What Hi-Target Global does

Hi-Target Global (legal entity: Hi-Target Surveying Instrument Co. Ltd) is a China-based, publicly listed designer and manufacturer of high-precision geospatial, hydrographic, and precision-agriculture instrumentation, headquartered in Guangzhou with a stated global workforce of approximately 1,700 employees. Founded in 1999, the company has built a vertically integrated portfolio spanning GNSS RTK receivers (V-series), optical total stations (HTS series), SLAM/LiDAR systems (LS1 PRO, V700S SLAM RTK), unmanned surface vessels (iBoat BS12 and BS12 GEN2), echo sounders (HD-MAX II, HD-Lite), monitoring systems (MS401 GNSS receiver, ground-based InSAR), CORS reference networks (VNet Series), precision-agriculture auto-steering (FARMSTAR-F3, iSpray S150), and a proprietary software ecosystem (Hi-Survey, Hi-LiDAR, PPK Go, Hi-FMS, Business Center). Its underlying technology combines a 1408-channel multi-constellation GNSS SoC with SLAM laser scanning, IMU fusion, and autonomous navigation algorithms to deliver centimeter-level positioning accuracy in both open and GNSS-denied environments, addressing the so-called 'last 100 meters' challenge.

The company sells through a hybrid go-to-market: a global channel of 800+ dealers and partners across 100+ countries supported by 11 operation centers, augmented by direct enterprise field sales for large government and infrastructure tenders, and a public-listing-enabled capital base in China. Revenue mechanics are anchored in hardware unit sales (RTK, total stations, USVs, auto-steering kits) with growing software and SaaS layers (RigelMap with Norway-based GeoNord, Hi-FMS, Hi-LiDAR, Business Center), and a quote-based pricing model with multi-year enterprise contracts. Customers span geospatial surveying professionals, hydrographic and water-resource agencies, precision-agriculture operators, and government infrastructure programs; named engagements include Colombia's national GNSS RTK tender, the Zhuhai Beidou CORS project, Bangkok urban-lake bathymetric surveys, and European farm auto-steering rollouts.

Hi-Target pursues growth through an aggressive product-launch cadence (V700S SLAM RTK and LS1 PRO in 2025), a global GO LIVE demonstration tour across Europe, the Middle East, South America, and South/Southeast Asia, and sustained participation in the industry's flagship trade shows (INTERGEO, FIG Congress, CIAME, AGROTECH, AGROmashEXPO, AGRO SHOW, TSW Poland, FIMA Agrícola). The company is investing in adjacent verticals — notably precision agriculture via FARMSTAR-F3, iSpray, and Hi-FMS — and in software ecosystem lock-in across surveying, hydrography, and farm-management workflows. No AI/ML capabilities, patents, or named models are disclosed in the available data; the technology moat rests on sensor-fusion engineering, proprietary GNSS SoC and SLAM-RTK integration, and channel breadth rather than artificial intelligence.

Name

Hi-Target Global

Legal name

Hi-Target Surveying Instrument Co.Ltd

Website

https://hi-target.com.cn

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hi-Target is a Chinese publicly listed geospatial technology company that designs and manufactures high-precision GNSS RTK receivers, SLAM/LiDAR scanners, hydrographic USVs, and precision-agriculture auto-steering systems, distributing globally through 800+ partners across 100+ countries.

Ownership category

akta.pro rank

Product category

Precision Surveying and Mapping Instruments

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Agricultural Implement Manufacturing (33311), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823), Farm Machinery & Equipment (3523)

akta.pro primary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

akta.pro secondary industries

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• GNSS RTK receivers
• Precision surveying instruments
• Hydrographic mapping systems
• Precision agriculture automation
• SLAM laser scanning

Headquarters

HQ city

Panyu

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of high-precision surveying instruments including GNSS RTK systems, total stations, LiDAR scanners, USVs, echo sounders, and agricultural auto-steering systems. Products are sold through dealers and direct enterprise sales.
2. Software Licensing: Proprietary software products including Hi-Survey, Hi-LiDAR, PPK Go, and RigelMap offered as licensed solutions for data processing and survey management.
3. Enterprise Solutions: Comprehensive solutions for specific industry applications including CORS infrastructure, monitoring systems, and precision agriculture packages, likely involving professional services and integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hi-Target designs, manufactures, and sells high-precision surveying and mapping instruments for geospatial, hydrographic, and precision agriculture applications. Its portfolio includes GNSS RTK receivers, robotic and optical total stations, SLAM/LiDAR scanners, unmanned surface vehicles (USVs) with echo sounders, agricultural auto-steering systems, CORS reference networks, structural monitoring receivers, and supporting field data collection and point cloud processing software. Products are sold globally through a network of 800+ partners in 100+ countries, supported by 11 operation centers and direct enterprise sales.

