Melissa Memorial Hospital

What Melissa Memorial Hospital does

Melissa Memorial Hospital is a 15-bed critical access hospital (CAH) located in Holyoke, Colorado, the county seat of Phillips County. Operated by the East Phillips County Hospital District, a public hospital district entity, the facility traces its origins to 1918 and opened its current building in March 2008 after a 2015-2016 expansion. MMH provides comprehensive acute, emergency, primary, specialty, and post-acute care to a rural community of approximately 2,200 residents and draws regional patients from western Nebraska and western Kansas. The hospital holds CAH designation and operates a Medicare-certified Rural Health Center, giving it favorable cost-based reimbursement and structural protection from large-system competition.

The hospital's service portfolio spans 24/7 emergency care, inpatient and swing-bed (post-acute) services, family practice, an on-site specialty clinic hosting 15+ weekly visiting specialists (cardiology, oncology, orthopedics, ENT, podiatry, wound care), the Londa Wernet Bradford Cancer Center (opened 2020 with UCHealth Greeley oncology partnership), surgical services, full diagnostic imaging (64-slice CT, MRI, 3D mammography, ultrasound, X-ray, nuclear medicine), laboratory services, inpatient and retail pharmacy (Hometown Pharmacy), and comprehensive therapy services (cardiac, pulmonary, physical, occupational, speech, pelvic floor). The underlying technology stack is third-party-integrated: Athenahealth for the patient portal and EHR, Volpara Health for breast cancer risk analytics, Avel eCare for ER telemedicine, and remote patient monitoring tools for chronic disease management. ACR accreditation covers mammography services, and MMH participates in the Colorado ALTO (Alternatives to Opioids) Project.

MMH generates revenue primarily through patient care services billed under standard CPT/DRG codes to Medicare, Medicaid, and commercial payers (Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana), supplemented by retail pharmacy sales and charitable donations through the Melissa Memorial Hospital Foundation (established 1995). The hospital serves all age groups across the lifespan and is governed by a community board of directors with a full C-suite (CEO Michael Hassell, FACHE, since April 2022; plus CFO, CTO, CHRO, and CNO). It operates from a single facility at 1001 East Johnson Street, Holyoke, and was recognized on Modern Healthcare's Top 100 Best Places to Work in Healthcare in 2019 as the sole Colorado honoree.

Name

Melissa Memorial Hospital

Legal name

Melissa Memorial Hospital

Website

https://melissamemorial.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Melissa Memorial Hospital is a 15-bed critical access hospital in Holyoke, Colorado, operated by the East Phillips County Hospital District. It provides 24/7 emergency, inpatient, specialty, imaging, pharmacy, and cancer care services to a rural catchment spanning northeastern Colorado, western Nebraska, and western Kansas.

Ownership category

akta.pro rank

Product category

Critical Access Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)

SIC

Services-Hospitals (8060), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Trauma Centers & Level I–IV Trauma Hospitals (HLAFAAAK)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Palliative Care Clinics & Outpatient Programs (HLADAHAF)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency medical care
• Diagnostic imaging services
• Outpatient specialty clinic

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: The hospital generates revenue through providing medical services including emergency care, inpatient care, outpatient clinics, diagnostic imaging, laboratory services, surgical services, chemotherapy, infusion therapy, and rehabilitation services. Services are billed through standard medical billing codes (CPT and DRG codes) to patients and insurance providers.
2. Government Healthcare Programs: As a Medicare-certified critical access hospital and rural health center, MMH receives reimbursement through Medicare and Medicaid programs. The Swing Bed program is covered by Medicare for post-acute recovery care.
3. Commercial Insurance: The hospital accepts numerous commercial insurance plans including Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, and Humana, filing claims on behalf of patients for in-network and out-of-network services.
4. Retail Pharmacy: The Hometown Pharmacy provides retail pharmaceutical sales to community members and hospital employees, including prescription medications and over-the-counter products with delivery services to qualifying patients.
5. Foundation Donations: The Melissa Memorial Hospital Foundation, a non-profit organization established in 1995, supports the hospital through charitable donations to enhance patient care, advance medical research, and improve community health.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Melissa Memorial Hospital is a 15-bed critical access hospital that provides 24/7 emergency care, inpatient hospitalization, primary care through a Medicare-certified Family Practice Clinic, visiting specialty physician clinics, surgical services, full diagnostic imaging, and retail and inpatient pharmacy. It also operates the Londa Wernet Bradford Cancer Center (chemotherapy and infusion), Swing Bed rehabilitation, therapy services, laboratory services, behavioral health, comfort care, and Remote Patient Monitoring for chronic conditions such as diabetes and high blood pressure.

