Colorado Yurt Company

What Colorado Yurt Company does

Secret Creek (formerly Colorado Yurt Company, founded 1976) is a Montrose, Colorado-based handcrafted outdoor structures manufacturer producing yurts, tipis, and premium canvas wall tents. Its core product lines are Colorado Yurts (circular structures, 12' to 30' diameter, $7,200-$21,620+), Earthworks Tipis (12' to 28', $530-$2,305+ for covers), and Destination Tents (Safari M.U.L.E. and Legacy models, $1,797-$4,229+). The company uses traditional craft techniques such as steam-bent rafters combined with proprietary elements including DuroLast roofing, Ecofoil full roof/wall insulation, and 10-12 oz marine-grade fire-retardant canvas, engineered for four-season durability across extreme weather conditions. Total deliveries exceed 14,000 structures to all 50 U.S. states and 39 countries.

The company operates a direct-to-consumer and direct-to-commercial model with no dealer intermediaries. Go-to-market blends a sales-led motion (experienced Sales Guides for enterprise hospitality and complex commercial deployments) with a product-led motion (AI-powered Yurt Builder configuration tool and the "Margie the Mule" chatbot for self-service consumer guidance). Customers are segmented into Individual Consumers (personal retreats, studios, guest houses, full-time residences) and Hospitality Businesses (glamping resorts, vacation rentals, boutique hotels, retreat centers, eco-lodges, campgrounds, ski resorts, wineries, scout programs, state parks), with claimed commercial ROIs of 18-24 months and premium nightly rates of $200-$500+.

Revenue mechanics are predominantly one-time unit sales supplemented by accessories, replacement parts, branded merchandise, and Enhancify-powered third-party financing. Since the 2020 ownership transition to John and Kelly Gibson, the company has rebranded to Secret Creek to signal expansion into hands-on retreats and a community-driven showcase model. The business remains privately held with 11-50 employees, no disclosed institutional funding, and a stated commitment to preserve the Montrose craft workforce.

Name

Colorado Yurt Company

Legal name

Secret Creek

Website

https://coloradoyurt.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Handcrafted Outdoor Shelter Manufacturing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Yurts, Tipis & Nomadic Tents (THAMADAD)

akta.pro secondary industries

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Handcrafted yurt manufacturing
• Canvas tipi manufacturing
• Glamping tent structures
• Custom outdoor shelters
• Alternative housing structures

Headquarters

HQ city

Montrose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Yurt Sales: Custom and in-stock yurt sales ranging from 12' to 30' diameter. One-time purchase including design consultation, manufacturing, and delivery support. Prices from $7,200 to $21,620+ depending on size and configuration.
2. Tipi Sales: Handcrafted canvas tipis in sizes from 12' to 28' diameter. Includes cover, liner, ozan, door, and pin set. Prices from $530 to $2,305+ for covers.
3. Canvas Tent Sales: Safari M.U.L.E. and Legacy tent sales for glamping, hunting, and adventure use. Heavy-duty 15oz canvas with multiple sizes and configurations. Prices from $1,797 to $4,229+.
4. Accessories & Parts: Replacement parts, upgrades, and accessories including liners, ozans, floor covers, tarps, flies, and apparel merchandise.
5. Financing Services: Third-party financing through Enhancify partnership, providing customers flexible payment options. Revenue generated through customer financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Secret Creek (formerly Colorado Yurt Company) designs and handcrafts yurts (12' to 30' diameter), canvas tipis (12' to 28' diameter), and premium canvas wall tents (including Safari M.U.L.E. and Legacy models) at its Montrose, Colorado facility. The company sells custom-built and in-stock structures directly to individual consumers and to commercial hospitality operators, supported by sales consultation, online configuration tools, accessories, and third-party financing.

