Agah

What Agah does

Agah Group (گروه آگاه) is a privately held Iranian financial services conglomerate founded in 2005 and headquartered in Tehran. The company operates one of Iran's largest retail-facing brokerage and investment management platforms, serving over 8 million individual users through a combined network of 60+ physical branches and digital self-serve platforms. Its core business spans securities brokerage, proprietary investment fund management, custom portfolio management (سبدگردانی اختصاصی), investment advisory, brokerage credit, and life insurance distribution, all targeted at Iranian retail investors in the Tehran Stock Exchange ecosystem.

The company's technology stack is centered on a proprietary multi-platform trading and investment management ecosystem. Flagship digital products include AsaTrader (آساتریدر), a multi-channel trading application available on desktop, mobile web, and iOS/Android; Agah Man (آگاه من), a 24/7 asset management portal supporting fund trading and Agah Card banking services; and Agah Research (آگاه ریسرچ), an investment decision-support platform with stock and fund screeners, technical analysis via TradingView integration, and real-time market data. Adjacent digital properties include Agah Express (online brokerage onboarding with Sejam e-signature), Agah Pedia (financial encyclopedia), Agah Academy (investor education courses), and Bashgah Club (customer loyalty program). Investment product franchises include the Moshtaghal gold ETF, the Neqrat silver ETF (launched 2025), and the Yaghout fixed-income ETF, augmented by an Asude cash sweep plan and Agah Card Shetab-network debit card.

Agah monetizes through six identified streams: brokerage commissions (e.g., 0.24% total on gold ETF transactions), investment fund management fees (subscription/recurring), custom portfolio management fees, financial advisory subscriptions via the Ava-ye Agah platform, brokerage credit package fees (1.83%-1.85% effective rates across 1-12 month tenures), and life insurance distribution. The company maintains a wholly-owned subsidiary structure including Agah Brokerage (کارگزاری آگاه) as the core operating subsidiary, plus Asa Trader, Agah Research, Agah Academy, Agah Pedia, the Gold/Silver/Yaghout funds, Bashgah Club, Agah Card, and Ava-ye Agah (investment consulting). All operations are domestic to Iran with no disclosed international footprint, and the company reports no public ticker, no parent company, and no disclosed funding rounds.

Name

Agah

Legal name

گروه آگاه (Agah Group)

Website

https://agah.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Agah Group is an Iranian retail brokerage and investment management conglomerate founded in 2005, serving 8M+ individual investors through 60+ branches and proprietary digital platforms (AsaTrader, Agah Man, Agah Research), with brokerage, gold/silver/fixed-income ETFs, banking, and advisory services.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Securities brokerage
• Investment funds
• Asset management
• Online trading platform
• Investment advisory

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Transaction fees charged on stock and securities trading executed through the platform. Gold fund transactions have a commission of 0.24% total.
2. Investment Fund Management: Management fees from operating various investment funds including gold (مثقال), silver (نقراط), fixed income (یاقوت), and other specialized funds.
3. Custom Portfolio Management: Personalized portfolio management services (سبدگردانی اختصاصی) providing professional asset management tailored to individual investor needs.
4. Financial Advisory Services: Investment consulting services through آوا platform including research subscriptions, webinars, Q&A, and premium advisory content.
5. Credit Package Fees: Fees from trading credit packages (بسته‌های اعتباری) that provide temporary buying power enhancement to customers.
6. Insurance Services: Life insurance products (بیمه زندگی) distributed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Agah Group operates a multi-platform financial services ecosystem for Iran's capital market, offering securities brokerage through its AsaTrader platform, investment fund management (gold, silver, and fixed-income ETFs), custom portfolio management, and a banking card with daily-compounded interest. The company distributes these services via 60+ physical branches nationwide and digital self-serve platforms, supported by an integrated research tool, investor education content, and a customer loyalty club.

Product overview

Agah Group operates a multi-platform financial services ecosystem centered on stock brokerage, investment fund management, and investor education for Iran's capital market. The core product stack includes: (1) AsaTrader — the flagship online/mobile trading platform; (2) Agah Man — the asset management portal for fund investing and account oversight; (3) Agah Research — a systematic investment decision-support tool with real-time market data, screeners, and TradingView-based technical analysis; (4) Agah Pedia and Agah Academy — educational sub-brands for financial literacy; and (5) Bashgah Club — the customer loyalty program. The product suite is augmented by financial services including Agah Express (free online account opening), Investment Advisory (free consultation), Agah Card (banking card with yield), Asoudh Cash Sweep (idle cash investment), and Brokerage Credit Packages (trading credit). Investment funds include the gold-backed Mutqal ETF, the silver-backed Neqrat ETF (launched 2025), and the fixed-income Yaqout ETF. The subsidiary Ava Agah provides premium investment consulting, market analysis, and financial content.

