What Marketing Nottingham does

Marketing Nottingham and Nottinghamshire (legal entity No. 3744996) is a non-for-profit place marketing organisation officially designated to promote the Nottingham and Nottinghamshire region. It is funded by a hybrid of public-sector grants and private-sector membership and partnership subscriptions, and it operates five integrated business divisions: Visit Nottinghamshire (leisure tourism promotion), Invest in Nottingham (inward investment attraction), Meet in Nottingham (business events and conferences), Nottingham Partners (business membership programme), and Nottingham Tourism Centre (physical visitor information services). The organisation's mandate is to grow the regional economy by attracting visitors, business events, and inward investment, and to provide a unified regional brand voice.

The organisation reaches audiences through an integrated marketing mix spanning its own digital platforms (marketingnottingham.uk, visit-nottinghamshire.co.uk, meetinnottingham.co.uk, investinnottingham.com), social media (@MarketingNottm_), email newsletters, hosted and attended events (UKREiiF, MeetGB, FUTUREPROOF, visitor economy summits), and earned media through press visits and PR. Strategic partnerships with Nottingham Forest Football Club and VisitBritain/VisitEngland extend its reach. Governance is provided by a board chaired by Iain Blatherwick (Partner, Browne Jacobson), with CEO Megan Powell Vreeswijk leading day-to-day operations. Board members represent a cross-section of the regional professional services, public sector, tourism, and cultural ecosystem.

The commercial model is a non-profit subscription-and-membership construct: members and partners pay recurring fees in exchange for marketing support, collective regional promotion, and access to promotional channels. The organisation does not publicly disclose pricing or revenue. Reported outcome-level data — a £2.53 billion tourism economic impact for the region with 6.7% year-on-year growth — is attributable to Visit Nottinghamshire reporting rather than to the organisation's own revenue. There is no disclosed funding, M&A activity, or proprietary technology platform beyond standard web infrastructure with PCI-compliant payment hosting.

Name

Marketing Nottingham

Legal name

Marketing Nottingham and Nottinghamshire

Website

https://marketingnottingham.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing Nottingham is the official non-for-profit place marketing organisation for Nottingham and Nottinghamshire, funded by public and private sector partnerships. It promotes the region across five divisions covering leisure tourism, inward investment, business events, membership, and visitor information services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership and Partnership Fees: Marketing Nottingham and Nottinghamshire operates as a non-for-profit organisation funded by both public and private sector. Support from partners through their membership allows the organisation to attract visitors and new businesses, grow the economy and help create jobs.

Distribution channels4 records

Marketing channels5 records

Core offering

Marketing Nottingham and Nottinghamshire (MNN) is the official place marketing organisation for the Nottingham and Nottinghamshire region, operating as a non-for-profit funded by public and private sector. It promotes the region through five integrated divisions: Visit Nottinghamshire (leisure tourism promotion), Invest in Nottingham (inward investment attraction), Meet in Nottingham (conferences and business events), Nottingham Partners (business membership programme), and Nottingham Tourism Centre (physical visitor information services).

Product overview

Marketing Nottingham and Nottinghamshire (MNN) operates as a unified platform comprising five distinct business divisions that collectively promote the region across tourism, investment, business events, and partnership channels. The core offering includes Visit Nottinghamshire (leisure tourism promotion), Invest in Nottingham (inward investment attraction), Meet in Nottingham (conferences and business events), Nottingham Partners (business membership/partnerships), and Nottingham Tourism Centre (physical visitor services). As a non-for-profit organization funded by public and private sector partners, MNN provides a unified voice for regional economic growth, visitor attraction, and business support.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Nottinghamshire

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Nottingham Forest Football ClubcoreStrategic or Co-development PartnerStrategic relationship where Nottingham Forest Football Club supports the work of Nottingham Tourism Centre, providing mutual promotional benefits and enhanced visibility for both the club and the region's tourism initiatives.
• VisitBritain/VisitEnglandcoreStrategic or Co-development PartnerVisitBritain and VisitEngland are key national tourism bodies that Marketing Nottingham collaborates with for industry standards, events (MeetGB), and national tourism campaigns including the 'We're Good to Go' industry standard assessment programme.
• Tourism Businesses (Members)coreChannel Partner/ Reseller/ DistributorVarious tourism businesses including hotels, attractions, restaurants, and tour operators become members to access marketing support, promotional opportunities, and collective benefit from the organisation's activities to attract visitors and grow the regional economy.
• Nottingham PartnerscoreStrategic or Co-development PartnerNottingham Partners is a key business division within Marketing Nottingham that provides a unified voice for businesses across the region, operating as an integral part of the organisation's structure alongside Visit Nottinghamshire, Meet in Nottingham, and Invest in Nottingham.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marketing Manchester: Marketing Manchester is the public-private destination marketing organisation for Greater Manchester, operating parallel tourism, investment, and meetings functions. It is the most directly comparable UK city-region DMO to Marketing Nottingham in mandate, multi-division structure, and funding model.
• Marketing Edinburgh: Marketing Edinburgh promotes Edinburgh across leisure tourism, conferences, and investment, often alongside Edinburgh's city council and a wide business membership. Analogous DMO structure and mandate to Marketing Nottingham, although embedded in a higher-profile tourism city.
• Make It York: Make It York is York's official place-marketing organisation, combining tourism, business support, and city-centre management under one entity. Offers a directly comparable single-entity DMO model to Marketing Nottingham for a medium-sized UK city-region.
• Destination Bristol: Destination Bristol is the destination marketing and management organisation for Bristol, with marketing, events, and inward investment functions. Comparable peer for Marketing Nottingham as a UK city-region DMO with a roughly similar scale and remit.
• Visit Birmingham: Visit Birmingham is the DMO for Birmingham, delivering leisure tourism, business events, and investment promotion across the West Midlands. Structurally analogous to Marketing Nottingham in that it operates as a public-private partnership marketing the region to visitors, investors, and event organisers.
• Liverpool City Region Tourism: Liverpool City Region Tourism promotes Liverpool and surrounding boroughs to leisure visitors, conferences, and inward investors via a public-private funding model. Mirrors Marketing Nottingham's five-pillar approach (visit/meet/invest/partners/centre) in a comparable post-industrial UK city region.

Broad incumbents

• Visit Scotland: Visit Scotland is Scotland's national tourism agency, delivering visitor marketing, business events support, and industry insight functions. Comparable to Marketing Nottingham as a destination marketing and promotion body, scaled to a national level.
• VisitBritain: VisitBritain is the national tourism agency for Great Britain, directly named as a strategic partner of Marketing Nottingham. Industry-standard bodies and campaigns from VisitBritain/VisitEngland shape the framework Marketing Nottingham operates within, making it the closest contextual peer and channel partner.
• Visit Wales: Visit Wales is the national tourism body for Wales, marketing the country as a leisure and events destination. Comparable to Marketing Nottingham as a publicly-backed destination promotion organisation, though operating at a national rather than city-region remit.
• London & Partners: London & Partners is the official promotional agency for London, with Visit, Invest, and Meet divisions plus an in-person visitor centre. It executes the same destination-marketing playbook as Marketing Nottingham but at substantially larger scale, serving as the UK benchmark DMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MarketingNottm_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Nottingham