What Simplify Design Automation does

Simplify Design Automation, Inc. (DBA: SimplifyDA) is a privately held electronic design automation (EDA) software vendor founded in April 2012 by veterans of the EDA industry and headquartered at 7011 Koll Center Pkwy, Suite 175, Pleasanton, California. The company develops and licenses patented autorouter technology that combines gridless and shape-based routing methods with topology algorithms to produce hand-routing-quality results for printed circuit board (PCB) and integrated circuit (IC) package designs.

The company offers three core products: SimplifyPCB, a stand-alone autorouter that interfaces with most major EDA vendors and supports flow groups, BGA breakouts, pin swaps, push-n-shove tuning, and what-if scenario analysis; SimplifyPLANR, a routing-group definition and editing tool released in May 2019 that feeds databases into SimplifyPCB for rapid prototyping; and SimplifyPKG, a package-design autorouter supporting flip-chip, wirebond, IC package routing, and multi-die packaging optimization. SimplifyPCB and SimplifyPKG can be used together for co-design of PCB and package layouts. The company additionally offers a Flat Panel Design (FPD) circuit design environment distributed via jedat.co.jp.

SimplifyDA operates an enterprise-focused, quote-based direct-sales GTM targeting electronics manufacturers and PCB design engineers in North America, with marketing driven by industry events such as DesignCon 2019 and editorial coverage in PCB007/iConnect007 trade publications. Revenue is generated through one-time software licenses under multi-year contracts; no public pricing, named customers, funding rounds, headcount figures, or third-party benchmarks are disclosed in the available data.

Name

Simplify Design Automation

Legal name

Simplify Design Automation, Inc.

Website

https://simplifyda.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Simplify Design Automation (SimplifyDA) is a privately held Pleasanton, California-based EDA software vendor founded in 2012 that licenses patented topology-based autorouters for PCB and IC package design to electronics manufacturers and design engineers via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Electronic Design Automation (EDA) Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

System-Level, Multi-Physics & Package/PCB Co-Design (EDA) (HDAHAFAD)

akta.pro secondary industry

EDA Software Platforms (Digital Implementation, Verification & Signoff) (HDAHAFAA)

Keywords

• Electronic design automation
• PCB design software
• IC package design
• Autorouting software
• Flat panel display routing

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Software Licenses: Enterprise EDA software licensing model providing standalone autorouter applications that interface with major EDA vendors. Includes SimplifyPCB, SimplifyPLANR, and SimplifyPKG products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Simplify Design Automation develops and sells Electronic Design Automation (EDA) software used to design printed circuit boards (PCBs), integrated circuit (IC) packages, and flat panel displays. Its core offering is built around a proprietary autorouter that combines gridless and shape-based routing with topology algorithms to automate complex signal routing tasks.

Product overview

Simplify Design Automation offers a suite of three complementary autorouter products for electronic design automation: SimplifyPCB (primary PCB autorouter), SimplifyPLANR (routing group definition and editing tool), and SimplifyPKG (package design autorouter). The company also provides Flat Panel Design (FPD) solutions. SimplifyPCB and SimplifyPKG can be used together for co-design of PCB and package designs. SimplifyPLANR databases can be saved and read into SimplifyViewer or SimplifyPCB for rapid prototyping and what-if scenario analysis.

Differentiator

Problem solved

Functional benefit

Brands

• SimplifyPCB: A state of the art autorouter providing hand-like results in a stand-alone application which interfaces with most major EDA vendors.
• SimplifyPLANR
• SimplifyPKG

Products and services

• SimplifyPCB
• SimplifyPLANR
• SimplifyPKG
• Flat Panel Design (FPD)

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Siemens EDA (Mentor Graphics): Siemens EDA offers Expedition and other PCB design platforms with integrated autorouters, targeting the same PCB and package design engineers that SimplifyDA serves, and is one of the major EDA vendors SimplifyDA interfaces with.
• Keysight Technologies: Keysight (EEsof EDA) provides electronic design automation tools including pathwave and ADS platforms, operating in adjacent EDA segments serving electronics design engineers with overlapping customer personas.
• ANSYS: ANSYS provides simulation and multiphysics EDA tools commonly used alongside PCB and package design workflows, addressing overlapping engineering customers and increasingly competing in the broader electronics design automation stack.
• Cadence Design Systems: Cadence is a top-tier EDA incumbent offering Allegro and other PCB/package design suites with built-in autorouting, and serves the same electronics manufacturer and PCB designer customers as SimplifyDA.
• Synopsys: Synopsys is a top-tier EDA incumbent with PCB and custom design platforms that include autorouting, serving the same electronics manufacturer customer base as SimplifyDA across the design-to-silicon workflow.

Emerging players

• Empyrean Technology: Empyrean is a Chinese EDA vendor offering analog, mixed-signal and PCB design tools with autorouting capabilities, overlapping with SimplifyDA's package/PCB design focus in an emerging regional market.

Others

• JEDAT: JEDAT is the Japanese EDA partner through whom SimplifyDA distributes its Flat Panel Design (FPD) circuit design environment, making it a channel/integration partner rather than a direct competitor.

Direct peers

• Altium (Renesas Electronics): Altium provides PCB design software with built-in autorouting widely used by PCB designers and engineers—the same primary customer segment SimplifyDA targets—and is among the major EDA platforms SimplifyDA interoperates with.
• Zuken: Zuken's CR-8000 platform includes PCB and package design with autorouting capabilities, directly competing with SimplifyDA's SimplifyPCB and SimplifyPKG products in the electronics manufacturing design segment.
• Pulsic: Pulsic is a specialist EDA company focused on autorouting for analog, mixed-signal and custom digital designs, making it the closest direct competitor to SimplifyDA in the standalone autorouter category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SimplifyDA
• Facebookfacebook.com/simplifyda
• LinkedInlinkedin.com/company/simplify-design-automation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplify Design Automation