Maverick Volleyball

What Maverick Volleyball does

Maverick Volleyball Club, legally Maverick Volleyball Corp, is a private non-profit youth volleyball organization founded in 1985 by Kerry MacLean and headquartered in Ottawa, Canada. It operates as the largest single-city volleyball club in Canada, serving youth athletes ages 7-18 across Ottawa, the National Capital Region, and Gatineau. Its programming spans a continuous development pathway from entry-level Learn-to-Play and Recreational Teen programs through Regional Training Centres (RTC) and Provincial- and National-level competitive teams, supported by seasonal camps, signature community events (MavsFest, Mavs4Fun), branded merchandise, and financial-assistance programs (MYOF, Canadian Tire Jumpstart, KidSport).

The club's underlying technology stack consists entirely of mainstream SaaS tools: LeagueApps/Amilia for registration, TeamSnap for competitive team invoicing and communication, Shopify for the Maverick merchandise store, and Constant Contact for email marketing. Practices are delivered at a network of partner school gyms across Ottawa, and athlete development is supported by certified coaches plus a part-time administrator and volunteer-led board. There is no proprietary technology platform; the core IP is the brand, the athlete development methodology, and the institutional relationships with schools, sponsors, and post-secondary programs.

Maverick generates revenue primarily through per-athlete program registration fees structured as seasonal subscriptions (CAD ~1,300+HST per 12-week RTC period; CAD 2,800-3,800 for Provincial seasons; CAD 3,200-4,500 for National seasons), one-time tryout fees (CAD 75-95), merchandise sales through Shopify, multi-tier corporate sponsorships (Club/Competitive/Team/Recreation levels ranging CAD 750 to CAD 50,000), and donations through the MYOF charity. Customer segments are individual youth athletes and their families, segmented into Learn-to-Play beginners, Recreational teens, Competitive athletes (11U-18U), and Camp participants, with programs delivered via annual tryouts (September, January) and year-round direct registration.

Name

Maverick Volleyball

Legal name

Maverick Volleyball Corp

Website

https://maverickvolleyball.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Maverick Volleyball Club is a private non-profit youth volleyball organization founded in 1985 in Ottawa, Canada, operating as the largest single-city volleyball club in Canada and serving athletes ages 7-18 across Learn-to-Play, Recreational, RTC, Provincial, and National competitive pathways through seasonal registrations, camps, and community events.

Ownership category

akta.pro rank

Product category

Youth Volleyball Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth volleyball training
• Competitive volleyball club
• Recreational sports programs
• Volleyball coaching services
• Athletic development programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Revenue from registration fees across multiple program tiers: Learn-to-Play and Recreational programs (paid in full at registration), Regional Training Centres (~$1300 + HST per 12-week period), Provincial teams ($2,800-$3,800 per season), and National teams ($3,200-$4,500 per season).
2. Merchandise Sales: Sales of Maverick-branded apparel, equipment, and uniforms through the Maverick Shopify store. Includes CoachWear, MavsWear, TeamWear, kneepads, backpacks, and uniform accessories.
3. Sponsorship: Corporate sponsorships at multiple levels: Club Benefactor ($10,000-$50,000), Competitive Level Benefactor ($5,000-$50,000), Team sponsors ($750-$5,000), Recreational Programs Supporter ($2,000-$5,000), and Adopt-an-Event ($1,000+).
4. Donations and Financial Assistance: Donations through the Maverick Youth Opportunities Fund (MYOF) registered charity, plus facilitation of third-party subsidies from Canadian Tire Jumpstart, KidSport, and Their Opportunity programs for athlete financial assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Maverick Volleyball Club delivers tiered youth volleyball programs for athletes ages 7-18 in the Ottawa region, ranging from introductory Learn-to-Play sessions through Regional Training Centres and onto Provincial- and National-level competitive teams. Revenue is generated from program registration fees, branded merchandise sales, and corporate sponsorship, with operations conducted using rented school gymnasiums across Ottawa and Gatineau.

