Counseling for Change
Counseling for Change is a 501(c)(3) nonprofit outpatient provider in Southern Indiana delivering evidence-based addiction, gambling, and trauma treatment to court-referred, child welfare, and self-pay clients across Vanderburgh and Knox counties.
- Company typePrivate
- Founded2002
- HeadquartersEvansville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Counseling for Change does
Counseling for Change (CFC) is a 501(c)(3) nonprofit outpatient behavioral health provider founded in 2002 and headquartered in Evansville, Indiana, with a second office in Vincennes. It treats the diseases of addiction and gambling for individuals, families, and communities in Southern Indiana. The organization's core offering is the SAMHSA-registered Matrix Model intensive outpatient program for substance use disorders, delivered at Level I (16 group sessions over 8 weeks) and Level II / IOP (24 group sessions over 8 weeks), with mandatory urine drug testing and 12-step integration. Surrounding the Matrix offering, CFC operates a portfolio of adjunct evidence-based programs: Moral Reconation Therapy for criminal justice–involved clients, Eye Movement Desensitization and Reprocessing (EMDR) for trauma, Dr. Stephanie Covington's Healing Trauma (women) and Exploring Trauma (men) curricula, Hazelden Living Skills, the Moving On women's program, a five-counselor gambling treatment service, individual and family therapy, and drug and alcohol testing.
The business model is a hybrid of insurance reimbursement, government contracts, and subsidized self-pay. Following 2011 acceptance to all major insurance panels and April 2013 Medicaid certification, CFC bills commercial insurers and Medicaid; it is also a State of Indiana Recovery Works provider and holds a voucher contract with the Indiana Department of Child Services, with additional subsidized treatment funded through a CDBG grant from the City of Evansville. The go-to-market is sales-led and referral-driven rather than consumer-marketing-led: the majority of clients are funneled through formal relationships with the Vanderburgh County Drug and Alcohol Deferral Service, Treatment Court, CHINS Court, Misdemeanor Probation, Adult Probation Services, Indiana Parole, and neighboring county probation services. The company serves 11-50 employees, functions as a teaching facility for University of Southern Indiana and IVY Tech (up to eight interns per semester), and is governed by a community board under founder-CEO Robin Maglinger and Clinical Director James Akin.
Counseling for Change firmographics
Firmographics- Name
- Counseling for Change
- Legal name
- Counseling For Change, Inc.
- Website
- https://counselingforchangeinc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Counseling for Change is a 501(c)(3) nonprofit outpatient provider in Southern Indiana delivering evidence-based addiction, gambling, and trauma treatment to court-referred, child welfare, and self-pay clients across Vanderburgh and Knox counties.
- Ownership category
- akta.pro rank
Counseling for Change industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
- akta.pro secondary industries
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Counseling for Change is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Counseling for Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Insurance Reimbursement: CFC was accepted to all major insurance panels in 2011 and obtained Medicaid certification in April 2013. Services are reimbursed through health insurance plans including Medicaid.
- Government Contracts and Grants: CFC operates as a Recovery Works provider through contractual agreement with State of Indiana. Maintains contract with Indiana Department of Child Services through vouchers. Receives CDBG grant through City of Evansville for reduced-cost treatment for qualifying individuals.
- Self-Pay Client Fees: CFC works with clients to maximize funding available for treatment while keeping treatment costs at a minimum for those who cannot afford high cost of treatment. Offers significantly reduced cost of treatment through CDBG grant for those who do not qualify for other funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Funding assistance programs available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Counseling for Change product offering
Product offeringCore offering
Counseling for Change is a 501(c)(3) nonprofit outpatient treatment facility delivering evidence-based addiction, gambling, and trauma recovery services to adults, families, and the criminal justice population. Its core programming centers on the SAMHSA-recognized Matrix Model, supplemented by Moral Reconation Therapy (MRT), EMDR therapy, trauma-specific curricula (Healing Trauma, Exploring Trauma), problem gambling treatment, individual/family therapy, and urine drug and alcohol testing.
