ArztData

What ArztData does

ArztData AG is a privately held Hamburg-based data-as-a-service company that has specialised in healthcare provider address management in the DACH region since its 2001 founding (originally as ArztData EDV- und Marketingservice GmbH). Its core product is a proprietary structured master database (Strukturdatenbank) of roughly 530,000 healthcare provider addresses across physicians, dentists, pharmacies, clinics, psychotherapists, and allied health professionals in Germany, Austria, and Switzerland, said to cover approximately 99% of German healthcare management addresses and refreshed daily from more than 500 sources by a 15-person in-house address editorial team. Differentiated data assets include a lifetime physician ID that tracks individual doctors across job and practice changes, a sub-0.1% duplicate rate, and a proprietary Medizinischer Kaufkraftindex (Medical Purchasing Power Index) that scores private-pay catchment potential.

The company monetises the database through one-time purchase, annual licence, unlimited permanent-use (Dauernutzung), and call-off contingent (Abruf-Kontingent) pricing, supplemented by fee-for-service offerings such as address cleansing and matching, enrichment, GDPR-compliant migration from competitor databases, OCR-based automated document processing for health insurers, a 24/7 online physician search module (Leistungserbringer direkt), and custom research (Sonderrecherche). Distribution combines a self-service online shop (shop.arztdata.de) with direct field sales, weekly Zoom consulting sessions, and the ArztData Club community platform for physicians and pharmacists. ArztData serves over 2,000 customers across health insurers (Allianz, AOK, TK, Barmenia, HanseMerkur, Die Continentale), pharma (Ratiopharm, Euroimmun), medical devices and IT (B. Braun, Medtronic, Carl Zeiss Meditec, WelchAllyn, CompuGroup Medical), clinics (Helios, Universitätsklinikum Hamburg-Eppendorf), publishers (SpringerMedizin, Deutscher Ärzte-Verlag), and research and event organisations throughout Germany, Austria, and Switzerland.

Name

ArztData

Legal name

ArztData AG

Website

https://arztdata.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

ArztData AG is a Hamburg-based data-as-a-service provider that maintains a proprietary database of roughly 530,000 DACH-region healthcare provider addresses and sells targeted physician, dentist, pharmacy, clinic, and allied-health contact data and address-services to over 2,000 healthcare buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Address Data Sales (Purchase, Rental, One-time Use): Customers purchase, rent (1-year license), or obtain one-time usage rights for physician address datasets. Prices are below conventional suppliers. The company offers tiered quantity discounts. Update deliveries can be arranged at agreed intervals to keep address stocks fresh. For recurring buyers, call-off contingents (Abruf-Kontingent) are available: a large quantity is purchased at volume-discount rates and drawn down in smaller batches over time.
2. Address Services: Additional services including address deduplication/cleansing, address enrichment, migration from competitor databases, automated document processing for health insurers, and online physician search modules for service centers. These are fee-for-service offerings billed per engagement or per record processed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ArztData AG licenses and continuously maintains a database of approximately 530,000 healthcare provider addresses covering physicians, dentists, pharmacies, clinics, healthcare professionals, and psychotherapists across Germany, Austria, and Switzerland. Customers can purchase, rent, or license this address data under one-time use, annual, or unlimited permanent use models, with optional cyclical update deliveries, and can supplement it with professional services such as address cleansing, address enrichment, automated OCR-based document processing, database migration, custom target-group research, and an online provider search module.