Product overview

Melissa Memorial Hospital is a 15-bed critical access hospital offering comprehensive healthcare services as a single unified facility rather than a modular platform. The hospital provides emergency care (24/7 ER), primary care through the Medicare-certified Family Practice Clinic, specialty care via visiting specialists (cardiology, oncology, orthopedic, ENT, podiatry, wound care), diagnostic imaging (CT, MRI, X-Ray, Ultrasound, Nuclear Medicine, 3D Mammography), inpatient and retail pharmacy (MMH Hometown Pharmacy), surgical services, and comprehensive therapy services (cardiac, occupational, physical, pelvic floor, pulmonary, speech). The Londa Wernet Bradford Cancer Center, launched in 2020, provides local chemotherapy and infusion services. Additional services include laboratory services with Direct Access Testing, behavioral health integration, medical interpretation (12 certified interpreters), swing bed rehabilitation, comfort care, and Remote Patient Monitoring for chronic disease management.

Differentiator

Problem solved

Functional benefit

Brands

• Londa Wernet Bradford Cancer Center: Cancer center providing chemotherapy and cancer care services, began serving patients in 2020.
• MMH Hometown Pharmacy

Products and services

• Family Practice Clinic Medicare-certified rural health center in the west wing of Melissa Memorial Hospital offering comprehensive primary care for all ages, including adult and child immunizations, annual wellness visits, chronic care management, diabetes management, mental/behavioral health, and well-child, women's, and men's visits.
• Specialty Care Clinic Clinic hosting weekly visiting specialists covering cardiology, general surgery, oncology, orthopedics, podiatry, ENT, nutrition/dietitian, and wound care, providing collaborative specialty care to local patients via referral from primary care.
• Radiology Services Comprehensive imaging services including 64-slice CT, permanently housed MRI, Nuclear Medicine, Ultrasound, X-Ray, and 3D Mammography, with same-day results to keep care moving forward; ACR accredited for mammography.
• MMH Hometown Pharmacy Retail pharmacy inside the hospital's east entrance offering over-the-counter and prescription medications with delivery services to Haxtun and Holyoke communities, plus a MedSafe medication disposal drop box.
• Inpatient Pharmacy Services Hospital pharmacy managing medication needs for inpatients, including unit-dose cart stocking, dosage calculations for narrow therapeutic windows, and antibiotic consultations.
• Surgical Services Outpatient surgical services including general surgery (gallbladder, hernia repair), endoscopic procedures (colonoscopies, EGDs), ENT procedures, orthopedic surgery, men's health, and pain management.
• Therapy Services Comprehensive rehabilitation services including cardiac rehab, occupational therapy, pelvic floor therapy, physical therapy, pulmonary rehab, and speech therapy for acute, outpatient, and Swing Bed patients.
• Londa Wernet Bradford Cancer Center Cancer treatment center offering chemotherapy services, immunotherapy, and port placement, providing local cancer care access for the community. Opened in 2020.
• Chemotherapy Services Comprehensive cancer treatment including tailored chemotherapy, immunotherapy, port placement, and comfortable infusion rooms, led by Dr. Michael Stone from UCHealth Greeley.
• Infusion Services Intravenous medication administration for infections, autoimmune diseases, cancer, anemia, heart failure, and chronic conditions, including IV push, fluids, blood transfusions, and central line care.
• 24/7 Emergency Room 24/7 emergency medical services covering eastern Phillips County with comprehensive emergency care using current equipment and techniques, staffed by EMTs, paramedics, RNs, and first responders, with Avel eCare telemedicine specialist support.
• Swing Bed Program Medicare-covered post-acute care program providing physical therapy, occupational therapy, speech therapy, wound care, nutrition, and case management for recovery after illness or surgery, available regardless of where initial surgery was performed.
• Integrated Behavioral Health Behavioral health services for individuals ages 7 and older, including counseling, therapy, substance use support, crisis care, and telehealth options, utilizing CBT, Motivational Interviewing, and Trauma-Informed Counseling.
• Laboratory Services Comprehensive diagnostic testing supporting approximately 70% of medical diagnoses, with Direct Access Testing (DAT) available every Friday for chronic condition monitoring without an appointment or referral.
• Medical Interpreter Services Team of 12 certified medical interpreters fluent in Spanish and English providing in-person and phone interpretation; members hold Colorado-recognized certification and specialized medical interpreter training.
• Comfort Care Palliative care services focused on improving quality of life for patients with serious illness through symptom relief, emotional support, and end-of-life care with dignity.
• Remote Patient Monitoring RPM program using easy-to-use technology to help patients manage chronic conditions like diabetes and high blood pressure from home, reducing hospital visits and improving health outcomes.

