The Lincoln Leadership Institute at Gettysburg

What The Lincoln Leadership Institute at Gettysburg does

The Lincoln Leadership Institute at Gettysburg is a private experiential leadership development firm founded in 2000 and headquartered at 1140 Chambersburg Rd, Gettysburg, PA. It designs immersive, multi-day programs conducted on historic battlefields, including Gettysburg, Normandy, Pearl Harbor, the Alamo, and Virginia International Raceway, in which participants engage directly with Licensed Battlefield Guides, retired military officers, Lincoln scholars, and historians to translate historical decision-making into modern leadership practice. Its portfolio spans short intensives (e.g., one-day Alamo Leadership Summit at $1,495), 2.5-3 day flagship immersions (e.g., Gettysburg Leadership Journey, America at 250 Leadership Legacies at $3,950), a 12-week Continuing Leadership Education online program at $995, a 6-month Leadership Excellence Certificate at $7,950 delivered with Purdue University, and bespoke custom programs and keynotes for enterprise clients. USA TODAY has recognized the methodology as "the most powerful performance training available."

The institute sells primarily through direct enterprise field sales to Fortune 500 and federal government buyers, supplemented by open-enrollment reservations, university partnerships, and self-serve digital credentials. Customer concentration spans large primes and agencies, including Pfizer, Milwaukee Tool, FedEx, Huntington Bank, GE, Cardinal Glass, Novartis, Mass Mutual, Department of Defense, US Treasury, and a NASA-led Artemis cohort that also included Boeing, Blue Origin, SpaceX, Lockheed Martin, Northrop Grumman, and Bechtel. The organization has served more than 40,000 leaders from 65 countries over its 25-plus year operating history and operates with a small team of 11-50 employees. Lead generation is largely content- and PR-driven through an insights blog, newsletter, and earned media rather than performance marketing.

Revenue mechanics combine per-program professional-services fees with enterprise custom contracts and a recurring online subscription tier (CLE). Pricing varies materially by format, with group discounts for teams of 5+ and deposit-based open enrollment. There is no public revenue disclosure, no funding rounds, no parent company, and no evidence of institutional ownership; the organization appears to be independently operated with Steven B. Wiley serving as President.

Name

The Lincoln Leadership Institute at Gettysburg

Legal name

Lincoln Leadership Institute

Website

https://gettysburgleadership.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lincoln Leadership Institute at Gettysburg is a private experiential leadership development firm founded in 2000 that delivers immersive, multi-day programs on historic battlefields (Gettysburg, Normandy, Pearl Harbor, Alamo, Virginia International Raceway) for Fortune 500 executives, federal agencies, and certified professionals, with a university-accredited certificate via Purdue.

Ownership category

akta.pro rank

Headquarters

HQ city

Gettysburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership Training Programs: Immersive leadership development programs ranging from 1-3 days at historic battlefields. Revenue generated through per-program fees for individuals and teams, with group pricing for organizations booking multiple participants.
2. Enterprise/Corporate Team Programs: Private, customized leadership development programs for corporate teams, government agencies, and organizations. Sold as all-inclusive packages with custom content development.
3. University Partnership Programs: Leadership Excellence Certificate program delivered in partnership with Purdue University. Hybrid learning combining online modules with on-campus residencies at Gettysburg. University-accredited credential.
4. Continuing Education (CLE) Program: 12-week self-paced online program with live virtual sessions. Generates professional development credits recognized by PMI, SHRM, ICF, NACD, and state bar associations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Lincoln Leadership Institute delivers immersive, multi-day leadership development programs that use historic battlefields (Gettysburg, Normandy, Pearl Harbor, the Alamo, Virginia International Raceway) as experiential classrooms for executives, managers, and teams. Programs are sold to Fortune 500 corporations, federal agencies, and individual professionals, with formats ranging from one-day intensives to a six-month accredited certificate delivered in partnership with Purdue University.

Product overview

The Lincoln Leadership Institute at Gettysburg offers a portfolio of immersive, experiential leadership development programs centered on historic battlefields. The core offerings include multi-day battlefield immersions at Gettysburg, Normandy, Pearl Harbor, the Alamo, and Virginia International Raceway, supplemented by virtual programs (Lincoln Leadership Live), academic partnerships (Leadership Excellence Certificate with Purdue University), and continuing education (CLE Program). Custom programs and keynotes are available for organizations with specific needs. The portfolio ranges from 1-day intensives to 6-month certificate programs, serving Fortune 500 companies, government agencies, and professional organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Gettysburg Leadership Journey: 2.5-day immersive leadership experience on the Gettysburg battlefield, teaching decisive leadership under pressure
• Lincoln Leadership Live (Virtual)
• Leadership Excellence Certificate Program
• America at 250 Leadership Legacies
• Normandy D-Day Leadership Experience
• Pearl Harbor: Crisis Leadership Program
• Alamo Leadership Experience
• Continuing Leadership Education (CLE) Program

Products and services

• Gettysburg Leadership Journey A 2.5-day immersive leadership experience on the Gettysburg battlefield, teaching decisive leadership under pressure through historical case studies. Designed for executive teams and individual leaders.
• Normandy D-Day Leadership Experience

Quantifiable outcome

• 100% of inspector general community participants felt the program significantly improved vision and had positive impact on performance; 100% would recommend
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Purdue UniversitycoreStrategic or Co-development PartnerComprehensive partnership offering the Leadership Excellence Certificate Program - a 6-month hybrid leadership development program combining academic rigor with practical battlefield-based training. Purdue provides university accreditation, alumni network access, and continuing education recognition. LLI provides curriculum, faculty, and program delivery at Gettysburg. Enhanced partnership program currently being developed with dedicated landing page at Purdue TAP.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McChrystal Group: Leadership consulting firm founded by retired Gen. Stanley McChrystal focused on team leadership, decision-making, and execution under pressure; directly comparable military-derived leadership training positioning.
• Vistage Worldwide: Peer advisory and executive coaching organization serving CEOs and senior leaders; explicitly named as an LLI customer (CEO coaching segment) and competes for the same senior-executive development wallet.
• Outward Bound USA: Experiential outdoor education and leadership programs that use challenging environments as learning classrooms; closest methodological analogue to LLI's battlefield-based experiential approach.
• Center for Creative Leadership (CCL): One of the largest and best-known leadership development research and training organizations globally; offers executive leadership programs to Fortune 500 and government clients with comparable methodology and customer overlap.
• DDI (Development Dimensions International): Global leadership and talent management consultancy that designs custom leadership development programs for large enterprises; directly competes for the same Fortune 500 and government training budgets.
• FranklinCovey: Provider of leadership, execution, and trust-building training programs (including The 7 Habits) sold to enterprises and individuals; competes in the same corporate leadership development category with overlapping methodology.
• Dale Carnegie & Associates: Long-established corporate training provider offering leadership, communication, and executive development programs to enterprises globally; competes for similar mid-market and Fortune 500 training budgets.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major leadership and talent development practice; offers leadership programs alongside executive search and broader HR consulting — overlaps with LLI at the high end of enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/scott-avellino-jr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lincoln Leadership Institute at Gettysburg