Cross Technologies
Cross Technologies designs and manufactures RF frequency converters, protection switches, precision frequency sources, and related satellite communications hardware, selling direct to ground-station operators and equipment OEMs worldwide from its Alpharetta, Georgia headquarters.
- Company typePrivate
- Founded1994
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cross Technologies does
Cross Technologies, Inc. is a privately held designer and manufacturer of RF frequency conversion products for the satellite communications industry, founded in 1994 by Heinz W. Wegener as a spin-off of Wegener Communications and headquartered in Alpharetta, Georgia. The company builds a broad catalog of standard and custom hardware — upconverters, downconverters, block converters, frequency translators, protection switches, precision frequency sources (10/25/100 MHz with ±0.01 ppm OCXO), amplifiers, splitters/combiners, and power supplies — covering frequencies from DC to 32 GHz across UHF, L-, S-, C-, X-, Ku-, and Ka-Band. Multi-band weatherized converters, quad-channel configurations, and custom-engineered units with low NRE are positioned as key technical differentiators, alongside Ethernet M&C and redundant-power options for mission-critical ground-station deployments.
Cross operates a direct, US-centric sales model with no apparent distributor or reseller network; products are quoted or ordered via phone, email, and a website quote form, with published unit pricing ranging from approximately $995 for basic loop-back converters to over $31,000 for complex multi-band weatherized systems. Revenue is generated entirely through one-time hardware sales — there is no recurring subscription or service component. Customer mix is concentrated in the satellite communications vertical (ground-station operators, service providers, and equipment OEMs), with no named end-customer logos disclosed. Recent years have brought expansion into 5G C-Band (3.5 GHz) products and a steady cadence of new frequency-band and form-factor launches, alongside a 2021 leadership transition that brought in a Honeywell-experienced VP of Sales & Marketing. The company remains founder- and family-owned (Heinz W. Wegener as President, Nanalee Wegener as VP/Finance), with no institutional funding or M&A activity on record.
Cross Technologies firmographics
Firmographics- Name
- Cross Technologies
- Legal name
- Cross Technologies, Inc.
- Website
- https://crosstechnologies.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cross Technologies designs and manufactures RF frequency converters, protection switches, precision frequency sources, and related satellite communications hardware, selling direct to ground-station operators and equipment OEMs worldwide from its Alpharetta, Georgia headquarters.
- Ownership category
- akta.pro rank
Cross Technologies industry classification
Industry- Product category
- Satellite Communications RF Equipment
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- RF Transceivers & RFIC SoCs (Cellular/Wi‑Fi/Bluetooth) (HDAHAMAE)
- akta.pro secondary industry
- Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)
Keywords
Where Cross Technologies is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cross Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RF Equipment Hardware Sales: One-time hardware sales of RF frequency converters, switches, splitters, power supplies, and related satellite communications equipment. Products are sold at fixed price points with standard warranties. Revenue is transaction-based with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level RF Converters ($995 - $4,195) |
| Unit Pricing | Pay-as-you-go | Mid-Range Frequency Converters ($4,195 - $8,995) |
| Unit Pricing | Pay-as-you-go | High-End Multi-Band/Specialty Systems ($9,095 - $31,995) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Cross Technologies product offering
Product offeringCore offering
Cross Technologies designs and manufactures RF frequency conversion equipment for the satellite communications industry, including upconverters, downconverters, block converters, frequency translators, protection switches, precision frequency sources, amplifiers, power supplies, and splitters/combiners supporting frequencies from DC to 32 GHz. The company sells both standard catalog products and custom-engineered solutions with published fixed pricing, targeting ground station operators, satellite service providers, and SATCOM equipment manufacturers worldwide.
Product overview
Cross Technologies offers a comprehensive portfolio of standard and custom RF frequency conversion products for the satellite communications industry. The core offering consists of upconverters, downconverters, and combo up/downconverters supporting frequency ranges from DC to 32 GHz across UHF, L-Band, S-Band, C-Band, X-Band, Ku-Band, and Ka-Band. Supporting products include protection switches (1:1 and 1:N redundancy), precision frequency sources (10/25/100 MHz with OCXO), amplifiers, power supplies (LNB/SSPB), splitters/combiners, loop-back converters for testing, and IF processors. The product line also features multi-channel solutions (quad channel configurations) and multi-band weatherized converters supporting 3-7 frequency bands. Custom product development with low NRE costs is a key differentiator, enabling rapid deployment of specialized solutions. All products support various M&C (monitor and control) interfaces including RS-232, RS-422, RS-485, and Ethernet (SNMP, TCP/IP).
