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Caranda Educacao

Full company profile

uuid000wp4m

Namestring
Caranda Educacao
Legal namestring
Instituto de Educação Carandá
Websiteurl
carandaeducacao.com.br
Company typeenum
Private
Founded yearint
1976
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
private K-12 education, early childhood education, humanist pedagogy, secondary education, teacher professional development
Industry1 code
1Instructional Delivery & Pedagogy (School-Led)
CodeEDAJAFABPrimaryYes
NAICS code1 code
  • Elementary and Secondary Schools6111
SIC code1 code
  • Services-Educational Services8200
Product category
Private K-12 Education
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Educational Services Tuition
TypeSubscription Recurring
Description

The school generates revenue through tuition fees for educational services spanning nursery (berçário) through high school (ensino médio), including complementary activities. The Instituto de Educação Carandá is a private association registered as CNPJ 07.704.660/0001-00.

carandaeducacao.com.br
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Pricing details1 tier
1Standard tuition for enrolled students
ModelSubscriptionBilling cadenceMonthly
Notes

Tuition pricing is not publicly available on the website. Scholarship programs (CEBAS) are available.

GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Carandá Educação is a private K-12 school in São Paulo that delivers humanist, contemporary education from nursery (berçário) through high school (ensino médio), including a full-time Integral e Atividades Complementares extended-day program. Revenue is generated primarily through monthly tuition fees paid by enrolled families, with scholarship capacity administered under the CEBAS program. The school also operates the Centro de Estudos Madalena Freire, a center for educator training, pedagogical research, and internships.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Carandá Educação is a private school in São Paulo offering comprehensive educational services from berçário (nursery) through Ensino Médio (high school), founded from the merger of Escola Carandá and Espaço Vivavida. The school operates a unified portfolio comprising four core education levels (Educação Infantil, Ensino Fundamental 1, Ensino Fundamental 2, and Ensino Médio), extended day and complementary activities program (Integral e Atividades Complementares), the Centro de Estudos Madalena Freire for teacher training and intern development, and a private Portal Online for administrative and academic management. The school emphasizes a humanist, contemporary pedagogical approach with three pillars: Mobilização (Mobilization), Desafio (Challenge), and Rigor (Rigor), and is part of Grupo OEP since 2025.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Grupo OEP
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

In 2025, Carandá Educação became associated with Grupo OEP alongside schools Oswald de Andrade, Elvira Brandão, Piaget, and Crescer Sempre, forming an educational group committed to shared pedagogical values and educational transformation.

carandaeducacao.com.br
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Colégio Porto Seguro
TypeDirect peer
Description

Large private K–12 school in São Paulo with comprehensive curriculum, strong brand, and a similar premium-family positioning; competes for the same metropolitan family pool and uses comparable full-day program structures.

2Colégio São Luís
TypeDirect peer
Description

Jesuit-run premium São Paulo K–12 school offering nursery through high school with strong emphasis on critical formation and integral development; competes head-to-head with Carandá for ideologically engaged premium families in São Paulo.

3Colégio Bandeirantes
TypeDirect peer
Description

Premium São Paulo private K–12 school with comparable comprehensive curriculum (berçário through ensino médio) and a similar humanistic/structured academic positioning; directly competes for the same mid-to-upper-income family segment in São Paulo.

4Colégio Pentágono
TypeDirect peer
Description

São Paulo private K–12 school with a contemporary, student-centered pedagogical approach and comparable comprehensive offering; competes for the same families seeking alternatives to traditional Catholic schools.

5Escola Vera Cruz
TypeDirect peer
Description

São Paulo private K–12 school with progressive pedagogical orientation and emphasis on critical thinking; competes directly with Carandá for families prioritizing humanistic, contemporary educational approaches.

6Colégio Rio Branco
TypeDirect peer
Description

Long-standing private K–12 school in São Paulo with full curricular pathway from nursery to high school; competes for the same São Paulo premium family segment with comparable institutional brand weight.

7Colégio Dante Alighieri
TypeDirect peer
Description

Premium São Paulo private K–12 school with bilingual/international orientation and a similar comprehensive curricular scope; competes for the same upper-middle-class families seeking rigorous academic formation.

8Colégio Humboldt
TypeDirect peer
Description

Bilingual German-Brazilian private school in São Paulo offering comprehensive K–12 with international orientation; competes for globally-minded premium families that also consider Carandá for its contemporary pedagogical framework.

9Colégio Santa Cruz
TypeDirect peer
Description

Long-established Catholic private K–12 school in São Paulo with similar comprehensive offering and humanistic formation orientation; directly overlaps with Carandá's target demographic and pedagogical positioning.

10Colégio Móbile
TypeDirect peer
Description

São Paulo private K–12 school emphasizing integral formation with comprehensive complementary activities; directly comparable to Carandá's offerings in extracurricular breadth and premium-family segment focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Caranda Educacao

Private K-12 Educationcarandaeducacao.com.br

Caranda Educacao firmographics

Firmographics
Name
Caranda Educacao
Legal name
Instituto de Educação Carandá
Website
https://carandaeducacao.com.br
Company type
Private
Founded year
1976
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Caranda Educacao industry classification

Industry
Product category
Private K-12 Education
NAICS
Elementary and Secondary Schools (6111)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

  • Private K-12 education
  • Early childhood education
  • Humanist pedagogy
  • Secondary education
  • Teacher professional development

Where Caranda Educacao is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

Caranda Educacao business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

  1. Educational Services Tuition: The school generates revenue through tuition fees for educational services spanning nursery (berçário) through high school (ensino médio), including complementary activities. The Instituto de Educação Carandá is a private association registered as CNPJ 07.704.660/0001-00.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStandard tuition for enrolled students

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Caranda Educacao product offering

Product offering

Core offering

Carandá Educação is a private K-12 school in São Paulo that delivers humanist, contemporary education from nursery (berçário) through high school (ensino médio), including a full-time Integral e Atividades Complementares extended-day program. Revenue is generated primarily through monthly tuition fees paid by enrolled families, with scholarship capacity administered under the CEBAS program. The school also operates the Centro de Estudos Madalena Freire, a center for educator training, pedagogical research, and internships.

