The Vision Therapy Center
The Vision Therapy Center is a private Wisconsin optometric practice (Brookfield, Madison, Fond du Lac) founded by Dr. Kellye Knueppel in 1994 that diagnoses and treats functional vision problems in children and adults through prescribed in-office therapy and home exercise programs.
- Company typePrivate
- Founded1994
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Vision Therapy Center does
The Vision Therapy Center is a private, founder-owned optometric practice founded in 1994 (operating under The Vision Therapy Center, Inc.) by Dr. Kellye Knueppel, a COVD Fellow and 2025 Global Golisano Health Leadership Award recipient. Headquartered in Brookfield, Wisconsin, with additional offices in Madison and Fond du Lac, the practice specializes exclusively in diagnosing and treating functional vision problems — binocular, oculomotor, focusing, and visualization deficits that standard acuity-based school screenings miss — in both children and adults.
The clinical offering is built on optometric vision therapy: individually prescribed regimens of lenses, prisms, and eye exercises delivered through weekly in-office sessions combined with approximately 20 minutes of daily home practice, typically running 6–9 months. Diagnostic entry point is a Functional Vision Exam, supplemented by a proprietary online Vision Quiz that screens for symptoms and converts top-of-funnel traffic into booked exams. The practice serves four defined segments — children with learning-related vision problems, patients with binocular vision disorders (strabismus, amblyopia, convergence insufficiency), special-needs populations, and post-concussion/TBI patients — and operates an active content marketing engine (Discovering Vision Therapy blog, 5,000+ subscriber monthly newsletter, free resource guides) to drive inbound demand.
Commercially, the center runs a referral-led, professional-services model with three Wisconsin offices and reciprocal referral relationships with optometrists throughout the state who route complex cases to the center while receiving primary-care and eyewear referrals in return. Pricing is not publicly disclosed but is partially insurance-reimbursable, with patient financing (Care Credit, home equity, flexible spending) handled by the office manager; an illustrative benchmark of ~$150/session implies several thousand dollars per completed therapy course. The practice has treated 2,000+ patients since inception and operates with 11–50 staff, all under founder ownership with no external funding.
The Vision Therapy Center firmographics
Firmographics- Name
- The Vision Therapy Center
- Legal name
- The Vision Therapy Center, Inc.
- Website
- https://thevisiontherapycenter.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Vision Therapy Center is a private Wisconsin optometric practice (Brookfield, Madison, Fond du Lac) founded by Dr. Kellye Knueppel in 1994 that diagnoses and treats functional vision problems in children and adults through prescribed in-office therapy and home exercise programs.
- Ownership category
- akta.pro rank
The Vision Therapy Center industry classification
Industry- Product category
- Optometric Vision Therapy Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Vision Therapy & Orthoptics (HLAKAKAM)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Neuro-Ophthalmology (HLAKAKAH)
Keywords
Where The Vision Therapy Center is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Vision Therapy Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vision Therapy Services: In-office vision therapy sessions combined with prescribed home exercises. Patients practice activities at home for approximately 20 minutes a day, 5 days a week, combined with weekly office visits. Typical program lasts 6-9 months.
- Functional Vision Exams: Comprehensive functional vision testing that diagnoses vision problems affecting learning and daily function.
- Therapeutic Lenses and Prisms: Prescription lenses and prisms used as part of vision therapy treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Vision therapy session (hypothetical example) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Vision Therapy Center product offering
Product offeringCore offering
The Vision Therapy Center provides optometric vision therapy services to correct functional vision problems in children and adults. Treatment uses lenses, prisms, and prescribed eye exercises and activities, combining weekly in-office visits with approximately 20 minutes of daily home practice over a typical 6-9 month program. The practice also administers comprehensive Functional Vision Exams that diagnose problems missed by typical school screenings, including issues with eye teaming, tracking, focusing, and visualization.
Product overview
The Vision Therapy Center offers a unified healthcare practice centered on optometric vision therapy services. Their core offerings include Functional Vision Exams to diagnose undetected vision problems and optometric vision therapy programs combining weekly office visits with daily home exercises. The practice provides downloadable educational resources (Vision and Learning Guide, Amblyopia Guide, Computer Vision Syndrome Guide) and maintains a blog with 62+ success stories. They operate multiple Wisconsin locations (Brookfield, Madison, Fond du Lac) and serve both children and adults with conditions including strabismus, amblyopia, convergence insufficiency, dyslexia, and vision-related learning problems.
Differentiator
Problem solved
Functional benefit
Products and services
- Optometric Vision Therapy Optometric vision therapy using lenses, prisms, and eye exercises prescribed by developmental optometrists to develop visual skills and correct functional vision problems in children and adults. Treatment combines weekly office visits with approximately 20 minutes of daily home practice activities, with a typical program lasting 6-9 months.
- Functional Vision Exam Comprehensive diagnostic examination that tests for functional vision problems that typical vision screenings miss, including eye teaming, tracking, focusing, and visualization skills. Used to diagnose conditions affecting learning, reading, and daily function in both children and adults.
