Boda Borg
Boda Borg Corporation operates 11 indoor team-adventure venues across Sweden, Ireland, the USA, Switzerland, and Germany, offering 300+ themed Quests to families, corporate groups, schools, and event planners via time-based admission tickets.
- Company typePrivate
- Founded1995
- HeadquartersLaguna Hills, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Boda Borg does
Boda Borg Corporation is a privately held location-based entertainment operator headquartered in Laguna Hills, California, that designs and runs indoor team-adventure venues built around themed "Quests." The core product is the Quest, a sequence of 2-5 themed challenge rooms combining mental puzzles and physical obstacles at varying difficulty levels (green/red/black). Guests purchase time-based admission tickets (2-hour, 4-hour, or all-day) that grant unlimited attempts at all Quests in a venue. The company operates 11 venues across Sweden (7), Ireland (Lough Key), the United States (Boston/Malden), Switzerland (Zürich), and Germany (Bochum, opened April 2024), maintaining an inventory of 300+ unique Quests. Boda Borg Europe (Sweden) is a wholly owned subsidiary of the U.S. parent and remains the conceptual home of the brand founded in the mid-1990s.
Revenue comes primarily from per-person admission tickets, with secondary streams in catering, conference room rentals, gift cards, and franchise/licensing fees for international expansion. The customer base is segmented across leisure guests (families, friends, birthdays, bachelor/bachelorette parties), corporate groups (team-building and facilitated training in topics such as Constructive Failure and Internal Negotiation), and educational institutions (K-12 field trips and university outings). Go-to-market is product-led: customers discover the venues through word-of-mouth, location-specific social media, the company's website, and the Roller.app booking platform, and the company is actively soliciting accredited investors to finance a planned Los Angeles location and additional North American sites. CEO David Spigner leads the company following its acquisition and reorganization under the U.S. holding company. Investor materials disclose annual revenue above $20 million.
The business has no disclosed AI/ML capability layer; its differentiation rests on a manually curated content library of Quests, 30 years of brand heritage, and a category-pioneering position in reality-gaming entertainment. The technology stack is primarily physical (themed rooms and obstacles) supplemented by standard SaaS integrations for booking, analytics, and advertising.
Boda Borg firmographics
Firmographics- Name
- Boda Borg
- Legal name
- Boda Borg Corporation
- Website
- https://bodaborg.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boda Borg Corporation operates 11 indoor team-adventure venues across Sweden, Ireland, the USA, Switzerland, and Germany, offering 300+ themed Quests to families, corporate groups, schools, and event planners via time-based admission tickets.
- Ownership category
- akta.pro rank
Boda Borg industry classification
Industry- Product category
- Location-Based Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Boda Borg is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Boda Borg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Admission Tickets: Per-person admission fees provide unlimited access to all Quests at a location for the duration of the ticket. Tickets are time-based (2-hour, 4-hour, or all-day passes). This is the primary revenue stream.
- Catering & Add-on Services: Food and beverage sales including snacks, drinks, and catering options for group events. Add-on services include conference room rentals and private event packages for corporate clients.
- Franchise & Licensing: International expansion through franchise model. Boda Borg Corporation (USA) owns Boda Borg Europe (Sweden) as a subsidiary and licenses the concept to franchise operators in new markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boston 2-Hour Ticket |
| Unit Pricing | Pay-as-you-go | Boston 4-Hour Ticket |
| Unit Pricing | Pay-as-you-go | Lough Key Single 2-Hour Ticket |
| Unit Pricing | Pay-as-you-go | Lough Key All-Day Pass |
| Unit Pricing | Pay-as-you-go | Boston School Field Trips |
| Unit Pricing | Pay-as-you-go | Boston Zombie Hunts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boda Borg product offering
Product offeringCore offering
Boda Borg operates physical indoor entertainment venues where teams of 3-5 guests work together to complete themed "Quests" — interconnected challenge rooms that combine mental puzzles with light to demanding physical obstacles, with no instructions provided. Guests purchase a single time-based ticket (2-hour, 4-hour, or all-day) for unlimited access to all Quests at a location, and the company additionally offers tailored packages for corporate groups, schools, universities, and family/social events, plus catering, room rental, and gift cards.
Product overview
Boda Borg operates a chain of indoor team adventure venues offering Quests - themed challenge rooms that test problem-solving, teamwork, and physical skills. The core product is access to all Quests at a location for one entrance fee. The company offers approximately 300+ unique Quest themes across 11 global locations (Sweden, Ireland, USA, Switzerland, Germany). Individual locations vary in size: Lough Key has 15 Quests, Boston has 24 Quests, and Bochum has 20 Quests. Add-on packages include School Field Trips, Company Outings with facilitated training, College/University packages, Family & Friends events, Birthday Outings, Bachelor/Bachelorette events, and special events like Zombie Hunts. Additional services include Catering, Conference Room Rental, and Gift Cards. Each location operates independently with its own pricing, hours, and location-specific Quest mix.
Differentiator
Problem solved
Functional benefit
Products and services
- Quests Themed indoor challenge-room experiences where teams of 3-5 people navigate 2-4 connected rooms combining problem-solving puzzles with physical obstacles in green (mental only), red (light physical), and black (physically demanding) difficulty tiers, with no instructions — teams must experiment, collaborate, and learn through trial and error.
- School Field Trips Weekday educational outing package for K-12 students priced at $22/person for 2 hours and $33/person for 4 hours, with private-event pricing for groups of 10+ students, designed to develop teamwork, creative problem-solving, and persistence/grit through Questing.
