Churod Americas

What Churod Americas does

Churod Americas is the North American sales and operations subsidiary of Churod Electronics Co., a Chinese electromechanical relay and DC contactor manufacturer founded in 2009. The Americas entity, headquartered at 485 Devon Park Drive in Wayne, Pennsylvania, was established in 2021 to serve OEM customers in the United States, Canada, Mexico, and Brazil. The company manufactures at scale from facilities in Dongguan (relays and contactors) and Suzhou (sensors) in China, reporting annual relay output exceeding 500 million pieces and R&D investment at 8% of turnover, with R&D guided by Japanese experts holding over 40 years of relay industry experience.

The product portfolio spans electromechanical relays across more than 40 series (5A to 120A ratings for appliance, industrial, solar, and automotive applications), high-voltage DC contactors (CHEV and CHPV families reaching 600A at 1500VDC for EV battery and charging systems), and an expanding sensor suite built around Battery Pressure Sensors (Gen I to Gen III chip-scale), fluxgate current sensors, shunt sensors, and variable refrigerant flow sensors under the Churod Sensing Technologies subsidiary. The most recent strategic addition is a Cell Contact System (CCS) line for EV and battery energy storage packs, engineered using proprietary multi-physics simulation and an etch-molding process to achieve ultra-low internal resistance at lengths exceeding 2000mm. Products carry CQC, CCC, TUV, VDE, and cUL certifications.

The business model is a horizontal B2B component sales operation targeting OEM design engineers across four segments: appliance, industrial equipment, automotive, and EV/new energy (the last being the primary growth segment). Pricing is quote-based and not publicly disclosed. The Americas go-to-market uses inside sales from Wayne, PA, supported by 12+ manufacturer representative firms covering all major North American territories plus Brazil and Mexico, with five authorized distributors (Future Electronics, Sourceability, Omni Pro Electronics, New Yorker Electronics, DB Lectro) handling stocking and fulfillment. European sales are managed through a direct office in Sibiu, Romania.

Name

Churod Americas

Legal name

Churod Americas, Inc.

Website

https://churodamericas.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Electromechanical Components

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

Keywords

• Electromechanical relays
• DC contactors
• Battery pressure sensors
• Cell contact systems
• Current sensors

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electromechanical relays and DC contactors: Churod manufactures and sells a comprehensive line of electromechanical relays and DC contactors across multiple voltage and current ratings. Products are sold to OEM customers in appliance, industrial, automotive, and alternative energy sectors through a representative and distributor network.
2. Sensors (pressure, current, VRF): Sensors including battery pressure sensors (BPS Gen I-III), fluxgate current sensors, shunt sensors, and variable refrigerant flow sensors are sold as standalone components or integrated into customer systems.
3. Cell Contact Systems (CCS): CCS products for EV battery packs and energy storage systems, designed using proprietary multi-physics simulation and manufactured via an etch-molding process for ultra-low internal resistance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Churod Americas manufactures and sells electromechanical relays (over 40 product series), high-voltage DC contactors, battery pressure sensors, current sensors, VRF sensors, and Cell Contact Systems (CCS) for OEM customers in appliance, industrial, automotive, and EV/energy storage markets. Annual production capacity exceeds 500 million relay pieces. Products are sold through direct sales, manufacturer representatives, and authorized distributors across North and South America.

