iMAR Entertainment

Name

iMAR Entertainment

Legal name

iMAR Entertainment

Website

https://imarentertainment.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Live event production
• Talent booking services
• Experiential marketing
• Brand activation experiences
• Turnkey event management

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Event Production Services: Self-produced live events become the pinnacle of client campaigns. Revenue generated through producing and delivering exclusive experiences featuring major talent for sponsors, brands, and loyalty programs.
2. Turnkey Experience Delivery: VIP access, white-glove delivery, and comprehensive event management services. Customization options allow partners to make live events their own, creating unique branded experiences.
3. Talent Booking and Access: Access to some of the biggest names in the world across every genre. Talent services provided as part of comprehensive event packages for corporate clients and consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

iMAR Entertainment is a live event production company that produces branded live experiences, books talent for corporate and consumer audiences, and delivers turnkey event solutions. It serves corporate sponsors, brands, and consumer loyalty programs, while also offering consumers direct access to exclusive live events that are not otherwise purchasable.

Product overview

iMAR Entertainment is a live events production company offering three interconnected service offerings: Production Services (self-produced events as campaign centerpieces), Talent Booking (access to major artists across all genres), and Turnkey Experiences (VIP access with white-glove delivery). The company operates as a unified service portfolio rather than a software platform, delivering end-to-end live event experiences from 2006 onward.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Services End-to-end live event production services for corporate sponsors, brands, and loyalty programs, covering staging, logistics, and on-site execution of branded experiences.
• Talent Booking Talent sourcing and booking service that secures performers and entertainment figures for brand-sponsored events, loyalty program rewards, and exclusive consumer experiences.
• Turnkey Experiences Fully managed experiential packages that combine production, talent, and access logistics into a single delivered experience for brand clients and their consumer audiences.

Quantifiable outcome

• Over 3,000 audience members at a single Robin Thicke concert event

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Superfly: Superfly produces large-scale experiential events and festivals, including Bonnaroo and Clusterfest. It is comparable to iMAR in producing live entertainment experiences for brands and audiences, but with much larger festival-format productions.
• MKG Events: MKG is an experiential marketing agency producing brand activations, live events, and immersive experiences for global brands. It overlaps with iMAR's experiential production offering for sponsors and brand clients, though MKG operates with a larger creative team.
• On Location Entertainment: On Location provides premium hospitality, VIP access, and exclusive experiential packages around major sporting and entertainment events. It is a direct peer to iMAR's turnkey VIP experiences model, serving sponsors, brands, and loyalty programs with once-in-a-lifetime access.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating concerts, festivals, and sponsorship platforms. It is comparable to iMAR as a broad incumbent that produces and promotes live music events, but at vastly greater scale with owned venues and ticketing infrastructure.
• WME (William Morris Endeavor): WME is a leading talent agency representing artists, producers, and creators across entertainment. It overlaps with iMAR's talent booking and access capabilities and sits on the same corporate relationship ecosystem that drives iMAR's bookings.
• AEG Presents: AEG Presents is a major concert promoter and venue operator producing global live music tours and festivals. It competes for the same A-list talent and sponsorship budgets that iMAR targets, but with deeper artist relationships and owned venue inventory.
• Creative Artists Agency (CAA): CAA is one of the world's largest entertainment and sports talent agencies, representing a significant share of A-list musicians. It is comparable to iMAR because artist access and representation relationships are central to both businesses, though CAA operates at vastly greater scale.

Emerging players

• TAO Group Hospitality: TAO Group operates hospitality, nightlife, and live event venues with premium VIP experiences. It overlaps with iMAR's turnkey, white-glove entertainment delivery model, particularly for brand-hosted events and VIP consumer experiences.
• Relevance International: Relevance International is a luxury-focused experiential marketing agency producing exclusive events, brand activations, and influencer-driven campaigns. It is comparable to iMAR's custom brand activation and VIP experience delivery, but with a luxury and influencer positioning.
• ByDesign Group: ByDesign Group produces branded live events, tours, and experiential campaigns for global brands and entertainment clients. It is comparable to iMAR as a boutique live event producer focused on branded experiences and turnkey delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iMAR_global
• Facebookfacebook.com/imarentertainmenttr
• LinkedInlinkedin.com/company/imar-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMAR Entertainment