Airius

What Airius does

Airius is a UK-based energy efficiency company that designs, manufactures, and distributes destratification fans and integrated air purification systems for commercial, industrial, and institutional buildings. Founded in 2004 and headquartered in Cranborne, Dorset (as Airius Europe Limited), the company sells proprietary ceiling-mounted fans that rebalance temperature stratification in high-ceiling spaces, reducing heating and cooling costs by an average of 35%. Its technology platform centres on a patented Columnar Laminar Flow System combined with air purification modules sourced from specialist partners, including needlepoint bipolar ionisation (Global Plasma Solutions), bipolar ionisation (Plasma Air), and photohydroionisation (RGF Environmental), with products covering ceiling heights from 5.5m to 14m and validated against SARS-CoV-2. Supporting accessories include variable speed controllers, ceiling winch systems for heights up to 33m, LED lighting, and BMS/wireless control integration.

The company's commercial model combines direct enterprise sales with a global distributor network spanning more than 40 countries across Europe, the Middle East, North America, and Oceania, supported by regional offices in Longmont (USA), West Ballina (Australia), and multiple European locations. Pricing is quote-based and not publicly disclosed; hardware carries a 3-year warranty with a 120-day UK money-back guarantee. Customer logos include Amazon, Tesco, BMW, Rolls-Royce, NHS, Bank of England, and Mitie, spanning retail, automotive, aviation, healthcare, government, and logistics. Airius also operates a UK electrical contracting services arm covering high-level works, distribution board changes, industrial installations, fault finding, rewires, PAT testing, and EICR reports. The firm is privately held with no disclosed funding rounds, parent company, or PE/VC sponsorship.

Name

Airius

Legal name

Airius Europe Limited

Website

https://airius.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Airius designs and distributes ceiling-mounted destratification fans and air purification systems that reduce building heating and cooling costs by an average of 35%, selling through a global distributor network in 40+ countries to commercial, industrial, healthcare, and government customers.

Ownership category

akta.pro rank

Product category

Destratification Fans & Air Purification Systems

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industry

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE)

Keywords

• Destratification fans
• Air purification systems
• HVAC air circulation
• Columnar laminar airflow
• Bipolar ionisation technology

Headquarters

HQ city

Cranborne

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Destratification Fan Sales: Sale of proprietary destratification fans including Standard, Onyx, Designer, Suspended, Q, Retail, Aisle, Pearl, Sapphire, and Diamond Series models for commercial and industrial applications
2. Air Purification Fan Systems: Sale of integrated PureAir air purification fans combining destratification with PHI, NPBI, or BiPolar ionisation technologies for pathogen, particle, and odour control
3. Professional Installation Services: Arrangement of professional installation through network of certified third-party contractors specialising in HVAC and air circulation systems
4. Accessories and Controls: Sale of accessories including speed controllers (1 AMP, 5 AMP, EC), winch systems for ceiling heights up to 33m supporting up to 100kg, and BMS/wireless control integrations
5. Electrical Contracting Services: Electrical contracting services including high level works, distribution board changes, industrial installations, fault finding, rewires, PAT testing, EICR reports, and retail/commercial works

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Airius manufactures and sells proprietary destratification fans across multiple series (Standard, Onyx, Designer, Suspended, Q, Retail, Aisle, Pearl, Sapphire, Diamond) designed to balance indoor temperatures and reduce HVAC energy consumption by up to 35%. It also sells PureAir air purification systems (PHI, NPBI, Pearl BiPolar and Reme Ion variants) combining destratification with third-party ionisation/photohydroionisation technologies for pathogen, VOC and odour control in commercial and industrial spaces. Accessories (speed controllers, winch systems) and electrical contracting services supplement the hardware line.

Product overview

Airius is a UK-based company providing destratification fans and air purification systems. The core product portfolio consists of two main categories: (1) Destratification Fans spanning multiple series (Standard, Onyx, Designer, Suspended, Q, Retail, Aisle, Pearl, Sapphire, Diamond) designed to balance indoor temperatures, reduce heating/cooling costs by up to 35%, and cut carbon emissions; and (2) PureAir Air Purification Systems including PHI Series (PHI technology, up to 14m ceilings), NPBI Series (Needlepoint Bipolar Ionisation, up to 10m), Pearl Series (BiPolar Ionisation, up to 5.5m), and Reme Ion (portable home/office unit). Both product lines use patented columnar laminar airflow circulation technology. Accessories include speed controllers (1 AMP, 5 AMP, EC) and ceiling winch systems. The company also offers LED lighting solutions and electrical contracting services.

Differentiator

Problem solved

Functional benefit

Brands

• PureAir PHI Series: Air purification system incorporating Photohydroionisation (PHI) technology for sterilising surfaces and improving indoor air quality, suitable for ceilings up to 14m
• PureAir Pearl Series
• PureAir+ NPBI Series
• PureAir Reme Ion Series
• Onyx Series
• Standard Series
• Diamond Series
• Sapphire Series
• The Air Pear

