Connected Vehicle Trade Association

What Connected Vehicle Trade Association does

Connected Vehicle Trade Association (CVTA) is a non-profit business league headquartered in East Lansing, Michigan, founded in 2004 to facilitate collaboration among entities developing bidirectional vehicle communications. It serves as a neutral convener across the connected vehicle ecosystem, with member categories spanning automotive corporations, public sector agencies, standards and specification organizations, educational institutions, and startups. The organization self-describes as the world's largest and preeminent business league in vehicle communications, and was founded with participation from the ten largest automakers. Governance is provided by a Board of Directors, with Scott McCormick serving as President since founding and Chuck Brokish (Green Hills Software) elected Chairman in August 2024.

CVTA's core offerings include a tiered membership program (eight classes with annual dues from $0 to $6,000), the Connected Vehicle Professional (CVP) Credentialing Program delivered in partnership with The Next Education (three progressive courses covering V2X protocols, standards from SAE/IEEE, and data/policy), a portfolio of proprietary whitepapers (Road Use Charging Framework, State of V2X, 5G Issues), and industry conferences including the Automotive AI Conference. The underlying technology is non-proprietary ecosystem facilitation: CVTA operates online collaboration environments and document repositories for member coordination rather than selling a product platform.

Revenue mechanics are membership-subscription driven, supplemented by event sponsorships and emerging education program fees. GTM is primarily sales-led (direct membership recruitment through the website, downloadable applications, and outreach) and event-driven (conferences that double as member acquisition channels). Geographic reach centers on the U.S. with a formal India Chapter, and the organization explicitly avoids being an end-product vendor, positioning itself instead as a multi-stakeholder standards and coordination body with antitrust-compliant operating procedures in place since 2005.

Name

Connected Vehicle Trade Association

Legal name

Connected Vehicle Trade Association

Website

https://connectedvehicle.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

The Connected Vehicle Trade Association is a U.S.-based non-profit trade association, founded in 2004, that convenes automakers, public agencies, standards bodies, and educators around vehicle-to-everything (V2X) communications, funded primarily through tiered membership dues and a professional credentialing program.

Ownership category

akta.pro rank

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CVTA generates revenue through annual membership dues from eight membership classes: Corporate ($6,000/year), Trial ($1,500/year), India Chapter ($1,200/year), Public Entity ($1,200/year), Associate ($600/year), Educational ($600/year), Startup (no cost), and Advisory (no cost). This is the primary revenue stream for the non-profit business league.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Connected Vehicle Trade Association (CVTA) is a non-profit business league that facilitates collaboration among companies, organizations, and governmental bodies engaged in developing bidirectional vehicle communications. Its core offerings include a multi-tiered membership program (eight membership classes), the Connected Vehicle Professional (CVP) Credentialing Program developed with The Next Education, industry whitepapers, conferences such as the Automotive AI Conference, and online collaboration environments for working groups.

Product overview

The Connected Vehicle Trade Association (CVTA) is a non-profit business league established in 2004, not a traditional product company. Its core offerings consist of: (1) the Connected Vehicle Professional (CVP) Credentialing Program - a vendor-neutral three-course education and certification curriculum covering connected vehicle fundamentals, V2X standards, and data/policy, developed in partnership with The Next Education; (2) White Papers including Road Use Charging Framework, State of V2X, and 5G Issues; (3) Events and conferences such as the Automotive AI Conference; and (4) a multi-tiered membership program enabling access to collaboration environments, industry working groups, and networking. The organization facilitates bidirectional vehicle communications development through consensus-building among companies, organizations, and governmental bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• CVTA Membership Program Multi-tiered membership organization offering corporations, public entities, standards organizations, educational institutions, and startups access to online collaboration environments, voting rights, whitepaper publishing, event discounts, and committee participation in the connected vehicle ecosystem.
• Connected Vehicle Professional (CVP) Credentialing Program Three-level professional certification curriculum for connected vehicle and intelligent transportation system professionals, covering Vehicle-to-Vehicle, Vehicle-to-Infrastructure, and Vehicle-to-X connectivity, SAE/IEEE standards, data markets, policy, and regulations. Delivered through blended online and classroom learning.
• CVTA Industry Whitepapers and Publications Research publications available for download, including Road Use Charging Framework, How to Herd Cats, State of V2X, and 5G Issues whitepapers, addressing connected vehicle technical, policy, and deployment topics.
• CVTA Industry Conferences and Events Industry conferences and events such as the Automotive AI Conference featuring keynote speeches, panel discussions, and networking for automotive executives, AI strategists, technology leaders, and regulatory experts.
• Online Collaboration Environments and Document Repositories Dedicated online collaboration environments and document repositories accessible to Primary and Public Entity member representatives for industry coordination, working group participation, and knowledge sharing.

Quantifiable outcome

• World's largest connected vehicle business league

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• The Next EducationcoreStrategic or Co-development Partner · 1 August 2024The Next Education is a collaborative partner in the Connected Vehicle Professional (CVP) Credentialing Program. The CVP program is a comprehensive education and certification curriculum for connected vehicle and intelligent transportation system professionals. The partnership provides a vendor-neutral credentialing program that signifies professional competency in connected vehicle best practices, in-vehicle safety, infrastructure, communication protocols, security and more.
• Green Hills SoftwarecoreStrategic or Co-development Partner · 1 August 2024Green Hills Software is a founding member company represented by Chuck Brokish, who was elected Chairman of CVTA. Brokish has been an active member of CVTA and has served on its board of directors for several years. Green Hills Software, founded in 1982, is the worldwide leader in embedded safety and security. The company provides leadership and expertise in connected vehicle security architecture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Auto-ISAC (Automotive Information Sharing and Analysis Center): Industry-driven community sharing cyber threat intelligence across the automotive supply chain. Comparable to CVTA as a member-funded, sector-specific association facilitating collaboration on a connected-vehicle-adjacent topic (cybersecurity) with public and private stakeholders.
• 5G Automotive Association (5GAA): Cross-industry association of automakers, telecom operators, and suppliers focused on C-V2X and 5G for connected mobility. Directly comparable to CVTA as a neutral, membership-based convener driving V2X ecosystem coordination and standards alignment.
• COVESA (Connected Vehicle Systems Alliance): An alliance of automakers and technology providers developing open-source connected vehicle architectures and in-vehicle data standards. Comparable to CVTA as a membership organization convening OEMs and suppliers around V2X data and interoperability.
• Intelligent Transportation Society of America (ITS America): US-based membership association advancing intelligent transportation systems, including V2X deployment and policy. Directly comparable as a trade-association peer serving overlapping public-sector, OEM, and technology member bases in connected transportation.
• Alliance for Automotive Innovation: Trade association representing most major automakers and suppliers on vehicle policy, including connectivity, autonomy, and electrification. Comparable to CVTA in serving as the policy and standards convener for connected and emerging-vehicle technologies.

Broad incumbents

• SAE International: Long-established global standards and professional development organization for mobility engineering, including many of the SAE standards cited in CVTA's CVP curriculum. Comparable as a broader incumbent operating industry standards, credentialing, and events across the wider automotive ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/ConnectedVehicle
• LinkedInlinkedin.com/company/connected-vehicle-trade-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Vehicle Trade Association