Product overview

Carandá Educação is a private school in São Paulo offering comprehensive educational services from berçário (nursery) through Ensino Médio (high school), founded from the merger of Escola Carandá and Espaço Vivavida. The school operates a unified portfolio comprising four core education levels (Educação Infantil, Ensino Fundamental 1, Ensino Fundamental 2, and Ensino Médio), extended day and complementary activities program (Integral e Atividades Complementares), the Centro de Estudos Madalena Freire for teacher training and intern development, and a private Portal Online for administrative and academic management. The school emphasizes a humanist, contemporary pedagogical approach with three pillars: Mobilização (Mobilization), Desafio (Challenge), and Rigor (Rigor), and is part of Grupo OEP since 2025.

Differentiator

Problem solved

Functional benefit

Companies that use Caranda Educacao

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Caranda Educacao technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Caranda Educacao partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Grupo OEPcoreStrategic or Co-development Partner · 1 January 2025In 2025, Carandá Educação became associated with Grupo OEP alongside schools Oswald de Andrade, Elvira Brandão, Piaget, and Crescer Sempre, forming an educational group committed to shared pedagogical values and educational transformation.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Caranda Educacao competitors and assessment

Company assessment

Direct peers

  • Colégio Porto Seguro: Large private K–12 school in São Paulo with comprehensive curriculum, strong brand, and a similar premium-family positioning; competes for the same metropolitan family pool and uses comparable full-day program structures.
  • Colégio São Luís: Jesuit-run premium São Paulo K–12 school offering nursery through high school with strong emphasis on critical formation and integral development; competes head-to-head with Carandá for ideologically engaged premium families in São Paulo.
  • Colégio Bandeirantes: Premium São Paulo private K–12 school with comparable comprehensive curriculum (berçário through ensino médio) and a similar humanistic/structured academic positioning; directly competes for the same mid-to-upper-income family segment in São Paulo.
  • Colégio Pentágono: São Paulo private K–12 school with a contemporary, student-centered pedagogical approach and comparable comprehensive offering; competes for the same families seeking alternatives to traditional Catholic schools.
  • Escola Vera Cruz: São Paulo private K–12 school with progressive pedagogical orientation and emphasis on critical thinking; competes directly with Carandá for families prioritizing humanistic, contemporary educational approaches.
  • Colégio Rio Branco: Long-standing private K–12 school in São Paulo with full curricular pathway from nursery to high school; competes for the same São Paulo premium family segment with comparable institutional brand weight.
  • Colégio Dante Alighieri: Premium São Paulo private K–12 school with bilingual/international orientation and a similar comprehensive curricular scope; competes for the same upper-middle-class families seeking rigorous academic formation.
  • Colégio Humboldt: Bilingual German-Brazilian private school in São Paulo offering comprehensive K–12 with international orientation; competes for globally-minded premium families that also consider Carandá for its contemporary pedagogical framework.
  • Colégio Santa Cruz: Long-established Catholic private K–12 school in São Paulo with similar comprehensive offering and humanistic formation orientation; directly overlaps with Carandá's target demographic and pedagogical positioning.
  • Colégio Móbile: São Paulo private K–12 school emphasizing integral formation with comprehensive complementary activities; directly comparable to Carandá's offerings in extracurricular breadth and premium-family segment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Caranda Educacao social profiles

Digital presence

Caranda Educacao compliance and trust

Trust signal

Compliance1 record

Caranda Educacao financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Caranda Educacao leadership team

Management profile

Number of profiles

Caranda Educacao funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Caranda Educacao M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caranda Educacao

What does Caranda Educacao do?

Carandá Educação is a private K-12 school in São Paulo that delivers humanist, contemporary education from nursery (berçário) through high school (ensino médio), including a full-time Integral e Atividades Complementares extended-day program. Revenue is generated primarily through monthly tuition fees paid by enrolled families, with scholarship capacity administered under the CEBAS program. The school also operates the Centro de Estudos Madalena Freire, a center for educator training, pedagogical research, and internships.

Is Caranda Educacao a public or private company?

Caranda Educacao is a private company. It is classified as corporate owned and is currently operating.

When was Caranda Educacao founded?

Caranda Educacao was founded in 1976. It employs 251 to 500 people.

Where is Caranda Educacao based?

Caranda Educacao is headquartered in São Paulo, Brazil, in the Latin America region.

How does Caranda Educacao make money?

One revenue line is on record: educational Services Tuition.

Who are Caranda Educacao's main competitors?

Direct peers on record are Colégio Porto Seguro, Colégio São Luís, Colégio Bandeirantes, Colégio Pentágono, Escola Vera Cruz, Colégio Rio Branco, Colégio Dante Alighieri, Colégio Humboldt, Colégio Santa Cruz and Colégio Móbile.

Does Caranda Educacao have an API?

No public API is recorded for Caranda Educacao.

What industry is Caranda Educacao in?

Caranda Educacao's product category is Private K-12 Education. Its primary akta.pro industry code is EDAJAFAB, Instructional Delivery & Pedagogy (School-Led). Its NAICS code is 6111 and its SIC code is 8200.

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