Differentiator
Problem solved
Functional benefit
Products and services
- RF Frequency Upconverters RF frequency upconverters that convert intermediate frequencies (70 MHz, 140 MHz) to radio frequencies, supporting UHF, L-Band, S-Band, C-Band, X-Band, Ku-Band, and Ka-Band with tuning options down to 1 kHz steps. Designed for satellite communications ground station uplink applications and related RF systems.
- RF Frequency Downconverters RF frequency downconverters that convert radio frequencies down to intermediate frequencies, covering frequency ranges from UHF through Ka-Band up to 32 GHz. Designed for satellite communications ground station downlink reception applications and related RF systems.
- Up/Downconverter (Combo) Units Combined upconverter and downconverter units in a single chassis for bi-directional frequency conversion applications, serving satellite communications systems requiring both uplink and downlink conversion in one device.
- Block Converters Block converters for converting entire frequency blocks, supporting L-Band to C/Ku/Ka-band conversions with multi-band capabilities (3 to 7 bands). Used in satellite communications ground stations requiring translation of full frequency bands.
- Frequency Translators Frequency translation devices including IF to IF translators, block translators, and multi-band translators for indoor and outdoor applications. Used in satellite communications systems requiring precise frequency shifting and agile channel conversion.
- Multi-Channel Converters Multi-channel converters including quad channel L-Band up/downconverters and configurable multi-channel designs (4, 3, 2, and 1 channel options). Designed for satellite communications systems requiring multiple frequency conversions in a single chassis.
- Multi-Band Weatherized Converters Weather-resistant multi-band block converters supporting 3 to 7 frequency bands in compact 8" W x 6" H x 16" D enclosures, featuring Ethernet M&C interfaces and extended temperature options. Designed for outdoor satellite communications deployments including antenna-mounted applications.
- Protection Switches RF and data protection switches providing 1:1 and 1:N redundancy with automatic, manual, or remote relay switching. Cover frequency ranges from DC to 20 GHz and are powered by redundant power supplies. Used in satellite communications systems requiring high-availability signal routing.
- Precision Frequency Sources 10 MHz, 25 MHz, and 100 MHz precision frequency sources using ±0.01 ppm high stability oven controlled crystal oscillators (OCXO), including inserters and distribution units with 4, 8, or 12 outputs. Used as precision reference frequencies in satellite ground station equipment.
- RF Amplifiers IF AGC amplifiers, high-level amplifiers, and redundant amplifiers supporting frequency ranges from 70 MHz to 2.15 GHz with various channel configurations. Used for signal conditioning in satellite communications systems.
- Power Supplies Power supplies for military, industrial, and commercial applications, including LNB and SSPB power supplies (+18/+24 VDC), redundant power supplies, 1RU solutions, and custom integrated modules. Designed to support satellite communications ground station and RF equipment deployments.
- LNA/LNB/SSPB Applications Equipment Redundant unit controllers and power supplies designed for Low Noise Block (LNB), Low Noise Amplifier (LNA), and Solid State Power Amplifier (SSPB) applications in satellite communications ground stations.
- Splitters/Combiners L-Band splitters and combiners in 4x4-way, 2x8-way, and 1x16-way configurations with redundant power supplies, monitor ports, and LNB power insertion options. Used for signal distribution in satellite communications ground stations.
- Loop-back Converters Loop-back up and downconverters to 20 GHz for test and laboratory environments. Most models are powered by LNB DC voltage with bench-top or rack-mount chassis options. Used by SATCOM engineers for system testing and calibration.
- Custom RF Products Custom-designed RF frequency conversion products engineered with low non-recurring engineering costs. Capabilities include multi-channel converters, multi-function power supplies, and conversions to/from disparate or reverse frequency bands. Designed for satellite communications customers requiring specialized solutions.
Companies that use Cross Technologies
Customer profileSegments1 record
Ideal customer profiles1 record
Cross Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cross Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cross Technologies competitors and assessment
Company assessmentBroad incumbents
- ST Engineering iDirect (formerly Newtec): Provider of satellite communications ground infrastructure including modems, hubs, and RF conversion subsystems. Overlaps with Cross Technologies on SATCOM ground-station RF equipment serving broadcast, telco, and government customers.
