Andon Guenther Design, LLC

What Andon Guenther Design, LLC does

Andon Guenther Design, LLC is a Denver-based creative and brand development agency specializing in consumer packaged goods (CPG) packaging design, with concentrated expertise in the sports nutrition and functional beverage verticals. The firm was founded circa 2011 (per firmographic data) and operates as a privately held LLC with an 11-50 employee range. Service offerings span brand strategy and naming, brand identity development, structural packaging and carton engineering, photography, 3D rendering, point-of-purchase displays, tradeshow booth design, digital and print advertising, and end-to-end physical launch kit fulfillment. The launch kit production capability in-house is a notable scope differentiator versus typical brand design shops.

The firm's business model is project-based professional services sold directly to mid-market and enterprise CPG brand owners. Named clients include Dymatize (flagship multi-year engagement spanning 2018-2022), MusclePharm, Cytosport, Splash Beverage Group (TAPOUT RTD), Roar Beverages, Jade Monk, Twinlab, Coleman, Beast Sports, Victory Labs, Pfylum, Benepha, and Launch Consulting Group. Founder C. Andon Guenther serves as principal and creative director. There is no published pricing, retainer structure, or revenue disclosure, and no public funding or M&A activity is recorded.

Marketing and demand generation are portfolio-led via the firm website and award-driven via sustained Graphic Design USA (GDUSA) recognition, including 30+ GDUSA awards between 2013 and 2021, a HOW International Award in 2013, a GDUSA Top 10% Design Agencies ranking in 2020, and six additional GDUSA awards in 2025. The firm operates from a single Denver, CO location with no disclosed geographic expansion, no AI/ML tooling, and no public API or platform offering.

Name

Andon Guenther Design, LLC

Legal name

Andon Guenther Design LLC

Website

https://andonguenther.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Andon Guenther Design is a Denver-based creative and brand development agency specializing in CPG packaging design, brand identity, and physical launch kit production for sports nutrition and beverage clients including Dymatize, MusclePharm, and Splash Beverage Group.

Ownership category

akta.pro rank

Product category

Creative and Packaging Design Services

NAICS

Industrial Design Services (541420), Graphic Design Services (54143)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Packaging design services
• Brand development agency
• Creative branding services
• Carton engineering design
• Tradeshow booth design

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Project-based professional services: Custom creative services billed per project (packaging design, brand identity, tradeshow booths, launch kits, photography). Mix of one-off and repeat/extended engagements. Evidence of long-term retainers with clients such as Dymatize across multiple years and project types (packaging, kits, tradeshow booths, fulfillment).
2. Production and fulfillment services: Beyond design, AGD manages physical production, assembly, and fulfillment of launch kits and related POS materials on behalf of clients (e.g., shipping hundreds of Dymatize ISO100 Dunkin' launch kits to press, agencies, and influencers).
3. Strategic brand and naming consulting: Brand positioning documentation, style guides, naming, and naming conventions delivered as professional services (e.g., Results Nutrition Co. line naming, Dymatize PreW.O naming and 'Never Waste A Workout' slogan).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Andon Guenther Design is a Denver-based creative agency that sells bespoke brand development, packaging design, and integrated marketing services to consumer brands. The agency handles end-to-end creative work spanning naming, brand identity and positioning, structural packaging and carton engineering, 3D rendering, photography, point-of-purchase displays, tradeshow booth design, print, digital and OOH advertising, and physical launch kit production and fulfillment.

Product overview

Andon Guenther Design, LLC (AGD) is a single, unified creative and brand development agency headquartered in Denver, Colorado, rather than a multi-product platform. Its offering is organized around interconnected design disciplines: Packaging Design, Brand Development, and Brand Identity / Positioning form the core, supported by specialty capabilities including Carton Engineering, Photography, Point of Purchase Displays, Tradeshow Design, Advertising Design, 3D Rendering, and Print Design. These disciplines are delivered together on client engagements such as the Dymatize Complete Plant Protein Packaging + Advertising, TAPOUT RTD Redesign + Launch Kit, Dymatize ISO100 Dunkin' Flavors Launch Kit, Dymatize 20x10 Tradeshow Booth, Pfylum Mayflower 400th Anniversary Coinfolio, Cytosport Evolve Tradeshow Booth, and MusclePharm Arnold Schwarzenegger Series Packaging + Hype Kit, demonstrating an integrated print-to-digital, static-to-motion service model. The agency's work has been recognized by GDUSA American Package Design Awards and GDUSA American Graphic Design Awards across multiple years.

