Dynamic Learning Services

What Dynamic Learning Services does

Dynamic Learning Services (DLS) is a family-owned Australian Registered Training Organisation (RTO ID 40467) founded in 2012 and headquartered in Erina, New South Wales. The company delivers nationally accredited vocational education and training (VET) to two principal customer groups: enterprise clients seeking tailored workforce upskilling, and individual learners pursuing career advancement or new qualifications. DLS is led by Director/CEO Greg McCullough, who brings over 34 years of experience in adult education, supplemented by a small team of 1–10 professional trainers and assessors with first-hand industry experience across the verticals served.

The company's core offering consists of over 20 nationally accredited courses spanning nine industry verticals, including Community Services, Business and Management, Food Processing, Retail, Hospitality, Supply Chain Operations, Work Health and Safety, Real Estate, Civil Construction, and Meat Processing. Delivery modes include face-to-face, online, distance learning, and Recognition of Prior Learning (RPL). Indicative course fees range from approximately AUD $623 (Certificate IV in Retail Management) to AUD $2,242 (Certificate III in Food Processing). The technology footprint is conventional and educational — a WordPress-hosted website, student portals, and enquiry forms — with no proprietary platform, AI/ML capability, or API disclosed.

DLS operates a hybrid revenue model combining direct course fees with government-funded training subsidies. The company holds government funding contracts in four Australian states: Smart and Skilled (NSW), User Choice and Skilled Capital (ACT), TAC (WA), and Skilling SA, which subsidise training for eligible participants. Beyond Australia, DLS delivers international training across 17 countries spanning Asia-Pacific, Europe, and North America, anchored by a 15-year partnership with TVET Australasia for Malaysian and regional TVET programmes. Customer acquisition relies on direct enterprise sales, dedicated project management, government funding pathways, and referral-based word-of-mouth from long-tenured clients.

Name

Dynamic Learning Services

Legal name

Dynamic Learning Services Pty Ltd

Website

https://dynamiclearningservices.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Learning Services is a family-owned Australian Registered Training Organisation (RTO 40467) delivering 20+ nationally accredited vocational courses across community services, food processing, retail, and other industries. It serves enterprise clients and individual learners through government-funded programs across four Australian states and international markets.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (6115), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Learning Strategy, Instructional Design & Content Development (BPACANAG), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Vocational education training
• Nationally accredited courses
• Workplace training services
• Adult education programs
• Registered training organisation

Headquarters

HQ city

Terrigal

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: DLS generates revenue through course fees charged to individuals and organisations for nationally accredited vocational education and training. Fees vary by qualification; indicative pricing includes $2,242.50 for Certificate III in Food Processing, $631.80 for Certificate III in Retail, and $623.70 for Certificate IV in Retail Management. The company offers flexible payment plans including weekly, fortnightly, monthly, and quarterly repayment options.
2. Government Funded Training: DLS holds government funding contracts in NSW, ACT, WA, and SA, enabling subsidised training for eligible employers, employees, and individuals. Funding programs include Smart and Skilled (NSW), User Choice and Skilled Capital (ACT), TAC (WA), and Skilling SA. This government contract revenue stream reduces the upfront cost burden for eligible participants.
3. Flexible Payment Plans: For organisations or individuals not eligible for government funding subsidies, DLS offers flexible payment plans to suit various budgets, including weekly, fortnightly, monthly, and quarterly repayment options. This enables broader accessibility to their training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Dynamic Learning Services is a family-owned Registered Training Organisation (RTO Code 40467) that delivers nationally accredited vocational education and training courses to employers, employees, and individual learners across Australia and internationally. The company offers over 20 accredited qualifications spanning Community Services, Business and Management, Food Processing, Retail, Hospitality, Supply Chain Operations, Work Health and Safety, Real Estate, Civil Construction, and Meat Processing, delivered via face-to-face, online, distance, and Recognition of Prior Learning (RPL) modes. Tailored workplace training and government-funded training pathways are core to its service offering.

Product overview

Dynamic Learning Services is a privately owned Registered Training Organisation (RTO Code 40467) offering nationally accredited vocational education and training courses across Australia. The company provides over 20 accredited courses organized by industry categories including Community Services, Business and Management, Food Processing, Retail, Hospitality, Competitive Systems & Supply Chain Operations, Work Health and Safety, Real Estate, Civil Construction, and Meat Processing. Training delivery methods include face-to-face, distance learning, online learning, and Recognition of Prior Learning (RPL). The company also offers tailored corporate training solutions for organisations and holds funding contracts in NSW, ACT, SA, and WA.

