What Miller Mobility Products does

Miller Mobility Products, Inc. is a privately held, family-owned mobility equipment retailer founded in 2004 by Mike and Val Miller in Waukesha, Wisconsin, and now operating from a single showroom at 36336 N. Summit Village Way in Oconomowoc, WI. The company distributes and installs a comprehensive line of branded residential mobility equipment — mobility scooters, power wheelchairs, walkers/rollators, power lift recliners, stairlifts, vehicle lifts, modular and portable ramps, hospital beds, vertical platform lifts, patient lifts, and security poles — sourced from manufacturers including Bruno, Golden Technologies, Pride Mobility, Drive Medical, Harmar, Handicare, Bestcare, and Savaria. Its go-to-market is direct-to-consumer through the physical showroom, phone sales (262-549-4900), free in-home estimates, and professional factory-trained installation across 15 counties in southeastern Wisconsin, with no e-commerce channel and no direct billing to Medicare, Medicaid, or private insurance.

The business operates four revenue streams: one-time equipment sales, short-term equipment rentals (day/week/month), professional installation and service, and the Miller Money loyalty rewards program. Pricing is unit-based with anchors such as $3,800 for straight stairlifts with installation and $4,800 for modular ramps including permits and handrails; financing (4 equal monthly payments) and a veterans discount (10% first purchase, 5% thereafter) support affordability. Customer segments center on seniors aging in place, with secondary segments in veterans with disabilities, post-surgery short-term recovery, and Waukesha County ADRC program participants. Preferred-provider relationships with Wisconsin Department of Health Services, iLife, IRIS/CLTS/ILSP, and ADRC route state-funded durable medical equipment demand through the showroom. The company self-reports hundreds of wheelchair ramp, stairlift, and vertical platform lift installations annually and holds BBB A+ accreditation and HomeAdvisor screened-and-approved status. Headcount remains in the 1-10 band, with operations run by Mike and Val Miller and their two children; no external funding, parent company, or institutional ownership is disclosed.

Name

Miller Mobility Products

Legal name

Miller Mobility Products, Inc.

Website

https://www.millermobility.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Miller Mobility Products is a medical equipment manufacturing company that offers medical equipment and wheelchairs for hospitals.

Ownership category

akta.pro rank

Product category

Mobility Equipment

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Mobility equipment
• Stair lifts
• Power wheelchairs
• Vehicle lifts
• Wheelchair ramps

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of mobility equipment including scooters, wheelchairs, stairlifts, lift chairs, vehicle lifts, ramps, hospital beds, patient lifts, security poles, and accessories from branded manufacturers.
2. Equipment Rentals: Short-term and long-term rentals of mobility equipment including power lift recliners, patient lifts, power chairs, scooters, stairlifts, and wheelchair ramps. Available for day, week, or month. Equipment can be picked up in-store or delivered.
3. Installation Services: Professional installation and service of mobility equipment including wheelchair access ramps, stair lifts, and vertical platform lifts. Factory-trained and certified technicians install hundreds of units annually.
4. Miller Money Rewards: Rewards program that issues coupons based on purchase amounts, redeemable for future in-store purchases, driving customer retention and repeat business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Miller Mobility Products is a family-owned mobility equipment dealer that sells, installs, and rents branded mobility products including scooters, power wheelchairs, stairlifts, lift chairs, vehicle lifts, ramps, hospital beds, and patient lifts. The company operates a retail showroom in Oconomowoc, WI, serving individual consumers across southeastern Wisconsin through direct sales, professional installation, and short-term equipment rentals.

Product overview

Miller Mobility Products is a family-owned mobility equipment retailer offering a comprehensive portfolio of mobility solutions centered around sales, service, installation, and rentals. The product line includes mobility scooters (Golden Buzzaround and Pride Go-Go series), power wheelchairs (Golden Cricket and Pride Jazzy series), walkers/rollators, power lift recliners (Pride VivaLift! and Golden Technologies), manual wheelchairs/transport chairs, stairlifts (Bruno and Handicare brands), vehicle lifts (Bruno Joey/Curb-Sider/Out-Sider/Chariot and Harmar), modular and portable ramps (EZ-Access), hospital beds, vertical platform lifts, patient lifts (Bestcare and Savaria), security poles, and accessories like tables/trays. The company also offers equipment rentals and a Miller Money rewards program. Products are sourced from manufacturers including Bruno, Golden Technologies, Pride Mobility, Drive Medical, Harmar, Handicare, Bestcare, Savaria, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Miller Money: Exclusive rewards program where customers earn $10 coupons for every $100 spent on qualifying purchases, redeemable toward future in-store purchases.

