DEL

What DEL does

DEL Piscine (legal entity: DEL DIFFUSION EQUIPEMENTS LOISIRS SAS) is a French manufacturer of custom-made swimming pool equipment, founded in 1975 and operating from a single facility in Brécé, Brittany. The company is a wholly-owned brand under CF Group France, a diversified conglomerate specializing in pool equipment. DEL's product portfolio spans four primary categories: pool liners and reinforced membranes (including its exclusive ID Liner customization service), automatic slatted covers for both in-ground and above-ground installations, bar and winter covers, and manual and motorized reel systems. Notable proprietary technologies include the patented Pushlock Automatic safety device, the ID Liner color differentiation service, and factory-coated gratings for in-ground covers. Products are manufactured to measure in DEL's French workshops and are designed to comply with the French pool safety standard NF P90-308.

The company's core technology is custom thermoforming and fabrication of PVC liners and polycarbonate slats to precise pool dimensions, rather than a software or platform play. Product innovation is focused on mechanical engineering, materials science, and safety compliance rather than digital or AI capabilities. The connected product surface is minimal - limited to the Wi-Key remote control box and the PADOLO motorized reel, neither of which involves AI/ML.

DEL operates a 100% indirect B2B go-to-market model. All products are sold exclusively through certified pool professionals (piscinistes) affiliated with the FPP (Fédération des Professionnels de la Piscine) network, with no direct-to-consumer sales channel. End customers are directed to find their local installer via the FPP directory. Revenue is generated through hardware sales to these professional installers for both new pool construction and renovation projects. The company maintains a multilingual website (French, English, German) and produces content marketing assets, but marketing is primarily channel-driven through the FPP network and CF Group's professional portal at my-cfgroup.fr. Pricing is not publicly disclosed; all quotes flow through professional partners. The company reports a 97% customer recommendation rate from its commitment charter.

Name

DEL

Legal name

DEL DIFFUSION EQUIPEMENTS LOISIRS SAS

Website

https://del-piscine.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

DEL Piscine is a French manufacturer of custom-made swimming pool liners, automatic slatted covers, safety covers, and reel systems, serving certified pool installers across France through the FPP professional network under CF Group France.

Ownership category

akta.pro rank

Product category

Swimming Pool Equipment Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Swimming pool liners
• Automatic pool covers
• Pool safety equipment
• Custom pool equipment
• Pool cover manufacturing

Headquarters

HQ city

Brécé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Equipment Manufacturing: DEL manufactures and sells custom swimming pool equipment including liners, automatic slatted covers, covers, and reel systems. Products are sold through a network of certified pool professionals for both new construction and renovation projects. Revenue is generated through product sales to installers who then serve end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DEL Piscine manufactures custom-made swimming pool equipment in its French workshops in Brécé, Brittany, including PVC liners, reinforced membranes, automatic slatted covers (in-ground and above-ground), bar covers, winter covers, thermal bubble and foam covers, and manual and motorized reel systems. Products are designed for both new pool construction and renovation, comply with French safety standard NF P90-308, and are sold exclusively through certified pool professionals (piscinistes) affiliated with the FPP network.

Product overview

DEL is a manufacturer of custom-made swimming pool equipment, operating as a brand under CF group France. The product portfolio centers on four main categories: (1) Revêtements (liners and reinforced membranes) including Liner Xtra, Liner Céramiques, Liner Protect 33, ID Liner customization service, and reinforced membranes (CoatFlex, Flex, Classic); (2) Volets (automatic slatted covers) available as in-ground models (Rollinside, Rollin, Rollenergy Évolution), above-ground models (Série Pure, Tixit, Moon, Contura, Rollover, Rolleasy 2), and mobile version (Moove'O), with corresponding slats/aprons in PVC and polycarbonate; (3) Couvertures (covers) including automatic covers (Ultima Cover), bar covers (Premium and Classic series with motorized PADOLO reel), winter covers (Lake, Covea, Supergreen, Initial), winter sails (Ivernéa, Ivernéa Plus), and thermal bubble/foam covers; (4) Enrouleurs (reel systems) both manual and motorized. Accessories include Pushlock Automatic security device and Wi-Fi remote control. Products are manufactured in French workshops in Brécé, Brittany, and sold through a network of professional pool installers.