Product overview

Hi-Target Global is a technology-leading group in the geospatial industry, established in 1999 and listed in China, offering a comprehensive portfolio of precision surveying and mapping instruments. The portfolio spans multiple product lines: GNSS RTK receivers (V700S, V600L, V500, vRTK, V200 with 9-axis IMU, iRTK5), Optical total stations (HTS-820 Robotic, HTS-720 Android, HTS-521L10, HTS-420R, HT-32 Auto Level), LiDAR/SLAM systems (LS1 PRO SLAM Scanner, V700S SLAM RTK combining RTK and SLAM), GIS handhelds and tablets (Qpad X9 Pro, Qpad X8, Qmini A10), hydrographic equipment (iBoat BS12 and BS12 GEN2 USVs, HD-MAX II and HD-Lite echo sounders), precision agriculture (FARMSTAR-F3 and iSpray S150 auto-steering systems, Hi-FMS farm management), monitoring systems (MS401 GNSS receiver, Ground-based InSAR), CORS infrastructure (VNet Series), and supporting software (Hi-Survey, Hi-LiDAR point cloud processing, PPK Go for drones). These products serve three main industry verticals: Geospatial (land surveying, mapping, BIM), Hydrography (bathymetric surveys), and Agriculture (precision farming, auto-steering), distributed through a global network of over 800 partners in more than 100 countries/regions.

Differentiator

Problem solved

Functional benefit

Brands

• V700S SLAM RTK: New Generation Engineering Surveying System integrating advanced RTK and SLAM technologies
• iBoat BS12
• FARMSTAR-F3
• LS1 PRO
• Hi-LiDAR
• Hi-Survey
• Hi-FMS
• PPK Go

Products and services

• V700S SLAM RTK System Next-generation engineering surveying instrument that fuses Real-Time Kinematic GNSS and SLAM technologies to deliver centimeter-level positioning accuracy in both open outdoor environments and GNSS-denied indoor, underground, and tunnel environments. Targeted at geospatial surveyors and engineering construction firms.
• V600L Laser RTK System GNSS RTK receiver with integrated laser measurement for long-range, non-prism distance measurements, allowing reflectorless surveying in outdoor environments. Targeted at professional land surveyors.
• V500 GNSS RTK System Standard GNSS RTK receiver for high-precision land surveying and positioning applications, designed for surveyors requiring reliable RTK performance.
• vRTK GNSS RTK System with Visual Positioning GNSS RTK system with integrated visual positioning, combining RTK accuracy with image-based measurement for enhanced surveying versatility. Targeted at geospatial surveyors.
• V200 GNSS RTK System with 9-axis IMU GNSS RTK receiver with built-in 9-axis IMU for tilt compensation, allowing accurate measurements when the pole is not perfectly level. Targeted at professional surveyors.
• iRTK5 GNSS RTK System GNSS RTK receiver for professional land surveying and positioning applications, compatible with Hi-Target's CORS networks and RTK correction services. Targeted at geospatial professionals.
• HTS-820 Robotic Total Station Next-generation robotic total station enabling single-operator survey missions through automated robotic control and remote operation. Targeted at geospatial surveying firms.
• HTS-720 Android Total Station Android-powered total station combining traditional angle and distance measurement with smartphone-like software for field data collection. Targeted at surveying professionals.
• HTS-521L10 Optical Total Station Optical total station for precise angle and distance measurement in geodetic and topographic surveying. Targeted at surveyors and mapping professionals.
• HTS-420R Total Station Total station for standard surveying tasks in construction, mapping, and land surveying applications, providing reliable angle and distance measurement.
• HT-32 Auto Level Automatic level instrument for determining height differences and creating level lines in construction, surveying, and engineering leveling applications.
• LS1 PRO SLAM Scanner Mobile SLAM-based 3D laser scanner with integrated RTK positioning and real-time feedback for capturing indoor, outdoor, and complex environments with multiple output formats. Targeted at geospatial surveyors, BIM specialists, and digital twin creators.
• iBoat BS12 USV Unmanned Surface Vehicle (USV) for hydrographic surveying in lakes, rivers, channels, and shallow inland waters, with carbon fiber and Kevlar hull, auto-pilot navigation, integrated echo sounder, and GNSS+IMU positioning. Targeted at hydrographic surveyors and water resource authorities.
• iBoat BS12 GEN2 Android-powered multi-function Unmanned Surface Vehicle for inland water bathymetric surveys, featuring Android OS control, autonomous navigation, breakpoint resume for multi-day missions, 360° camera, and obstacle detection radar. Targeted at hydrographic surveyors and water authorities.
• HD-MAX II Dual-Frequency Echo Sounder Dual-frequency echo sounder for hydrographic depth measurement in deep and shallow waters, designed for professional bathymetric surveys.
• HD-Lite Single Beam Echo Sounder Single-beam echo sounder for hydrographic surveying in inland water bodies, providing reliable depth measurement for bathymetric data collection.
• FARMSTAR-F3 Auto-Steering System Agricultural auto-steering system delivering RTK-level positioning accuracy of ±2.5cm for precision tractor guidance across seeding, spraying, fertilizing, and harvesting operations. ISOBUS compatible. Targeted at farmers, agricultural contractors, and large farming operations.
• iSpray S150 Spraying Control Auto-Steering System Agricultural auto-steering system combining RTK GNSS navigation with spray rate control for precise field operations and chemical application. Targeted at precision agriculture operators.
• MS401 Monitoring GNSS Receiver Specialized GNSS receiver for continuous structural monitoring, providing high-precision deformation tracking for bridges, dams, buildings, and other structures. Targeted at infrastructure operators and engineering firms.
• Ground-based InSAR Automatic Monitoring System Ground-based Interferometric Synthetic Aperture Radar (InSAR) system for automated, continuous deformation monitoring of slopes, structures, and terrain. Targeted at infrastructure and mining operators.
• VNet Series GNSS CORS System Continuous Operational Reference System (CORS) providing real-time GNSS correction data for RTK positioning across cities and regions, supporting GPS, GLONASS, BDS, and GALILEO. Targeted at national mapping agencies and city governments.
• Qpad X9 Pro High-Precision Tablet High-precision rugged Android tablet for GIS field data collection in cadastral, asset management, and GIS applications. Targeted at GIS professionals and field data collection crews.
• Qpad X8 Rugged Tablet Rugged field tablet for GIS and surveying data collection in demanding outdoor environments. Targeted at field surveyors and GIS operators.
• Qmini A10 GIS Handheld High-precision GIS handheld collector with intercom function for field data collection, attribute management, and navigation in GIS and cadastral surveying applications.
• Qbox 20 GNSS Receiver Compact GNSS receiver providing 2cm RTK accuracy for GIS applications, featuring dual-mode Bluetooth for wireless connectivity to mobile devices and rugged industrial design. Targeted at GIS professionals.
• Hi-Survey Software Field data collection software for GNSS RTK and total station surveying operations, providing data management, stakeout, and field processing capabilities. Targeted at surveying professionals.
• Hi-LiDAR Point Cloud Processing Software 3D laser point cloud processing software for terrestrial and aerial LiDAR data, supporting point cloud slicing, leveling, colorization, CAD export, and volume calculation. Targeted at geospatial and surveying professionals.
• PPK Go Software for Phantom 4 RTK Post-processed kinematic software for DJI Phantom 4 RTK drones, enabling centimeter-accurate geotagging of aerial imagery without real-time NTRIP connection and achieving 2cm accuracy in X, Y, Z dimensions. Targeted at drone mapping professionals.
• Hi-FMS Farm Management System Farm management software platform providing field planning, task management, and operational monitoring for precision agriculture operations, integrated with FARMSTAR-F3 and iSpray auto-steering systems. Targeted at farm operations managers.
• Hi-Target Business Center Business management platform for Hi-Target dealers and partners, providing fleet management, instrument monitoring, and administrative functions. Targeted at Hi-Target's distribution and service partners.

Quantifiable outcome

• 95.12% of bathymetric data points fell within defined confidence interval during Bangkok lake survey
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• LIESMARS (State Key Laboratory of Information Engineering in Surveying, Mapping and Remote Sensing, Wuhan University)coreStrategic or Co-development Partner · 4 April 2021Hi-Target has held an annual internship program with LIESMARS at Wuhan University since 2017, providing opportunities for international students to gain experience with geospatial technologies. This partnership supports talent development and academic collaboration.
• GeoNordcoreStrategic or Co-development Partner · 25 February 2020GeoNord, a professional surveying company based in Alta, Norway, developed the RigelMap SaaS platform using Hi-Target's Qbox 8 and Android GIS handheld devices. The partnership enables efficient municipal surveying projects across Nordic countries, with RigelMap meeting 95% of measurement needs for construction companies.
• Guangzhou Urban Renewal ProjectsminorStrategic or Co-development PartnerCollaborative projects in Guangzhou for urban renewal involving building facade surveys using V700S SLAM RTK technology for renovation design and cost estimation.
• Bangkok Urban Lake ProjectminorStrategic or Co-development PartnerUnderwater topographic survey project in Bangkok using iBoat BS12 USV for stormwater regulation and ecological management. The project demonstrated USV capabilities in complex urban water environments.
• Zhuhai City GovernmentmajorStrategic or Co-development PartnerZhuhai Beidou CORS Project consisting of 16 reference stations providing positioning correction service for the entire city covering 1,653 km² land and 6,000 km² sea area, including 146 islands.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hi-targetsurveyinginst
• LinkedInlinkedin.com/company/hitargetglobal
• Xx.com/hitargetglobal
• Facebookfacebook.com/hitargetglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Target Global