Differentiator

Problem solved

Functional benefit

Products and services

• CHC33021 Certificate III in Individual Support Nationally accredited qualification for workers in community and residential settings who provide person-centred support to people requiring assistance due to ageing, disability, or other reasons. Targeted at individuals entering or progressing in the community services workforce.
• BSB30120 Certificate III in Business Nationally accredited qualification reflecting roles in Business Services job roles, involving routine procedural, clerical, administrative, or operational tasks. Targeted at entry-level business services employees and individuals entering business administration roles.
• BSB40120 Certificate IV in Business Nationally accredited qualification reflecting roles in Business Services with supervisory performance accountabilities, involving specialist and moderately complex administrative tasks. Targeted at business operators and supervisors.
• BSB40520 Certificate IV in Leadership and Management Nationally accredited qualification for developing and emerging leaders and managers in enterprise and industry contexts. Targeted at supervisors, team leaders, and emerging managers across industries.
• BSB40920 Certificate IV in Project Management Practice Nationally accredited qualification for individuals applying project management skills and knowledge across various contexts. Targeted at project team members, project coordinators, and junior project managers.
• BSB50420 Diploma of Leadership and Management Nationally accredited diploma for individuals applying knowledge, practical skills, and experience in leadership and management across enterprise and industry contexts. Targeted at mid-level managers and business owners.
• FBP30121 Certificate III in Food Processing Nationally accredited qualification for operators in food processing environments with responsibilities for overseeing processing plant operations. Indicative fee of $2,242.50, with subsidised funding available for eligible applicants in Western Australia.
• FBP31121 Certificate III in High Volume Baking Nationally accredited qualification for workers in production bakeries involving high volume production of bread, pastry products, biscuits, and/or cakes. Targeted at bakery production employees in industrial settings.
• FBP40321 Certificate IV in Food Processing Nationally accredited qualification for workers in supervisory or middle management roles within food processing environments. Targeted at food production supervisors and shift leaders.
• SIR30216 Certificate III in Retail Nationally accredited qualification for individuals responsible for engaging customers, maintaining daily store operations, and delivering on organisational expectations. Indicative fee of $631.80. Targeted at retail frontline staff and team members.
• SIR40316 Certificate IV in Retail Management Nationally accredited qualification for individuals who lead a frontline team and manage day-to-day operations of a retail store or department. Indicative fee of $623.70. Targeted at retail supervisors, store managers, and department leaders.
• SIT20322 Certificate II in Hospitality Nationally accredited qualification for individuals with a defined and limited range of hospitality operational skills and basic industry knowledge. Targeted at entry-level hospitality workers.
• SIT30622 Certificate III in Hospitality Nationally accredited qualification for individuals with well-developed hospitality service, sales, or operational skills and sound knowledge of industry operations. Targeted at hospitality service staff and team leaders.
• MSS30322 Certificate III in Competitive Systems and Practices Nationally accredited qualification specifying competencies required to apply competitive systems and practices to work. Targeted at production and operations employees in lean/continuous improvement environments.
• TLI30321 Certificate III in Supply Chain Operations Nationally accredited qualification for those engaged in supply chain operations, including specialisations for logistics and warehousing operations. Targeted at logistics and warehouse employees.
• TLI40324 Certificate IV in Supply Chain Operations Nationally accredited qualification for those engaged in supply chain operations, including specialisations for logistics, purchasing, procurement, transport scheduling, and warehousing. Targeted at supply chain supervisors and specialists.
• BSB41419 Certificate IV in Work Health and Safety Nationally accredited qualification for individuals in WHS roles providing a broad range of technical knowledge and skills with some limited responsibility for others. Targeted at WHS officers, safety coordinators, and team leaders with safety responsibilities.
• CPP41419 Certificate IV in Real Estate Practice Nationally accredited qualification for people working in residential and commercial property, including business broking and stock and station transactions. Targeted at real estate agents and property professionals.
• RII30820 Certificate III in Civil Construction Plant Operations Nationally accredited qualification for skilled operators working with civil construction plant applying a broad range of skills in varied work contexts. Targeted at civil construction plant operators.
• RII40720 Certificate IV in Civil Construction Nationally accredited qualification for individuals working in supervisory and technical specialist positions in civil construction. Targeted at civil construction supervisors and technical specialists.
• AMP40315 Certificate IV in Meat Processing (Leadership) Nationally accredited qualification covering work activities for experienced meat workers carrying out supervisory roles. Targeted at meat processing supervisors and team leaders.
• AMP40415 Certificate IV in Meat Processing (Quality Assurance) Nationally accredited qualification covering work activities undertaken by Quality Assurance officers in meat processing enterprises. Targeted at meat industry QA officers.
• AMP40516 Certificate IV in Meat Processing (Meat Safety) Nationally accredited qualification covering work activities for meat inspectors in meat processing enterprises, usually at export processing plants. Targeted at meat safety inspectors and export plant personnel.
• Government-Funded Training Programmes Subsidised training delivery through state government funding contracts including Smart and Skilled (NSW), User Choice and Skilled Capital (ACT), TAC (WA), and Skilling SA. Enables eligible employers and individuals to access nationally accredited vocational qualifications with reduced or no upfront cost.
• Overseas Training Services International vocational education and training programme delivery to government bodies, educational institutions, and corporate entities across 17+ countries including Bangladesh, China, India, Indonesia, Malaysia, Middle East, Nepal, New Zealand, Singapore, Thailand, United Kingdom, United States, and Vietnam. Programmes are adapted to local industry requirements while maintaining Australian training standards.
• Tailored Corporate Training Programmes Bespoke workplace training programmes designed in consultation with employer clients and delivered by dedicated project managers. Customised to embed organisational policies and procedures, with content aligned to specific workforce requirements rather than off-the-shelf catalogue courses.

