Sicos Group
Sicos Group, operating as Rossellimac, is a Spain-based Apple Premium Partner running 29 retail stores and a Shopify e-commerce site, selling Apple hardware, accessories, and authorized services to consumers, education customers, and SMBs.
- Company typePrivate
- Founded2001
- HeadquartersDonostia-san Sebastián, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sicos Group does
Sicos Group, operating commercially as Rossellimac, is an Apple Premium Partner and Authorized Apple Service Provider headquartered in Donostia-San Sebastián, Spain. The firm operates a 29-store physical retail network across Spain alongside a Shopify-powered e-commerce storefront (rossellimac.es), offering the full Apple hardware portfolio — Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, AirTag, and accessories — at unit prices ranging from €10 (accessories) to €719+ (Mac). Beyond hardware resale, the company monetizes a service layer that includes an Apple Authorized technical support offering, the Plan Renove device trade-in program, multi-partner financing (Cetelem 10-month 0% TAE, Klarna, Aplazame), and dedicated programs for the Education and SMB/enterprise (Empresas) customer segments with specialized pricing and project support. Distribution is dual-channel: physical stores (29 locations nationwide, staffed by certified Apple specialists) and e-commerce with 24–48 hour delivery, free returns, free shipping above €99, and click-and-collect.
The revenue model is transactional and hardware-led, with one-time product sales forming the core cash flow and services acting as attach and retention layers rather than standalone revenue streams. Customer acquisition relies on a multi-channel marketing mix including active social presence on Twitter, Facebook, Instagram, TikTok, and YouTube, a content blog, email, and the physical retail environment. The company has been operating for approximately 20 years (per a '20 años' anniversary banner visible on the storefront) and is currently aligning its catalog with Apple's latest 2026 release cycle, including the newly launched MacBook Neo, iPhone 17e, and AirPods Max 2. No external funding rounds, acquisitions, leadership disclosures, or revenue figures are present in the source data, and ownership structure is not publicly disclosed; the firm appears to operate as an independent private retailer dependent on Apple's product roadmap and Spanish consumer demand.
Sicos Group firmographics
Firmographics- Name
- Sicos Group
- Legal name
- Rossellimac
- Website
- https://sicos.es
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sicos Group, operating as Rossellimac, is a Spain-based Apple Premium Partner running 29 retail stores and a Shopify e-commerce site, selling Apple hardware, accessories, and authorized services to consumers, education customers, and SMBs.
- Ownership category
- akta.pro rank
Sicos Group industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where Sicos Group is headquartered
LocationHeadquarters
- HQ city
- Donostia-san Sebastián
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sicos Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Rossellimac generates revenue primarily through the sale of Apple hardware products including Mac computers, iPhones, iPads, Apple Watches, AirPods, Apple TV, and accessories. Revenue is generated through one-time product transactions at retail stores and via e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apple product lineup with starting prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sicos Group product offering
Product offeringCore offering
Sicos Group operates the Rossellimac brand, an Apple Premium Partner selling the full Apple hardware portfolio (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, AirTag, and Apple accessories) through 29 physical retail stores and an e-commerce website in Spain. In addition to hardware resale, the group offers authorized Apple technical service, a device trade-in program (Plan Renove), installment financing through third-party providers, and dedicated education and enterprise programs.
Product overview
Rossellimac is an Apple Premium Partner operating 29 physical stores across Spain, functioning as an authorized Apple retailer and authorized service provider. The company sells the full Apple product portfolio including Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods audio products, Apple TV, AirTag trackers, and Apple accessories. Beyond hardware sales, Rossellimac offers a suite of services including authorized technical support (Servicio Técnico Autorizado Apple), a device trade-in program (Plan Renove), financing through third-party partners (Klarna, Cetelem, Aplazame), and dedicated programs for education and enterprise customers. Recently launched products include the MacBook Neo, AirPods Max 2, and iPhone 17e. The company is powered by Shopify's e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Mac Apple's personal computer lineup including MacBook, iMac, Mac Mini, and Mac Studio, sold by Rossellimac with educational and enterprise pricing available. Targets individual consumers, students, educators, and small/medium businesses.
- iPhone Apple's smartphone lineup, sold by Rossellimac with multiple models including iPhone 17e, available with financing options. For personal, education, and business buyers.
- iPad Apple's tablet lineup sold by Rossellimac, available at educational pricing for students and educators. For consumers, education sector, and enterprise customers.
- Watch Apple Watch lineup sold by Rossellimac, including GPS and cellular-enabled models. Targets personal and business buyers.
- AirPods Apple's wireless earbuds and audio products including AirPods Max 2, sold alongside the AirPods Max line. For personal, education, and business buyers.
- TV & Hogar Apple TV streaming devices and home ecosystem products sold by Rossellimac. For consumers seeking home entertainment and smart home Apple products.
- Accesorios (Apple Accessories) Apple-branded accessories including cases, chargers, cables, and other peripherals sold by Rossellimac. For individual consumers and businesses supplementing Apple device purchases.
- AirTag Apple's Bluetooth tracking device for locating personal items, sold as part of the accessory lineup. For individual consumers and businesses managing equipment.
- MacBook Neo Apple laptop marketed as delivering incredible performance at a surprising price point, newly available at Rossellimac. For personal, education, and business buyers seeking Apple laptops.