Product overview
Counseling for Change is a nonprofit addiction treatment facility offering a comprehensive continuum of care through multiple evidence-based treatment programs. The core offering centers on the Matrix Model for substance abuse treatment, with specialized programs including Moral Reconation Therapy (MRT), Gambling Treatment, Living Skills, and trauma-focused therapies (Healing Trauma, Exploring Trauma, and EMDR). Additional services include Individual and Family Therapy, drug testing, and twelve-step program integration. Programs are designed for various populations including adults, adolescents, individuals with co-occurring disorders, and those involved with the criminal justice system.
Differentiator
Problem solved
Functional benefit
Products and services
- The Matrix Model Intensive Outpatient Program Structured cognitive-behavioral outpatient treatment for substance abuse disorders with Level I (two group sessions/week for 8 weeks / 16 sessions) and Level II IOP (three group sessions/week for 8 weeks / 24 sessions), integrating 12-step participation and urine drug testing. Designed for adults with alcohol/drug abuse or co-occurring disorders.
- Moral Reconation Therapy (MRT)
Quantifiable outcome
- Clients who complete Matrix treatment and attend more clinical sessions remain in treatment longer and have longer periods of abstinence.
- +2 more outcomes
Companies that use Counseling for Change
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Counseling for Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Counseling for Change partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- ECHO Community HealthcoreCommunity partnership providing extended health services to those in need. CFC collaborates with ECHO Community Health to offer comprehensive care addressing both physical and behavioral health needs.
- University of Southern IndianacoreCFC serves as a teaching facility offering internships to students from USI. Provides hands-on learning opportunities to up to eight interns each semester. Staff includes USI graduates.
- Vanderburgh County Substance Abuse CouncilflagshipJames Akin, CFC Clinical Director, serves as President of this board. CFC staff is active on numerous community boards and committees. The council coordinates substance abuse prevention and treatment efforts in the county.
- City of EvansvillecoreCFC receives CDBG (Community Development Block Grant) funding through the City of Evansville, enabling significantly reduced cost of treatment for those who do not qualify for other funds.
- State of IndianaflagshipCFC operates under contractual agreements with the State of Indiana as a Recovery Works provider and can provide DSC (DMHA Supported Consumer) assistance. Maintains contract with Indiana Department of Child Services for voucher-based services.
- Catholic CharitiesminorCommunity partnership providing extended services to those in need.
- AuroraminorCommunity partnership providing extended services to those in need.
- Evansville Housing AuthorityminorCFC began in donated space in the basement of the Evansville Housing Authority in 2002. Continues partnership to serve housing residents.
- AIDS Resource GroupminorCommunity partnership providing extended services to those in need, particularly those affected by HIV/AIDS.
- Evansville GoodwillminorCommunity partnership providing extended services to those in need.
- YWCAminorCommunity partnership providing extended services to women and families in need.
- United Caring ServicesminorCommunity partnership providing shelter and services to homeless individuals, aligning with CFC's work with homeless populations.
- Albion Fellows Bacon CenterminorCommunity partnership providing services to survivors of domestic violence, aligning with trauma treatment services.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Counseling for Change competitors and assessment
Company assessmentBroad incumbents
- Centerstone: Large nonprofit behavioral health provider operating across Indiana and Tennessee. Comparable to CFC because both deliver outpatient substance use and mental health treatment in Indiana counties, but Centerstone's scale and multi-state footprint make it a dominant regional incumbent that competes for the same state contracts and referrals.
- Caron Treatment Centers: National nonprofit addiction treatment provider offering a full continuum from residential to outpatient. Comparable to CFC because both are nonprofit addiction providers using evidence-based modalities; Caron's residential capabilities and national reach place it as a broader incumbent.
- Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider recognized for evidence-based programs including the Matrix Model. Comparable to CFC because both deliver Matrix Model outpatient care, but Hazelden Betty Ford's national scope, residential capabilities, and brand make it the dominant national incumbent.
- Indiana University Health (Behavioral Health): Indiana's largest health system, which operates outpatient behavioral health and addiction services across the state. Comparable to CFC because both provide outpatient substance use treatment in Indiana, but IU Health's hospital licensing and integrated system position make it a broad incumbent competing for the same referral pool.
Regional players
- Adult & Child Health: Indianapolis-area nonprofit providing outpatient behavioral health, addiction treatment, and family services. Comparable to CFC because both operate outpatient addiction and counseling programs in Indiana, frequently serving court-referred and DCS-involved clients.
- Aspire Indiana Health: Indiana-based nonprofit behavioral health and primary care provider with multiple sites across central Indiana. Comparable to CFC because both are community-based outpatient behavioral health providers serving Medicaid and justice-involved populations under state contracts.
- Valle Vista Health System: Indiana-based behavioral health hospital offering inpatient and outpatient mental health and substance use treatment. Comparable to CFC because both serve Southern Indiana populations with addiction and mental health services, though Valle Vista's inpatient capability gives it a different acuity mix.
- Lighthouse Recovery Center: Mid-size outpatient addiction and behavioral health provider serving Indiana. Comparable to CFC because both operate as regional outpatient treatment programs serving court-referred and self-pay clients, although Lighthouse is based in central Indiana rather than the Evansville region.
Direct peers
- Gateway Foundation: National nonprofit addiction treatment provider that runs outpatient and intensive outpatient programs using evidence-based curricula including the Matrix Model. Comparable to CFC because both deliver Matrix-based outpatient substance use treatment and accept court and corrections referrals.
Others
- Recovery Works (State of Indiana Provider Network): State-administered network of addiction treatment providers under contract with the Indiana Division of Mental Health and Addiction. Comparable to CFC because CFC is itself a Recovery Works provider; the broader network represents both a contract channel and a set of competing providers for the same state-funded referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Counseling for Change social profiles
Digital presenceCounseling for Change compliance and trust
Trust signalCompliance4 records
Counseling for Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counseling for Change leadership team
Management profileNumber of profiles
Profiles11 records
Counseling for Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counseling for Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counseling for Change
What does Counseling for Change do?
Counseling for Change is a 501(c)(3) nonprofit outpatient treatment facility delivering evidence-based addiction, gambling, and trauma recovery services to adults, families, and the criminal justice population. Its core programming centers on the SAMHSA-recognized Matrix Model, supplemented by Moral Reconation Therapy (MRT), EMDR therapy, trauma-specific curricula (Healing Trauma, Exploring Trauma), problem gambling treatment, individual/family therapy, and urine drug and alcohol testing.
Is Counseling for Change a public or private company?
Counseling for Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Counseling for Change founded?
Counseling for Change was founded in 2002. It employs 11 to 50 people.
Where is Counseling for Change based?
Counseling for Change is headquartered in Evansville, United States, in the North America region.
How does Counseling for Change make money?
Three revenue lines are on record. Insurance Reimbursement is the primary driver. The others are government Contracts and Grants and self-Pay Client Fees.
Who are Counseling for Change's main competitors?
Broad incumbents on record are Centerstone, Caron Treatment Centers, Hazelden Betty Ford Foundation and Indiana University Health (Behavioral Health). Regional players are Adult & Child Health, Aspire Indiana Health, Valle Vista Health System and Lighthouse Recovery Center. Gateway Foundation is listed as a direct peer. Recovery Works (State of Indiana Provider Network) is listed as an others.
Does Counseling for Change have an API?
No public API is recorded for Counseling for Change.
What industry is Counseling for Change in?
Counseling for Change's product category is Addiction Treatment Services. Its primary akta.pro industry code is BPAGACAE, Substance Use Disorder Prevention & Recovery Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 8300.