Quantifiable outcome

• Reduced recruitment and onboarding costs with more loyal staff through sustainable business outcomes from creative solutions offered by trained teams
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• TVET AustralasiacoreStrategic or Co-development PartnerDLS has collaborated with TVET Australasia for 15 years in delivering quality customised TVET programmes in Malaysia and the region. Together they have accessed funding from Malaysian and Vietnamese governments as well as privately funded TVET establishments. Greg McCullough and his team bring understanding of offshore environments with ability to adapt to local industry requirements while maintaining Australian training standards.
• Sydney Roosters and Easts GroupcoreStrategic or Co-development PartnerDLS has been the preferred RTO for Sydney Roosters and Easts Group for nearly 10 years. The organisation's delivery methodologies are suited to their operations, and DLS's administration and communication standards are highly rated by the CEO Joe Kelly.
• McCarthy Property ConsultantsminorStrategic or Co-development PartnerFormer CEO of Century 21 Real Estate and LJ Hooker Real Estate, Warren McCarthy, has recommended DLS to franchises nationally and continues to recommend them in his consultancy practice. DLS is valued for quality training with focus on students and expertise in government funding navigation.
• NSW Department of Education (Smart and Skilled)coreGTM or Marketing PartnerDLS holds funding contracts under the NSW Smart and Skilled program, providing subsidised training opportunities for employers and individuals in NSW. Smart and Skilled is part of the NSW Department of Education's vocational education and training initiatives.
• ACT Government (User Choice and Skilled Capital)coreGTM or Marketing PartnerDLS holds ACT User Choice and Skilled Capital funding contracts, enabling subsidised training for trainees and apprentices in the Australian Capital Territory.
• WA Jobs and Skills (TAC)coreGTM or Marketing PartnerDLS holds WA TAC (Training Achievement Contract) funding, providing subsidised training for employers and individuals in Western Australia. WA funding includes access to subsidised training for Food Processing qualifications.
• SA Government (Skilling SA)coreGTM or Marketing PartnerDLS holds Skilling SA funding contracts providing subsidised training programs for eligible South Australian employers and individuals under the state government's vocational education and training initiatives.
• Australian Skills Quality Authority (ASQA)coreOthersDLS is a Registered Training Organisation (RTO Code 40467) registered through ASQA, the national regulator for Australia's vocational education and training sector. This registration enables DLS to deliver nationally accredited qualifications.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Open Colleges: Private RTO offering accredited online courses across business, hospitality, retail, and community services. Competes head-to-head with DLS's online delivery mode and has substantially greater digital marketing reach.
• Foundation Education: Private Australian RTO delivering accredited courses in community services, business, and health. Targets similar individual learner and enterprise segments as DLS with online and workplace delivery.
• Practical Outcomes: Australian RTO specialising in customised workplace training and assessment across business, retail, and community services. Closely mirrors DLS's tailored B2B training proposition and dedicated project-manager delivery model.
• Milcom Institute: Private RTO focused on vocational and workplace training including leadership and management programmes. Overlaps DLS's organisational B2B training proposition and dedicated project-management delivery model.
• Upskilled: Private RTO delivering nationally accredited online vocational courses across business, community services, and management. Directly competes with DLS for self-paced individual learners and offers a tech-enabled platform that DLS lacks.

Broad incumbents

• TAFE Queensland: Major state-owned RTO offering accredited vocational programmes across Queensland and nationally. Represents the same broad incumbent category as TAFE NSW, with subsidised funding contracts that compete with DLS for employer and individual learners.
• AHRI (Australian HR Institute): Professional association delivering accredited leadership, management, and HR training. Overlaps with DLS's BSB40120/BSB40520/BSB50420 qualifications as a broader, more established brand competing for enterprise leadership training budgets.
• TAFE NSW: Largest public RTO in NSW delivering accredited vocational qualifications across all major industries DLS serves. Significantly larger scale and brand, but competes in the same NSW subsidised market (Smart and Skilled) for organisational training clients.

Regional players

• TVET Australasia: International TVET consultancy and partner that DLS has collaborated with for 15 years on Malaysian and regional government training programmes. Functions as both peer and channel partner for DLS's offshore capability.
• Australian Workplace Training: South Australian RTO with similar funding-contract positioning (Skilling SA) and focus on tailored workplace training for employers. Comparable in size and business model to DLS, particularly relevant for SA-funded enrolments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dynamic-learning-services-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Learning Services