Product overview

Churod Americas is the North American subsidiary of Churod Electronics Co., a relay manufacturer founded in 2009 in China. The company offers a comprehensive portfolio of electromechanical relays (spanning over 40 series including A, CHA, CHAA, CHAF, CHAG, CHAK, CHAR, CHC, CHDC, CHDR, CHE, CHF, CHFN, CHI, CHM, CHMN, CHP, CHS, CHSR, CHW, CHZ) and DC contactors (CHEV and CHPV series) for appliance, industrial, automotive, and alternative energy applications. The product line has expanded to include sensor technologies—battery pressure sensors (BPS), current sensors, automotive pressure sensors, and variable refrigerant flow sensors—under Churod Sensing Technologies (Suzhou), as well as Cell Contact Systems (CCS) for EV and energy storage battery packs. Annual production exceeds 500 million relay pieces. The company is expanding into semiconductor products and sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Electromechanical Relays Comprehensive line of electromechanical relays across multiple series (A, CHA, CHAA, CHAF, CHAG, CHAK, CHAR, CHC, CHDC, CHDR, CHE, CHF, CHFN, CHI, CHM, CHMN, CHP, CHS, CHSR, CHW, CHZ) spanning appliance (5A-40A), industrial (8A-120A), solar (up to 270A at 1000VAC), and other applications. Sold to OEM customers in appliance, industrial, automotive, and alternative energy sectors.
• DC Contactors High-voltage DC contactors including CHEV series (CHEV-E/S/NA, CHEV-H, CHEV-P) and CHPV series for EV, battery storage, and solar applications. Ratings from 20A to 600A and voltages up to 1500VDC, with bi-directional load passing and high short-circuit resistance. Designed for EV battery systems, BESS, and charging infrastructure.
• Battery Pressure Sensors (BPS) Battery pressure sensors for EV battery packs that detect thermal runaway. Three generations available: Gen I (CAN/PWM programmable output, mounts in battery pack), Gen II (UART/IIC/SPI output, 15mm x 20mm x 5.5mm, low power op <7mA, sleep <0.6mA, mounts on BMS), and Gen III (chip-scale package, LGA 18-pin, 5.5mm x 4.0mm, high accuracy across temperature range). Designed for EV battery management applications.
• Current Sensors Fluxgate current sensors (30FCS01-01 series) with sensing range from -500A to 500A RMS or DC, power consumption under 160mA at 500A, error <0.3% at room temperature and <0.5% across -40 to 85°C range, CAN output. Shunt sensors (8436-4 series, 25 micro-ohm, 36W rating) also offered. Designed for EV, PHEV, charging piles, and energy storage equipment.
• Automotive Pressure Sensors Automotive pressure sensors including heat pump sensors (high and low pressure for R134A/R1234yf/R290), hydraulic pressure sensors (ABS/ESC with glass-bonded strain gauge technology), and variable refrigerant flow (VRF) sensors with oil-filled MEMS technology, hermetically sealed chamber (no O-ring), compatible with R22, R32, R134A, R404A, R407A, R410a. High pressure sensor: range 0.45MPa to 4.2MPa, operating temp -40 to 120°C, basic accuracy +/-1.5%FS.
• Cell Contact System (CCS) Cell contact systems for EV battery packs and energy storage using multi-physics simulation technology with blister scheme design layering PCB, busbar, and fuse protection. Supports lengths greater than 2000mm while minimizing thickness, with ultra-low internal resistance via etch-molding process. Designed for weight reduction compared to competing technologies.

Quantifiable outcome

• Ultra-low internal resistance CCS enabled by etch-molding process
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered standard.

