Sobell Rhodes

What Sobell Rhodes does

Sobell Rhodes is a UK chartered accountancy firm founded in 1995, operating from three offices (Elstree headquarters, London King's Cross, and Watford) with a team of 50+ people. The firm delivers proactive accountancy, tax advisory, business consulting, audit, and specialist services to businesses ranging from sole traders to companies with up to £40 million turnover, as well as high net-worth individuals across six dedicated sector verticals: property, dentistry, technology, solicitors/legal, international/multinational, and professional sportspeople.

Core offerings are organised into three service pillars — Proactive Accountancy (audit, personal tax, payroll, bookkeeping and management accounts), Tax Saving and Planning (property tax, IHT, R&D credits, tax investigations, fee protection insurance), and Business Consulting (fractional FD/CFO, financial modelling, strategic planning, profit improvement). These are delivered using cloud platforms Xero (Gold Partner), Sage, and QuickBooks, augmented by proprietary AI-powered audit screening and anomaly detection built through affiliated Sobell Rhodes IT Solutions Ltd. The firm also offers specialist services including valuations, due diligence, forensic accounting, share scheme setup, and divorce accounting, plus a Mini MBA educational programme as both a product and lead-generation channel.

The business model is professional-services fees earned on project and recurring engagements, with all new client relationships initiated via partner-led discovery calls. Revenue is not publicly disclosed. Sobell Rhodes holds Investors in People Platinum accreditation (held by only three UK accountancy firms) and is a founding member of INAA, an international association of 150+ independent accounting firms across 50 countries. The firm is partner-owned with no external private equity or institutional investment indicated in the available data.

Name

Sobell Rhodes

Legal name

Sobell Rhodes LLP

Website

https://www.sobellrhodes.co.uk/

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sobell Rhodes is an accountancy firm.

Ownership category

akta.pro rank

Product category

Accounting and Advisory Services

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Accountancy services
• Tax planning
• Business consulting
• Forensic accounting
• Sector specialism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accountancy and Advisory Services: Fees generated from providing accountancy, tax advisory, business consulting, audit, and specialist sector services to businesses and individuals. Revenue is earned on a project and recurring engagement basis, primarily from businesses ranging from sole traders to companies with up to £40 million turnover.
2. Mini MBA Programme: Revenue from a 12-session in-person Mini MBA programme delivered in round-table format, limited to 10 participants per cohort, priced as a premium educational offering for business owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Sobell Rhodes is a UK chartered accountancy and business advisory firm (LLP) founded in 1995, providing proactive accountancy, tax saving and planning, business consulting, and specialist services such as valuations, forensic accounting, and share scheme work. The firm serves businesses and individuals across specialist sectors including property, dental practices, solicitors, technology, international, and professional sportspeople, using cloud accounting platforms such as Xero, Sage, and QuickBooks.

Product overview

Sobell Rhodes is a multi-award-winning firm of Chartered Accountants, tax advisors, and management consultants offering a comprehensive portfolio of professional services. The core offering consists of Proactive Accountancy (encompassing audit, personal tax, payroll, and bookkeeping), Tax Saving & Planning, and Business Consulting (including fractional FD/CFO, financial modelling, and strategic planning). The firm operates specialist divisions serving Property, Dental Practices, Technology Companies, International Businesses, Solicitors, and Professional Sportspeople sectors. Additional specialist services include Valuations, Buying & Selling a Business, Share Options & Incentives, Forensic Accounting & Mediation, and Divorce Financial Services. The firm also offers an educational Mini MBA Programme for entrepreneurs. Services are delivered through three UK offices (Elstree, London, and Watford) with a team of over 50 people, leveraging cloud accounting platforms including Xero (Gold Partner), Sage, and QuickBooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Proactive Accountancy Year-round accounting and advisory engagement covering bookkeeping, management accounts, statutory accounts, and proactive financial guidance for owner-managed businesses and SMEs.
• Tax Saving and Planning Corporate and personal tax compliance, tax efficiency reviews, and forward planning to minimise tax exposure for businesses and high-net-worth individuals.
• Business Consulting Strategic consulting for owner-managed businesses covering growth planning, performance improvement, and exit/transaction readiness, delivered by senior consultants.
• Specialist Services Discrete specialist engagements covering business valuations, M&A support, EMI/share scheme advisory, forensic accounting, matrimonial financial matters, and personal financial planning for clients needing technical expertise beyond core accountancy.
• Mini MBA Programme Structured multi-session business education programme for SME owners and managers covering strategy, finance, marketing, leadership, and operations, delivered in person at Sobell Rhodes offices.
• Payroll Bureau Service Outsourced payroll processing for UK employers, handling payroll runs, RTI submissions, pensions auto-enrolment, and related compliance under dedicated payroll directors.