Products and services

• Patient Lifts Transfer lifts including sit-to-stand lifts (400-600 lbs capacity, hydraulic or electric), full-body lifts, ceiling lifts, and overhead models from Bestcare, Savaria, and Drive Medical.
• Security Poles Floor-to-ceiling tension-mounted support poles (300 or 450 lb versions) for standing and transfer assistance, plus wall-mounted grab bars and safety rails from Stander and Healthcraft.
• Mobility Scooters Electric mobility scooters for indoor, outdoor, and mixed-use, available in portable fold-down and break-apart models from brands including Golden Technologies and Pride Mobility.
• Power Wheelchairs Electric wheelchairs ranging from lightweight portable carbon fiber models (starting at 26 lbs) to full-sized and heavy-duty chairs, featuring joystick controls and weight capacities from 240 lbs to 450 lbs.
• Walkers and Rollators Mobility aids including standard walkers and wheeled rollators with weight capacities of 300 lbs or 500 lbs, featuring seats, brakes, and adjustable heights.
• Power Lift Recliners Power lift chairs that recline and provide standing assistance, with weight capacities up to 400-600 lbs, infinite positioning, Trendelenburg position options, and optional heat and massage functions.
• Manual Wheelchairs and Transport Chairs Manual wheelchairs (25-45 lbs, 300-500 lbs capacity) and lightweight transport chairs (15-25 lbs, 250-450 lbs capacity) from brands including Strongback, Rhythm, Medline, Drive, and Nova.
• Stairlifts Chair lifts for straight and curved staircases with weight capacities from 275-600 lbs, featuring foldable rails, power seat swivels, and battery backup. Brands include Bruno Elan, Bruno Elite, Handicare 1100, Handicare Freecurve, and Harmar SL600HD.
• Vehicle Lifts Interior and exterior vehicle lifts for transporting scooters and power wheelchairs, including platform lifts, hoist-style lifts, and hitch-mounted lifts from Bruno and Harmar.
• Wheelchair Ramps Modular aluminum ramps from EZ-Access and Prairie View following ADA guidelines (1 foot of ramp per inch of height), including portable suitcase-style ramps, solid surface ramps, and modular systems with handrails, starting at $4,800.
• Hospital Beds Hospital-style beds including mechanized options like UpBed and UpBed Independence with swivel functionality, full-electric and semi-electric beds, and safety bed rails from Drive Medical and Golden Technologies.
• Vertical Platform Lifts Residential vertical platform lifts for wheelchair and scooter access to porches, decks, or raised entries, available in straight or 90-degree models with battery backup and automatic fold-down ramps from Bruno.
• Equipment Rentals Short-term rentals of mobility equipment including power lift recliners, patient lifts, power chairs, scooters (up to 18-mile range), stairlifts, and wheelchair ramps available by day, week, or month.
• Professional Installation Services Professional installation and service of mobility equipment including wheelchair access ramps, stair lifts, and vertical platform lifts by factory-trained and certified technicians.

