CoverTec Products
CoverTec Products LLC is a privately held Florida-based manufacturer of professional floor coatings, sealers, and cleaners using proprietary fluoropolymer and microbial chemistries, selling direct-to-consumer, to contractors, and through an emerging distributor network across the United States.
- Company typePrivate
- Founded2009
- HeadquartersSunrise, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CoverTec Products does
CoverTec Products LLC is a privately held US manufacturer and distributor of professional-grade floor coatings, sealers, cleaners, and waterproofing products, founded in 2009 and headquartered in Sunrise, Florida. The company operates across four product categories — sealers and coatings (acrylic, polyurethane, polyaspartic, silane-siloxane), tile and grout protection (GlazeGuard, VinylGuard), professional cleaners (SurfaceClean, CoverClean microbial lines, GlossClean), and surface preparation/stripping — spanning substrates including concrete, natural stone, brick, ceramic, porcelain, luxury vinyl, and rubber flooring. Its competitive differentiation rests on proprietary chemistry developed by founder civil and chemical engineers with over 50 years of combined coating experience, including fluoropolymer formulations for stain resistance, adhesion promoters for glazed surfaces, UV-stable non-yellowing coatings, and microbial cleaners that digest petroleum hydrocarbons.
The company monetizes through three coordinated go-to-market channels. Direct-to-consumer e-commerce at covertecproducts.com offers unit pricing from $9 to $1,055 with free shipping on orders over $20. A Contractor Program delivers 10–15% volume discounts and lead referrals to qualified installers, cleaning professionals, hardscapers, and handymen subject to a $500 minimum order. A distributor and manufacturer representative network is being actively built out for the VinylGuard and GlazeGuard lines in protected territories with technical support and promotional backing. CoverTec serves both residential customers (homeowners addressing driveways, garage floors, patios, and pool decks) and commercial/institutional buyers (Publix, Bridgestone Firestone, Loves Travel, Little Caesars, F45 Training, Dogtopia), with all products positioned as 100% American-made professional alternatives to retail-channel coatings.
CoverTec Products firmographics
Firmographics- Name
- CoverTec Products
- Legal name
- CoverTec Products LLC
- Website
- https://covertecproducts.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoverTec Products LLC is a privately held Florida-based manufacturer of professional floor coatings, sealers, and cleaners using proprietary fluoropolymer and microbial chemistries, selling direct-to-consumer, to contractors, and through an emerging distributor network across the United States.
- Ownership category
- akta.pro rank
CoverTec Products industry classification
Industry- Product category
- Industrial Floor Coatings and Sealants
- NAICS
- Paint and Coating Manufacturing (32551), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
- akta.pro secondary industries
- Primers, Sealers & Undercoats (IMADAKAJ), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE), Concrete/Brick/Stone Sealing (Masonry Sealants) (HSAGADAH)
Keywords
Where CoverTec Products is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoverTec Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Direct to Consumer: CoverTec generates revenue through direct e-commerce sales of floor coatings, sealers, cleaners, and waterproofing products to consumers and contractors through their website. Products are sold in various sizes from small 4oz kits to 5-gallon containers with tiered pricing.
- Contractor Program Sales: Volume-based sales to qualified contractors including installers, cleaning professionals, hardscapers, and handymen who receive 10-15% discounts depending on purchase volume with free shipping on most products.
- Distribution and Reseller Revenue: Revenue from manufacturer representatives and distributors who sell CoverTec products (Vinyl Guard and Glaze Guard lines) in protected territories with company support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for all products |
| Unit Pricing | Pay-as-you-go | Contractor volume discount pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CoverTec Products product offering
Product offeringCore offering
CoverTec Products manufactures and distributes professional-grade floor coatings, floor sealers, floor cleaners, and waterproofing products for concrete, tile, stone, vinyl, and rubber surfaces. Their portfolio spans acrylic and polyurethane sealers, penetrating silane-siloxane sealers, polyaspartic coatings, microbial-based cleaners, anti-slip treatments, and surface preparation products serving both residential and commercial end users as well as professional applicators.
Product overview
CoverTec Products is a US-based manufacturer and distributor of professional-grade floor coatings, floor sealers, and cleaning products. The product portfolio centers on four core categories: (1) Sealers and Coatings including water-based acrylic sealers (CoverSeal AC250, CoverSeal AC450), penetrating silane-siloxane sealers (CoverSeal Pen50, Pen80), oil-resistant polyurethane coatings (CoverShield U140, U100), and wet-look paver sealers (StrongSeal Wetlook, StrongSeal Plus); (2) Tile and Grout Protection including GlazeGuard and GlazeGuard Plus sealers for ceramic and porcelain, and VinylGuard water-based polyurethane for luxury vinyl tile and rubber flooring; (3) Professional Cleaners including SurfaceClean degreaser, CoverClean HC for petroleum-based oil stains, CoverClean FG for food-based oils, and GlossClean neutral floor cleaner; and (4) Surface Preparation and Stripping including FloorStrip HP and PowerStrip concrete sealer removers. The company also offers anti-slip treatments (Tile SlipShield, CoverGrip), color enhancement products (ColorStain UV, ColorShot), and decorative vinyl flakes for epoxy flooring systems. All products are designed for both residential and commercial applications across diverse substrates including concrete, natural stone, brick, ceramic tile, porcelain, luxury vinyl, and rubber flooring.
