Teclac Werner

What Teclac Werner does

TECLAC Werner GmbH is a German B2B contract manufacturer specializing in industrially produced painted plastic surfaces for vehicle and industrial applications. Founded in 1979 and headquartered in Fulda with secondary production sites in St. Egidien (Saxony) and Kaufbeuren, the company operates as a subsidiary of the Werner Group and employs approximately 320 people. Its core service is the high-volume coating of plastic components — ranging from small parts such as exterior door handles and fuel filler flaps to large trim elements up to 1,500 × 2,200 mm — using three automated painting lines (4-cabin robotic system with 5-zone power wash, 2-cabin flat belt system, and 2-cabin robotic spindle system) supplemented by manual painting for small series, color sampling, and prototypes. Output is approximately 100,000 refined parts per day.

TECLAC's technology stack centers on multi-coat paint systems, including a proprietary environmentally friendly Liquid Chrome process that replaces heavy-metal-based chrome plating. The company also offers full system responsibility — supplier selection, coordination, and delivery of entire component groups — acting as a tier integrator for OEM customers. It holds IATF 16949 (automotive quality), ISO 14001 (environmental management), and ISO 50001 (energy management) certifications and maintains in-house laboratory capabilities including color measurement (BykMac), gloss testing, Wave Scan surface structure analysis, microscopy, rheology, stone impact, xenon weathering, and fully automatic climate/temperature change testing.

Revenue is generated through quote-based B2B contracts across four verticals: Automotive (primary), Consumer products, Sanitary, and Leisure. Pricing is not publicly disclosed and depends on component complexity, coating type, and volume; contract structures are multi-year and tied to OEM program lifecycles. The go-to-market model is enterprise field sales, supported by a professional website with segment-specific contact forms, trade show participation (e.g., KPA Ulm), and direct supplier management. Distribution is direct to OEMs with no apparent intermediary channel. Leadership transitioned in 2024 from long-time Managing Director Arnold Gutberlet to Niklas Werner as Managing Director for Sales.

Name

Teclac Werner

Legal name

TECLAC Werner GmbH

Website

https://teclac.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

TECLAC Werner GmbH is a German B2B contract manufacturer of industrially painted plastic surfaces serving European automotive OEMs and consumer, sanitary, and leisure product manufacturers through automated robotic and manual coating systems from its Fulda headquarters.

Ownership category

akta.pro rank

Product category

Industrial Plastic Surface Coating

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

akta.pro secondary industry

Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD)

Keywords

• Industrial plastic coating
• Automotive painted components
• Chrome replacement coating
• Plastic surface finishing
• Component system supplier

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Surface Coating Services: TECLAC generates revenue through industrial painting and coating services for plastic surfaces. They operate as both an innovative contract manufacturer for painted surfaces and a complete supplier of parts, components and systems with finished surfaces. Approximately 100,000 parts are refined per day using various painting systems.
2. System and Component Deliveries: Complete system deliveries of painted components and assemblies, including entire component groups with supplier management. The company takes responsibility for development and delivery, including selection and coordination of suppliers, from planning to finished workpiece.
3. Customized Solutions: Tailored painting solutions for specific customer requirements across automotive, consumer, sanitary, and leisure sectors. Core competencies include 3-layer exterior paintwork, chrome replacement paintwork, and decorative paintwork for vehicle interiors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

TECLAC Werner GmbH is an industrial manufacturer of painted plastic surfaces, producing high-quality lacquered plastic components for vehicle exteriors and interiors (spoilers, instrument panels, door handles, mirror caps), consumer goods, sanitary products, and leisure equipment. The company acts as both an innovative contract painter and a complete supplier of parts, components and assembled systems with finished surfaces, operating multiple automated robotic painting systems and manual painting solutions processing approximately 100,000 parts per day. Its proprietary Liquid Chrome process offers an environmentally friendly, heavy-metal-free chrome replacement coating.