Differentiator

Problem solved

Functional benefit

Brands

• آساتریدر (Asa Trader): Online trading platform available on desktop, mobile web, and mobile application for securities trading.
• آگاه من (Agah Man)
• آگاه ریسرچ (Agah Research)
• آگاه پدیا (Agah Pedia)
• آگاه آکادمی (Agah Academy)
• باشگاه مشتریان (Bashgah Club)
• آگاه کارت (Agah Card)
• بسته‌های اعتباری (Credit Packages)
• طرح آسوده (Asude Plan)
• آگاه اکسپرس (Agah Express)
• آوای آگاه (Ava-ye Agah)

Products and services

• AsaTrader (آساتریدر) Online Trading Platform Online and mobile trading platform for buying and selling securities, ETFs, and commodity derivatives on Iran's stock exchanges. Available as desktop application, mobile web, and iOS/Android app, with features including real-time portfolio tracking, instant withdrawals, customizable watchlists, technical analysis tools, and offline order registration for IPOs.
• Agah Man (آگاه من) Asset Management Portal Asset management portal enabling 24/7 purchase and redemption of investment fund units, Agah Card banking services, and real-time portfolio monitoring with detailed financial reports.
• Agah Research (آگاه ریسرچ) Decision Support Platform Systematic investment decision-support platform providing real-time stock market data, fund screeners, technical analysis tools with TradingView integration, and market map visualization for Iran's capital market.
• Agah Pedia (آگاه پدیا) Financial Encyclopedia Financial knowledge encyclopedia offering a diverse collection of stock market and investment articles to help users increase their financial literacy.
• Agah Academy (آگاه آکادمی) Investor Education Platform Educational platform offering a range of stock market courses from beginner to advanced levels to build investor knowledge and confidence.
• Agah Express (آگاه اکسپرس) Account Opening Service Online brokerage account opening service enabling free, paperless registration and Sejam identity verification to obtain a stock trading code quickly.
• Bashgah Club (باشگاه مشتریان آگاه) Loyalty Program Customer loyalty program where members earn points and cash rewards through trading activities, redeemable for discounts on brokerage commissions, advisory services, and educational courses.
• Motqal (مثقال) Gold Fund Gold-backed exchange-traded fund (ETF) backed by gold bullion deposits, offering gold exposure without physical ownership, tax-exempt with 0.24% commission, managed professionally under Securities Exchange Organization supervision.
• Neqrat (نقرات) Silver Fund Silver-backed exchange-traded fund backed by silver bullion deposit certificates, enabling simple, secure, and transparent investment in silver without physical purchase and storage.
• Yaqout (یاقوت) Fixed-Income Fund Fixed-income exchange-traded fund (ETF) with 37.5% annual daily-compounding yield, higher than bank deposits, tax-exempt, suitable for risk-averse investors with short-term horizons.
• Brokerage Credit Packages (بسته‌های اعتباری) Trading credit packages that increase purchasing power by temporarily adding capital to the user's trading account, available in terms from 1 to 12 months with varying credit values and prices.
• Asoudh (آسوده) Cash Sweep Plan Cash sweep plan that automatically invests idle trading account balances into fixed-income funds (Yaqout or Morvarid) and earns daily-compounded interest (currently 38.5% effective annual yield), while keeping funds withdrawable and tradable.
• Agah Card (آگاه کارت) Banking Card Shetab network debit card linked to the Asoudh cash sweep plan, earning up to 35% annual yield on account balance while enabling all standard banking transactions including card transfers, online purchases, and instant withdrawals.
• Investment Advisory (مشاوره سرمایه‌گذاری) Free investment consultation services available 24/7 via phone (90001234), online request forms, or in-person at Agah branches across Iran.
• Ava Agah (آوای آگاه) Investment Consulting Platform Investment consulting platform under Agah Group providing market analysis, fundamental and technical research, news, podcasts, webinars, and premium advisory subscriptions for Iran capital market investors.
• Custom Portfolio Management (سبدگردانی اختصاصی) Personalized portfolio management services providing professional asset management tailored to individual investor needs.

Quantifiable outcome

• Over 8 million users trust Agah for their investment needs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eToro: Multi-asset retail platform combining stocks, ETFs, and commodities with strong social/educational content. Mirrors Agah's multi-product approach (brokerage + ETFs + research/Ava content) and self-serve funnel.
• Stash: Education-centric retail brokerage targeting newer investors. Closely parallels Agah's emphasis on Agah Academy, Agah Pedia, and Ava content to drive retail investor acquisition and engagement.
• Plus500: Multi-asset retail trading platform with CFDs and futures. Comparable to Agah's commodity and derivatives trading lines (gold/silver, energy, industrial commodities) accessed through AsaTrader.
• Robinhood: Digital-first US retail brokerage with self-serve onboarding and commission-free trading. Closely comparable to Agah's AsaTrader self-serve platform and free Agah Express account opening, although Robinhood operates at much larger scale and in a developed regulatory market.
• Interactive Brokers: Professional-leaning brokerage with deep trading tools and research. Comparable to Agah's AsaTrader platform combined with Agah Research decision-support and TradingView-style technical analysis features.
• Webull: Mobile-first retail brokerage with research and educational features. Comparable to Agah's mobile-first AsaTrader app plus Agah Research platform serving self-directed retail traders.
• Hargreaves Lansdown: UK integrated platform combining fund supermarket, brokerage, and research/advisory. Mirrors Agah's bundle of ETFs, custom portfolio management, and Ava advisory subscriptions under one retail brand.
• Trading 212: European retail brokerage with commission-free trading, fractional shares, and a simple mobile UX. Comparable to Agah's free-account-opening funnel and low-friction self-serve mobile trading experience.

Broad incumbents

• Fidelity Investments: Diversified financial services firm offering brokerage, proprietary funds, retirement, and education. Analogous to Agah's combination of brokerage, gold/silver/fixed-income ETFs, and Agah Academy educational platform.
• Charles Schwab: Integrated US brokerage, advisory, and fund platform. Comparable to Agah's full-stack model spanning brokerage commissions, proprietary ETFs, custom portfolio management, and investor education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agahgroup
• YouTubeyoutube.com/@Avaagah
• LinkedInlinkedin.com/company/agahgroup
• Instagraminstagram.com/agahcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agah