Differentiator

Problem solved

Functional benefit

Products and services

• DEL Pool Liners Flexible PVC liners that ensure waterproofing of swimming pools, made-to-measure in French workshops. Includes textured anti-slip variants (Liner Texturé antidérapant) and various aesthetic finishes including stone-effect textures (Liner Céramiques). Offered in multiple grades including Liner Xtra, Liner Protect 33, Liner Le Supérieur, and Liner Le Standard.
• ID Liner Customization Service Exclusive DEL service that enables pool owners to assign different colors between pool walls, bottom, and steps, with optional anti-slip surfaces in customizable colors.
• Reinforced Membranes (Membranes armées) On-site installed reinforced PVC membranes (CoatFlex, Flex, Classic) offering high resistance for heavily trafficked or indoor pool installations.
• In-Ground Automatic Slatted Covers (Volets immergés) In-ground automatic slatted pool covers for protection and security, including Rollinside (with factory-coated gratings), Rollin, and Rollenergy Évolution. Made of opaque PVC or solar polycarbonate slats; comply with NF P90-308 when installed with minimum 2m width.
• Above-Ground Automatic Slatted Covers (Volets hors-sol) Above-ground automatic slatted covers with various aesthetic designs including Série Pure, Tixit, Moon, Contura, Rollover, and Rolleasy 2. Include end-stands/pollers and can be installed without civil works.
• Moove'O Mobile Automatic Slatted Cover Mobile automatic slatted pool cover that can be moved and repositioned as needed, providing flexible pool protection.
• Ultima Cover Automatic Pool Cover Automatic pool cover available in integrated (in-ground) and above-ground versions, ideal for rectangular pools with discrete integration into surroundings.
• Bar Covers (Couvertures à barres) Bar covers for pool security and protection, available in Premium and Classic series with multiple configurations for in-ground and above-ground pools. Can be paired with PADOLO motorized reel.
• Winter Covers (Couvertures d'hivernage) Opaque winter covers (Lake, Covea, Covea Prima, Supergreen, Initial) that protect pools during cold months and prevent algae formation by blocking photosynthesis. Available for both in-ground and above-ground pools.
• Thermal Bubble Covers (Couvertures isothermes à bulles) Bubble thermal covers including alveolar variants (Black, Blue Translucent, Extrasun, Sundown, Midnight) and standard bubble covers (500μm and 400μm in various colors) that maintain water temperature and reduce evaporation.
• Manual Reel Systems (Enrouleurs manuels) Manual reel systems for winding and unwinding pool covers, available in multiple models (Délinox, Véga, Orion, T-Presto 126, T-Basic 95, Jupiter 2, Neptune) for different pool sizes.
• Motorized Reel Systems (Enrouleurs motorisés) Motorized reel systems including PADOLO portable motorized reel (opens/closes pool in under 40 seconds, 24V lithium battery with up to 40 cycles per charge), Borne motorisée (electric or solar bollard), and wall-mounted Mural – À sceller models.
• PADOLO Motorized Reel Portable two-module motorized reel system (motorized + tracking) on wheels for bar covers, controlled by wireless remote. Compatible with covers up to 12×6 meters. 24V lithium battery with up to 40 cycles per charge and 2-hour charging time.
• Slats / Aprons for Automatic Covers (Tabliers / Lames) Slats for automatic slatted covers, including opaque PVC variants (84mm and 69mm), solar polycarbonate slats that harness solar energy, and opaque polycarbonate slats for pool widths up to 10 meters.
• Winter Sails (Voiles d'hivernage) Winter sails (Ivernéa, Ivernéa Plus) protecting automatic slatted covers from UV rays and dirt. Ivernéa Plus can be used year-round due to white color that reflects UV rays.
• Foam Thermal Covers (Couvertures isothermes mousse) Foam thermal covers (Isodel Luxe, Isodel Éco) providing enhanced insulation for pools.

Quantifiable outcome

• 97% of DEL customers recommend the brand
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CF GroupcoreStrategic or Co-development PartnerDEL is a brand of CF group, a company specializing in swimming pool products and equipment. CF group includes multiple legal entities in France and develops innovations like the DEL Premium bubble cover. DEL operates under the CF group umbrella with shared resources, distribution channels, and product development.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• SCP: French maker of reinforced pool liners and on-site membranes serving pool builders. Direct overlap with DEL's liner and reinforced-membrane categories via the same trade channel.
• Procopi: French pool equipment manufacturer offering custom liners, covers, and pool enclosures to the same pisciniste installer channel. Closest comparable in product mix and go-to-market within France.
• Loop-Loc: US specialist in safety pool covers (mesh and solid). Closest international peer to DEL's safety-focused slatted covers and bar covers, with similar regulatory-compliance positioning around pool safety standards.

Broad incumbents

• Maytronics: Israeli specialist in robotic pool cleaners and broader pool equipment. Sells into the same global pool-professional channels and represents a competing high-tech pool-equipment brand.
• Fluidra: Global pool and wellness equipment leader that owns French brands Procopi and SCP. Competes broadly with DEL across pool equipment categories and brings the scale DEL cannot match.
• Zodiac Pool Systems: Long-established pool equipment brand (now part of Fluidra) covering pumps, cleaners, heaters, and automation. Competes with DEL in pool automation and accessories sold through professional channels.
• Hayward Pool Products: US-based pool equipment manufacturer with broad coverage of pumps, filters, heaters, and automation. Sells into European pool professionals and overlaps with DEL's automation and motorized-cover solutions.
• Pentair: US-based global pool equipment giant with pumps, filtration, automation, and lighting. Competes with DEL in pool automation and adjacent pool hardware sold through the same installer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DelPiscine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEL