Lettershop.de

What Lettershop.de does

Lettershop.de, operated by pwp print work pfeffer GmbH, is a German full-service lettershop founded in 1991 and headquartered in Hardheim (with a Walldürn warehouse). The company provides physical direct-marketing services to German businesses, including offset printing, personalized address printing, envelope inserting (Kuvertieren) at volumes of 50,000–100,000+ pieces per campaign, labeling (Etikettierung), shrink-wrapping (Einschweißen), assembly (Konfektionierung), parcel shipping, unaddressed bulk mail (Postwurfsendung), invoice and payslip mailing, postage-cost optimization (Portooptimierung), and advertising-material logistics and fulfillment. Technology is primarily physical production machinery supplemented by a self-service Online Mailing Kalkulator that lets customers configure and price DIN-Lang, C4, C5, and postcard mailings, plus standard e-commerce, Google Analytics, and remarketing tooling.

The business model is transaction-based with quote-driven pricing, payment terms of 8 days net for goods and immediate net for services, and revenue spread across mailing, printing, parcel shipping, fulfillment, invoice mailing, and unaddressed distribution services. Go-to-market is direct-to-business with a self-service front end and sales-assisted consultation via phone, fax, email, live chat, and contact forms. Distribution relies on partnerships with Deutsche Post (Dialogpost, standard postage, registered mail) and DHL (parcel shipping) for downstream delivery.

The company is founder-owned and family-managed, with managing directors Anton Pfeffer and Dietrich Pfeffer and Viktor Pfeffer as data protection officer; no external investors, parent company, subsidiaries, funding rounds, or M&A activity are recorded. It serves German SMB and enterprise customers exclusively through its domestic website and direct sales channels, and integrates standard payment processors (PayPal, Klarna, Sofort, Paydirekt). Named-customer evidence is limited to a single reference (Akademie Überlingen), consistent with a horizontally distributed SMB customer base.

Name

Lettershop.de

Legal name

pwp print work pfeffer GmbH

Website

https://lettershop.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Lettershop.de (pwp print work pfeffer GmbH, founded 1991) is a German full-service lettershop providing printing, envelope inserting, parcel shipping, fulfillment, and postage optimization to German businesses executing physical direct-marketing campaigns.

Ownership category

akta.pro rank

Product category

Direct Mail and Fulfillment Services

NAICS

Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Couriers and Express Delivery Services (4921)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Direct mail services
• Postal mailing fulfillment
• Offset printing services
• Package shipping logistics
• Promotional mail distribution

Headquarters

HQ city

Hardheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Mailing Services: Core revenue stream from processing and shipping personalized mailings (letters, postcards, promotional materials) for business customers. Services include printing, personalization, kuvertieren (enveloping), labeling, and postal delivery.
2. Printing Services: Offset printing services for high-quality marketing materials including letterheads, flyers, brochures, and catalogs. Offset printing in outstanding quality on excellent paper for premium presentation.
3. Package Shipping Services: Organization and management of package shipping for catalogs, product samples, merchandise, and other goods. Works with major logistics providers for reliable, fast, and cost-effective delivery.
4. Fulfillment and Warehousing: Storage of customer merchandise, order fulfillment, point-of-sale material handling, and merchandise article picking, packing, and shipping on demand.
5. Invoice and Document Printing/Shipping: Printing and shipping services for invoices, pay slips, dunning letters, and general business correspondence with personalization and franking.
6. Postwurfsendung (Unaddressed Delivery): Unaddressed bulk mail distribution services targeting specific geographic areas, postal codes, or demographic profiles for mass market reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lettershop.de is a full-service German lettershop that provides end-to-end direct mail processing for business customers, including offset printing, personalization, envelope inserting (kuvertieren), labeling, shrink-wrapping (einschweißen), postage optimization, and postal delivery coordination. The company operates self-service online mailing calculators and provides consulting on print formats (DIN-Lang, C4, C5, postcard), unaddressed bulk mail distribution, package shipping, invoice mailing, and warehousing/fulfillment services.

