ASTORIE
ASTORIE a.s. is a Czech insurance brokerage and financial-services intermediary, founded circa 2000 in Ústí nad Labem, distributing vehicle, property, life, business, and specialty insurance — plus pensions, mortgages, and investments — through a multi-city advisor network and 15+ carrier partnerships under Czech National Bank supervision.
- Company typePrivate
- Founded2000
- HeadquartersUsti Nad Labem, Czechia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ASTORIE does
ASTORIE a.s. is a privately held Czech joint-stock insurance brokerage and financial-services intermediary headquartered at Rembrandtova 439/10, Ústí nad Labem, with a distributed network of advisors across multiple Czech cities including Prostějov and Brno. Founded circa 2000 and supervised by the Czech National Bank for insurance distribution, the company acts as an intermediary placing retail and commercial clients with 15+ carrier partners — Allianz, Generali Česká pojišťovna, Kooperativa (VIG), ČSOB Pojišťovna, UNIQA, Direct, Slavia, and Pojišťovna VZP among them — plus pension and building-savings partners (Česká spořitelna – penzijní společnost, Allianz penzijní společnost, KB Penzijní společnost, Stavební spořitelna České spořitelny). The product portfolio spans nine service categories: vehicle insurance (mandatory liability, comprehensive, GAP, glass, assistance, transported goods, crew accident), life and accident insurance (term, reserve-building, risk-only), civil property insurance (family houses, apartments, household contents, recreational properties, residential buildings, civil liability), business and public-sector insurance (special risks, cyber risk, professional liability, financial loss, transport, technical risks, property), supplementary pension savings, loans and mortgages, professional investments, claims-settlement (Likvidace), and ongoing service arrangement.
The business model is commission-based transaction-fee revenue earned on policy placements, supported by in-house claims-handling services where the broker acts as the client's representative through insurer interactions. Customer segmentation is hybrid: individual consumers and families form the primary persona segment, while entrepreneurs/SMBs, corporations, and Czech municipalities form primary and secondary business segments. The go-to-market is sales-led through the field advisor network, augmented by phone/email inside-sales contact, online appointment scheduling, a WordPress-based marketing website with newsletter subscription, and Facebook/LinkedIn channels for brand awareness; referral and word-of-mouth drive bottom-of-funnel conversion. Underlying technology is unsophisticated — a WordPress site with Complianz, Google Analytics, and reCAPTCHA — with no proprietary software product, no API surface, and no integrations. Selected named customers include Agroforest s.r.o. (agriculture, with sister company HRANEX s.r.o.), MotoZem s.r.o. (motorcycle retail), LB AGROSTAVBY s.r.o. (construction), and Obec Velké Heraltice (municipality). ASTORIE is governed by a Board of Directors chaired by Ing. Pavel Deutsch with a Supervisory Board chaired by Ing. Igor Bárík; ownership is private with no identified parent, institutional, or PE investor, and no subsidiaries are disclosed. In 2025, the company marked its 25th anniversary with a charitable contribution partnership supporting university students from children's homes via Nadace Terezy Maxové dětem.
ASTORIE firmographics
Firmographics- Name
- ASTORIE
- Legal name
- Astorie a.s.
- Website
- https://astorieas.cz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASTORIE a.s. is a Czech insurance brokerage and financial-services intermediary, founded circa 2000 in Ústí nad Labem, distributing vehicle, property, life, business, and specialty insurance — plus pensions, mortgages, and investments — through a multi-city advisor network and 15+ carrier partnerships under Czech National Bank supervision.
- Ownership category
- akta.pro rank
ASTORIE industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)
- akta.pro secondary industries
- Insurance Claims, Property Loss & Business Interruption Valuation (BPAHANAM), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH), Directors & Officers (D&O) Liability (FSAJADAF)
Keywords
Where ASTORIE is headquartered
LocationHeadquarters
- HQ city
- Usti Nad Labem
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ASTORIE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance brokerage commissions: Company acts as an insurance intermediary earning commissions from insurance companies for policy placements. Services include insurance brokerage, claims settlement assistance, and financial advisory across vehicle, property, life, and business insurance categories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ASTORIE product offering
Product offeringCore offering
ASTORIE a.s. is a Czech insurance brokerage intermediating vehicle, life, accident, property, liability, and business insurance policies on behalf of 15+ insurance carriers including Allianz, Kooperativa, Generali, ČSOB Pojišťovna, UNIQA, and others. Beyond pure insurance intermediation, the company also arranges supplementary pension savings (DPS), consumer loans, mortgages, and professional investments, and provides ongoing claims settlement support to clients throughout the policy lifecycle. The firm is supervised by the Czech National Bank and operates through a network of licensed regional advisors across the Czech Republic.
