RADD

What RADD does

RADD (operating as R.A.D.D. LLC, "Racine County Development") is a privately held Wisconsin LLC that provides adult day services and recreational activities for developmentally disabled individuals in Racine County, Wisconsin. Per firmographic data, the organization traces back to 1954 and serves approximately 200 individuals ages 7 and older with autism, cerebral palsy, intellectual disabilities, cognitive disabilities, and other developmental disabilities.

The core offering is a year-round Adult Day Service operating Monday through Friday, 9:00 AM–4:00 PM, at the organization's facility at 3015 Pritchard Drive, Mt. Pleasant, WI 53406. The portfolio also includes seasonal summer programs (Camp Kinder for youth ages 7–17 and a Summer Day Service for adults ages 18+), overnight respite programs for both youth and adults held at local hotels, a 6-hour youth respite, weekend day service, and an extensive catalog of recreational clubs such as Bingo Night, Bowling Club, Cooking Club, Crafty Crafts, Dance Club, Movie Nights, Dinner & Movie, Ice-Cream Social & Karaoke, and Admiral's Hockey outings.

The business model is service-based and locally delivered. Revenue streams consist of adult day service fees, summer program enrollment fees, recurring recreational activity fees, and respite service fees. The organization is not technology-driven; there is no proprietary software, app, API, or AI component. Go-to-market is community-led: families are reached via direct inquiries, word-of-mouth referrals, the organization website (radd-cpa.org), and Facebook for event updates and closure notifications. Leadership comprises an Executive Director (Denise Wetzel), Day Service Director (Cameron Wright), Assistant Day Service Director (Rick Sorenson), Program Coordinator (Ashley Wright), Assistant Program Coordinator (Bridget Anderson), Event Director (Angelina Smollen), and Office Manager (Stephanie Sorenson).

Name

RADD

Legal name

R.A.D.D. LLC

Website

https://radd-cpa.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

RADD (R.A.D.D. LLC) is a Racine County, Wisconsin private LLC that operates a year-round Adult Day Service plus seasonal summer, respite, and recreational activity programs for approximately 200 developmentally disabled individuals ages 7 and older.

Ownership category

akta.pro rank

Product category

Disability Services / Adult Day Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industries

Respite Adult Day Programs (Short-Term/Drop-In) (HSABANAD), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)

Keywords

• Disability day services
• Adult day care
• Developmental disability programs
• Respite care services
• Community recreation programs

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Adult Day Service fees: R.A.D.D Adult Day Service is offered year-round Monday-Friday 9:00 AM-4:00 PM, serving adults ages 18 and up with developmental disabilities. Services include morning snack, lunch, afternoon snack, drinks, activities, and at least one field trip per week.
2. Summer Service programs: 9-weeks of Camp Kinder for Youth (Ages 7-17) and 9-weeks of Summer Day Service for Adults (Ages 18 & up). Enrollment begins in March with services running from June through August.
3. Recreational activity fees: Various adult activities including Bingo Night, Bowling Club, Cooking Club, Crafty Crafts, Dance Club, Movie Nights, Dinner & Movie, Ice-Cream Social & Karaoke, and Admirable Hockey Games offered throughout the year.
4. Respite services: Overnight respite services for adults (Saturday 5pm-Sunday 11am at Country Inn & Suites) and youth (Friday 5pm-Saturday 11am). Also available: Youth 6HR Respite on Saturdays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

R.A.D.D. LLC provides year-round Adult Day Service and recreational activities for approximately 200 developmentally disabled individuals ages 7 and older in Racine County, Wisconsin. Core offerings include a Monday–Friday day program with meals, activities, and weekly field trips, 9-week summer programs (Camp Kinder for youth 7–17 and Summer Day Service for adults), overnight and 6-hour respite services for both youth and adults, and a diverse catalog of recreational clubs including bowling, cooking, crafts, dance, bingo, movie nights, karaoke, and outings to community events.

