The 12th Fret
The 12th Fret is a Portland, Oregon-based repair and restoration shop, founded in 1979, specializing in fretted instruments (guitars, basses, mandolins, banjos, dobros) for individual musicians and collectors, with ancillary consignment sales of vintage instruments.
- Company typePrivate
- Founded1979
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
The 12th Fret firmographics
Firmographics- Name
- The 12th Fret
- Legal name
- The 12th Fret
- Website
- https://the12thfret.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The 12th Fret is a Portland, Oregon-based repair and restoration shop, founded in 1979, specializing in fretted instruments (guitars, basses, mandolins, banjos, dobros) for individual musicians and collectors, with ancillary consignment sales of vintage instruments.
- Ownership category
- akta.pro rank
The 12th Fret industry classification
Industry- Product category
- Musical Instrument Repair Services
- NAICS
- Musical Instrument and Supplies Retailers (459140), Used Merchandise Retailers (45951)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Instrument Repair, Maintenance & Luthier Services (CRALAEAF)
- akta.pro secondary industries
- Used & Vintage Musical Instruments Retail (CRALAEAH), Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
Keywords
Where The 12th Fret is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The 12th Fret business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Repair and Restoration Services: Service-based revenue from fretted instrument repairs, setups, fret work, electronic repairs, custom parts fabrication, and structural repairs. Pricing varies by instrument type and job complexity, quoted per service or hourly rate.
- Consignment Sales: The shop acts as an intermediary for selling used and vintage instruments on consignment. The business earns a 25% commission on each successful sale. They specialize in high-quality, vintage, and collectible guitars from brands such as PRS, Martin, Gibson, Fender, Guild, Gretsch, and Taylor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restring and Cleaning - Basic maintenance service |
| Unit Pricing | Pay-as-you-go | Set-up - Instrument optimization service |
| Unit Pricing | Pay-as-you-go | Fret Work - Fret maintenance and replacement (includes setup) |
| Unit Pricing | Pay-as-you-go | Electronic Repair and Installation |
| Unit Pricing | Pay-as-you-go | Custom Nuts and Saddles |
| Unit Pricing | Pay-as-you-go | Neck Reset - Structural neck repair |
| Unit Pricing | Pay-as-you-go | Acoustic Bridge Repairs |
| Unit Pricing | Pay-as-you-go | Structural Repairs and Customizations |
| Transaction based/ take rate | Pay-as-you-go | Consignment Sales Commission |
Go-to-market motion1 record
Distribution channels2 records
The 12th Fret product offering
Product offeringCore offering
The 12th Fret is a single-location physical shop in Portland, Oregon, founded in 1979, that provides repair, restoration, setup, and customization services for fretted instruments including guitars, basses, mandolins, banjos, dobros, dulcimers, and cigar box guitars. The business also operates a consignment sales service for high-quality and vintage collectible instruments such as PRS, Martin, Gibson, Fender, Guild, Gretsch, and Taylor.
Product overview
The 12th Fret is a fretted instrument repair and restoration service provider operating as a single-location physical shop in Portland, Oregon since 1979. The company offers a comprehensive suite of repair services including restring/clean, set-up, fret work (level/dress, refret), electronic repair/installation, custom nuts and saddles, neck reset (dovetail, Gibson-style, bolt-on, Taylor NT), acoustic bridge repairs, and structural repairs/customizations. The company also operates a consignment sales service for quality and vintage collectible guitars.
Differentiator
Problem solved
Functional benefit
Products and services
- Restring and Clean Service
- Instrument Setup Service
- Fret Work
- Electronic Repair and Installation
- Custom Nuts and Saddles Fabrication
- Neck Reset
- Acoustic Bridge Repairs
- Structural Repairs and Customizations
- Consignment Sales
Companies that use The 12th Fret
Customer profileSegments1 record
Ideal customer profiles1 record
The 12th Fret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The 12th Fret partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
The 12th Fret competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
The 12th Fret social profiles
Digital presenceThe 12th Fret financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 12th Fret leadership team
Management profileNumber of profiles
The 12th Fret funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 12th Fret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 12th Fret
What does The 12th Fret do?
The 12th Fret is a single-location physical shop in Portland, Oregon, founded in 1979, that provides repair, restoration, setup, and customization services for fretted instruments including guitars, basses, mandolins, banjos, dobros, dulcimers, and cigar box guitars. The business also operates a consignment sales service for high-quality and vintage collectible instruments such as PRS, Martin, Gibson, Fender, Guild, Gretsch, and Taylor.
Is The 12th Fret a public or private company?
The 12th Fret is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The 12th Fret founded?
The 12th Fret was founded in 1979. It employs 11 to 50 people.
Where is The 12th Fret based?
The 12th Fret is headquartered in Toronto, Canada, in the North America region.
How does The 12th Fret make money?
Two revenue lines are on record. Repair and Restoration Services are the primary driver. The others are consignment Sales.
Does The 12th Fret have an API?
No public API is recorded for The 12th Fret.
What industry is The 12th Fret in?
The 12th Fret's product category is Musical Instrument Repair Services. Its primary akta.pro industry code is CRALAEAF, Instrument Repair, Maintenance & Luthier Services, with a secondary code of CRALAEAH, Used & Vintage Musical Instruments Retail. Its NAICS code is 459140 and its SIC code is 3931.