• Paragon Electronic Systems, Inc.standardChannel Partner/ Reseller/ DistributorManufacturer representative covering New England territory (Manchester, NH). Denise Auger serves as primary contact. Represents Churod Americas products to customers in the region.
• CC Electro Sales, Inc.standardChannel Partner/ Reseller/ DistributorManufacturer representative covering Indiana territory (Indianapolis, IN). Rachel Kaffenberger serves as primary contact.
• Tangent GroupstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Illinois territory (Carol Stream, IL).
• TL MarketingstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Texas territory (Coppell, TX). Debra Miles serves as primary contact.
• PanAm SalesstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Mexico/Jalisco territory (Zapopan, Jalisco). Debbie Arguello serves as primary contact.
• Neutronics SolutionsstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Ottawa, Ontario, Canada. Joe Lazzara serves as primary contact. Also listed for a second territory.
• Performance Technical SalesstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering North Carolina territory (Raleigh, NC). Carla Starr serves as primary contact.
• Hanna LindstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Minnesota territory (Eden Prairie, MN). Mike Anding serves as primary contact.
• TAI Technical SalesstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering New Jersey territory (Cinnaminson, NJ). Steve Buroojy serves as primary contact. TAI Corp is a manufacturers' representative for electronic components.
• Victory Sales MinnesotastandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Minnesota territory (Edina, MN). Sandy Novak serves as primary contact.
• Ciontek Assessoria Tecn. Coml. LTDAstandardChannel Partner/ Reseller/ DistributorManufacturer representative covering Brazil territory (São Paulo, SP). Fernanda Saraiva serves as primary contact.
• Future ElectronicsstandardChannel Partner/ Reseller/ DistributorGlobal electronics distributor with searchable online inventory for Churod products. Customers can search Future Electronics' website for Churod part numbers.
• SourceabilitystandardChannel Partner/ Reseller/ DistributorGlobal electronics distributor providing searchable inventory for Churod products via its platform.
• Omni Pro Electronics, Inc.standardChannel Partner/ Reseller/ DistributorRegional stocking distributor serving Addison, TX and surrounding areas. 972-713-9000 / 800-926-8926. [email protected].
• New Yorker ElectronicsstandardChannel Partner/ Reseller/ DistributorRegional stocking distributor serving Northvale, NJ and the greater New York/New Jersey area. 800-536-1887.
• DB LectrostandardChannel Partner/ Reseller/ DistributorRegional stocking distributor serving Canada/Quebec (Brossard, QC). Phone: +1 450-444-1424 / +1-888-394-1424.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABB: Global electrical equipment and automation giant producing contactors, relays, and EV charging infrastructure components. Competes with Churod in industrial contactors and select EV/BESS switching applications.
• Schneider Electric: Global electrical equipment and industrial automation leader offering relays, contactors, and EV/energy infrastructure products. Overlaps with Churod in industrial relays, contactors, and energy storage switching components.
• Eaton: Diversified industrial manufacturer producing a wide range of electrical equipment including relays, contactors, and EV power management components. Competes with Churod in select industrial and EV switching applications as part of a broader portfolio.

Direct peers

• Sensata Technologies: Manufacturer of sensors, electrical protection, and power management products including pressure sensors, current sensors, and contactors for EV and industrial markets. Direct overlap with Churod Sensing Technologies' BPS, current sensors, and DC contactors.
• TE Connectivity: Global manufacturer of relays, contactors, and connectors with a broad automotive and industrial relay portfolio including high-voltage DC contactors for EV battery systems. Competes directly with Churod on EV/energy storage and automotive relays.
• Hongfa Technology: China-headquartered, the world's largest electromechanical relay manufacturer. Offers an overlapping relay product portfolio including PCB, automotive, and high-voltage DC contactors — directly competitive with Churod across appliance, industrial, and EV segments.
• Song Chuan Group: Taiwan-based electromechanical relay manufacturer with broad relay and contactor offerings across automotive, appliance, industrial, and alternative energy — a direct competitor cited in Churod's own cross-reference guides.
• Omron: Japanese electronics manufacturer with a strong electromechanical relay product line covering PCB, general-purpose, and automotive relays, plus sensors. Directly comparable to Churod's relay-and-sensor portfolio and target markets.
• Fujitsu Component: Japanese manufacturer specializing in electromechanical relays, including automotive and signal relays, plus PCBs and touch panels. Comparable to Churod's relay and contactor product lines, particularly for industrial and automotive OEMs.
• Panasonic Industry: Major Japanese manufacturer of electromechanical relays, automotive relays, and EV contactors. Overlaps with Churod in appliance, industrial, and EV/energy storage relay and contactor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/churod-americas

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Churod Americas