Differentiator

Problem solved

Functional benefit

Products and services

• Packaging Design End-to-end packaging design services covering structural and graphic packaging, illustrations, and production oversight including virtual press checks with print vendors; delivered primarily to consumer packaged goods brands in sports nutrition and beverage categories.
• Brand Development Holistic brand development including brand positioning, identity systems, style guides, and brand strategy and management for emerging and established consumer brands.
• Brand Identity and Positioning Strategic brand identity and positioning work, including documentation, naming conventions, flavor naming, and visual identity systems for product launches.
• Carton Engineering Structural carton engineering including design and engineering of launch kits, influencer kits, and complex multi-component cartons.
• Photography In-house photography services supporting product, packaging, and launch kit content such as the Dymatize ISO100 Dunkin' flavors launch kit.
• Point of Purchase Displays Design and engineering of point-of-purchase displays and promotional materials, including gift-with-purchase kits and influencer kits for retail campaigns.
• Tradeshow Design Design of custom tradeshow booths and experiential environments, including modular, single-person-assembly designs with illuminated signage, custom truss, and branded fixtures.
• Advertising Design Advertising creative across digital, print, and OOH, including static vertical network banners, talker boxes, and OOH placements for product launch campaigns.
• 3D Rendering 3D rendering used in conjunction with packaging and advertising design projects for visualization and production oversight.
• Print Design Print design services spanning single and spread insertions for advertising campaigns, brochures, magazines, and brand collateral.
• Launch Kit Engineering, Production and Fulfillment End-to-end launch kit engineering, design, assembly, photography, and physical fulfillment management, demonstrated via projects such as the Dymatize ISO100 Dunkin' Flavors Launch Kit shipped to hundreds of press outlets, agencies, and influencers.

Quantifiable outcome

• 6 GDUSA Awards won in 2025 across brand identity, packaging design, experiential design, and digital design.
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Splash Beverage Group / TAPOUT BeveragescoreStrategic or Co-development Partner · 1 October 2021Strategic creative engagement with Splash Beverage Group's TAPOUT performance hydration-recovery RTD brand. AGD redesigned the bottle and packaging, created a launch kit to promote the reveal to press and influencers, and added bilingual (English/Spanish) labels to address evolving U.S. demographics. The packaging was selected from more than 11,000 submissions for a 2021 GDUSA 58th Annual Design Award, announced via a Splash Beverage Group press release on Yahoo Finance.
• National Parks Foundation (via Cytosport)minorGTM or Marketing Partner · 1 August 2017AGD initiated a cause-oriented marketing campaign strategy around the Cytosport Evolve brand. As a result, Cytosport teamed up with the National Parks Foundation, with a portion of proceeds directed to the foundation. The tradeshow booth incorporated actual photographs from National Parks to support the campaign narrative.
• MusclePharmcoreStrategic or Co-development Partner · 1 October 2015Multi-line collaboration including the Arnold Schwarzenegger Series packaging and Hype Kit, plus apparel/merchandise, tradeshow booth, and bus wrap for the Arnold Series, and subsequent product lines (UFC Fight Stack, FitMiss Series). Recognized with multiple awards across 2013, 2014, and 2015.
• Dymatize (Dymatize Enterprises, LLC)flagshipStrategic or Co-development PartnerLong-tenured collaboration spanning at least 2018 to 2022 across packaging, naming, carton engineering, launch kit engineering and production, tradeshow booth design, advertising campaigns, and physical fulfillment. Projects include ISO100 line, Complete Plant Protein, ALL9 Amino (AGD named the product and flavors), PreW.O. (AGD developed the 'Never Waste A Workout' slogan), ISO100 Dunkin' collaboration launch kit, ISO100 Pebbles 50th Anniversary packaging, and the Wodapalooza 20'x10' tradeshow booth.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Multi-partner design firm with deep packaging, brand identity, and experiential design work. Overlaps with AGD on creative quality and CPG packaging, but at much higher scale and price point.
• Lippincott: Established global brand strategy and design firm with overlapping brand identity and packaging capabilities. Competes for the same enterprise CPG branding budgets as AGD but at much larger scale and with broader strategic offering.
• Landor & Fitch: Global branding and design consultancy with packaging and brand identity as part of a broader portfolio. Overlaps with AGD on packaging-led CPG engagements but typically serves larger enterprise RFPs and global rollouts.
• Bulletproof (Deloitte Digital): Global packaging design agency (now part of Deloitte Digital) with CPG and beverage specialization. Comparable category focus to AGD on packaging-led brand work, though operating as part of a global network.

Direct peers

• Subplot Design: North American packaging design and brand strategy firm with CPG specialization. Comparable to AGD in packaging-led service model and mid-market agency scale, with shared client base in food, beverage, and supplements.
• Moxie Sozo: Boulder, Colorado-based packaging and brand design agency with comparable CPG specialization (supplements, beverages, food). Closest geographic and category peer to AGD, with similar mid-market agency scale and packaging-led service mix.
• Robot Food: UK-based packaging and brand design agency focused on CPG (food, beverage, supplements). Comparable category focus and award-winning packaging design output, though operating in a different geography.
• Stranger & Stranger: Specialist packaging design firm with strong beverage, spirits, and CPG portfolio. Comparable to AGD in packaging-led positioning and category depth, particularly relevant given AGD's RTD beverage work (TAPOUT, Roar, Dymatize Clear).
• Chase Design Group: Packaging and brand design agency with CPG specialization across food, beverage, and household. Comparable in service mix to AGD, including structural and graphic packaging plus brand identity work.
• Pearlfisher: Global packaging design agency with deep CPG and beverage portfolio. Directly comparable to AGD in core service offering (brand-led packaging design for consumer brands), though at significantly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HelloAGD
• LinkedInlinkedin.com/company/andon-guenther-design-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andon Guenther Design, LLC