New Jersey Health Care Quality Institute

What New Jersey Health Care Quality Institute does

The New Jersey Health Care Quality Institute (NJHCQI) is an independent nonprofit organization headquartered in Princeton, New Jersey, dedicated to improving the safety, quality, and affordability of healthcare for New Jersey residents. Founded in 1997, it operates a membership-based model that convenes healthcare leaders, municipal officials, providers, and state agencies to translate ideas into policy and practice. Its core programs span community health (Mayors Wellness Campaign across 400+ municipalities, Conversation of Your Life advance care planning, Mental Health Initiatives), policy research (Children's Mental Health Mapping, Maternal Health Policy, Midwifery Work, H.R. 1 Workgroup recommendations), and quality improvement (TeamBirth, Integrated Care for Kids, Raising The Bar, Leapfrog Group resources).

NJHCQI's underlying technology is light: the organization does not build software products but produces research outputs, including an 18-month Children's Mental Health Mapping study with 230+ stakeholder interviews, and a recently launched NJ Health Outcomes Tracker (NJ HOT Spots) data dashboard tracking public health, immunization, Medicaid, and ACA enrollment. Its 20-year Mayors Wellness Campaign, operated in partnership with the New Jersey State League of Municipalities since 2006, provides statewide community health infrastructure recognized by the 2025 Candid Gold Seal of Transparency.

Revenue mechanics are characteristic of a mission-driven nonprofit: recurring membership dues from healthcare organizations and stakeholders, government grants and contracts (notably from the New Jersey Department of Children and Families for the Children's Mental Health Mapping project), and corporate and foundation sponsorship (Walmart provided $85,000 for Mayors Wellness Campaign grants; the Robert Wood Johnson Foundation is a longstanding supporter). The organization maintains 11-50 employees led by President & CEO Linda Schwimmer and serves segments including municipal governments, healthcare providers and systems, state agencies, direct care workers, and Medicaid-eligible families.

Name

New Jersey Health Care Quality Institute

Legal name

New Jersey Health Care Quality Institute

Website

https://njhcqi.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Jersey Health Care Quality Institute is a Princeton-based nonprofit that convenes healthcare leaders, municipal governments, and state agencies across New Jersey to improve healthcare safety, quality, and affordability through research, policy advocacy, and programs like the Mayors Wellness Campaign and Children's Mental Health Mapping.

Ownership category

akta.pro rank

Product category

Healthcare Quality Improvement Services

NAICS

Health Care and Social Assistance (62), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC), Local Public Health & Human Services Administration (BPAIACAK), Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer) (HLAJANAG), Maternal, Child & Adolescent Health Administration (BPAIAJAJ)

Keywords

• Healthcare quality improvement
• Healthcare policy advocacy
• Community health programs
• Healthcare research services
• Advance care planning

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The Quality Institute operates a membership program allowing healthcare organizations, providers, and stakeholders to join and participate in initiatives and receive support.
2. Government Grants and Contracts: The organization receives funding from state agencies including the New Jersey Department of Children and Families (DCF) for specific research and program initiatives such as the Children's Mental Health Mapping project.
3. Corporate Sponsorship and Grants: The organization receives funding from corporate partners such as Walmart, which provided $85,000 in grants to nine municipalities through the Mayors Wellness Campaign. Also supported by foundations like the Robert Wood Johnson Foundation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The New Jersey Health Care Quality Institute is a nonprofit healthcare quality improvement institute that convenes New Jersey healthcare leaders, conducts policy research, and runs statewide community health programs. Its offerings include the Mayors Wellness Campaign for municipal wellness, Children's Mental Health Mapping research, the Conversation of Your Life (COYL) advance care planning program, TeamBirth maternal health, Integrated Care for Kids (InCK), and the NJ HOT Spots Tracker data dashboard. Services are delivered through membership, municipal engagement, and grants.

Product overview

The New Jersey Health Care Quality Institute (NJHCQI) is a membership-based healthcare quality improvement organization, not a single software product. Its offerings consist of multiple community health programs, policy initiatives, and research projects. Key programs include the Mayors Wellness Campaign (MWC) for municipal health initiatives, the Children's Mental Health Mapping program for policy research, the Conversation of Your Life (COYL) for advance care planning education, TeamBirth for maternal health quality improvement, and the Integrated Care for Kids (InCK) model. The organization also produces the NJ HOT Spots Tracker data dashboard and various quality improvement resources through The Leapfrog Group partnership. These programs operate independently rather than as a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Mayors Wellness Campaign (MWC): A statewide initiative run by the Quality Institute in partnership with the New Jersey State League of Municipalities that offers technical assistance, guidance, and resources to help communities improve health and wellness.
• Conversation of Your Life (COYL)

Products and services

• Mayors Wellness Campaign (MWC) A statewide community health initiative offering technical assistance, guidance, and resources to help municipalities improve health and wellness; recognizes localities with 'Healthy Town' status and administers grants (e.g., $85,000 funded by Walmart) to participating towns.
• Children's Mental Health Mapping A statewide policy research analysis of New Jersey's children's mental health system, including pathways and barriers to care, conducted with funding from the New Jersey Department of Children and Families (DCF).
• Conversation of Your Life (COYL) A statewide advance care planning program providing education and resources on sharing wishes for care and choosing a health care proxy; includes a toolkit, workshops, webinars, and multilingual resources.
• TeamBirth A maternal health quality improvement initiative focused on improving birth outcomes through enhanced communication and care coordination.
• Integrated Care for Kids (InCK) A care coordination model for children that integrates physical, behavioral, and social health services.
• Mental Health Initiatives Programs and resources addressing mental health across New Jersey communities, including Mental Health First Aid training and a toolkit.
• NJ HOT Spots Tracker A health outcomes tracking tool monitoring public health and immunization data, Medicaid enrollment, and ACA enrollment data to assess the impact of federal health policy changes on New Jersey residents.