Quantifiable outcome

• Average proactivity score of 9.1 out of 10, compared to national average of 6.5 for accountancy firms (and 9.1 vs 6.5 specifically for the solicitors sector)
• +6 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• INAA (International Association of Independent Accounting Firms)coreStrategic or Co-development PartnerSobell Rhodes founded INAA, an international association of independent accounting firms. INAA now has over 150 associate offices in 50 countries. The firm frequently uses INAA connections to set up UK offices for international clients' subsidiaries, and receives referrals of international businesses looking to establish UK operations. Sobell Rhodes trains over 60 member firms on audit matters and over 65 firms on tax planning.
• B1G1 (Global Impact Initiative)coreStrategic or Co-development PartnerSobell Rhodes is part of the B1G1 global movement making a positive impact on the world. Through this partnership, every valuable engagement with a client funds small acts of kindness globally — e.g., producing annual accounts funds a day of financial training for a disadvantaged family; a tax return funds food for a child. The firm has a stated goal of providing 1 million days of help by 2030 across UN Sustainable Development Goals.
• Sobell Rhodes IT Solutions LtdcoreTechnology or IntegrationAn affiliated company that provides IT solutions and AI-powered screening and cloud computing. The firm is described as a pioneer of AI-powered screening for fraud detection and anomaly identification in financial data. Sobell Rhodes works with this entity to deliver AI-augmented audit services.
• AXA Insurance UK PLCminorOthersProfessional indemnity insurer of Sobell Rhodes LLP. AXA Insurance UK PLC, 20 Gracechurch Street, London EC3V 0BG provides PI insurance with worldwide territorial coverage excluding professional business from offices in the USA or Canada.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowe UK: Mid-tier UK chartered accountancy firm of broadly similar size and sector-specialist model, serving mid-market and SME clients with audit, tax, and advisory services across multiple UK regions.
• MHA (MacIntyre Hudson): Top-20 UK chartered accountancy firm with comparable mid-market positioning, sector-focused services, and partner-led delivery model across audit, tax, and advisory.
• Azets: UK and Nordic accountancy group serving SMEs and mid-market clients with accounting, audit, tax, payroll, and advisory — comparable headcount scale and partner-led service model.
• Haines Watts: UK-wide independent chartered accountancy group serving SMEs, owner-managed businesses, and mid-market clients — directly comparable in size, structure, and proactive advisory positioning.
• Moore Kingston Smith: London-based mid-tier chartered accountancy firm with comparable sector specialisation (creative industries, property, professional services) and SME-to-mid-market client profile.
• Kreston International: Global association of independent accounting firms analogous to INAA — Sobell Rhodes' founder network. Kreston member firms compete in similar SME/mid-market cross-border advisory engagements.
• PKF International: International network of independent accountancy firms with comparable SME/mid-market positioning and cross-border capability through member firms, paralleling Sobell Rhodes' INAA model.
• Saffery Champness: UK top-30 chartered accountancy firm serving private clients, owner-managed businesses, and mid-market corporates with comparable sector specialisation (property, professional practices, international).

Broad incumbents

• RSM UK: Larger mid-tier UK accountancy firm offering overlapping audit, tax, and advisory services to mid-market clients; competes in many of Sobell Rhodes' sectors but with broader international scale.
• BDO UK: Top-tier UK mid-market accountancy firm serving SMEs through large corporates with audit, tax, and advisory — a broader incumbent that competes on sector expertise but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sobellrhodesllp
• LinkedInlinkedin.com/company/sobell-rhodes-llp
• Xx.com/SobellRhodesLLP

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobell Rhodes