Product overview
ASTORIE a.s. is a Czech insurance brokerage firm with over 25 years of experience operating as a comprehensive financial services intermediary. The company does not offer a single unified software product but rather a broad portfolio of insurance and financial products organized across nine service categories: vehicle insurance (Povinné ručení, Havarijní pojištění, Pojištění skel, Asistenční služby, Úrazové pojištění posádky, Pojištění přepravovaných věcí, Pojištění GAP), life and accident insurance (Životní pojištění, Rezervotvorné životní pojištění, Rizikové životní a úrazové pojištění), civil property insurance (Pojištění rodinných domů, Pojištění bytových jednotek, Pojištění domácnosti, Pojištění rekreačních objektů, Pojištění bytových domů, Připojištění občanské odpovědnosti, Připojištění odpovědnosti z vlastnictví nemovitosti), business insurance for entrepreneurs and municipalities (Speciální pojištění, Pojištění kybernetických rizik, Pojištění profesní odpovědnosti, Pojištění finančních ztrát a záruk, Pojištění odpovědnosti, Dopravní pojištění, Pojištění technických rizik, Pojištění majetku firmy), supplementary pension savings, loans and mortgages, professional investments, claims liquidation services, and service arrangement. The company distributes these products across a network of insurance partners including Allianz, Kooperativa, Generali Česká pojišťovna, ČSOB Pojišťovna, UNIQA, Slavia pojišťovna, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Insurance (Pojištění vozidel) Insurance brokerage for vehicle-related coverage including mandatory third-party liability (Povinné ručení), accident insurance, comprehensive casco, vehicle glass breakage, assistance services, and green card coverage, placed with 15+ Czech and international insurance carriers for individual vehicle owners and corporate fleets.
- Life and Accident Insurance (Úrazové a životní pojištění) Insurance brokerage for individual life and accident insurance, including coverage for adult persons, children, and serious illness protection, intermediated across the firm's carrier panel for individual consumers and families in the Czech Republic.
- Civil Property Insurance (Pojištění občanského majetku) Insurance brokerage for personal property and liability coverage including home and apartment building insurance, household contents insurance, and personal liability insurance for individuals and households, intermediated across the company's carrier panel.
- Business Insurance for Entrepreneurs and Municipalities (Pojištění podnikatelů a municipalit) Insurance brokerage for commercial clients including entrepreneurs (SMEs) and municipalities, covering commercial property, liability, fleet, and other business risks across multiple Czech insurance carriers, with advisory support for risk assessment and policy structuring.
- Travel Insurance (Cestovní pojištění) Travel insurance brokerage for individual travelers and corporate travel, intermediated through the company's carrier panel to provide coverage for medical expenses, trip cancellation, baggage, and other travel-related risks.
- Supplementary Pension Savings (Doplňkové penzijní spoření) Intermediation of supplementary pension savings (Doplňkové penzijní spoření, DPS) products for individual clients as part of retirement planning, offered alongside the company's insurance brokerage services under Czech financial regulation.
- Loans and Mortgages (Půjčky a hypotéky) Intermediation of consumer loans and mortgage products for individual clients, providing access to financing arranged through partner lenders as part of the company's broader financial advisory offering.
- Professional Investments (Profesionální investice) Advisory and intermediation of professional investment products for individual and small-business clients seeking diversified investment solutions as part of holistic financial planning.
- Claims Settlement Service (Likvidace pojistných událostí) Year-round advisory and administrative support for clients filing and settling insurance claims, delivered through a dedicated phone line and the firm's advisor network, accompanying clients throughout the lifecycle of an insurance event.
- Service Arrangement (Servisní zajištění) Coordination of ancillary services such as towing, repair services, and replacement vehicles for clients in connection with insurance events, providing a single point of contact during the post-loss process.
Companies that use ASTORIE
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
ASTORIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASTORIE partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Nadace Terezy Maxové dětem (Fond pro vysokoškoláky)minorCharitable partnership for 25th anniversary celebration. ASTORIE contributes 10 Kč per new insurance contract and has guaranteed 100,000 Kč to support university education for children from orphanages. Goal: 250,000 Kč.