Product overview

RADD is a recreational services organization providing Adult Day Service and recreational activities for developmentally disabled individuals in Racine County, Wisconsin. The core offering consists of year-round Adult Day Service supplemented by seasonal Summer Day Service programs for both youth (Camp Kinder) and adults. The organization serves approximately 200 individuals ages 7 and above with various developmental disabilities including autism, cerebral palsy, and intellectual disabilities. Additional services include overnight respite programs for youth and adults, weekend day service, and a variety of social and recreational activity programs such as bowling, crafts, cooking, dancing, and community outings.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Service Year-round structured day program offered Monday–Friday 9:00 AM–4:00 PM for adults ages 18 and older with developmental disabilities. Includes morning snack, lunch, afternoon snack, drinks, activities, and at least one field trip per week, designed to improve independence, social skills, daily living skills, and vocational skills.
• Camp Kinder (Youth Summer Program) Nine-week summer camp for youth ages 7–17 with developmental disabilities, offering structured activities, community engagement, and field trips during summer break (June–August), with enrollment beginning in March.
• Summer Day Service (Adult) Nine-week summer day service program for adults ages 18 and older with developmental disabilities, providing continued day-service activities during summer months (June–August).
• Youth Overnight Respite Weekend overnight respite program for youth ages 7–17 with developmental disabilities, held Friday 5pm–Saturday 11am with supervised activities including swimming, games, and arts & crafts in a safe environment.
• Youth 6-Hour Respite Six-hour daytime respite for youth ages 5–17 with developmental disabilities on weekends or school holidays, providing community engagement and developmental activities.
• Adult Overnight Respite Weekend overnight respite for adults ages 18 and older with developmental disabilities, held Saturday 5pm–Sunday 11am at Country Inn & Suites, including swimming, games, and crafts.
• Adult Recreational Activity Programs Calendar of adult recreational clubs and outings offered year-round, including Bingo Night, Bowling Club, Cooking Club, Crafty Crafts, Dance Club, Movie Nights, Dinner & Movie, Ice-Cream Social & Karaoke, Adult Swim, and outings to Admiral Hockey Games at community venues such as Castle Lanes, Marcus Renaissance Cinema, and Panther Stadium.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sevita Health (formerly The MENTOR Network): Large national operator of day, residential, and home-and-community-based services for individuals with intellectual and developmental disabilities. Represents the scaled, professionalized version of what RADD provides locally.
• BrightSpring Health Services: Public, diversified home and community-based services provider with significant DD day-program, behavioral health, and respite offerings. A scaled incumbent against which local DD day programs compete for waiver-funded referrals.
• Help at Home: Large national provider of in-home personal care for elderly and disabled individuals, including developmental disability populations. Adjacent to RADD's respite and personal-care-adjacent activities.

Direct peers

• The Arc Wisconsin: Statewide chapter of The Arc, providing advocacy, day services, and community-based supports for individuals with intellectual and developmental disabilities in Wisconsin. Directly comparable to RADD's DD day and recreation mission.
• Easterseals Wisconsin: Nonprofit delivering adult day services, respite, recreation, and community integration for individuals with disabilities. Closely mirrors RADD's combination of structured day programming and social/recreational activities.
• Bethesda Lutheran Communities: Wisconsin-headquartered organization supporting people with intellectual and developmental disabilities through day programs, community living, and respite. Geographic and mission overlap make it a strong comparable.
• St. Coletta of Wisconsin: Wisconsin-based provider of day services, vocational programs, and residential supports for individuals with developmental disabilities. Comparable service mix to RADD within a similar Midwestern geography.

Regional players

• Northpointe Behavioral Healthcare Systems: Wisconsin community-based provider delivering day services, case management, and respite for individuals with developmental disabilities and behavioral health needs. Comparable regional DD day-service provider.
• Curative Connections: Wisconsin-based nonprofit providing adult day services, employment programs, and recreation for individuals with disabilities and aging adults. Same regional DD/mission space as RADD with overlapping day-service model.
• Goodwill Industries of Southeastern Wisconsin: Regional Goodwill providing day programs, vocational training, and community integration for individuals with disabilities in Wisconsin. Competes for similar DD participants and county funding in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radd-cpa.org

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADD