The Professional Builder
The Professional Builder is a bootstrapped, founder-led business coaching and membership platform that sells 131+ proprietary systems, SOPs, and coaching services to owners of residential construction companies across New Zealand, Australia, the USA, the UK, and Canada.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Professional Builder does
The Professional Builder (legal entity: Rossi Enterprises Limited) is a business coaching, training, and membership platform that serves owners of residential construction companies. Founded in 2004 by Marti Amos in Auckland, New Zealand, the company was originally an Action Coach franchise before pivoting in 2013 to specialize exclusively in residential home builders and remodelers. Today the platform delivers a proprietary content library of 131+ battle-tested systems, SOPs, and processes — organized in the Builder's Roadmap across three revenue tiers ($0–$2M Builder, $2M–$5M Business Owner, $5M–$12M+ Entrepreneur) and three capability pillars (Pipeline / Process / Profit) — supported by 6 expert coaches and a 23-person member support team. Distribution spans five countries (New Zealand, Australia, USA, UK, Canada) via a freemium top-of-funnel (free Business Health Audit, 15-minute strategy call, Growth Accelerator session), The Builders Ladder podcast, paid social, earned media in NZ, and in-person Builders Summits and workshops.
The company operates a recurring subscription/membership revenue model with multiple tiers (general membership, Performance Pods, and the Boardroom for $5M+ operators), supplemented by live event revenue and one-time book sales (The Profitable Builder Book). The technology stack is modest: a website-based membership platform, a podcast distributed across Spotify/Apple/YouTube, a free Business Health Audit assessment tool, and integrations with construction software partners (BuildXact, Builda Price, Dindo, Wunderbuild, Buildertrend), accounting (Xero, Xact Accounting), payments (Stripe, PayPal), and health & safety (HazardCo). There is no mobile app, no public API or SDK, and no disclosed AI/ML capabilities. The business is founder-owned and bootstrapped, with no external funding rounds, and Owen Chambers serves as COO and partner alongside founder/CEO Marti Amos.
The Professional Builder firmographics
Firmographics- Name
- The Professional Builder
- Legal name
- Rossi Enterprises Limited
- Website
- https://theprofessionalbuilder.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Professional Builder is a bootstrapped, founder-led business coaching and membership platform that sells 131+ proprietary systems, SOPs, and coaching services to owners of residential construction companies across New Zealand, Australia, the USA, the UK, and Canada.
- Ownership category
- akta.pro rank
The Professional Builder industry classification
Industry- Product category
- Business Coaching & Training for Residential Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where The Professional Builder is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The Professional Builder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Programs: Subscription-based membership providing access to 131+ battle-tested systems, SOPs, processes, expert coaching, and community resources. Membership tiers include Boardroom (elite group for $5M+ companies), Performance Pods, and general membership.
- Live Events & Workshops: Hands-on training, workshops, and in-person events including Builders Summits held around the world for residential builders.
- Business Coaching: One-on-one and group coaching sessions with 6 expert coaches providing personalized guidance for residential construction business owners.
- The Profitable Builder Book: Physical and digital book sales for the step-by-step process for building a residential construction business that gives both more money and more time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consultation and assessment services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Professional Builder product offering
Product offeringCore offering
The Professional Builder delivers business coaching, training, and membership programs exclusively to owners of residential construction companies. Its core deliverable is a curated library of 131+ battle-tested systems, SOPs, and processes bundled into the Builder's Roadmap, supported by one-on-one and group coaching, live workshops, and an online member platform. Offerings are tiered across three business maturity stages — Builder ($0–$2M), Business Owner ($2M–$5M), and Entrepreneur ($5M–$12M+) — and target sales, marketing, pricing, team, and financial improvements for builders.
Product overview
The Professional Builder is a business coaching and education platform for residential construction company owners. The core offering consists of coaching and membership programs backed by the Builder's Roadmap — a growth framework containing 131 proven systems, SOPs, and processes organized around three pillars: Pipeline (Sales & Marketing), Process (Team & Systems), and Profit (Numbers & Pricing). The platform is structured across three stages of business maturity (Builder $0–$2M, Business Owner $3M–$5M, and Entrepreneur $5M–$12M+). Supporting products include The Builders Ladder podcast, the Profitable Builder Book, the free Business Health Audit tool, live events and workshops, and a curated library of resources and templates (e.g., the 287-Point QA Checklist, A-Z of Operations, Cash Flow Forecast Spreadsheet). A 23-person team and 6 expert coaches deliver support to members globally.
Differentiator
Problem solved
Functional benefit
Brands
- The Builders Ladder: The company's podcast brand hosted by Marti Amos and Owen Chambers, featuring interviews and insights on what's working for residential building companies.
Products and services
- Coaching and Membership Programs Subscription-based business coaching, training, and membership programs for owners of residential construction companies. Includes access to 131+ systems, expert coaching, group Performance Pods, Boardroom tier for $5M+ companies, and a member community.
- The Builder's Roadmap A comprehensive growth framework containing 131 proven strategies, SOPs, and systems organized across three pillars (Pipeline, Process, Profit) and three revenue tiers, designed to give residential builders more time and more money.
- 131 Proven Systems, SOPs and Processes A library of 131 battle-tested plug-and-play systems, standard operating procedures, and processes covering marketing, sales, pricing, on-site operations, hiring and onboarding, admin, numbers/finance, and leadership for residential construction companies.
- The Builders Ladder Podcast A podcast providing the latest insights and interviews on what is working for residential building companies, hosted by Marti Amos and Owen Chambers and distributed on Spotify, Apple Podcasts, and YouTube.
- Profitable Builder Book A book describing the step-by-step process for building a residential construction business that gives builders both more money and more time, available for purchase in physical and digital form via profitablebuilderbook.com.
- Business Health Audit A free online assessment tool allowing residential builders to benchmark their business against others and identify the biggest opportunities for growth.
- Live Events and Workshops Hands-on training sessions, workshops, and in-person events including the annual Builders Summit, delivered in USA, Australia, New Zealand, and Canada for residential construction business owners.
Quantifiable outcome
- Members buy back 8+ hours per week of personal time on average
- +4 more outcomes
Companies that use The Professional Builder
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Professional Builder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
The Professional Builder partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Builda PricecoreConstruction estimating and job management software partner serving New Zealand and Australia. Provides robust project tracking, automated quoting, timesheet management, billing, health and safety compliance, and scheduling features for TPB members.
- BuildXactcoreComplete construction software for builders and general contractors, providing estimating, job management, and budgeting on a single platform. Available in NZ, Australia, USA, and Canada. Offers joint '9 Margin Levers' masterclass with TPB.
- CarterscoreTrade supplier of hardware and building materials with 150 years of history, 50 branches, and 9 manufacturing plants across New Zealand. Provides nationwide account coverage for TPB members with both cash and trade account options.
- HazardCocoreLeading health and safety management system for builders and tradies in Australia and New Zealand. Provides site-specific safety plan generator, hazard board with QR codes, SWMS tools, unlimited WHS advice, and 24/7 incident support.
- Mitre 10 ManukauminorMajor building supply merchant in Auckland, NZ. Long-term supporter of TPB since nearly the beginning. Chris Fairbairn has helped TPB members with material procurement, dealing with delays, and pricing during growth periods.
- Mr DraughtyminorConsent plans provider for minor building projects in New Zealand. Creates accurate, efficient building consent plans, streamlining the consent process from sketches to detailed documentation. Offers free 15-minute consultations.
- RapidQSminorQuantity surveyors providing construction cost estimation services for TPB members. Specializes in helping builders accurately estimate project costs and profitability.
- Xact AccountingcoreExpert building and construction accountants serving Australian builders. Provides specialized accounting services tailored for residential construction businesses.
- XerocoreCloud-based accounting software partner serving small businesses in NZ, Australia, USA, Canada, and UK. Integrates with TPB systems for financial tracking and reporting.
- Master Builders Association (MBA)minorAssociate member of Master Builders Association, indicating formal association with the peak residential construction industry body in New Zealand.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
The Professional Builder competitors and assessment
Company assessmentDirect peers
- Builder Funnel Group: Marketing and lead-generation coaching and services platform aimed at residential remodelers and home builders. Directly comparable to TPB in that both sell coaching, marketing systems, and sales systems to the same residential construction owner persona.
- Contractor Success Group: Coaching and advisory firm serving residential contractors and remodelers on growth, sales, and operations. Comparable to TPB in target customer (owner-operators of residential construction businesses) and service offering (coaching + advisory + systems).
- Built to Build: Business coaching community built specifically for residential builders. Directly comparable to TPB in vertical specialization, coaching-led GTM, and member-only community structure aimed at helping builders scale revenue and gross margin.
- Action Coach: Global business coaching franchise founded in 1993, offering coaching and training systems to small business owners. TPB's founder Marti Amos was previously one of Action Coach's top franchisees (#2 in the world) before specializing in construction, making Action Coach the most direct peer in business model and audience overlap.
- Remodelers Academy: Coaching, training, and peer community specifically for residential remodelers. Comparable to TPB because it targets one of TPB's three primary customer tiers (remodelers) with similar coaching-led GTM and recurring membership model.
- Empire Building Group: Coaching and consulting firm focused on helping remodeling and home improvement business owners scale revenue and profitability. Comparable to TPB in target audience (residential remodelers and builders) and coaching-led, recurring-revenue business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Professional Builder social profiles
Digital presenceThe Professional Builder financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Professional Builder leadership team
Management profileNumber of profiles
Profiles8 records
The Professional Builder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Professional Builder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Professional Builder
What does The Professional Builder do?
The Professional Builder delivers business coaching, training, and membership programs exclusively to owners of residential construction companies. Its core deliverable is a curated library of 131+ battle-tested systems, SOPs, and processes bundled into the Builder's Roadmap, supported by one-on-one and group coaching, live workshops, and an online member platform. Offerings are tiered across three business maturity stages — Builder ($0–$2M), Business Owner ($2M–$5M), and Entrepreneur ($5M–$12M+) — and target sales, marketing, pricing, team, and financial improvements for builders.
Is The Professional Builder a public or private company?
The Professional Builder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Professional Builder founded?
The Professional Builder was founded in 2004. It employs 1 to 10 people.
Where is The Professional Builder based?
The Professional Builder is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Professional Builder make money?
Four revenue lines are on record. Membership Programs are the primary driver. The others are live Events & Workshops, business Coaching and the Profitable Builder Book.
Who are The Professional Builder's main competitors?
Direct peers on record are Builder Funnel Group, Contractor Success Group, Built to Build, Action Coach, Remodelers Academy and Empire Building Group.
Does The Professional Builder have an API?
No public API is recorded for The Professional Builder.
What industry is The Professional Builder in?
The Professional Builder's product category is Business Coaching & Training for Residential Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFAAAB, Residential General Contracting (New Build). Its NAICS code is 236115 and its SIC code is 1520.