Product overview

Secret Creek (formerly Colorado Yurt Company) offers a portfolio of handcrafted outdoor structures consisting of three core product lines: Colorado Yurts (circular yurt structures in 12'-30' diameters), Earthworks Tipis (traditional cone-shaped canvas shelters in 12'-28' sizes), and Destination Tents (premium canvas wall tents including Safari M.U.L.E. and Legacy models). The company provides in-stock structures for immediate delivery alongside custom-built options configured through an AI-powered online builder. Commercial solutions serve hospitality businesses including glamping resorts, vacation rentals, retreat centers, and eco-lodges across 50 states and 39 countries. Supporting accessories include tipi liners, ozans, floor covers, tent flies, and tarps. The company also offers branded merchandise (Secret Creek Swag) and financing services through a third-party partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Colorado Yurts: Next-generation yurts inspired by 3,000-year-old designs, engineered for modern living. These are the core yurt products of the company.
• Earthworks Tipis
• Destination Tents

Products and services

• Colorado Yurts Next-generation yurts inspired by 3,000-year-old designs, engineered for modern living. Available in diameters from 12' to 30' with options for insulation, windows, doors, dome, and climate control for 4-season use; sold as custom or in-stock units to consumers and commercial buyers.
• Earthworks Tipis Iconic shelters inspired by ancient innovations, handcrafted with 21st-century fabrics. Available in sizes from 12' to 28' diameter with self-ventilating design and traditional construction with modern materials, sold as complete cover sets and accessories to consumers and commercial operators.
• Destination Tents
• Safari M.U.L.E. Tent
• Legacy Tent
• In-Stock Yurts, Tipis, and Tents
• Tipi Accessories
• Canvas Tent Accessories
• Secret Creek Swag
• Commercial Solutions
• Financing Services

Quantifiable outcome

• 18-24 month payback on commercial glamping installations
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Nomad Shelter: UK-based manufacturer of traditional tipis and event tipis serving the European events and hospitality market. Directly comparable to Earthworks Tipis product line; same customer base (events, glamping, education) but operates primarily in Europe.
• Groovy Tents: UK-based maker of canvas bell tents and tipis for glamping and events. Comparable canvas tent product line and hospitality customer base to Colorado Yurt/Secret Creek's Earthworks Tipis and Destination Tents, though UK-focused.
• Canvas Camp: Australia-based manufacturer of canvas bell tents and glamping structures serving the Australian, European, and global glamping market. Comparable product category (canvas tents for hospitality) and customer type, but operates primarily outside the Americas.
• Yurtz by Design: Australian yurt manufacturer offering custom yurts to residential and commercial buyers in the Asia-Pacific region. Comparable product and target market to Colorado Yurt/Secret Creek but with a regional focus outside the U.S.

Direct peers

• Life inTents: Specializes in premium canvas bell tents and glamping structures for hospitality operators. Directly comparable to Colorado Yurt/Secret Creek's Destination Tents line, particularly for the glamping resort and retreat center customer segment.
• Shelter Designs: Yurt manufacturer based in Vermont selling custom yurts with comparable weather-engineering and customization options. Overlaps directly with Colorado Yurt/Secret Creek in residential, glamping, and backcountry shelter use cases in the U.S. market.
• Pacific Yurts: One of the largest and oldest U.S. yurt manufacturers (founded 1978, Cottage Grove, Oregon). Sells custom-engineered yurts in similar diameter ranges and competes head-to-head with Colorado Yurt/Secret Creek for both residential and commercial/hospitality buyers across North America.
• White Duck Outdoor: Direct competitor in the canvas wall tent / glamping tent space, offering canvas bell tents and wall tents with similar premium canvas specs (15oz+ flame-resistant) for hospitality and residential buyers. Overlaps with the Destination Tents product line.
• Rainier Yurts: U.S.-based custom yurt manufacturer offering comparable product lines (12'-30'+ diameters, 4-season packages, custom platforms). Directly competes with Colorado Yurt/Secret Creek in the residential and glamping/resort yurt segments with similar pricing.

Emerging players

• Getaway House: U.S. operator of small cabin rentals in nature settings — adjacent category (alternative outdoor lodging) that competes for the same end-customer demand and operator budgets as glamping yurts/tents. Signals the broader market the company serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coloradoyurt
• Facebookfacebook.com/coloradoyurt
• LinkedInlinkedin.com/company/colorado-yurt-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Yurt Company