- Company Outings Corporate team-building package with facilitated training sessions on Constructive Failure, Communication, Internal Negotiation, and Building Effective Teams, with optional catering and conference room rental, bookable via [email protected].
- Colleges & Universities Package Higher-education group outing package emphasizing critical thinking, teamwork, creative problem-solving, and communication through Questing, with add-ons such as snacks, drinks, friendly competitions with prize ceremonies, and catering.
- Family & Friends Events Group outing packages for families, birthday celebrations, bachelor/bachelorette parties, and family reunions, including birthday outings, reunion hosting, and special event coordination.
- Zombie Hunts Special ticketed evening events priced at $43/person where participants navigate the facility in darkness during a 2-hour session (10pm-midnight) while being hunted by staff zombies, with survivor challenges and prizes.
- Catering Services Food and beverage service including pizza, BBQ, Italian buffet, and gourmet sandwich platters with salads, available as an add-on for company outings and private events.
- Gift Cards Digital gift cards sold through Roller.app, allowing recipients to redeem them for a Questing experience at Boda Borg Boston.
- Conference/Meeting Room Rental Private room rental for meetings, team gatherings, or celebrations, available before, during, or after Questing sessions.
- Boda Bochum Venue (Germany) Germany's first Boda Borg venue, located at Ruhr Park in Bochum, offering 20 themed Quests that require cleverness, skill, physical effort, and teamwork.
- Boda Borg Franchise & Licensing Franchise and licensing program allowing accredited investors, teams, or entities to finance and operate new Boda Borg Core Questing Locations, with active North American and Los Angeles-area opportunities.
Quantifiable outcome
- Nearly 5 million guests served since founding
- +2 more outcomes
Companies that use Boda Borg
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Boda Borg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Boda Borg partnerships and signals
Strategic signalScale indicators7 records
Recent moves9 records
Expansion highlights6 records
Boda Borg competitors and assessment
Company assessmentDirect peers
- Breakout Games: Multi-location US escape room operator offering themed puzzle challenges for groups; similar ticket-based pricing model, team-building corporate use case, and family/friend target audience.
- Escapology: Global escape room franchise with multiple international locations; comparable group puzzle-room model, franchise-driven expansion, and similar corporate and consumer customer mix to Boda Borg.
- The Escape Game: Largest US-based escape room chain operating themed puzzle-room experiences for groups; directly comparable team-based, puzzle-driven, ticket-priced location-based entertainment model targeting similar group/family/corporate occasions.
Broad incumbents
- Dave & Buster's: Publicly traded operator of large-format eat-and-play venues combining arcade, sports viewing, and food/beverage; overlapping corporate group, family, and adult customer base though its core offering is games/sports viewing rather than themed physical challenges.
- Main Event Entertainment: National chain of family entertainment centers with bowling, laser tag, gravity ropes, and arcade; comparable group entertainment occasions, but broader portfolio with dining and amusement anchored more in bowling/arcade than themed challenges.
- Topgolf: National venue operator combining tech-enabled golf games with food/beverage and group event spaces; comparable ticketed group entertainment and corporate event use case, though golf-centric.
Emerging players
- Meow Wolf: Operator of large-scale immersive art installations that double as walk-through puzzle experiences; highly comparable immersive, themed, group-friendly entertainment model with similar pay-per-entry ticketing.
- Urban Air Adventure Park: US franchise chain of indoor adventure parks with trampolines, climbing, and obstacle attractions; comparable indoor active-entertainment positioning and franchise-driven growth, though centered on physical rather than puzzle challenges.
- Andretti Indoor Karting and Games: Multi-venue indoor entertainment complex combining karting, arcade, and group activities; comparable location-based, group-ticketed entertainment model targeting families, friends, and corporate events.
- iFly Indoor Skydiving: Franchised indoor skydiving and group activity venues with multiple US/international locations; comparable ticket-priced, group-focused indoor physical experience with strong family and corporate appeal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boda Borg social profiles
Digital presenceBoda Borg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boda Borg leadership team
Management profileNumber of profiles
Profiles1 record
Boda Borg subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boda Borg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boda Borg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boda Borg
What does Boda Borg do?
Boda Borg operates physical indoor entertainment venues where teams of 3-5 guests work together to complete themed "Quests" — interconnected challenge rooms that combine mental puzzles with light to demanding physical obstacles, with no instructions provided. Guests purchase a single time-based ticket (2-hour, 4-hour, or all-day) for unlimited access to all Quests at a location, and the company additionally offers tailored packages for corporate groups, schools, universities, and family/social events, plus catering, room rental, and gift cards.
Is Boda Borg a public or private company?
Boda Borg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boda Borg founded?
Boda Borg was founded in 1995. It employs 51 to 100 people.
Where is Boda Borg based?
Boda Borg is headquartered in Laguna Hills, United States, in the North America region.
How does Boda Borg make money?
Three revenue lines are on record. Admission Tickets are the primary driver. The others are catering & Add-on Services and franchise & Licensing.
Who are Boda Borg's main competitors?
Direct peers on record are Breakout Games, Escapology and The Escape Game. Broad incumbents are Dave & Buster's, Main Event Entertainment and Topgolf. Emerging players are Meow Wolf, Urban Air Adventure Park, Andretti Indoor Karting and Games and iFly Indoor Skydiving.
Does Boda Borg have an API?
No public API is recorded for Boda Borg.
What industry is Boda Borg in?
Boda Borg's product category is Location-Based Entertainment. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7900.