Physio Smart

What Physio Smart does

Physio Smart, operating under the legal entity MOTUM Health, is a South Australian health and movement business founded in 2015 and headquartered in Adelaide. It delivers an integrated service platform combining in-clinic physiotherapy, remedial massage, specialty assessments (Back Pain, Core), and clinical movement classes (Body Reset, Smart Strength, MOTMUM) across three physical sites in Adelaide (Payneham as the main clinic, Kidman Park as a Wednesday satellite, and Highgate as Adelaide's first dedicated movement studio). The company also operates a digital platform, MOTUM Online, which provides a subscription-based library of 200+ movement videos including the 6-Week Athletic Program co-developed with Adelaide Crows Captain Jordan Dawson, alongside telehealth physiotherapy consultations, community events and workshops, and limited-run merchandise.

The core technology is a video-first digital content platform paired with standard clinic and telehealth service delivery rather than proprietary AI or ML systems. Revenue is generated from a mix of one-off clinical and massage fees, recurring clinical class and studio memberships, recurring MOTUM Online subscriptions, merchandise sales, and paid events. Go-to-market is direct-to-consumer, predominantly via organic social media (Instagram, Facebook, TikTok), the company's website (motumhealth.com.au), email newsletters, and in-person community events. Patient mix spans individuals with pain or injury, professional athletes, children from age 5, mothers (post-natal), Enhanced Primary Care (Medicare) patients, and WorkCover, Motor Vehicle Accident, and Department of Veterans Affairs claims.

The company has no disclosed external funding, no parent entity, and headcount in the 1-10 range, indicating it remains a privately held, founder- or locally-owned Adelaide business. It has won the Eastside Business Awards for three consecutive years (Best Customer Experience 2024, Best Professional Service 2025, Best Health/Fitness 2026), supporting regional brand strength within the Adelaide eastern suburbs.

Name

Physio Smart

Legal name

MOTUM Health

Website

https://physiosmart.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Physio Smart (MOTUM Health) is an Adelaide-based physiotherapy and movement business offering in-clinic physiotherapy, massage, group classes, a dedicated movement studio, telehealth, and the MOTUM Online digital subscription platform with 200+ movement videos. It serves pain and injury patients, athletes, mothers, children, and insurer-funded patients in South Australia.

Ownership category

akta.pro rank

Product category

Physiotherapy and Movement Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), MOOC & Open Course Platforms (EDAFAIAA)

Keywords

• Physiotherapy services
• Remedial massage therapy
• Online movement programs
• Clinical movement classes
• Movement studio training

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: One-on-one clinical physiotherapy consultations at Payneham and Kidman Park locations
2. Remedial Massage: Therapeutic massage services provided at clinical locations
3. Clinical Classes: Group movement classes including Body Reset Program, Smart Strength, and MOTMUM programs
4. MOTUM Online Subscriptions: Digital subscription access to movement programs library with instant access to transformational programs
5. Studio Membership/Classes: Training studio sessions and coaching services at Highgate location
6. Merchandise Sales: Limited-run exclusive apparel and merchandise sold through online storefront
7. Events and Workshops: Educational workshops and movement events for community engagement

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Physio Smart (legal entity MOTUM Health) operates physical physiotherapy and movement clinics in Adelaide, Australia (Payneham, Highgate, Kidman Park) delivering in-person physiotherapy, remedial massage, clinical movement classes, and telehealth consultations. The company also runs MOTUM Online, a digital platform hosting 200+ movement videos and structured movement programs for remote users.

Product overview

Physio Smart operates as a multi-service health and movement business offering a platform of integrated services. The core offering includes in-clinic physiotherapy, remedial massage, and specialty services (Back Pain Assessment, Core Assessment, Athlete Support) at their Payneham clinic, complemented by clinical movement classes (Body Reset Program, Smart Strength, MOTMUM) and a dedicated movement studio in Highgate. Digital services include MOTUM Online platform with 200+ movement videos and programs including the 6-Week Athletic Program, available via subscription. Telehealth appointments provide remote access to clinical services. The business also offers merchandise (MOTUM Merch) and community events/workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Physio Smart: Physiotherapy service brand operated under MOTUM Health, referenced in social media handles.

Products and services

• Physiotherapy
• Specialty Physio Services
• Remedial Massage
• Body Reset Program
• Smart Strength
• MOTMUM
• MOTUM Studio
• Supporting Athletes
• MOTUM Online
• Movement Programs
• Telehealth Appointments
• 28-Day Transformation
• MOTUM Merch

Quantifiable outcome

• 10 minutes per day movement programs
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Physiosmartsa
• Instagraminstagram.com/physiosmart_sa
• LinkedInlinkedin.com/company/physio-smart-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Smart