Caranda Educacao
- Company typePrivate
- Founded1976
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingServices
Caranda Educacao firmographics
Firmographics- Name
- Caranda Educacao
- Legal name
- Instituto de Educação Carandá
- Website
- https://carandaeducacao.com.br
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Caranda Educacao industry classification
Industry- Product category
- Private K-12 Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
Keywords
Where Caranda Educacao is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Caranda Educacao business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Educational Services Tuition: The school generates revenue through tuition fees for educational services spanning nursery (berçário) through high school (ensino médio), including complementary activities. The Instituto de Educação Carandá is a private association registered as CNPJ 07.704.660/0001-00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard tuition for enrolled students |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Caranda Educacao product offering
Product offeringCore offering
Carandá Educação is a private K-12 school in São Paulo that delivers humanist, contemporary education from nursery (berçário) through high school (ensino médio), including a full-time Integral e Atividades Complementares extended-day program. Revenue is generated primarily through monthly tuition fees paid by enrolled families, with scholarship capacity administered under the CEBAS program. The school also operates the Centro de Estudos Madalena Freire, a center for educator training, pedagogical research, and internships.
Product overview
Carandá Educação is a private school in São Paulo offering comprehensive educational services from berçário (nursery) through Ensino Médio (high school), founded from the merger of Escola Carandá and Espaço Vivavida. The school operates a unified portfolio comprising four core education levels (Educação Infantil, Ensino Fundamental 1, Ensino Fundamental 2, and Ensino Médio), extended day and complementary activities program (Integral e Atividades Complementares), the Centro de Estudos Madalena Freire for teacher training and intern development, and a private Portal Online for administrative and academic management. The school emphasizes a humanist, contemporary pedagogical approach with three pillars: Mobilização (Mobilization), Desafio (Challenge), and Rigor (Rigor), and is part of Grupo OEP since 2025.
Differentiator
Problem solved
Functional benefit
Companies that use Caranda Educacao
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Caranda Educacao technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Caranda Educacao partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo OEPcoreIn 2025, Carandá Educação became associated with Grupo OEP alongside schools Oswald de Andrade, Elvira Brandão, Piaget, and Crescer Sempre, forming an educational group committed to shared pedagogical values and educational transformation.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Caranda Educacao competitors and assessment
Company assessmentDirect peers
- Colégio Porto Seguro: Large private K–12 school in São Paulo with comprehensive curriculum, strong brand, and a similar premium-family positioning; competes for the same metropolitan family pool and uses comparable full-day program structures.
- Colégio São Luís: Jesuit-run premium São Paulo K–12 school offering nursery through high school with strong emphasis on critical formation and integral development; competes head-to-head with Carandá for ideologically engaged premium families in São Paulo.
- Colégio Bandeirantes: Premium São Paulo private K–12 school with comparable comprehensive curriculum (berçário through ensino médio) and a similar humanistic/structured academic positioning; directly competes for the same mid-to-upper-income family segment in São Paulo.
- Colégio Pentágono: São Paulo private K–12 school with a contemporary, student-centered pedagogical approach and comparable comprehensive offering; competes for the same families seeking alternatives to traditional Catholic schools.
- Escola Vera Cruz: São Paulo private K–12 school with progressive pedagogical orientation and emphasis on critical thinking; competes directly with Carandá for families prioritizing humanistic, contemporary educational approaches.
- Colégio Rio Branco: Long-standing private K–12 school in São Paulo with full curricular pathway from nursery to high school; competes for the same São Paulo premium family segment with comparable institutional brand weight.
- Colégio Dante Alighieri: Premium São Paulo private K–12 school with bilingual/international orientation and a similar comprehensive curricular scope; competes for the same upper-middle-class families seeking rigorous academic formation.
- Colégio Humboldt: Bilingual German-Brazilian private school in São Paulo offering comprehensive K–12 with international orientation; competes for globally-minded premium families that also consider Carandá for its contemporary pedagogical framework.
- Colégio Santa Cruz: Long-established Catholic private K–12 school in São Paulo with similar comprehensive offering and humanistic formation orientation; directly overlaps with Carandá's target demographic and pedagogical positioning.
- Colégio Móbile: São Paulo private K–12 school emphasizing integral formation with comprehensive complementary activities; directly comparable to Carandá's offerings in extracurricular breadth and premium-family segment focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Caranda Educacao social profiles
Digital presenceCaranda Educacao compliance and trust
Trust signalCompliance1 record
Caranda Educacao financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caranda Educacao leadership team
Management profileNumber of profiles
Caranda Educacao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caranda Educacao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caranda Educacao
What does Caranda Educacao do?
Carandá Educação is a private K-12 school in São Paulo that delivers humanist, contemporary education from nursery (berçário) through high school (ensino médio), including a full-time Integral e Atividades Complementares extended-day program. Revenue is generated primarily through monthly tuition fees paid by enrolled families, with scholarship capacity administered under the CEBAS program. The school also operates the Centro de Estudos Madalena Freire, a center for educator training, pedagogical research, and internships.
Is Caranda Educacao a public or private company?
Caranda Educacao is a private company. It is classified as corporate owned and is currently operating.
When was Caranda Educacao founded?
Caranda Educacao was founded in 1976. It employs 251 to 500 people.
Where is Caranda Educacao based?
Caranda Educacao is headquartered in São Paulo, Brazil, in the Latin America region.
How does Caranda Educacao make money?
One revenue line is on record: educational Services Tuition.
Who are Caranda Educacao's main competitors?
Direct peers on record are Colégio Porto Seguro, Colégio São Luís, Colégio Bandeirantes, Colégio Pentágono, Escola Vera Cruz, Colégio Rio Branco, Colégio Dante Alighieri, Colégio Humboldt, Colégio Santa Cruz and Colégio Móbile.
Does Caranda Educacao have an API?
No public API is recorded for Caranda Educacao.
What industry is Caranda Educacao in?
Caranda Educacao's product category is Private K-12 Education. Its primary akta.pro industry code is EDAJAFAB, Instructional Delivery & Pedagogy (School-Led). Its NAICS code is 6111 and its SIC code is 8200.