Product overview

ArztData AG operates a data-as-a-service platform for the healthcare market, offering a portfolio of address data products covering approximately 530,000 healthcare provider records across Germany, Austria, and Switzerland. The core product line consists of six address types: physician addresses (Ärzteadressen), dentist addresses (Zahnärzteadressen), pharmacy addresses (Apothekenadressen), clinic addresses (Klinikadressen), healthcare professional addresses (Heilberufler-Adressen), and psychotherapist addresses (Psychotherapeuten-Adressen). These core products are supported by an extensive suite of value-added services including address cleansing and matching (Adressbereinigung & Adressabgleich), address enrichment (Adresserweiterung), automated document processing (Automatisierte Belegverarbeitung), provider search modules (Leistungserbringer direkt), and the Medizinischer Kaufkraftindex for targeting investment-strong physician groups. The company distributes through an online self-service shop (shop.arztdata.de) and direct sales, with flexible usage models including one-time use, annual licensing, unlimited permanent use, call-off contingents, and master data packages with cyclical updates. Data is delivered in Excel or CSV format with comprehensive selection criteria for economic, professional, and regional targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Ärzteadressen (Physician Addresses) Up-to-date addresses of all physicians and clinics in Germany, Austria, and Switzerland (about 205,000 physician records in Germany alone), enriched with specialty information, sub-specializations, IGeL services, and contact data (phone, fax, email). Sold to healthcare marketers, pharmaceutical and medical device companies, publishers, and research institutions for direct marketing campaigns.
• Zahnärzteadressen (Dentist Addresses) Current dentist addresses in Germany (about 51,000 records) and dental clinic addresses, including dental specializations, focus areas, IGeL services, and contact data, for B2B marketing and outreach to the dental market.
• Apothekenadressen (Pharmacy Addresses) All pharmacy addresses in Germany with selection options across economic, professional, and regional criteria, for direct marketing to retail pharmacies by pharmaceutical wholesalers, manufacturers, and pharmacy services vendors.
• Klinikadressen (Clinic Addresses) Addresses for clinics and hospitals in Germany with selectable decision-maker roles including chief physicians, senior physicians, department heads, and managing directors, for sales targeting of hospital and clinic accounts by medical technology and service vendors.
• Heilberufler-Adressen (Healthcare Professional Addresses) Addresses for all healthcare professionals in Germany outside the physician, dentist, and psychotherapist groups, including alternative practitioners (Heilpraktiker), physical therapists, occupational therapists, speech therapists, and podiatrists, for B2B marketing to the broader allied health market.
• Psychotherapeuten-Adressen (Psychotherapist Addresses) Addresses of all psychotherapists in Germany, including both private practice and clinic-based therapists, with quality and selection options for B2B outreach to mental-health providers.
• Adressbereinigung & Adressabgleich (Address Cleansing & Matching) Address matching and cleansing service that checks existing customer address databases, identifies duplicates, and optimizes address lists with GDPR-compliant processing, helping B2B customers improve the quality of their existing physician databases before campaign deployment.
• Adresserweiterung (Address Enrichment) Service that enriches existing customer address databases with additional attributes drawn from ArztData's structural database, complementing missing data (specialty, contact details, etc.) without requiring purchase of full address records.
• Abruf-Kontingent (Call-Off Contingent) Flexible address purchasing model where customers pre-purchase an address quantity at volume-discount rates and draw down smaller batches over an agreed contract period (typically one year), with final price recalculated based on the quantity actually called off.
• Stammdaten-Paket (Master Data Package) Complete master database of all physicians, clinics, and other healthcare providers covering all professional groups in the German healthcare market, including cyclical update deliveries to keep the customer's address stocks fresh.
• Automatisierte Belegverarbeitung (Automated Document Processing) OCR-based automated document scanning and matching service for health insurers and service providers in which paper claim documents are scanned, read, and automatically matched against ArztData's provider database to assign provider details, maximizing hit rates for downstream billing workflows.
• Leistungserbringer direkt (Provider Direct) Online physician search module for service centers and call centers providing 24/7 access to a comprehensive provider directory, including specialty information, contract relationships, DMP participation, and practice hours, used by insurer service centers and similar operations.
• Medizinischer Kaufkraftindex (Medical Purchasing Power Index) Proprietary index (0–100) measuring demand for private and self-pay medical services in a physician's catchment area, calculated from household disposable income and the practice's private-patient share, used to identify physicians with above-average investment capacity (index above 40).
• Migration Migration management service that assists customers in transitioning to ArztData's current database from a competitor system while preserving existing customer history and custom fields, reducing switching cost for new B2B accounts.
• Sonderrecherche (Special Research) Custom target-group research service allowing address selection based on specific criteria such as indication treatments, therapy focuses, language capabilities, and other specialized requirements, for B2B customers with non-standard targeting needs.
• Update-Service (Update Service) Regular update service supplying customers with new providers, changes, and discontinued addresses on an agreed cadence, offered at significant savings compared to purchasing a new full dataset, keeping customer address stocks accurate between larger purchases.

Quantifiable outcome

• 99% coverage of the German healthcare address market (530,000 records covering 99% of healthcare management addresses)
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Acxiom: Global data broker and marketing services provider (now part of IPG) operating large-scale B2B and consumer data assets with similar data-management and address-quality methodology to ArztData, though healthcare is one of many verticals served.

Direct peers

• DocCheck: Cologne-based physician community and healthcare marketing platform operating DocCheck.com and providing physician profiling and marketing services. Overlaps with ArztData on physician targeting data for pharma and medtech customers in DACH.
• jameda: Germany's largest physician directory and patient booking platform (subsidiary of doctolib since 2020). Maintains a comprehensive physician profile database similar to ArztData's, though oriented more toward patient acquisition than B2B marketing.
• docinsider: German physician marketing platform offering address targeting, email marketing, and campaign services to pharma and medtech. Direct overlap with ArztData on healthcare provider marketing in Germany.
• Stiftung Gesundheit: German non-profit foundation that publishes the Verzeichnis der deutschen Ärzte und Zahnärzte and operates a physician information service (mediziner-adressen.de), directly overlapping ArztData's core physician address product. Closest direct competitor in the DACH physician data market.
• MMK Medizinischer Marktanalyse und Kommunikation: German provider of physician, dentist, and pharmacy address data and healthcare marketing services, operating in the same DACH niche as ArztData with overlapping product set (Ärzteadressen, Apothekenadressen, marketing services).
• Gelbe Liste: German pharmaceutical and provider reference platform owned by Medizinische Medien Informations GmbH, providing physician, pharmacy, and drug databases. Comparable data-product portfolio targeting pharma marketers and healthcare professionals in Germany.

Broad incumbents

• Definitive Healthcare: U.S.-based healthcare commercial intelligence provider offering physician, hospital, and payer databases with analytics tools. Comparable business model (B2B healthcare data + analytics) but at larger scale and primarily North American focus.
• CompuGroup Medical (CGM): One of the largest European healthcare software vendors with practice management, hospital, and pharmacy systems that embed physician and provider data assets. Both a customer of ArztData and a competitor with bundled data offerings across DACH.
• IQVIA: Global healthcare data, analytics, and commercial services leader serving pharma with prescriber-level data, patient data, and market intelligence. Operates at much larger scale but overlaps with ArztData's pharma customer base and physician targeting use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArztData

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArztData