Equipment and Parts

What Equipment and Parts does

Equipment & Parts, Inc. is a privately held, family-owned dealer of pre-owned mulching, forestry, and construction equipment, founded in 1992 and headquartered in Longview, Texas. The company operates from a 30,000-square-foot facility on 13 acres located off Interstate 20 between Dallas and Shreveport, equipped with overhead cranes, a welding and fabrication shop, an enclosed wash facility, and a Binks pressurized paint booth that supports full in-house reconditioning. Inventory is centered on wheel mulchers, track mulchers, excavator mulchers, and wheel feller bunchers from John Deere, Caterpillar, Weiler, Barko, and FAE, with several units featuring custom 60 GPM high-flow pump systems for mulching heads.

The business generates revenue through three primary streams: one-time equipment sales (unit prices $149,500-$269,000 for major machines, $3,000-$8,500 for attachments), weekly and monthly rentals with rent-to-own options ($21,500-$25,000 per month), and pass-through financing facilitated by CurrencyFinance (GoCurrency). Sales are conducted via direct phone outreach (toll-free and named sales reps Jason and Bill Bruner), the company website with online listings, and listings syndicated to ForestryTrader and MachineryTrader through Sandhills.

The customer base spans forestry operators, construction contractors, and government/municipal buyers across the United States, served through repeat business and referrals rather than formal enterprise accounts. The company employs between 101-250 people per firmographic data, with no external investors, parent company, or institutional backing identified.

Name

Equipment and Parts

Legal name

Equipment and Parts, Inc.

Website

https://equipmentandparts.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Equipment and Parts provides equipment and parts for manufacturing, including heavy equipment, commercial trucks, and essential components.

Ownership category

akta.pro rank

Product category

Pre-owned Heavy Equipment Dealership

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Pre-owned heavy equipment
• Forestry equipment dealer
• Mulching equipment sales
• Construction equipment rental
• Wheel mulcher equipment

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sales transactions of pre-owned mulching, forestry, and construction equipment. Equipment includes wheel mulchers, track mulchers, excavator mulchers, feller bunchers, and attachments. Prices range from approximately $149,500 to $269,000 for major equipment items.
2. Equipment Rentals: Weekly and monthly rental options for heavy equipment with rent-to-own programs available. Monthly rental rates range from $21,500 to $25,000 depending on equipment type.
3. Financing Services: Third-party financing offered through CurrencyFinance, enabling customers to purchase equipment through installment payments. Monthly payment calculator available on listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Equipment & Parts, Inc. is a pre-owned heavy equipment dealer based in Longview, Texas, specializing in mulching, forestry, and construction equipment since 1992. The company sells and rents wheel mulchers, track mulchers, excavator mulchers, and feller bunchers from brands including John Deere, Caterpillar, Weiler, Barko, and FAE. The offering also includes equipment attachments, in-house repair and rebuild services, weekly/monthly rentals with rent-to-own options, and third-party equipment financing through CurrencyFinance.

Product overview

Equipment & Parts, Inc. is a dealer of pre-owned forestry, mulching, and construction equipment based in Longview, Texas, operating since 1992. The company offers a portfolio of heavy equipment for sale and rent, including wheel mulchers (BARKO 937B, Caterpillar 563D, John Deere 843L-II, Weiler B570A/B670), track mulchers (FAE PT175), excavator mulchers (John Deere 210G LC), and wheel feller bunchers (John Deere 843L-II). These machines are typically equipped with FAE mulching heads and come with various engine configurations and horsepower ratings. The company also sells attachments including Caterpillar felling saw heads and floatation tires. Their inventory features equipment from major manufacturers including John Deere, Caterpillar, Barko, Weiler, and FAE. Services include equipment sales, weekly/monthly rentals, rent-to-own programs, and financing options through third-party providers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30+ years in business providing quality pre-owned equipment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• FAE (FAE Advanced Shredding Technologies)coreTechnology or IntegrationFAE is a key equipment attachment partner supplying mulching heads for the company's inventory. Equipment listings show FAE models including FAE 300/U-225, FAE 200/U-225, FAE UML/S/EX 150 VT, and FAE 140/U/ST-175 heads. The company features FAE logos prominently on their website.
• John DeerecoreTechnology or IntegrationMajor equipment brand represented in inventory with John Deere 843L II wheel mulchers, John Deere 210G LC excavator mulchers, and John Deere attachments. Multiple listings feature John Deere equipment with FAE mulching heads.
• WeilercoreTechnology or IntegrationEquipment manufacturer partner supplying Weiler B570A and B670 wheel mulchers featured in inventory listings.
• CaterpillarcoreTechnology or IntegrationEquipment brand represented through Caterpillar 563D wheel mulcher and Caterpillar C4.4 and C7.1 engines used in equipment listings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Caterpillar (CAT): Global OEM of construction, mining, and forestry equipment including wheel mulchers and feller bunchers represented in Equipment & Parts' inventory. Comparably relevant as the underlying manufacturer of equipment the dealer sells and services.
• John Deere (Deere & Company): Major OEM of forestry and construction equipment (843L-II, 210G LC). Comparable as the manufacturer of the wheel mulchers, feller bunchers, and excavator mulchers that anchor Equipment & Parts' inventory and rental fleet.
• Alamo Group: Acquisitive manufacturer of vegetation management, infrastructure, and agricultural equipment. Comparable as a broader incumbent in the right-of-way and land-clearing equipment category in which Equipment & Parts operates.

Direct peers

• FAE Group: Italian manufacturer of mulching heads and tracked carriers (including the PT175) supplied to Equipment & Parts. Directly comparable as the attachment and carrier technology provider whose products are core to the dealer's mulching inventory.
• Weiler: Manufacturer of forestry equipment including the B570A and B670 wheel mulchers carried by Equipment & Parts. Directly comparable as an OEM whose products dominate the dealer's wheel-mulcher inventory.
• Barko Hydraulics: Manufacturer of forestry and material-handling equipment including the 937B wheel mulcher offered by Equipment & Parts. Directly comparable as a specialty OEM in the same forestry-equipment category.
• Vermeer Corporation: Manufacturer of forestry, vegetation management, and trenching equipment with a strong North American dealer network. Comparable as both a competing equipment manufacturer and an indirect competitor for the dealer's pre-owned/mulching niche.
• Bandit Industries: Manufacturer of forestry chippers, grinders, and whole-tree chippers serving the same forestry and land-clearing end markets as Equipment & Parts. Comparable as an OEM addressing overlapping vegetation-management and forestry use cases.
• Tigercat Industries: Specialized forestry equipment manufacturer focused on feller bunchers, harvesters, and forwarders. Comparable as a niche OEM whose feller bunchers and harvesting equipment directly overlap the wheel-feller-buncher inventory at Equipment & Parts.
• Peterson Pacific: Manufacturer of horizontal grinders, chippers, and mulchers serving forestry and biomass markets. Comparable as a specialty forestry-equipment OEM targeting the same land-clearing and biomass end customers as Equipment & Parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/equipmentandparts
• LinkedInlinkedin.com/company/equipment-and-parts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment and Parts