Quantifiable outcome

• Reduced hospital-acquired infections exceeding national benchmarks
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Avel eCarecoreTechnology or IntegrationAvel eCare provides telemedicine support services for the Melissa Memorial Hospital Emergency Department. The on-call support system enables collaboration between on-site staff and remote specialists to ensure the best possible patient outcomes. This partnership extends the capabilities of the 24/7 ER beyond what would otherwise be available at a rural critical access hospital.
• AthenahealthcoreTechnology or IntegrationAthenahealth provides the patient portal platform used by Melissa Memorial Hospital for online appointment scheduling, medical records access, and bill payment. The portal (accessible at 15466.portal.athenahealth.com) serves as the digital interface between patients and hospital services.
• Volpara HealthcoreTechnology or IntegrationMelissa Memorial Hospital utilizes Volpara Health software as part of their commitment to women's health and breast cancer screening. The advanced tool provides personalized insights into breast cancer risk, helping guide informed decisions about screening and prevention based on each woman's unique risk profile.
• Colorado ALTO Project PartnerscoreStrategic or Co-development PartnerMelissa Memorial Hospital participates in the Colorado ALTO (Alternatives to Opioids) Project, a statewide initiative led by Colorado Hospital Association in partnership with Colorado Consortium for Prescription Drug Abuse, Colorado Chapter of American College of Emergency Physicians, Telligen, and Colorado Emergency Nurses Association. The program aims to reduce opioid administration in emergency departments through alternative pain management strategies.
• UCHealth GreeleycoreStrategic or Co-development PartnerDr. Michael Stone from UCHealth Greeley provides oncology services at Melissa Memorial Hospital's Londa Wernet Bradford Cancer Center. The partnership brings medical oncology care to the local community, with Dr. Stone guiding the chemotherapy services program.
• Creative Traditions Sew Caring GroupminorOthersCommunity group that donated handmade quilts for each chemotherapy patient at the Londa Wernet Bradford Cancer Center, providing comfort and warmth to cancer patients during treatment.
• Melissa Memorial Hospital FoundationcoreOthersThe Melissa Memorial Hospital Foundation has been serving the hospital and community since 1995 as a non-profit organization dedicated to enhancing patient care, advancing medical research, and improving overall community health. The Foundation has supported major projects including the Cancer Center and ongoing hospital improvements.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Banner Health: One of the largest nonprofit health systems operating dozens of rural and critical access hospitals across the western U.S. Comparable operating model for hospitals in similar catchment areas.
• Centura Health: Colorado-anchored health system spanning 19 hospitals across Colorado and Kansas including rural facilities. Demonstrates the broader incumbent model for full-service rural community health systems.
• UCHealth: Large Colorado health system whose Greeley campus provides the oncology specialist staffing MMH's Cancer Center. Functions as upstream tertiary referral and specialty partner, not direct competitor.

Emerging players

• Avel eCare: Telehealth specialty provider and MMH ER partner. Represents an emerging model of remote clinical support that lets small rural hospitals expand service scope without hiring full-time specialists.
• Volpara Health: Breast health analytics software integrated with MMH's 3D mammography service. Emerging AI-enabled specialty tool typically deployed alongside mammography programs in small hospitals.

Others

• athenahealth: Cloud-based EHR and patient portal platform powering MMH's scheduling and records access. Technology enabler rather than competitor; commonly used by rural CAHs.

Regional players

• Citizens Medical Center (Colby, KS): Critical access hospital in Thomas County, Kansas serving a rural western Kansas population comparable to Phillips County. Closest regional competitor in the tri-state catchment MMH describes.

Direct peers

• Wray Community District Hospital: Critical access hospital in nearby Yuma County, Colorado (about 20 miles from Holyoke). Operates the same 15-bed CAH model serving a rural agricultural community, overlapping Phillips County's catchment and service mix.
• Sedgwick County Health Center: Tribune, Kansas-based rural hospital across the state line from Phillips County. Comparable size and CAH model serving a largely agricultural and aging population with similar service line breadth.
• Haxtun Hospital District: Small rural CAH in northeastern Colorado serving a population of around 1,000. Operates a similar community-hospital model with primary care, swing bed, and visiting specialist model, serving Phillips County's northern neighbors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@melissamemorialhospital1342
• Facebookfacebook.com/MelissaMemorialHospital
• LinkedInlinkedin.com/company/melissa-memorial-hospital
• Instagraminstagram.com/melissamemorialhospital
• Xx.com/MelissaMemorial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Melissa Memorial Hospital