Naijalink Limited

What Naijalink Limited does

Naijalink Limited operates a bespoke financial advisory and business consulting practice branded as Commercium Africa, headquartered in Lagos, Nigeria and founded in 2009. The firm delivers professional services to foreign enterprises, government trade promotion bodies, and educational institutions seeking to enter, expand within, or operate across African markets. Its six documented service lines span the full market-entry lifecycle: market and sector research, partner identification, investment preparation, and due diligence ("Intelligence with an Impact"); sales and distribution partner attraction ("Export Development"); local entity setup, staff recruitment, and payrolling ("Setting up Locally"); digital marketing, events, and PR ("PR and Brand Development"); trade missions, tailored meeting programs, and trade fair assistance ("Market Visits"); and university representation including back-office support ("University Representation").

The company advertises coverage across 21 industry verticals including agriculture, automotive/logistics, aviation, bilateral trade, cleantech, construction, digital/ICT, education, energy, finance/fintech, FMCG/retail, health, hospitality, manufacturing, maritime, media, mining, oil & gas, and real estate. Named reference clients include Ireland's Bord Bia, New Zealand Trade & Enterprise, Dinsmore & Associates, a former Consul General based in Lagos, and a UK university, spanning government trade bodies and enterprise buyers. Revenue is generated through quote-based bespoke engagements with no publicly disclosed pricing, fees, or rate cards; go-to-market is direct and sales-led, with an event-driven component tied to trade missions and trade fairs. The firm does not disclose revenue, funding, ownership, executive leadership, or headcount beyond an 11–50 employee band, and operates without proprietary technology platforms, APIs, documented AI/ML capabilities, or disclosed integrations.

Name

Naijalink Limited

Legal name

Commercium Africa

Website

https://naijalink.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Naijalink Limited (operating as Commercium Africa) is a Lagos-based bespoke professional services firm founded in 2009, advising foreign enterprises, government trade bodies, and universities on market entry, entity setup, PR, and trade missions across African markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services: Commercium Africa provides bespoke, tailored professional services including business intelligence, export development, local entity setup, PR and brand development, market visits, and university representation. Services are customized to client requirements with no standardized pricing publicly listed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Commercium Africa provides bespoke professional services that support foreign companies, trade bodies, and universities in entering and operating within African markets. Its offerings span market and sector research, partner identification, export development, local entity setup, recruitment and payroll, PR and brand development, trade missions, and university representation, delivered as tailored engagements rather than standardized products.

Product overview

Commercium Africa offers a suite of bespoke professional services to support companies expanding into African markets. The company provides six distinct service offerings: Intelligence with an Impact (market research, due diligence, and partner identification), Export Development (sales partner attraction and client pipeline support), Setting up Locally (entity setup, recruitment, and payroll), PR and Brand Development (digital marketing and events), Market Visits (trade missions and meeting programs), and University Representation (recruitment and back-office support). These services are tailored to each client's specific requirements across 19 industry verticals including Agriculture, Finance and Fintech, Digital and ICT, Energy and Renewable Energy, Manufacturing, Mining, Oil and Gas, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence with an Impact

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Africa Intelligence: Publisher and intelligence provider covering African business, politics, and markets. Overlaps with Commercium Africa's business intelligence and due diligence services, particularly as a content and information source.

Others

• UK Department for Business and Trade (DBT) Africa Network: UK government trade promotion body running programs similar to Commercium Africa's university representation and market visits offerings. Acts as both an ecosystem participant (referral partner) and an indirect competitor in facilitating African market entry for UK clients.
• PwC Nigeria:

Broad incumbents

• KPMG Nigeria: Big 4 advisory firm with a deep Nigerian practice. Overlaps with Commercium Africa's market entry advisory and local entity setup but competes as a full-service incumbent rather than a boutique.
• McKinsey & Company (Africa Practice): Global management consulting firm with a long-standing Africa practice serving multinationals entering African markets. A broader incumbent offering competing with Commercium Africa's strategic advisory work but at far greater scale.
• EY Nigeria: Big 4 advisory firm with Nigeria and Africa-wide coverage. Comparable to Commercium Africa on entity setup, transaction advisory, and market entry, but operates at much larger scale across a broader service portfolio.

Direct peers

• StratAfrica: Strategy consulting firm focused on African markets, advising multinational and African clients on market entry and growth. Comparable in function and customer base to Commercium Africa's advisory practice.
• Africa House: UK-based advisory firm helping African and international companies develop trade, investment, and market entry opportunities. Comparable to Commercium Africa's market entry, trade missions, and representation services.
• africapractice: Pan-African communications, public affairs, and advisory firm supporting multinational and African clients. Directly comparable to Commercium Africa's PR, brand development, and stakeholder engagement offerings, with broader geographic coverage.
• Frontier Strategy Group: Africa-focused market intelligence and advisory firm helping multinationals understand and enter African markets. Closely comparable to Commercium Africa's Intelligence with an Impact and market entry offerings.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naijalinkLTD

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naijalink Limited