Quantifiable outcome

• Over 400 municipalities engaged in community health improvement programs
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• New Jersey State League of MunicipalitiescoreStrategic or Co-development PartnerLong-standing partnership since 2006 to operate the Mayors Wellness Campaign, providing technical assistance and resources to municipal leaders across New Jersey to improve community health.
• New Jersey Department of Children and Families (DCF)coreStrategic or Co-development PartnerDCF provided funding for the Children's Mental Health Mapping initiative, a comprehensive 18-month analysis of New Jersey's children's mental health system including pathways and barriers to care.
• Parker Family Health CentercoreStrategic or Co-development PartnerCo-leading the H.R.1 workgroup with the Quality Institute to respond to federal healthcare policy changes and maintain access to care in New Jersey.
• PHI (Public Health Institute)coreStrategic or Co-development PartnerCo-leads the Essential Jobs Essential Care Coalition with the Quality Institute, bringing together 90+ organizations to advocate for the direct care workforce.
• Virtua HealthsecondaryStrategic or Co-development PartnerPartner in learning from free care clinic models to support individuals who may become uninsured or underinsured due to federal policy changes.
• Cherry Hill Free ClinicsecondaryStrategic or Co-development PartnerPartner in understanding free care clinic models for providing care to uninsured populations.
• CHEMEDsecondaryStrategic or Co-development PartnerFederally qualified health center in Lakewood helping people navigate Medicaid enrollment systems and identify community service opportunities for work requirements.
• The Conversation ProjectsecondaryStrategic or Co-development PartnerCOYL program provides resources from The Conversation Project including the Conversation Starter Guide and What Matters to Me workbook for advance care planning.
• Goals of Care Coalition of New JerseysecondaryStrategic or Co-development PartnerCOYL program provides the 4-step iCare Plan and NJ POLST form resources from the Goals of Care Coalition for advance care planning.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massachusetts Health Quality Partners (MHQP): Massachusetts-based nonprofit quality measurement and improvement collaborative convening providers, payers, and patients to measure and report healthcare quality. Highly comparable as a state-level, multi-stakeholder healthcare quality convener with similar research-and-reporting model.
• Network for Regional Healthcare Improvement (NRHI): National network of regional health improvement collaboratives that convenes multi-stakeholder quality and cost initiatives across U.S. regions. Closely comparable convening and quality-measurement role, with regional chapter structure mirroring NJHCQI's state focus.
• The Leapfrog Group: National nonprofit driven by large employers and healthcare purchasers that collects and publicly reports hospital safety and quality data. Already a named partner of NJHCQI; highly comparable in mission and employer-purchaser-driven quality reporting.
• Center for Health Care Strategies (CHCS): New Jersey-based nonprofit policy and resource center working with state Medicaid agencies and stakeholders on health system improvement, especially for complex populations. Closely comparable operating geography, funder base, and policy-research-plus-convening model.
• Pacific Business Group on Health (now Purchaser Business Group on Health): Nonprofit coalition of large healthcare purchasers driving quality, equity, and value-based purchasing initiatives. Comparable as a multi-stakeholder nonprofit focused on healthcare quality measurement, convening, and policy advocacy.

Broad incumbents

• National Quality Forum (NQF): National organization driving measurable healthcare quality and safety improvement through endorsement of performance measures. Comparable focus on quality measurement and stakeholder consensus but operates nationally and serves a broader federal-level audience.
• NCQA (National Committee for Quality Assurance): National organization that accredits health plans and manages HEDIS quality measurement — the dominant operator of healthcare quality measurement in the U.S. Comparable quality-improvement and benchmarking mission but operates at national scale with a more technical, payer-facing posture.
• California Health Care Foundation: Large California-focused foundation funding health policy research, convening, and quality improvement. Comparable as a state-focused healthcare quality and policy grantmaker/convenor but with substantially greater scale and resources.

Regional players

• Milbank Memorial Fund: New York-based foundation publishing state health policy analysis and convening state leaders on population health. Comparable as a regional health policy research and convening organization with strong state-level audience overlap.
• Texas Health Institute: Texas-based independent nonprofit policy research and convening organization focused on health equity, healthcare quality, and systems improvement. Comparable role as a state-level, multi-stakeholder health policy institute but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NJHCQI
• YouTubeyoutube.com/user/NJHCQI1
• Facebookfacebook.com/NJHCQI
• LinkedInlinkedin.com/company/new-jersey-health-care-quality-institute-njhcqi-
• Instagraminstagram.com/the_quality_institute_nj/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Health Care Quality Institute