Quantifiable outcome

• Hundreds of wheelchair ramps, stair lifts, and vertical platform lifts installed annually
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• BrunocoreTechnology or IntegrationKey manufacturer partner of mobility equipment including stairlifts and vehicle lifts. Mike Miller gained firsthand experience working for Bruno before founding Miller Mobility. Bruno products include Joey platform lifts, Curb-Sider hoist lifts, Out-Sider platform lifts, Chariot exterior lifts, Elan and Elite stairlifts, and Vertical Platform Lifts.
• Golden TechnologiescoreTechnology or IntegrationMajor manufacturer partner of mobility scooters, power wheelchairs, and lift chairs. Products include Buzzaround series scooters, Companion scooters, LiteRider, Cricket power wheelchairs, Cloud lift chairs, Comforter series, and Golden Passport adjustable beds.
• Pride MobilitycoreTechnology or IntegrationKey manufacturer partner for mobility scooters, power wheelchairs, and lift chairs. Products include Go Go series scooters, Revo 2.0, Victory series, Jazzy power wheelchairs, VivaLift lift chairs, and Baja outdoor scooters.
• Drive MedicalcoreTechnology or IntegrationMajor manufacturer of hospital beds, manual wheelchairs, transport chairs, rollators, patient lifts, and mobility accessories. Products include Delta Ultra-Light beds, Fly-Lite transport chairs, Cruiser III wheelchairs, and Nitro rollators.
• Wisconsin Department of Health Services (WDHS)minorGTM or Marketing PartnerState agency providing information on state-funded programs including IRIS, CLTS, and ILSP that may help cover costs of durable medical equipment and mobility aids for eligible Wisconsin residents.
• ADRC (Aging and Disability Resource Center) of Waukesha CountyminorGTM or Marketing PartnerPartnership for the ADRC Vehicle Modification Program helping Waukesha County residents with disabilities access vehicle lifts and modifications, with funding covering up to $7,000 of costs.
• IRIS (Include, Respect, I Self-Direct)minorGTM or Marketing PartnerWisconsin self-directed program for adults with disabilities and elderly individuals. Allows participants to choose how they want to live and may cover mobility equipment costs.
• iLifeminorGTM or Marketing PartnerWisconsin state-funded program partner that may help cover costs of durable medical equipment and mobility aids for eligible individuals.
• HarmarcoreTechnology or IntegrationManufacturer partner for vehicle lifts including Universal Scooter Hitch-Mount Lift (AL100/AL100HD), Universal Powerchair Hitch-Mount Lift (AL500/AL500HD), Hybrid Platform Lift (AL600), and Hoist Lift with Power Lift and Rotate (AL425).
• HandicarecoreTechnology or IntegrationManufacturer partner for stairlifts including the 1100 Straight Stairlift and Freecurve Curved Stairlift, offering solutions for various staircase configurations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 101 Mobility: National franchise-based retailer of stairlifts, wheelchair ramps, vehicle lifts, and accessibility equipment with local showrooms and installation services — directly overlapping Miller Mobility's product mix and go-to-market model.
• Lifeway Mobility: Direct-to-consumer accessibility provider specializing in stairlifts, wheelchair ramps, and home modifications with in-home consultations and professional installation — highly comparable to Miller's installation-led model.
• Hoveround: Direct-to-consumer retailer of power wheelchairs and mobility scooters with in-home delivery and service; a similar cash-pay, consumer-facing mobility equipment brand.
• AccessNSM: National mobility and accessibility equipment provider offering stairlifts, ramps, vehicle lifts, and transfer aids with installation services; directly comparable product portfolio.

Broad incumbents

• Numotion: Large national provider of wheelchairs, power mobility, and complex rehab technology serving both consumers and institutional customers — overlaps with Miller's core mobility equipment categories at much larger scale.
• National Seating & Mobility (NSM): National mobility and seating solutions provider for adults and children with disabilities; supplies power wheelchairs, custom rehab equipment, and accessibility solutions, competing with Miller's wheelchair offering.

Emerging players

• Scootaround: Specializes in mobility equipment rentals (scooters, wheelchairs) for travel and short-term use — overlaps Miller's rental revenue stream with a different, more travel/event-focused customer base.

Others

• Harmar Mobility: Manufacturer of vehicle lifts, stairlifts, and accessibility equipment that supplies Miller Mobility; represents the supply-side ecosystem and potential vertical-integration threat.
• Bruno Independent Living Aids: Manufacturer of stairlifts and vehicle lifts whose founder Mike Miller once worked for; key supplier partner but also a potential direct competitor if Bruno expands DTC channels.

Regional players

• Home Care Delivered: Home-delivered durable medical equipment supplier (including mobility aids) with national reach; competes for senior customers through insurance billing, contrasting Miller's cash-pay model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/millermobility
• Facebookfacebook.com/millermobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Mobility Products