- Comtech Telecommunications Corp. Large public company offering satellite ground station equipment, RF subsystems, and broader telecom/satellite solutions including frequency converters and block upconverters. Much broader portfolio than Cross but directly competes on SATCOM RF conversion products for large operator and government accounts.
- Communications & Power Industries (CPI): Established manufacturer of SATCOM RF equipment including high-power amplifiers, frequency converters, and ground station subsystems. Larger incumbent serving the same satellite communications and broadcast customers with overlapping product categories.
- Gilat Satellite Networks: Public company offering satellite ground station equipment, VSAT systems, and RF subsystems for defense, commercial, and broadband applications. Competitor to Cross in select SATCOM ground-station RF product lines serving similar operator customers.
- Teledyne Paradise Datacom: Division of Teledyne producing satellite communication amplifiers, block upconverters, and related RF ground station equipment. Comparable product categories to Cross Technologies (block converters, redundancy systems) and serves satellite operator and integrator customers.
Emerging players
- Pasternack Enterprises (Infinite Electronics): Broad-line distributor and manufacturer of RF/microwave components, adapters, and select active RF subsystems. Overlaps with Cross Technologies on some RF conversion and signal conditioning product categories but operates more as a catalog distributor with broader passive component focus.
Direct peers
- Work Microwave GmbH: German manufacturer of RF frequency converters, block up/down converters, and satellite ground station equipment. Direct competitor to Cross Technologies in SATCOM RF conversion, serving similar ground-station operators and integrators with comparable product categories.
- Narda-MITEQ (L3Harris): Designs and manufactures RF/microwave components, frequency converters, and SATCOM subsystems. Overlaps with Cross Technologies in frequency conversion and signal conditioning products serving satellite ground station and defense customers.
- Advantech Wireless (Baylin Technologies): Manufacturer of RF amplifiers, frequency converters, and satellite communication equipment for ground station and broadcast applications. Comparable to Cross in product scope (up/down converters, block converters, RF subsystems) and customer base in SATCOM and broadcast.
- AnaCom, Inc. Niche manufacturer of SATCOM frequency converters, block up/down converters, and RF subsystems for VSAT and teleport applications. Closely comparable to Cross Technologies in product scope, customer base (satellite ground station operators), and company size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Cross Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Technologies leadership team
Management profileNumber of profiles
Profiles6 records
Cross Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Technologies
What does Cross Technologies do?
Cross Technologies designs and manufactures RF frequency conversion equipment for the satellite communications industry, including upconverters, downconverters, block converters, frequency translators, protection switches, precision frequency sources, amplifiers, power supplies, and splitters/combiners supporting frequencies from DC to 32 GHz. The company sells both standard catalog products and custom-engineered solutions with published fixed pricing, targeting ground station operators, satellite service providers, and SATCOM equipment manufacturers worldwide.
Is Cross Technologies a public or private company?
Cross Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Technologies founded?
Cross Technologies was founded in 1994. It employs 11 to 50 people.
Where is Cross Technologies based?
Cross Technologies is headquartered in Alpharetta, United States, in the North America region.
How does Cross Technologies make money?
One revenue line is on record: RF Equipment Hardware Sales.
Who are Cross Technologies's main competitors?
Broad incumbents on record are ST Engineering iDirect (formerly Newtec), Comtech Telecommunications Corp., Communications & Power Industries (CPI), Gilat Satellite Networks and Teledyne Paradise Datacom. Pasternack Enterprises (Infinite Electronics) is listed as an emerging player. Direct peers are Work Microwave GmbH, Narda-MITEQ (L3Harris), Advantech Wireless (Baylin Technologies) and AnaCom, Inc..
Does Cross Technologies have an API?
No public API is recorded for Cross Technologies.
What industry is Cross Technologies in?
Cross Technologies's product category is Satellite Communications RF Equipment. Its primary akta.pro industry code is HDAHAMAE, RF Transceivers & RFIC SoCs (Cellular/Wi‑Fi/Bluetooth), with a secondary code of MPAIAEAJ, Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering). Its NAICS code is 334220 and its SIC code is 3663.