Name

21CC Group

Legal name

21CC Group Ltd

Website

https://21ccgroup.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Management Services: Full-service event management covering weddings, parties, corporate events, conferences, and major public events. Delivered as a turnkey service including planning, design, on-site management, and operations.
2. Technical Production and AV Services: Full technical production including lighting, sound, video, projection, staging, and AV. Offered as part of full production packages or individual services. 21CC Productions serves as the technical delivery arm.
3. Fireworks Display Services: Professional fireworks displays for weddings, corporate events, festivals, local authority events, national and major events, including pyromusicals (fireworks to music), skywriting, and ash scattering. Ranges from intimate entry-level displays to international-scale shows.
4. Pyrotechnics and Special Effects: Indoor and outdoor pyrotechnic effects including confetti, CO2 jets/guns, flames, fountains, mines, comets, maroons, balloon drops, and firefalls. Provided as serviced packages with crew or dry hire for professionals.
5. Equipment Hire and Sales: 21CC Hire & Sales provides equipment on a trade dry-hire basis including Panasonic projectors, Avolites lighting control, Allen & Heath audio control, audio equipment, IP-rated lighting, special effects, and event dressing. Also offers equipment sales in partnership with manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

21CC Group is a UK-based event services company that designs and delivers end-to-end event management, technical production, professional fireworks displays, and pyrotechnics and special effects for corporate, public sector, festival, and private clients. Operating through multiple divisions, the group offers planning, on-site management, lighting, sound, projection mapping, staging, pyrotechnic effects, and trade equipment hire, with crew and £10,000,000 insurance included in serviced packages.

Product overview

21CC Group is a fully integrated event management and service delivery company offering a comprehensive portfolio of event services across the UK. The portfolio comprises five core divisions: 21CC Events (event management), 21CC Productions (technical production including lighting, sound, video, and staging), 21CC Fireworks (professional fireworks displays), 21CC Pyrotechnics (special effects including CO2, flames, confetti), and 21CC Hire & Sales (trade equipment rental). The group has expanded through acquisitions, adding Funktioncreep (laser and visual installations acquired 2024) and Rogue City Productions (creative production house acquired May 2025), enabling delivery of full turnkey solutions from event design and planning through to technical execution and operation.

Differentiator

Problem solved

Functional benefit

Products and services

• 21CC Events Full-service event management division offering planning, design, theming, on-site management, and entertainment booking for weddings, parties, corporate conferences, and major public events.
• 21CC Productions Technical production division providing lighting, sound, projection and mapping, stageset and staging, and outdoor dressing services for events from weddings to major stadium concerts and festivals.
• 21CC Fireworks Professional fireworks display service offering traditional displays, choreographed pyromusicals synchronized to music, low-noise displays, city centre displays, skywriting, and ash scattering services across the UK.
• 21CC Pyrotechnics Special effects division providing CO2 effects, flames and fountains, balloon drops and firefalls, confetti and streamers, and mines, comets, and maroons for events including fashion shows, award ceremonies, stadiums, and concerts.
• 21CC Hire & Sales Trade equipment rental division supplying event industry professionals with equipment including Panasonic projectors, Avolites lighting control, Allen & Heath audio control, audio, IP-rated lighting, special effects, and event dressing. Also offers equipment purchasing through manufacturer partnerships.
• Funktioncreep Award-winning laser and visual installation company specializing in high impact architectural projection mapping, immersive laser shows, interactive 3D video mapping, LED and holographic projections, and live motion graphics.
• Rogue City Productions Edinburgh-based creative production house producing immersive, high-impact experiences for major brands including Terminal V, Royal Highland Show, Manchester Pride, and Parklife.

