Jersey Business

What Jersey Business does

Jersey Business is a Jersey government-funded business support organization headquartered at 31 The Parade, St Helier, Jersey. Established in 2011 and employing 11–50 staff, it provides free, independent, confidential advisory services to businesses across the Island across the full lifecycle of business activity — start-up viability and formalities, operations, finance, growth (including importing and exporting), and people management. Its core products are advisory services, the Better Business Grant funding programme (£5.3 million allocated for 2026 across Skills Grants up to 80% funding, Apprenticeship Grants of £2,000 per apprentice, and Visitor Economy Development grants at 50% funding), the GVA Calculator (a Gross Value Added self-assessment tool), the annual Productivity Survey, and the Productivity Pro Awards recognition programme. The offering is delivered through a content-led website (jerseybusiness.je), a monthly newsletter powered by Microsoft Dynamics CRM, social channels on LinkedIn/X/Facebook, events and workshops, and field-based business advisors who engage on-site. Jersey Business does not sell services and earns no customer revenue; it is resourced via government appropriation and operates as a government-backed advisor to the Jersey SMB base of roughly 4,000 businesses reached annually with 5,185 indicating intent to engage in the coming 12 months.

Name

Jersey Business

Legal name

Jersey Business

Website

https://jerseybusiness.je

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jersey Business is a Jersey government-funded advisory organization that provides free, independent business support to SMBs across the Island, covering start-up, operations, finance, growth and people, alongside the Better Business Grant programme and annual Productivity Survey.

Ownership category

akta.pro rank

Product category

Business Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Services (8741)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industries

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Small Business & Entrepreneurship Community Education (EDAAAFAK), Economic Growth, Livelihoods & Private Sector Development (BPADAEAE)

Keywords

• Business advisory services
• Government grant funding
• SME business support
• Productivity consulting
• Startup advisory

Headquarters

HQ city

St. Helier

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Funding: Jersey Business is funded by the Jersey government to provide free business support services to Island businesses. The organization allocates grant funding (Better Business Grant with £5.3 million for 2026) to qualifying businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jersey Business is a government-funded organization providing free, independent, and confidential business advisory services to businesses operating in Jersey, covering startup, operations, finance, growth, and people management. It administers the Better Business Grant programme (£5.3 million allocated for 2026) offering Skills Grants, Visitor Economy Development grants, and Apprenticeship Grants, and operates digital tools such as the GVA Calculator and Productivity Hub to support business performance measurement.

Product overview

Jersey Business is a free advisory and support service for businesses in Jersey, providing independent, confidential guidance across all stages of business development. The offering consists of advisory services, the Better Business Grant funding programme (with Skills Grants up to 80%, Visitor Economy Grants at 50%, and £2,000 Apprenticeship Grants), and the GVA Calculator tool for measuring business productivity. Additional services include the annual Productivity Survey, Productivity Pro Awards, comprehensive business guides and templates, events and workshops, and technology and data protection advisory services. The organisation supports approximately 4,000 businesses annually across the island.

Differentiator

Problem solved

Functional benefit

Brands

• Better Business Grant: A grant programme providing funding to help businesses boost productivity, invest in employee training and develop opportunities in the visitor economy sector. Offers Skills Grants up to 80% funding, Visitor Economy Development grants at 50%, and Apprenticeship Grants of £2,000 per apprentice.
• Productivity Support Scheme Grant
• Productivity Pro Awards

Products and services

• Jersey Business Advisory Services

Quantifiable outcome

• 54 businesses benefited from Skills Grants with over £311,000 deployed in 2025
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UK Business Growth (formerly Be the Business): UK-focused productivity and business improvement non-profit funded by government and corporate partners. Directly comparable to Jersey Business in mission (raising SME productivity) and operating model (free advisory, programmes, awards).
• Digital Jersey: Jersey-based industry body supporting the island's digital and technology sector. Comparable as a Crown-of-Jersey business support organisation with government backing, operating in an adjacent segment (digital/tech) to Jersey Business's general SME focus.
• Enterprise Nation: UK small business support platform offering free resources, events and advisory to start-ups and SMEs. Comparable to Jersey Business in serving SMB founders with guidance on start-up, growth, finance and digital tools.
• Federation of Small Businesses (FSB): UK membership organisation providing advice, templates and lobbying for small businesses. Comparable in delivering free advisory, templates and policy advocacy to SMBs across multiple jurisdictions.
• Start Up Loans: UK government-backed loan and mentoring programme for early-stage businesses. Comparable as a publicly funded SME support scheme combining funding with free business advice — a clear parallel to Jersey Business's grant-plus-advisory model.

Broad incumbents

• British Business Bank: UK government-owned economic development bank providing finance programmes for smaller businesses. Comparable as a publicly funded channel distributing government-backed support to UK SMEs, though with a financing rather than advisory primary focus.

Regional players

• Scottish Enterprise: Scotland's national economic development agency, funded by the Scottish Government, providing business support, grants and advisory. Comparable as a publicly funded regional economic development body with overlapping SME support and grant programmes.
• Jersey Finance: Industry body promoting Jersey's financial services sector internationally. Comparable as a Jersey-based, government-supported business promotion entity, though focused on financial services rather than general SMB support.
• Invest Northern Ireland: Northern Ireland's regional economic development agency. Comparable as a publicly funded body delivering business support, grants and growth advisory to local SMEs, similar in operating model to Jersey Business.
• Business Wales: Welsh Government-funded business support service offering free advice, workshops and resources to Welsh SMEs. Directly comparable in funding model (public sector), service mix (free advisory, templates, events) and target audience (SMBs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jersey-business
• Xx.com/JerseyBusiness
• Facebookfacebook.com/jerseybusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Business