic pet feeders.
Product overview
PetPlanet is a UK-based online pet supply retailer operating as a single e-commerce platform. The core offering centers on comprehensive pet nutrition products across dog, cat, and small animal categories, supplemented by non-food pet supplies and health products. The product portfolio is organized around five main pillars: Dog Food (including specialized formulas for puppy, adult, senior, breed-specific, and veterinary diets), Dog Treats and Chews, Dog Products (beds, toys, grooming, carriers), Cat Food (dry, wet, and veterinary formulations), Cat Products (litter, toys, furniture), and Small Pets. The platform differentiates through third-party brand variety (Orijen, Acana, Royal Canin, Hills, Carnilove) alongside its own private label (PetPlanet branded pet feeders). An optional subscription service called Repeat & Save enables recurring deliveries. The store operates on a Shopify e-commerce infrastructure with direct-to-consumer shipping.
Differentiator
Problem solved
Functional benefit
Companies that use PetPlanet
Customer profileNamed customers1 record
Segments3 records
PetPlanet technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PetPlanet partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
PetPlanet competitors and assessment
Company assessmentDirect peers
- Pets Corner: UK family-owned pet retailer with a chain of physical stores plus online sales, focused on premium and natural pet nutrition. Overlaps with PetPlanet's premium brand emphasis (e.g. Orijen, Acana, Carnilove) and UK dog and cat owner customer base.
- Zooplus: Europe's leading pure-play online pet supplies retailer, now owned by Hellman & Friedman. Directly competes with PetPlanet's pure-play e-commerce model, with comparable product breadth (food, accessories, health) and a subscription-led customer model across multiple European countries.
- Jollyes: UK specialist pet retailer operating physical superstores alongside an online channel, offering pet food, accessories, and grooming services. Competes with PetPlanet on UK customer base and product range, but with a different physical-led operating model.
- Bitiba: European online pet supplies retailer (sister brand to Zooplus, owned by Hellman & Friedman) operating in the UK. Offers a similar broad assortment of pet food, treats, and accessories with a price-leadership positioning that mirrors PetPlanet's stated value proposition.
Regional players
- PetSmart: North American specialty pet retailer with stores plus online and a vet services group. Operates a comparable omnichannel pet retail model (food, accessories, health, vet) and is a useful benchmark for category economics, although its primary geography is the US rather than the UK.
Emerging players
- BarkBox: US-based subscription-driven pet products company (now part of Bark, Inc., NYSE: BARK). Relevant as a subscription-model comparable to PetPlanet's Repeat & Save service, though focused on toys/treats rather than nutrition.
- Pet Drugs Online / Animed Direct: UK online retailer focused on pet medications, prescription diets, and health products. Overlaps with PetPlanet's Pet Health and veterinary diet categories, and represents a specialist competitor that can capture higher-margin prescription-driven basket share.
Broad incumbents
- Pets at Home: UK's largest specialist pet retailer with 450+ physical stores, an in-store vet group (Vets4Pets), grooming salons, and a growing online channel. Overlaps directly with PetPlanet's product range (food, accessories, health) and UK customer base, but with a far broader omnichannel footprint and veterinary services.
- Chewy: US-based online pet supplies retailer (NYSE: CHWY) and the dominant direct-to-consumer pet e-commerce operator globally. Operates a similar model of broad SKU assortment, subscription (Autoship), and content-led customer engagement — relevant as a comparable business archetype even though US-focused.
- Amazon (UK Pet Supplies): Amazon's UK Pet Supplies storefront is the largest single competitor to PetPlanet, offering the broadest SKU assortment, competitive pricing, and Prime next-day delivery — directly attacking PetPlanet's 'lowest prices and rapid delivery' positioning on the same UK customer base.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PetPlanet social profiles
Digital presencePetPlanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetPlanet leadership team
Management profileNumber of profiles
PetPlanet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetPlanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetPlanet
What does PetPlanet do?
PetPlanet is a UK-based online pet supply retailer selling a broad catalogue of dog, cat, and small animal products — including food (dry, wet, puppy, adult, senior, breed-specific, and veterinary/prescription diets), treats, toys, beds, grooming, and health products — through a Shopify-based e-commerce storefront with direct-to-consumer shipping across the UK, Guernsey, Isle of Man, and Jersey. The offering is supplemented by a Repeat & Save subscription service for recurring purchases and a small line of own-brand automatic pet feeders.
Is PetPlanet a public or private company?
PetPlanet is a private company. It is currently operating.
When was PetPlanet founded?
PetPlanet was founded in 1999. It employs 1 to 10 people.
Where is PetPlanet based?
PetPlanet is headquartered in Livingston, United Kingdom, in the Europe region.
How does PetPlanet make money?
One revenue line is on record: product Sales.
Who are PetPlanet's main competitors?
Direct peers on record are Pets Corner, Zooplus, Jollyes and Bitiba. PetSmart is listed as a regional player. Emerging players are BarkBox and Pet Drugs Online / Animed Direct. Broad incumbents are Pets at Home, Chewy and Amazon (UK Pet Supplies).
Does PetPlanet have an API?
No public API is recorded for PetPlanet.