Product overview

Lettershop.de is a full-service postal mailing and direct marketing service provider operated by pwp print work pfeffer GmbH since 1991. The offering is a unified platform-plus-services model centered on the Mailing Service (core), supplemented by Druck Service (printing), Paketversand (parcel shipping), Postwurfsendung (unaddressed mailings), Konfektionierung (assembly), Kuvertieren (envelope inserting), Etikettierung (labeling), and Einschweißen (shrink-wrapping). Additional services include Portooptimierung (postage cost optimization), Rechnungsdruck und Rechnungsversand (invoice printing/mailing), and Werbemittellogistik und Fulfillment (promotional material logistics/fulfillment). An Online Mailing Kalkulator enables self-service configuration of DIN-Lang, C4, C5, and Karten Mailing sub-products. The platform covers the complete direct marketing workflow from design consultation and print production through addressing, assembly, franking, and postal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Mailing Service

Quantifiable outcome

• Postage cost savings of up to 20 cents per item through porto optimization (e.g., 50,000 mailings could save 10,000 euros)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Deutsche Post AGcoreStrategic or Co-development PartnerDeutsche Post AG is the primary postal delivery partner for Lettershop.de, providing letter shipping services including Dialogpost (dialogue mail), standard postage, and registered mail options. Lettershop.de leverages Deutsche Post rates and services for customer postal deliveries.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the primary package shipping partner for Lettershop.de, handling shipments of catalogs, merchandise samples, and other goods that exceed standard letter dimensions. DHL provides reliable, fast, and cost-effective package delivery services.
• PayPalminorOthersPayPal is offered as a payment method on the Lettershop.de website for secure online transactions.
• KlarnaminorOthersKlarna is offered as a payment solution on the website, providing various payment options including installment purchases.
• Sofort GmbH (Klarna Group)minorOthersSofortüberweisung (instant bank transfer) is offered as a payment method for German customers preferring direct bank transfers.
• Paydirekt GmbHminorOthersPaydirekt is offered as a German payment method for secure checkout and transaction processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Prinovox Lettershop: Established German lettershop offering personalized mailing, enveloping, and postal optimization services to B2B customers. Directly comparable as a competing full-service German lettershop serving the same direct marketing use cases.
• LetterShop Müller: Small/medium German lettershop providing printing, enveloping, and bulk mailing services for B2B direct marketing. Closely comparable in service offering, customer type, and German market focus.
• Druckhaus Waiblingen: Mid-size German commercial printer offering printing plus lettershop-style mailing and direct marketing services. Comparable on the combined print + mail workflow for B2B marketing campaigns.
• Heros Lettershop: German lettershop offering mailing, printing, enveloping, and fulfillment services to business customers. Comparable as a competing full-service lettershop targeting similar B2B direct marketing customers in Germany.
• Froeschke Lettershop: German lettershop providing enveloping, personalized mailing, and bulk postal distribution services. Directly comparable on the core lettershop service line and German B2B customer base.

Broad incumbents

• Deutsche Post Direkt: The direct-marketing arm of Deutsche Post DHL, offering Dialogpost, Adress, and similar addressed/unaddressed bulk mail services. Comparable because it operates the underlying postal product Lettershop.de channels, and competes for the same B2B direct marketing spend.
• Onlineprinters (Druckhaus Bayern): Large German online printing platform offering offset and digital print plus mailing-related services for SMBs. Comparable on the offset printing and mailing fulfillment axis, though significantly larger and broader in product scope.
• Ströer SE & Co. KGaA: German out-of-home and digital marketing group with direct-marketing and postal advertising services via subsidiaries. Comparable as a German direct-marketing service provider, though vastly larger and multi-channel.

Emerging players

• Medianet Group (mailing services): German marketing services provider offering data-driven direct mail, address management, and response handling. Comparable as a B2B direct marketing channel operator, though with greater data/analytics emphasis than Lettershop.de.

Others

• DHL Vertriebs GmbH (Mail/Parcel): Germany's dominant parcel carrier and postal logistics arm of Deutsche Post DHL. Comparable because Lettershop.de's Paketversand product is essentially a DHL reseller for B2B clients, and DHL itself serves direct marketing shippers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lettershopde
• LinkedInlinkedin.com/company/lettershop_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lettershop.de