- AirPods Max 2 Apple's second-generation over-ear headphones featuring remastered sound quality, newly available at Rossellimac. For consumers seeking premium Apple audio.
- iPhone 17e Apple smartphone positioned as well-equipped and a strong choice, newly available at Rossellimac. For consumers, education buyers, and businesses seeking a value-oriented iPhone.
- Servicio Técnico Autorizado Apple (Apple Authorized Technical Service) Rossellimac is an Apple Authorized Service Provider, offering official technical support, repairs, and device servicing backed by Apple. For individual consumers and businesses with Apple devices requiring service.
- Plan Renove (Trade-In Program) Device trade-in and upgrade program allowing customers to exchange their current devices for new Apple products. For consumers and businesses refreshing their Apple hardware.
- Financiación (Financing) Financing service offered through partners including Aplazame, Cetelem (10 months TAE 0%, TIN 0%), and Klarna, providing interest-free and low-interest instalment payment options. For consumers purchasing Apple hardware.
- Programa Educación (Education Program) Specialized education program offering discounted Apple products and tailored projects for students and educators. For students, teachers, and educational institutions.
- Programa Empresas (Business/Enterprise Program) Business-focused program providing tailored Apple product projects and pricing for small and medium-sized enterprises. For SMBs (pymes) seeking Apple procurement and project support.
Companies that use Sicos Group
Customer profileSegments3 records
Ideal customer profiles3 records
Sicos Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Sicos Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ApplecoreRossellimac is an official Apple Premium Partner, authorized to sell Apple products and provide authorized Apple technical service. This partnership grants access to Apple's product portfolio, marketing support, and technical certification programs.
- CetelemminorFinancing partner offering 0% interest installment payments (10 months TAE 0%, TIN 0%) for Apple product purchases.
- KlarnaminorFinancing partner providing installment payment options for customer purchases.
- AplazameminorFinancing partner enabling flexible payment options for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sicos Group competitors and assessment
Company assessmentBroad incumbents
- MediaMarkt: MediaMarkt is the largest consumer electronics retailer in Spain, carrying the full Apple product line alongside many other brands. It is a broader incumbent competitor on price, assortment, and store footprint in Spain.
- El Corte Inglés: El Corte Inglés is Spain's leading department store chain, selling Apple products in its electronics departments. It is a broad incumbent with overlapping Apple retail offering but as part of a much wider non-specialized portfolio.
- Worten: Worten is a major Iberian (Spain and Portugal) consumer electronics retailer. It is comparable as a regional big-box competitor selling Apple products alongside other electronics, but does not specialize in Apple.
- FNAC: FNAC is a French-origin electronics, media, and entertainment retailer with a significant Spanish store network. It competes with Rossellimac on Apple product sales and electronics accessories but as part of a broader non-specialized assortment.
Direct peers
- mStore: mStore is another Spanish Apple Premium Partner with a multi-store retail footprint. It is comparable to Rossellimac as a same-category Apple specialist retailer serving the Spanish market.
- K-tuin: K-tuin is a Spanish Apple Premium Reseller with physical stores across multiple Spanish cities. It competes head-to-head with Rossellimac on Apple product retail, education pricing, and authorized service within Spain.
- iStore: iStore is a leading Apple Premium Partner operating multiple retail stores across Spain. It is the closest direct competitor to Rossellimac, offering the same Apple product portfolio, authorized service, and similar omnichannel retail experience in the same geography.
- Macnificos: Macnificos is a long-standing Spanish Apple-focused online retailer with strong penetration among power users and creative professionals. It overlaps with Rossellimac on Apple hardware sales and education/business customers.
- iConcept: iConcept is a Spanish Apple authorized reseller that sells Apple hardware and accessories online and through retail. It is a direct competitor in the Apple-specialist retail segment in Spain.
Regional players
- eSavants: eSavants is a French Apple Premium Reseller with a similar multi-store specialist model. It is comparable as a regional peer with the same Premium Partner status but operating in France rather than Spain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Sicos Group social profiles
Digital presenceSicos Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sicos Group leadership team
Management profileNumber of profiles
Sicos Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sicos Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sicos Group
What does Sicos Group do?
Sicos Group operates the Rossellimac brand, an Apple Premium Partner selling the full Apple hardware portfolio (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, AirTag, and Apple accessories) through 29 physical retail stores and an e-commerce website in Spain. In addition to hardware resale, the group offers authorized Apple technical service, a device trade-in program (Plan Renove), installment financing through third-party providers, and dedicated education and enterprise programs.
Is Sicos Group a public or private company?
Sicos Group is a private company. It is classified as unknown and is currently operating.
When was Sicos Group founded?
Sicos Group was founded in 2001. It employs 11 to 50 people.
Where is Sicos Group based?
Sicos Group is headquartered in Donostia-san Sebastián, Spain, in the Europe region.
How does Sicos Group make money?
One revenue line is on record: hardware Sales.
Who are Sicos Group's main competitors?
Broad incumbents on record are MediaMarkt, El Corte Inglés, Worten and FNAC. Direct peers are mStore, K-tuin, iStore, Macnificos and iConcept. eSavants is listed as a regional player.
Does Sicos Group have an API?
No public API is recorded for Sicos Group.
What industry is Sicos Group in?
Sicos Group's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of FSAJALAH, Consumer Electronics & Mobile Device Protection Plans. Its NAICS code is 449 and its SIC code is 5731.