Giraudo Equipamiento

What Giraudo Equipamiento does

Giraudo Equipamiento S.A. is a family-owned Argentine distributor of professional kitchen equipment, tableware, and gastronomic technology, headquartered in Córdoba with operations dating back to the mid-1970s across three generations of family ownership. The company serves restaurants, hotels, catering companies, food service establishments, and event organizers across Argentina through a multi-channel model that combines three physical retail locations with a full e-commerce platform. Its product portfolio is organized into five categories — Vajilla (dishware), Equipamiento Gastronómico (professional kitchen equipment), Electrodomésticos (appliances), Tecnología Gastronómica (gastronomic technology), and Utensilios (utensils) — supplemented by a legacy dishware and equipment rental service for events.\n\nThe "Tecnología Gastronómica" vertical represents the company’s most technically differentiated offering, encompassing combi ovens, accelerated cooking ovens, thermal circulators, professional dishwashers (hood-type, under-counter, conveyor, and utensil washers), pizza and bread ovens, and professional packaging/sealing machines. Giraudo curates a multi-brand catalog spanning Argentine and international manufacturers (including KAMADO ARGENTINO, BRAFH, CAROL, OSTER, PEABODY, MORETTI, SANTINI, SMARTLIFE, and others), positioning itself as a one-stop supplier for outfitting professional kitchens from a single source.\n\nThe business model is sales-led with two primary revenue streams: one-time equipment and tableware sales to professional gastronomy businesses (the primary segment), and recurring event rental services for individuals and corporate event organizers. Pricing is in Argentine Pesos with VAT included, fixed installment plans (cuotas fijas), free shipping on orders above ARS 120,000 within Córdoba Capital, and web-exclusive pricing on the e-commerce storefront. Distribution is concentrated in Argentina — two retail locations in Córdoba Capital and one exclusive Gastronomic Technology store in Palermo, Buenos Aires — with no disclosed international operations or external investors.

Name

Giraudo Equipamiento

Legal name

GIRAUDO EQUIPAMIENTO S.A.

Website

https://giraudoequipamiento.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Giraudo Equipamiento is a family-owned Argentine distributor of professional kitchen equipment, tableware, appliances, and gastronomic technology, serving restaurants, hotels, caterers, and event organizers through three retail locations in Córdoba and Buenos Aires plus a nationwide e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment and Tableware Sales: Sale of professional gastronomic equipment, tableware, appliances, utensils, and kitchenware to restaurants, hotels, caterers, and event companies. Products range from large equipment like ovens and grills to small utensils and disposable items.
2. Event Equipment Rental: Rental service for tableware and equipment for events. The company started with this service and continues to offer it, requiring documentation verification from customers (individuals or businesses) before rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Giraudo Equipamiento is a family-owned Argentine retailer that sells professional and consumer gastronomic equipment, dishware, kitchen appliances, utensils, and advanced gastronomic technology through three retail locations in Córdoba and Buenos Aires plus an e-commerce storefront. The company also rents dishware and equipment for events, an offering it has maintained since founding, and applies a "Tecnología Aplicada a la Gastronomía" approach to integrate solutions like combi ovens, accelerated cooking ovens, and commercial dishwashers.