Quantifiable outcome

• Successfully delivered T in the Park's 20th Anniversary finale display to an audience of 110,000 people
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Royal Highland CentrecoreStrategic or Co-development Partner · 2 April 20265-year strategic partnership commencing April 2, 2026. 21CC Group becomes the Royal Highland Centre's integrated, in-house event delivery partner, providing end-to-end services including creative event design and overlay through Rogue City Productions, full technical production via 21CC Productions, and specialist visual and effects services via Funktioncreep (LED screens, lighting, sound, AV, SFX, staging, power, lasers, projection mapping, holographics). Aligns with Scotland's National Events Strategy 'Scotland the Perfect Stage'.
• Rogue City ProductionscoreStrategic or Co-development Partner · 1 May 2025Acquired by 21CC Group on May 1, 2025. Edinburgh-based creative production house founded in 2015 by Shane Grieve. Known for producing immersive, high-impact experiences for major brands including Terminal V, Royal Highland Show, Manchester Pride, and Parklife. Brings bold creativity and flawless delivery reputation to the 21CC Group family. Shane Grieve joins as Creative Director.
• FunktioncreepcoreStrategic or Co-development Partner · 1 January 2024Acquired by 21CC Group in early 2024. Award-winning laser and visual installation company. Enhances 21CC's offering with high-impact architectural projection mapping, immersive laser shows, interactive 3D video mapping, LED and holographic projections, and live motion graphics. Now operates as a specialist division within the group.
• GC LivecoreStrategic or Co-development PartnerDesigner and producer of Wondrous Woods, Fawkes Festival, and Starry Nights at Dean Castle. 21CC Group served as technical partner and event management provider across multiple consecutive projects, including the relocation of Wondrous Woods to Gosford House and expansion of Fawkes Festival to multiple Scottish venues and London.
• City of Edinburgh CouncilminorStrategic or Co-development PartnerCollaborated on the Granton Gasholder illumination project — a two-year lighting installation for the iconic Edinburgh waterfront structure. The project formed part of the Council's suite of early-action regeneration projects for the Granton area.
• Edinburgh CollegeminorStrategic or Co-development PartnerPartnered on the Granton Gasholder illumination project, providing Edinburgh College creative media students with hands-on experience to complement their studies. The project enabled students to create, programme, and experience tangible results of their designs.
• ADIminorStrategic or Co-development PartnerCollaborated with ADI to deliver lighting and pyrotechnics for the UCI World Championships opening ceremony in George Square, Glasgow (August 2023), fanzones, and medal ceremonies at the Emirates Arena over 11 days.
• Cash for KidsminorOthersCharity partner for Wondrous Woods (donation of over £2,500 from ticket sales) and Starry Nights at Dean Castle (donation of £6,472 supporting 4,925 children across Ayrshire through Mission Christmas campaign).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SXS Events: UK event production company providing staging, lighting, sound, and AV for corporate, awards, and live events. Comparable scale and service mix to 21CC Productions with similar target customer base.
• Hawthorn: UK-based full-service event production company providing AV, lighting, staging, and technical production for corporate events, awards, and conferences. Direct competitor to 21CC Productions with similar turnkey positioning across the UK corporate events market.
• Titanium Fireworks: UK professional fireworks display company specialising in wedding fireworks, corporate events, and large-scale public displays. Direct competitor to 21CC Fireworks with similar pyromusical and bespoke display offerings.
• Adlib Audio: UK-based event production company specialising in audio, lighting, and AV for concerts, festivals, and corporate events. Overlaps with 21CC Productions on stadium and festival technical production work.
• Fisher Productions: UK creative event production company delivering full technical production and event design for corporate, public, and private clients. Directly comparable to 21CC Events and 21CC Productions' integrated turnkey offering.
• XL Events: UK event production specialist delivering technical production including video, projection mapping, and staging for corporate, public, and entertainment events. Comparable to 21CC Productions' Funktioncreep division in projection mapping and visual installation capabilities.
• Neg Earth Lights: UK lighting rental and event production company serving festivals, concerts, and corporate events. Comparable to 21CC Hire & Sales and 21CC Productions on lighting rental and dry-hire capability.

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and entertainment technology providing lighting, video, audio, and rigging at scale. A much larger incumbent competing for the same stadium and festival work as 21CC Productions, but with broader portfolio and global reach.
• Britannia Row Productions: UK-based audio production company serving tours, festivals, and large-scale live events. Established incumbent overlapping with 21CC Productions on audio delivery for major concerts and stadium events.
• Pyrotecnico: US-based large-scale fireworks and pyrotechnics company delivering stadium shows, concerts, and national celebrations. Comparable to 21CC Fireworks and 21CC Pyrotechnics at the international scale of display delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/21CC_Group
• YouTubeyoutube.com/channel/UCaZNgnkZp_F0G4pEizdOD8g
• Facebookfacebook.com/21ccgroup%20
• LinkedInlinkedin.com/company/21cc-group-ltd
• Instagraminstagram.com/21ccgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 21CC Group