Product overview

TECLAC is a specialist manufacturer of industrially produced painted plastic surfaces serving four main sectors: Automotive, Consumer/Consume, Sanitary, and Leisure. The company's core offering consists of high-quality lacquered plastic surfaces with capabilities spanning 3-layer exterior paintwork, chrome replacement coatings, and decorative interior coatings. TECLAC operates state-of-the-art painting systems including a 4-cabin robotic system with 5-zone power wash, a 2-cabin flat belt system, and a 2-cabin robotic spindle system, collectively processing approximately 100,000 parts per day. A key product innovation is Liquid Chrome, an environmentally friendly chrome replacement coating. The company also provides manual painting for small series and prototypes, complete system delivery services, and comprehensive quality management testing capabilities. As part of the Werner Group, TECLAC operates from Fulda, Germany with approximately 320 employees and holds IATF 16949, ISO 50001, and ISO 14001 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Painted Plastic Components High-quality industrially painted plastic surfaces for vehicle exteriors and interiors, covering technical functional components, surface components and complete assemblies supplied to European automotive OEMs.
• Consumer Products Painted Surfaces Industrially painted plastic surfaces for consumer goods and household appliances, including electronic housings, furniture decorative elements, handles and mouldings, with wide range of variants and cost-effective series production.
• Sanitary Painted Products Coated sanitary fixtures and panelling with good handling and cleaning properties, scratch-resistant surfaces and modern, classic or extravagant designs for sanitary product manufacturers.
• Leisure Painted Products Weather-resistant and durable painted plastic surfaces for sports and leisure equipment with attractive designs and environmentally friendly coating options for outdoor and active-use products.
• Liquid Chrome Coating Proprietary Liquid Chrome process serving as a sustainable alternative to conventional chrome plating, with flexible application on various plastic surfaces and high elasticity for durable applications.
• System Responsibility Services Full-service development and supply of entire component groups including selection and coordination of sub-suppliers, logistical handling, project development expertise and in-house assembly from planning to finished workpiece.
• Quality Management and Laboratory Testing Services Comprehensive in-house quality assurance and laboratory testing covering color, gloss, surface structure, rheology, weathering and climate tests, with qualified quality assurance employees providing direct customer support during series production.

Quantifiable outcome

• Approximately 100,000 parts refined per day across various painting systems
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Axalta Coating Systems: Global coatings supplier with a large automotive OEM coatings business, including liquid and powder coatings for plastic and metal substrates. Represents a broad incumbent that competes for the same surface-finishing programs at European OEMs but at much greater scale.
• Dürr AG: German large-cap supplier of painting and finishing systems to the automotive industry, with both equipment and application-service exposure. Comparable in automotive surface finishing, but operates primarily as a systems integrator and large-scale applicator rather than a niche plastic-coating specialist.
• PPG Industries: Global industrial and automotive coatings leader with extensive European OEM presence. Overlaps with TECLAC in liquid coatings for plastic automotive components, but as a multi-billion-dollar diversified incumbent rather than a niche specialist.

Emerging players

• Rühl Group: European contract manufacturer focused on painted and finished plastic components for automotive and industrial customers. Comparable business model of contract painting for OEMs, but with broader plastics-processing capabilities that go beyond TECLAC's pure coating specialization.

Direct peers

• Mankiewicz: German high-end coatings manufacturer specializing in automotive interior and exterior finishes, including decorative and effect lacquers for OEMs. Comparable as a privately held European specialist selling premium paint systems into the same automotive surface-finishing category.
• Karl Wörwag Lack- und Farbenfabrik: Parent entity of the Wörwag coatings business and a long-standing German automotive coatings specialist. Directly comparable product portfolio, customer base, and competitive positioning to TECLAC in the German automotive surface-finishing market.
• FreiLacke: German family-owned manufacturer of industrial coatings (liquid and powder) for plastics, metals, and composites, with deep penetration in European automotive and industrial applications. Closely comparable in product scope, customer vertical, and private mid-market profile.
• Mäder: French industrial coatings manufacturer focused on paints for plastic and composite materials, with a dedicated automotive business. Directly comparable to TECLAC in serving European automotive and industrial OEMs with specialty surface finishes.
• Wörwag: German specialist in industrial lacquers and coatings with a strong automotive OEM focus, particularly for plastic and metal surface finishing. Highly comparable mid-market competitor serving the same European automotive customer base as TECLAC.
• Hemmelrath Technologies: German supplier of automotive coatings and surface finishing solutions with strong OEM relationships. Direct peer given overlapping customer base, similar coating technology focus, and shared automotive vertical exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teclac Werner