Product overview

Giraudo Equipamiento is a family-owned Argentine company with over 50 years of experience, offering comprehensive kitchen and hospitality equipment solutions. The company provides a single unified product portfolio organized into five main categories: (1) Vajilla (Dishware) - complete tableware range; (2) Equipamiento Gastronómico (Gastronomic Equipment) - professional kitchen equipment including cooking appliances, food processors, refrigeration, and preparation equipment; (3) Electrodomésticos (Appliances) - home and commercial appliances; (4) Tecnología Gastronómica (Gastronomic Technology) - advanced cooking technology including professional ovens and dishwashing equipment; and (5) Utensilios (Utensils) - comprehensive kitchen tools and accessories. The company also offers Dish Rental Services for Events and operates a specialized Gastronomic Technology store in Buenos Aires. Their product offerings span from consumer-grade items to professional-grade equipment, serving both household and commercial gastronomic establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Vajilla (Dishware / Tableware) Complete dishware and tableware range for professional gastronomy and consumer use, including creamers and milk jugs, bread baskets, sauce dishes, casseroles and compotes, cups/mugs and breakfast sets, glasses, cutlery, stemware (copas), and plates. Sells to restaurants, hotels, caterers, and individual buyers.
• Equipamiento Gastronómico (Professional Gastronomic Equipment) Wide range of professional kitchen equipment for commercial food service operations, including stoves, cooktops, fryers, ovens, grills, roasters, pasta cookers, slicers, food processors, mixers, dough kneaders, scales, hamburger and hot dog warmers, refrigerated display cases, freezers, ice makers, juicers, blenders, packaging machines, work tables, carts and shelves, plus cash drawers and safes. Targets restaurants, hotels, and catering companies.
• Electrodomésticos (Home and Commercial Appliances) Appliances for home and light commercial use, including popcorn maker, sandwich and waffle makers, choppers, microwaves, multi-processor, coffee makers, electric kettle, juicers, coffee grinder, toasters, and steamers. Sold to consumers and small food service operators.
• Tecnología Gastronómica (Advanced Gastronomic Technology) Advanced gastronomic technology solutions including pizza and bread ovens, food warmers and thermal circulators, combi ovens, accelerated cooking ovens, cleaning products, hood-type/under-counter/conveyor dishwashers, utensil washers, trays and accessories, professional packaging/sealing machines, and multi-function equipment. Designed to deliver time, cost, and quality improvements for professional food production processes.
• Utensilios (Kitchen Utensils and Accessories) Comprehensive kitchen utensils, tools, and accessories, including disposables, airtight containers, tablecloths/placemats/coasters, can and bottle openers, cookware sets, waste containers, cutlery, bar and wine accessories, sauce rings, baking trays, bowls, bottles and pitchers, pots/pans/kettles, chafing dishes, strainers, ladles, spatulas, cutting boards, thermos and thermal jugs, plus items like oven mitts, pasta machines, meat hammers, and griddle plates. Targets both professional kitchens and household buyers.
• Alquiler de Vajilla para Eventos (Dishware and Equipment Rental for Events) Short-duration rental of dishware, tableware, and equipment for events such as weddings, corporate functions, and celebrations. Customers (individuals or companies) must provide documentation for verification before rental approval. Targeted at event organizers across Argentina.

Quantifiable outcome

• Complete kitchen and establishment solutions from a single supplier

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ali Group: Italian-owned conglomerate of more than 30 commercial kitchen and foodservice equipment brands. Comparable to Giraudo as a multi-brand distributor of professional gastronomic equipment worldwide.
• Electrolux Professional: Swedish-Italian commercial kitchen and laundry equipment maker with broad professional foodservice product lines. Comparable as a multi-category professional kitchen equipment supplier competing for the same B2B buyers Giraudo serves.
• Middleby Corporation: US commercial foodservice equipment conglomerate owning brands across cooking, refrigeration, and beverage. Comparable in category breadth and B2B customer base to Giraudo Equipamiento's professional kitchen offering.
• Hobart: US-headquartered manufacturer of commercial food preparation, cooking, and warewashing equipment. Comparable in product mix (ovens, dishwashers, mixers) to Giraudo's professional gastronomic equipment portfolio.
• Sammic: Spanish manufacturer of food preparation equipment (cutters, vacuum packers, immersion blenders, dishwashers). Directly comparable to the professional equipment categories Giraudo Equipamiento distributes in Argentina.
• Manitowoc Foodservice: Global commercial foodservice equipment group with brands in cooking, refrigeration, ice, and warewashing. Comparable portfolio overlap with Giraudo's professional gastronomic equipment and dishwasher categories.
• Hoshizaki: Japanese manufacturer of commercial ice makers, refrigeration, and display cases. Directly comparable to the freezers, exhibidoras, fabricadoras de hielo, and mostradores refrigerados categories Giraudo carries.
• Rational AG: German global leader in combi ovens and professional cooking technology. Giraudo's Tecnología Gastronómica division explicitly distributes combi ovens alongside Rational-class products, making Rational a key upstream brand and category benchmark.

Regional players

• Distrimar: Argentine distributor specialized in foodservice equipment and supplies for restaurants, hotels, and catering. Direct regional peer to Giraudo Equipamiento, serving overlapping Argentine B2B gastronomy customers.

Emerging players

• Mercado Libre Gastronomía / MercadoLibre Professional Kitchen Equipment sellers: Argentina's largest e-commerce marketplace hosts a growing base of professional kitchen equipment sellers competing on price and convenience. Comparable as an emerging alternative distribution channel to Giraudo's own e-commerce and physical stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/giraudoweb
• LinkedInlinkedin.com/company/giraudo-equipamiento

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giraudo Equipamiento