Gravity Healthcare Consulting & Care Ventures

What Gravity Healthcare Consulting & Care Ventures does

Gravity Healthcare Consulting & Care Ventures is a privately held healthcare consulting firm founded in 2003 and headquartered in Cumberland, Maryland. The firm serves operators across the post-acute care continuum, including skilled nursing facilities (SNFs), senior living communities, and home health agencies. Its core service lines span Home Health Consulting, Skilled Nursing and Senior Living Consulting, Therapy Management, Interim Services, and PDPM Medicaid Consulting, with a PDPM Medicaid State-by-State Transition Guide and a co-developed EDGE Therapy Model serving as proprietary differentiators.

The company operates as a project-based professional services firm, monetizing engagements through consulting fees, therapy management contracts, and interim leadership placements. It does not sell a software product; instead, it bundles advisory services with implementation support for partner technologies such as remote patient monitoring (Zemplee, AMBA) and clinical platforms (CardioRenal Vision). Customer evidence includes Presbyterian Senior Living, Immanuel Living, St. John's Lutheran Community, Simpson Senior Services, and a 6-facility Louisiana SNF portfolio, with a documented $1.4M margin improvement across that portfolio.

Growth is signaled through service line expansion (PDPM Medicaid), strategic partnerships, and a 2025 rebrand of the Senior Living Executive Strategy Podcast alongside broader content marketing. The CMS Home Health Moratorium effective May 13, 2026 is a material regulatory headwind for the home health consulting vertical. The firm is privately held with no disclosed funding, headcount, or revenue, and operates with a lean exec structure (COO Melissa Brown publicly named).

Name

Gravity Healthcare Consulting & Care Ventures

Legal name

Gravity Consulting

Website

https://gravityhealthcareconsulting.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Gravity Healthcare Consulting & Care Ventures is a privately held, Cumberland, Maryland-based healthcare consulting firm founded in 2003 that advises skilled nursing, senior living, and home health operators on therapy management, PDPM Medicaid transitions, and interim leadership.

Ownership category

akta.pro rank

Product category

Healthcare Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Healthcare operations consulting
• Skilled nursing consulting
• Therapy management services
• Senior living consulting
• PDPM Medicaid advisory

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Consulting Services: Gravity Consulting generates revenue through professional consulting services for skilled nursing facilities, senior living communities, and home health agencies. Their services include operational assessments, therapy management consulting, PDPM Medicaid transition support, interim leadership placement, and compliance consulting. The revenue model is project-based or retainer-based professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gravity Consulting delivers hands-on healthcare operations consulting for skilled nursing facilities, senior living communities, and home health agencies. Services include operational assessments, therapy program management and the proprietary EDGE Therapy Model, PDPM/PDPM Medicaid transition support, MDS documentation and Section GG accuracy work, interim leadership placement, and compliance/audit readiness. Engagements are project-based or retainer-based professional services delivered on-site and remotely by former operators and clinical leaders.

Product overview

Gravity Healthcare Consulting & Care Ventures is a healthcare consulting firm offering advisory and operational support services for the senior care industry. The company provides a portfolio of consulting services including Home Health Consulting, Skilled Nursing & Senior Living Consulting, Therapy Management, Interim Services, and PDPM Medicaid Consulting. These services are delivered through direct consulting engagements, supported by educational content including the Senior Living Executive Strategy Podcast (formerly Gravity Healthcare Hacks) and a collection of white papers. The company also developed the EDGE Therapy Model in partnership with EDGE Therapy Solutions for therapy management optimization. The firm does not offer a software product platform but rather provides hands-on consulting, training, and operational support to help healthcare organizations improve performance, reimbursement, and outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Consulting Comprehensive consulting services for home health agencies covering startup, management, and operational support. Includes agency planning, PDGM readiness, OASIS optimization, KPI development, and compliance preparation for home health operators.
• Skilled Nursing & Senior Living Consulting Consulting for skilled nursing facilities and senior living communities including startup support, operational systems implementation, census building with higher-acuity residents, PDPM Medicaid navigation, and performance improvement strategies.
• Therapy Management Consulting Comprehensive therapy management consulting including therapy startup, in-house transition support, and ongoing therapy program management for skilled nursing facilities. Covers utilization optimization, Section GG documentation alignment, and contract-to-in-house transition planning.
• Interim Services Expert interim leadership support for healthcare organizations facing short- or long-term leadership gaps in administration, clinical operations, or specialized roles such as MDS coordination.
• PDPM Medicaid Consulting Specialized consulting for PDPM and PDPM Medicaid transition including state-by-state guidance, documentation strategy, Section GG training, ICD-10 coding alignment, and MDS coordination for skilled nursing facilities.
• EDGE Therapy Model A data-backed, hybrid therapy management approach that blends in-house therapy culture with contract therapy compliance oversight to help SNFs control therapy departments, improve outcomes, and increase margins under PDPM. Delivered as a structured consulting engagement.

Quantifiable outcome

• $1.4 million margin improvement across 6-facility portfolio
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• EDGE Therapy SolutionscoreStrategic or Co-development PartnerPartnership to develop and deliver the EDGE Therapy Model - a hybrid therapy management approach for skilled nursing facilities that combines the benefits of in-house therapy with compliance oversight. The model helps SNFs control therapy departments, improve outcomes, and increase margins.
• ZempleesupportingTechnology or IntegrationZemplee provides passive AI monitoring technology used in Gravity's client implementations. The platform tracks sleep quality, bathroom usage, room movement patterns, and routine deviations to provide real-time alerts for fall prevention and care optimization.
• St. John's Lutheran CommunitysupportingOthersResearch partner for independent 2024-2025 study evaluating Zemplee passive monitoring technology impact on resident outcomes. Located in Albert Lea, Minnesota.
• CardioRenal Vision (CRV)supportingStrategic or Co-development PartnerDr. Rehan Shah, nephrologist and co-founder of CardioRenal Vision, collaborates with Gravity on PDPM Medicaid strategy content. CRV provides specialty physician services focused on cardiology, nephrology, and pulmonology that help facilities improve acuity documentation and reimbursement.
• AMBAsupportingTechnology or IntegrationAMBA provides passive AI monitoring technology for senior living communities. Gravity Consulting helps implement AMBA's sensors and dashboard systems to enable proactive care and reduce hospitalizations.
• Simpson Senior ServicessupportingOthersClient partner who implemented AMBA's AI monitoring technology with Gravity's consulting support. Simpson Senior Services serves as a case study demonstrating AI-powered fall prevention and hospitalization reduction outcomes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@GravityHealthcareConsulting
• Facebookfacebook.com/gravityhealthcareconsulting
• LinkedInlinkedin.com/company/gravityhealthcareconsulting
• Instagraminstagram.com/gravityhealthcareconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Healthcare Consulting & Care Ventures