- Therapeutic Lenses and Prisms Prescription lenses and prisms used as part of vision therapy treatment to support visual skill development and correct functional vision deficits.
Quantifiable outcome
- 1 in 4 children has an undetected vision problem affecting learning (American Optometric Association)
- +1 more outcomes
Companies that use The Vision Therapy Center
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Vision Therapy Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Vision Therapy Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Special Olympics Lions Club International Opening Eyes ProgramcoreVision therapy center has participated in 26 Opening Eyes programs since inception, screening over 6,000 athletes. Provides free vision and eye health assessments, prescription eyewear, sunglasses and sports goggles to people with intellectual disabilities.
- SafilominorEyewear manufacturer that provided frames and lenses for Special Olympics Opening Eyes program at Wisconsin State Summer Games.
- Wisconsin Special Olympicscore14th year of participation at State Summer Games in Stevens Point. Screened over 300 athletes, prescribed over 200 pairs of glasses and sports goggles.
- Wisconsin OptometristscoreReciprocal referral network with optometrists throughout Wisconsin. Refer complex cases to the center; center refers patients back for glasses, contacts, and primary care.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Vision Therapy Center competitors and assessment
Company assessmentBroad incumbents
- Pearle Vision: National optical chain offering standard optometry services and eyewear. Comparable as a broad incumbent in primary optometry, with franchise locations that may overlap geographically with The Vision Therapy Center but do not address vision therapy demand.
- Visionworks: Multi-state optical retailer providing eye exams, glasses, and contact lenses. Comparable as a broader optometry incumbent but lacks a developmental vision-therapy offering; functions as a general optometry alternative rather than a true competitor for functional vision patients.
- LensCrafters: National retail optical chain owned by EssilorLuxottica offering eye exams, glasses, and contact lenses. Overlaps with primary optometry but does not offer developmental vision therapy; serves as the broad incumbent on the referral-receiving end of The Vision Therapy Center's reciprocal referrals.
- Warby Parker: Direct-to-consumer eyewear and basic optometry services company. Comparable as a broad optometry/eyewear incumbent, but its store-based model and basic eye-exam focus do not address functional vision therapy, making it a tangential rather than direct competitor.
Others
- Optometric Extension Program Foundation (OEPF): Non-profit foundation promoting behavioral and developmental optometry, of which The Vision Therapy Center is a member. Comparable as an enabling ecosystem player that shapes clinical education and practitioner training in the same niche.
- College of Syntonic Optometry: Professional body for syntonic (light-based) optometry, listed as a membership affiliation on The Vision Therapy Center's website. Comparable as an adjacent optometric specialty society that overlaps in practitioner networks treating functional vision disorders.
- College of Optometrists in Vision Development (COVD): Professional association that board-certifies developmental optometrists, including The Vision Therapy Center's founder Dr. Knueppel. Not a commercial peer, but the credentialing body that defines the specialty and drives referral standards relevant to this practice.
- Special Olympics Lions Clubs International Opening Eyes Program: Special Olympics-affiliated public health program delivering vision screenings and prescription eyewear to athletes with intellectual disabilities, in which The Vision Therapy Center has participated for 26 program cycles. Comparable as a mission-aligned ecosystem partner and referral source, not a commercial competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Vision Therapy Center social profiles
Digital presenceThe Vision Therapy Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vision Therapy Center leadership team
Management profileNumber of profiles
Profiles9 records
The Vision Therapy Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vision Therapy Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vision Therapy Center
What does The Vision Therapy Center do?
The Vision Therapy Center provides optometric vision therapy services to correct functional vision problems in children and adults. Treatment uses lenses, prisms, and prescribed eye exercises and activities, combining weekly in-office visits with approximately 20 minutes of daily home practice over a typical 6-9 month program. The practice also administers comprehensive Functional Vision Exams that diagnose problems missed by typical school screenings, including issues with eye teaming, tracking, focusing, and visualization.
Is The Vision Therapy Center a public or private company?
The Vision Therapy Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Vision Therapy Center founded?
The Vision Therapy Center was founded in 1994. It employs 11 to 50 people.
Where is The Vision Therapy Center based?
The Vision Therapy Center is headquartered in Brookfield, United States, in the North America region.
How does The Vision Therapy Center make money?
Three revenue lines are on record. Vision Therapy Services are the primary driver. The others are functional Vision Exams and therapeutic Lenses and Prisms.
Who are The Vision Therapy Center's main competitors?
Broad incumbents on record are Pearle Vision, Visionworks, LensCrafters and Warby Parker. Others are Optometric Extension Program Foundation (OEPF), College of Syntonic Optometry, College of Optometrists in Vision Development (COVD) and Special Olympics Lions Clubs International Opening Eyes Program.
Does The Vision Therapy Center have an API?
No public API is recorded for The Vision Therapy Center.
What industry is The Vision Therapy Center in?
The Vision Therapy Center's product category is Optometric Vision Therapy Services. Its primary akta.pro industry code is HLAKAKAM, Vision Therapy & Orthoptics, with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62132 and its SIC code is 8011.