- Allianz pojišťovna, a.s.coreInsurance company partner providing life, property, vehicle, and other insurance products through ASTORIE brokerage network
- Generali Česká pojišťovna a.s.coreMajor Czech insurance company partner offering comprehensive insurance products
- Kooperativa pojišťovna, a.s., VIGcoreVienna Insurance Group member providing property, casualty, and other insurance solutions
- Česká podnikatelská pojišťovna, a.s., VIGcoreVIG member offering business insurance products
- ČSOB Pojišťovna, a.s.coreČSOB insurance subsidiary providing comprehensive insurance products
- UNIQA pojišťovna, a.s.coreInsurance company partner with broad product portfolio
- Direct pojišťovna, a.s.minorDirect insurance provider for cost-conscious customers
- Slavia pojišťovna a.s.minorCzech insurance company offering specialized products
- Pojišťovna VZP, a.s.minorHealth insurance related products
- Česká spořitelna – penzijní společnost, a.s.minorPension fund management company for supplementary pension savings
- Allianz penzijní společnost, a.s.minorPension fund products
- KB Penzijní společnost, a.s.minorPension fund products from Komerční banka
- Stavební spořitelna České spořitelny, a.s.minorBuilding savings products linked to mortgage financing
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
ASTORIE competitors and assessment
Company assessmentEmerging players
- Direct pojišťovna: Czech direct-to-consumer insurer offering motor and property insurance without intermediaries. Represents the digital/direct distribution model that competes with ASTORIE's advisor-led approach for price-sensitive consumer segments, though Direct is also a carrier partner.
Broad incumbents
- Willis Towers Watson (WTW): Global advisory and insurance brokerage serving large corporates, with Czech operations. Comparable to ASTORIE in commercial risk and insurance placement, but at significantly larger scale and broader service portfolio.
- Aon Czech Republic: Global insurance and reinsurance brokerage with significant Czech operations, serving large corporations and public entities. Overlaps with ASTORIE in commercial and specialty insurance brokerage but at substantially larger scale and broader geographic reach.
- Marsh Czech Republic: Global insurance broker and risk advisor with Czech presence, serving large commercial accounts. Overlaps with ASTORIE's commercial and specialty insurance brokerage but as part of a much broader international portfolio.
Others
- Kooperativa pojišťovna (VIG): Major Czech property & casualty insurer and one of ASTORIE's core carrier partners. Not a direct competitor — ASTORIE distributes Kooperativa's products — but a key channel partner and structural counterpart in the Czech insurance value chain.
- Generali Česká pojišťovna: Largest Czech insurer and another core carrier partner of ASTORIE. Functions as a supplier of insurance products that ASTORIE distributes, defining the structural relationship rather than direct head-to-head competition.
- Allianz pojišťovna: Major Czech insurer and core carrier partner of ASTORIE. Acts as product supplier within ASTORIE's multi-carrier brokerage model, shaping the supply side of ASTORIE's offering rather than competing for the same clients.
Direct peers
- GrECo International: Austrian-headquartered insurance broker with Central European operations including Czech Republic, serving corporate and mid-market clients with risk management and specialty insurance. Directly comparable to ASTORIE's commercial insurance and risk advisory offerings.
- RESPECT: Czech insurance broker providing property, casualty, life, and commercial insurance through a multi-advisor network. Comparable to ASTORIE in sales-led distribution, multi-carrier partnerships, and focus on Czech SMB and individual clients.
- Renomia: One of the largest Czech insurance brokerages offering multi-line commercial and personal insurance, financial advisory, and claims support. Directly comparable to ASTORIE in product breadth, customer segments (SMBs, corporations, individuals), and intermediary business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ASTORIE social profiles
Digital presenceASTORIE compliance and trust
Trust signalCompliance1 record
ASTORIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASTORIE leadership team
Management profileNumber of profiles
Profiles9 records
ASTORIE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASTORIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASTORIE
What does ASTORIE do?
ASTORIE a.s. is a Czech insurance brokerage intermediating vehicle, life, accident, property, liability, and business insurance policies on behalf of 15+ insurance carriers including Allianz, Kooperativa, Generali, ČSOB Pojišťovna, UNIQA, and others. Beyond pure insurance intermediation, the company also arranges supplementary pension savings (DPS), consumer loans, mortgages, and professional investments, and provides ongoing claims settlement support to clients throughout the policy lifecycle. The firm is supervised by the Czech National Bank and operates through a network of licensed regional advisors across the Czech Republic.
Is ASTORIE a public or private company?
ASTORIE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASTORIE founded?
ASTORIE was founded in 2000. It employs 1 to 10 people.
Where is ASTORIE based?
ASTORIE is headquartered in Usti Nad Labem, Czechia, in the Europe region.
How does ASTORIE make money?
One revenue line is on record: insurance brokerage commissions.
Who are ASTORIE's main competitors?
Direct pojišťovna is listed as an emerging player. Broad incumbents are Willis Towers Watson (WTW), Aon Czech Republic and Marsh Czech Republic. Others are Kooperativa pojišťovna (VIG), Generali Česká pojišťovna and Allianz pojišťovna. Direct peers are GrECo International, RESPECT and Renomia.
Does ASTORIE have an API?
No public API is recorded for ASTORIE.
What industry is ASTORIE in?
ASTORIE's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAGAD, Management Liability (D&O/EPL/Fiduciary), with a secondary code of BPAHANAM, Insurance Claims, Property Loss & Business Interruption Valuation. Its NAICS code is 52421 and its SIC code is 6411.