What GPB Media does

GPB Media (legal name: Georgia Public Broadcasting) is the statewide public television and radio network for the U.S. state of Georgia, founded in 1960 and headquartered at 260 14th Street NW, Atlanta, with 251–500 employees. The organization operates as a non-profit public media entity, operating under the trade names GPB Media, Georgia Public Radio, and GPTV. Its product portfolio spans television (GPB TV with sub-channels including PBS KIDS, CREATE, GPB ALL ARTS, and NHK WORLD JAPAN), radio (GPB Radio and GPB Classical HD), digital streaming via GPB Passport (a donor-benefit on-demand service), mobile and smart-TV apps, an Alexa integration, a podcast portfolio, and a dedicated education platform. Original programming under the GPB Originals banner includes Georgia Legends, Lawmakers, A Fork in the Road, View Finders, Georgia Outdoors, and Your Fantastic Mind, alongside national PBS content (MASTERPIECE, PBS NewsHour, NOVA, Ken Burns documentaries) and NPR radio programming. The organization also runs GPB News (politics, justice, arts, health, Georgia-focused reporting) and GPB Sports (Georgia High School Association football, basketball, and cheerleading coverage, including a dedicated GPB Sports App).

The education division is a strategic pillar, delivering K-12 digital learning resources aligned to Georgia state standards, including Chemistry Matters, Physics in Motion, Georgia Farmcraft, the Georgia Studies Digital Textbook, GASHA Go! World, Econ Express, Let's Go Enviro, and the recently launched Biology Revealed series (co-developed with the Georgia Department of Education). The organization has also deployed a VR/Oculus educational application for immersive classroom content, with anonymized data collection and encryption. Distribution extends to over-the-air broadcasting, gpb.org, mobile apps, smart TV platforms, and major podcast networks (Apple Podcasts, NPR, Spotify, Google, Stitcher, TuneIn, Amazon Music).

GPB's business model is that of a public media organization, funded primarily through viewer/listener donations (including sustainer programs, leadership giving, planned giving, and vehicle donations), corporate sponsorships (managed via a dedicated sponsorgpb.org channel), matching gifts, and public/government funding. Earned revenue is limited and specific pricing for GPB Passport and other services is not publicly disclosed. The organization is a PBS member station, an NPR programming distributor, and holds strategic partnerships with the Georgia Department of Education and Georgia Grown. Leadership includes President and CEO Teya Ryan, CFO Elizabeth Laprade, and CHRO Veronica Pemberton Daniels. GPB does not have a parent company, has not raised institutional funding rounds, and is not publicly traded.

Name

GPB Media

Legal name

Georgia Public Broadcasting

Website

https://gpb.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

GPB Media (Georgia Public Broadcasting) is a non-profit, statewide public television and radio network headquartered in Atlanta that serves Georgia residents, K-12 educators, and students with TV, radio, on-demand streaming, podcasts, and curriculum-aligned educational content.

Ownership category

akta.pro rank

Product category

Public Broadcasting Services

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

akta.pro secondary industries

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), National Public Radio Networks & Member Stations (NPR-style) (MPABADAB), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

Keywords

• Public broadcasting services
• Educational media content
• Television and radio broadcasting
• Digital streaming media
• K-12 educational resources

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels9 records

Core offering

GPB Media (Georgia Public Broadcasting) operates Georgia's statewide public television and radio broadcasting network, producing and distributing educational programming, news, original local content, and podcasts. It also provides K-12 digital learning resources aligned with Georgia state standards and offers donor-based on-demand streaming via GPB Passport.

Product overview

GPB Media operates as a unified public media platform offering television broadcasting (GPB TV), radio programming (GPB Radio), and digital streaming services (GPB Passport). The portfolio includes original content series (GPB Originals), news coverage (GPB News), and high school sports programming (GPB Sports). Digital distribution spans multiple platforms including dedicated mobile and smart TV apps, podcast content distributed across major platforms, and an education division providing digital learning resources. The education arm includes Chemistry Matters, Georgia Farmcraft, Biology Revealed, Physics in Motion, and Georgia Studies Collection, all aligned with Georgia state standards.

Differentiator

Problem solved

Functional benefit

Products and services

• GPB TV Television broadcasting service offering live and on-demand programming including PBS national shows, GPB Originals, news, sports, and educational content broadcast across Georgia.
• GPB Radio Radio broadcasting service featuring NPR programs, local news, classical music, and original radio content available via FM/HD radio and online streaming.
• GPB Passport

Quantifiable outcome

• Streaming the best of public television on demand with GPB Passport

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Georgia Department of EducationcoreStrategic or Co-development PartnerGPB partners with the Georgia Department of Education to deliver educational content aligned with Georgia state standards, including the Biology Revealed series and Georgia Studies Digital Textbook.
• NPR (National Public Radio)coreTechnology or IntegrationGPB distributes NPR programming including The Daily, Morning Edition, All Things Considered, Fresh Air, and distributes its own podcasts through NPR's platform.
• PBS (Public Broadcasting Service)coreTechnology or IntegrationGPB is a member station of PBS, airing national programming including MASTERPIECE, PBS NewsHour, NOVA, Ken Burns documentaries, and distributing content through PBS platforms including PBS KIDS.
• Georgia GrownminorStrategic or Co-development PartnerGPB Originals like A Fork in the Road highlight Georgia Grown agricultural products and producers, promoting Georgia's agricultural industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gpbnews
• YouTubeyoutube.com/user/gpbweb
• Facebookfacebook.com/gpbmedia
• LinkedInlinkedin.com/company/georgia-public-broadcasting
• Instagraminstagram.com/gpbmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPB Media