Differentiator
Problem solved
Functional benefit
Brands
- VinylGuard: Water-based polyurethane coating product line for protecting vinyl, rubber, and resilient flooring surfaces.
- GlazeGuard
- CoverSeal
- CoverClean
- StrongSeal
Products and services
- CoverSeal AC250 Matte WB Acrylic Sealer Water-based acrylic sealer with low sheen finish for natural stone, concrete, terrazzo, and paver applications.
- StrongSeal Wetlook Concentrate Heavy-duty wet look paver sealer with gloss finish for concrete pavers and exposed aggregate.
- VinylGuard WB Polyurethane Sealer Water-based polyurethane coating for luxury vinyl tile, sheet vinyl, rubber flooring, and terrazzo. Available in gloss, satin, and matte finishes.
- CoverShield U140 Oil Resistant Concrete Sealer Gas and oil resistant concrete sealer with gloss or matte finish for garage floors, industrial floors, and parking decks.
- GlazeGuard Ceramic and Porcelain Tile Sealer High-performance tile and grout sealer for ceramic and porcelain surfaces. Available in gloss, satin, and H-gloss finishes.
- CoverShield P650 Polyaspartic Floor Coating Polyaspartic floor coating for concrete with fast cure time for garage floors and industrial applications.
- CoverSeal Pen50 Silane Siloxane Sealer Penetrating water, salt, mold and mildew resistant coating for various substrates including natural stone, brick, and concrete.
- CoverClean HC Microbial Cleaner for Oils and Diesel PH neutral, eco-friendly microbial cleaner that digests petroleum-based oil stains from concrete and masonry surfaces.
- CoverClean FG Microbial Cleaner for Fat, Food, Oil and Grease Non-hazardous microbial green floor cleaner for fat, food, oil and grease. USDA compliant for food preparation areas.
- GlossClean Neutral Floor Cleaner Neutral pH floor cleaner that dries film-free and extends life of high gloss floors. Safe for LVT, VCT, laminate, and natural stone.
- SurfaceClean Hard Surface Cleaner and Degreaser Industrial strength hard surface cleaner and degreaser for concrete, tile, stone, brick, and various other substrates.
- GlazeGuard Plus Anti-Slip Floor Coating Anti-slip floor coating and treatment for ceramic, porcelain, and other tile surfaces.
- ColorStain UV Resistant Liquid Stain Concentrate UV-resistant liquid stain concentrate for concrete and wood surfaces. Available in 21 colors, diluted with acetone, water, or denatured alcohol.
- FloorStrip HP Fast Acting Floor Finish Stripper Biodegradable, fast-acting floor finish stripper for acrylic sealers, waxes, and curing agents. Safe for concrete, natural stone, tile, and grout.
- CoverShield VS1 Matte Fast Drying 1-Part Coating Fast drying 1-part matte coating for vinyl and rubber flooring with low sheen finish.
- Laminate Floor Sealer Vinyl Coat (Luxury FloorSeal) Laminate floor sealer and luxury vinyl protector for waterproofing applications.
Quantifiable outcome
- Products exceed retail store alternatives in quality, performance, durability, and long-term results
- +2 more outcomes
Companies that use CoverTec Products
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
CoverTec Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CoverTec Products partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
CoverTec Products competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CoverTec Products social profiles
Digital presenceCoverTec Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoverTec Products leadership team
Management profileNumber of profiles
CoverTec Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoverTec Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoverTec Products
What does CoverTec Products do?
CoverTec Products manufactures and distributes professional-grade floor coatings, floor sealers, floor cleaners, and waterproofing products for concrete, tile, stone, vinyl, and rubber surfaces. Their portfolio spans acrylic and polyurethane sealers, penetrating silane-siloxane sealers, polyaspartic coatings, microbial-based cleaners, anti-slip treatments, and surface preparation products serving both residential and commercial end users as well as professional applicators.
Is CoverTec Products a public or private company?
CoverTec Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoverTec Products founded?
CoverTec Products was founded in 2009. It employs 1 to 10 people.
Where is CoverTec Products based?
CoverTec Products is headquartered in Sunrise, United States, in the North America region.
How does CoverTec Products make money?
Three revenue lines are on record. Product Sales - Direct to Consumer is the primary driver. The others are contractor Program Sales and distribution and Reseller Revenue.
Does CoverTec Products have an API?
No public API is recorded for CoverTec Products.
What industry is CoverTec Products in?
CoverTec Products's product category is Industrial Floor Coatings and Sealants. Its primary akta.pro industry code is IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete), with a secondary code of IMADAKAJ, Primers, Sealers & Undercoats. Its NAICS code is 32551 and its SIC code is 2851.