Product overview

Maverick Volleyball is a youth volleyball club founded in 1985, offering a comprehensive portfolio of programs for athletes of all ages (6-18) and skill levels. The core offerings include Learn-to-Play (LTP) programs for beginners, Recreational Teen Programs for intermediate players, and Competitive Programs at Regional (RTC), Provincial, and National levels. Supporting programs include Camps & Summer Programs (March Break, Summer, Beach), the Maverick Store for branded merchandise, and community events like MavsFest and Mavs4Fun. The club also operates the Maverick Youth Opportunities Fund (MYOF) for financial assistance and maintains an Alumni Program. The organization is the largest single-city volleyball club in Canada, serving Ottawa and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn-to-Play (LTP) Programs Entry-level volleyball programs for boys and girls ages 7-17 with no tryouts required. Progressive skill development from beginner to intermediate levels via 7-week blocks in fall, winter, spring and summer.
• Recreational Teen Programs Co-ed recreational programs for boys and girls ages 11-18 who have completed Learn-to-Play. Continued skill development with a focus on game play in a fun co-ed environment.
• Competitive Volleyball Programs (Regional, Provincial, National) Gender-specific competitive teams competing at Regional (RTC, ~$1300+HST per 12-week period), Provincial ($2,800-$3,800 per season), and National ($3,200-$4,500 per season) levels. Tryouts required. Includes training, tournament participation, mental training, and strength and conditioning.
• Camps and Summer Programs March Break, Summer, and Beach volleyball camps for athletes ages 8-17 at all skill levels from beginner to elite, including pre-tryout training camp options.
• Maverick Store (Branded Merchandise) Online e-commerce store at maverickvolleyball.myshopify.com selling Maverick-branded apparel, kneepads, backpacks, and uniform accessories (CoachWear, MavsWear, TeamWear).
• Maverick Youth Opportunities Fund (MYOF) Registered charity providing financial assistance to athletes facing financial barriers to participate in Maverick Volleyball programs. Facilitates funds from Canadian Tire Jumpstart (up to $300 twice yearly, max $600/year), KidSport (up to $250), and Their Opportunity.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Girls Volleyball CanadaminorOthersCommunity partner organization sharing mutual values in growing the game of volleyball and expanding access for young athletes in Canada.
• Canadian Tire JumpstartcoreOthersProvides up to $300 per athlete (twice yearly, max $600/year) for families in financial need. Funds paid directly to Maverick to offset program fees.
• KidSport Canada (Ottawa Chapter)coreOthersProvides up to $250 per athlete for families with financial barriers to participate in sport. Funds paid directly to Maverick to offset program fees.
• Their OpportunityminorOthersGiveback program where subsidized families 'pay it forward' through volunteerism in their community. Confidential financial support for program fees.
• Algonquin College WolvesminorOthersPost-secondary partnership for Mavs Appreciation Nights where Maverick families receive free admission to college volleyball games.
• Ottawa GeeGeesminorOthersPost-secondary partnership for Mavs Appreciation Nights where Maverick families receive free admission to university volleyball games.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KW Predators Volleyball Club: Kitchener-Waterloo-based youth volleyball club with competitive teams across multiple age divisions. Comparable in program structure (developmental through competitive) and club-based delivery within a similar mid-size Canadian market context.
• Durham Attack Volleyball Club: Long-standing Ontario youth volleyball club fielding teams from younger age groups through 18U, with tryout-based competitive pathways. Comparable on club tenure, competitive program structure, and reliance on volunteer coaching infrastructure.
• Pakmen Volleyball Club: One of the largest and most established youth volleyball clubs in Ontario (based in the GTA), offering a similar tiered program from Learn-to-Play through national-level competitive teams, camps, and branded merchandise. Direct comparable on club scale, program structure, and target demographic.
• Ottawa Fusion Volleyball Club: Ottawa-based youth volleyball club competing in OVA-sanctioned leagues at multiple age divisions. A direct local competitor sharing the same geographic market, governing body affiliation, and competitive team structure.
• Smash Volleyball Club: Ontario youth volleyball club offering tiered programming from introductory to competitive levels with branded merchandise. Directly comparable on age-group structure, club-based delivery model, and tournament participation.
• Titans Volleyball Club (GTA): Large Ontario youth volleyball club running Regional, Provincial, and National-level competitive programs with similar coaching infrastructure, parent-fee model, and tournament participation. Directly comparable in programming depth and competitive tiering.
• Reach Volleyball Club: Ontario youth volleyball club operating competitive teams across age divisions with similar tryout-based entry model. Comparable on program structure, fee model, and competitive tiering.

Others

• Titans Performance Centre: Ottawa-area strength and conditioning provider that integrates with Maverick's RTC athletes as an optional add-on. Comparable as an adjacent sports performance service provider serving the same youth athlete demographic in the same market.

Broad incumbents

• Volleyball Canada: National governing body for volleyball in Canada that sets competition rules, runs national championships, and develops high-performance pathways. A structural counterparty rather than a competitor, but defines the National-tier competition Maverick's top teams enter.
• Ontario Volleyball Association (OVA): Provincial governing body for volleyball in Ontario that sanctions leagues and tournaments in which Maverick's competitive teams participate. While not a direct competitor, OVA shapes the competitive structure, fee economics, and policy environment for the club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mavsvolleyball
• Facebookfacebook.com/maverickvolleyball
• Instagraminstagram.com/mavsvball
• LinkedInlinkedin.com/company/maverick-volleyball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Volleyball