Products and services

• Standard Series Destratification Fans The foundational Airius destratification fan line, featuring models for various commercial and industrial applications, designed to balance indoor temperatures and reduce heating/cooling costs.
• Onyx Series Destratification Fans Latest-generation destratification technology featuring Multi-Vane Stator, Airflow Bypass, and Columnar Laminar Flow System for high-performance air circulation in commercial buildings.
• Designer Series Destratification Fans Aesthetic-focused destratification fans designed for environments where visual appearance is a priority alongside performance.
• Suspended Series Destratification Fans Ceiling-tile housing design (600mm x 600mm) that fits seamlessly into suspended, dropped, or false ceilings for discreet installation.
• Q Series Destratification Fans Destratification fan series designed for specific commercial applications.
• Retail Series Destratification Fans Destratification fans optimised for retail environments including showrooms.
• Aisle Series Destratification Fans Destratification fans designed for narrow aisle configurations in warehouses and retail environments.
• PureAir PHI Series Air Purification Fans Commercial air purification system incorporating Photohydroionisation (PHI) technology from RGF Environmental, inactivating up to 99.99% of pathogens including SARS-CoV-2, suitable for ceilings up to 14 metres.
• PureAir+ NPBI Series Air Purification Fans Air purification system using Needlepoint BiPolar Ionisation (NPBI) technology from Global Plasma Solutions, tested on live SARS-CoV-2 with 99.9% inactivation, suitable for ceilings up to 10 metres.
• PureAir Pearl Series Air Purification Fans Commercial air purification system using BiPolar Ionisation technology from Plasma Air, neutralising up to 99.9% of pathogens, suitable for ceilings up to 5.5 metres.
• PureAir Reme Ion Series Air Purification Compact and portable air purification unit for domestic and small office applications, powered by a standard 3-pin plug outlet.
• Speed Controllers Wall-mounted variable speed control options including 1 AMP, 5 AMP, and EC controllers for customising Airius system efficiency across all seasons.
• Winch Systems Ceiling-mounted equipment lowering systems supporting units up to 100kg at heights up to 33 metres, with safety locking mechanisms.
• LED Lighting Solutions LED lighting solutions offered alongside destratification systems.
• Electrical Contracting Services Full range of electrical contracting services including high-level works, distribution board changes, industrial installations, fault finding, rewires, PAT testing, EICR reports, and retail/commercial works.

Quantifiable outcome

• Reduces heating and cooling costs by 35% on average
• +11 more outcomes

Named customers88 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• UK ActivecoreStrategic or Co-development PartnerAirius partnered with UK Active, indicating a strategic relationship targeting health and fitness facilities with air purification and destratification solutions
• Plasma Air (BiPolar Ionisation Technology)coreTechnology or IntegrationPlasma Air supplies needlepoint bipolar ionisation technology for the PureAir Pearl Series. The technology uses charged ions to neutralise pathogens, VOCs, and odours. Plasma Air is described as one of the world's leading manufacturers of indoor air quality systems
• Global Plasma Solutions (NPBI Technology)coreTechnology or IntegrationGlobal Plasma Solutions supplies needlepoint bipolar ionisation (NPBI) technology for the PureAir+ NPBI Series. GPS technology was one of the first to be tested on live SARS-CoV-2 strain, showing 99.9% inactivation within 30 minutes
• RGF Environmental (PHI Cell Technology)coreTechnology or IntegrationRGF Environmental supplies PHI (Photohydroionisation) Cell technology for the PureAir PHI Series. RGF is described as one of the world's leading specialists in Air, Water and Food Purification. Independent testing by Innovative Bioanalysis showed 99.99% inactivation rate on SARS-CoV-2
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorExtensive global network of regional distributors covering 40+ countries including UK, USA, Australia, Scotland, Albania, Austria, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, France, Germany, Greece, Hungary, Ireland, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Netherlands, Norway, Northern Ireland, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UAE, Ukraine

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Systemair: Systemair is a European commercial ventilation and indoor air quality equipment manufacturer with broad HVAC portfolio serving commercial, industrial, and institutional customers. Comparable to Airius across destratification, ventilation, and air handling product categories with overlapping customer verticals.
• Big Ass Fans: Big Ass Fans is a leading manufacturer of high-volume, low-speed (HVLS) ceiling fans for commercial and industrial spaces, directly competing with Airius's destratification product line. Both companies target warehouses, manufacturing, retail, and aviation customers with energy-saving air circulation solutions.
• FläktGroup: FläktGroup manufactures commercial and industrial fans, air handling units, and indoor air quality solutions across Europe. Overlaps directly with Airius in destratification, ventilation, and IAQ products for offices, healthcare, education, and industrial facilities.
• Loren Cook Company: Loren Cook is a US manufacturer of commercial and industrial fans, blowers, and air-handling equipment serving HVAC, industrial, and institutional customers. Overlaps with Airius in destratification, general ventilation, and air movement for warehouses, manufacturing, and commercial facilities.
• Greenheck: Greenheck is a major US-based manufacturer of commercial and industrial fans, ventilation equipment, and air control products. Competes with Airius in destratification, general ventilation, and air movement for warehouses, manufacturing, and commercial buildings.

Regional players

• Nuaire: Nuaire is a UK-based ventilation and indoor air quality equipment manufacturer serving commercial, educational, and healthcare customers. Comparable in product scope (ventilation fans, IAQ) and target verticals to Airius, primarily competing in the UK and Ireland markets.
• Vent-Axia: Vent-Axia is a UK manufacturer of domestic and commercial ventilation fans, air handling units, and IAQ products. Overlaps with Airius on commercial and industrial ventilation in the UK market, though focused more on extract and supply fans than destratification.

Emerging players

• Plasma Air: Plasma Air supplies BiPolar ionisation technology for Airius's PureAir Pearl Series and independently sells commercial air purification systems with bipolar ionisation. The relationship is part supplier/part competitor across the IAQ and pathogen-control market.
• Global Plasma Solutions: Global Plasma Solutions (GPS) supplies needlepoint bipolar ionisation (NPBI) technology to Airius for the PureAir+ NPBI Series and also sells directly into the commercial IAQ market, including through HVAC OEM partnerships — making it a partial competitor as well as a supplier.
• RGF Environmental Group: RGF is a leading air, water, and food purification specialist and supplies the PHI Cell technology that Airius integrates into its PureAir PHI Series. Also offers its own commercial and residential air purification products, partially overlapping with Airius's purification line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airius