Island Car Rental

What Island Car Rental does

Island Car Rentals Ltd. is a privately held Jamaican company founded in April 1973 that operates the largest car rental fleet in Jamaica, comprising over 1,000 late-model vehicles across brands (Hyundai, Mitsubishi, Suzuki, Toyota) and body styles (sedans, SUVs, minivans, buses, pickup trucks). The company is headquartered at 17 Antigua Avenue, Kingston 10, with in-terminal offices at Norman Manley International Airport (Kingston) and Donald Sangster International Airport (Montego Bay), supplemented by partner pickup/drop-off locations spanning 17+ Jamaican tourism corridors. Its core product is daily vehicle rental, augmented by private transfers (chauffeured airport and intercity transport), day trips with professional drivers, and vehicle-with-driver services for clients preferring not to self-drive. Ancillary revenue streams include Damage to Vehicle Waiver (DVW) insurance, Personal Accident Insurance (PAI), accessories (GPS, child seats, mobile Wi-Fi, phones), a One Island Loyalty Rewards Program, and a used car sales vertical from the Kingston 5 Worthington Avenue office.

The customer base spans vacationers/tourists, returning residents, business clients, and travel agents, with the latter served through a dedicated B2B2C registration and booking portal. Distribution combines direct-to-consumer online booking (a multilingual website in English, Spanish, Italian, French, and German), in-airport walk-in service, a partnerships alliance with VIP Attractions (Club Kingston/Club Mobay VIP lounge access), and a worldwide travel agent referral network. The company has consecutively held the World Travel Awards titles of 'Jamaica's Leading Car Rental Company' (since 2011) and 'Caribbean Leading Independent Car Rental Company' (since 2014). There is no disclosed proprietary technology platform beyond the website booking system; the operating model is asset-heavy fleet ownership rather than a technology-driven marketplace.

Name

Island Car Rental

Legal name

Island Car Rentals Ltd.

Website

https://islandcarrentals.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Island Car Rentals Ltd. is Jamaica's largest car rental company, operating a fleet of 1,000+ vehicles from airport and city offices in Kingston and Montego Bay to serve vacationers, returning residents, business travelers, and travel agents across the island.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Local City / In-Town Car Rental (THADAAAC)

Keywords

• Car rental services
• Vehicle leasing
• Airport transfers
• Chauffeur services
• Used car sales

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Core revenue from daily vehicle rentals across 14+ vehicle types including sedans, SUVs, minivans, and buses. Rates are quoted in USD and vary by vehicle category.
2. Private Transfers: Chauffeured transfer services between airports and destinations across Jamaica. Rates quoted per vehicle based on passenger count (1-2, 3-7, 8-14, 15-25 persons).
3. Damage to Vehicle Waiver (DVW): Optional daily insurance coverage products - Option 1 (Limited Liability) and Option 2 (Nil Liability with TPF). Daily rates from US$15-46 depending on vehicle type.
4. Accessories and Add-ons: Revenue from ancillary services including mobile phones, GPS, mobile WIFI, child seats, infant carriers, booster seats, and maps.
5. Used Car Sales: Sale of pre-owned vehicles from their fleet including Honda Accord, Suzuki Grand Vitara, Toyota Corolla, and Toyota Yaris.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Island Car Rentals provides self-drive vehicle rentals from a fleet of over 1,000 late-model cars, SUVs, minivans, and buses across Jamaica. The company also offers chauffeured private airport transfers, day trips with driver, vehicle-with-driver service, optional insurance coverage (PAI, DVW), accessories (GPS, mobile Wi-Fi, child seats), used car sales, and a points-based loyalty program (One Island). Operations are centered at airport terminals in Kingston and Montego Bay plus a Kingston head office.

Product overview

Island Car Rental operates as a single unified car rental platform offering vehicle rentals, ground transportation services, and related add-ons for visitors and locals in Jamaica. The core product is the vehicle rental fleet (over 1,000 vehicles) supplemented by Private Transfers, Day Trips, and Vehicle & Driver services. Additional revenue services include accessories (GPS, phones, WIFI), insurance products (PAI, DVW), a loyalty program (One Island), and used car sales. The product portfolio includes various vehicle categories from the Hyundai, Mitsubishi, Suzuki, and Toyota brands across sedans, SUVs, minivans, and pickup trucks.

Differentiator

Problem solved

Functional benefit

Brands

• One Island Loyalty Rewards Program: Loyalty rewards program allowing customers to earn points on rentals for discounts or VIP membership.

Products and services

• Car Rental Self-drive vehicle rental across Jamaica with a fleet of over 1,000 late-model vehicles including sedans, SUVs, minivans, pickup trucks, and buses for tourists, returning residents, and business travelers.
• Private Transfers Pre-arranged chauffeured ground transportation to and from airports or between points island-wide, accommodating individuals and groups via sedans, 14-seaters, and 25-seater buses at rates set per passenger-count tier.
• Day Trips Driver-guided excursions across Jamaica using luxury sedans, 15-seater minivans, or 28-seater buses for individual sightseers or groups.
• Vehicle and Driver Service Short or extended-period vehicle rental with a professional driver, including regular service and VIP Chauffeur options for business and executive clients.
• Used Car Sales Sale of pre-owned vehicles retired from the rental fleet, including Honda Accord, Suzuki Grand Vitara, Toyota Corolla, and Toyota Yaris, from the Worthington Avenue office in Kingston.
• Damage to Vehicle Waiver (DVW) Optional daily insurance coverage to reduce or eliminate customer liability for damage or loss to rental vehicles, available in Limited Liability or Nil Liability options with daily rates of US$15-46 depending on vehicle type.
• Personal Accident Insurance (PAI) Optional daily insurance coverage for the driver and passengers of the rental vehicle at US$7.00 per day.
• 24-Hour Emergency Roadside Assistance Personal response emergency road service available 24/7 islandwide via toll-free numbers, provided free of charge to rental customers.
• One Island Loyalty Rewards Program Points-based loyalty program where members earn points per dollar spent and redeem them for rental discounts or upgrade to a VIP card at the US$5,000 spend tier.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Travel Partners WorldwidecoreChannel Partner/ Reseller/ DistributorIsland Car Rentals has built international recognition through support from travel partners worldwide who vote for the company in World Travel Awards and refer their clients for Jamaican car rental services. This network of travel professionals has helped earn WTA recognition since 2011.
• VIP AttractionsminorStrategic or Co-development PartnerPartnership with VIP Attractions to offer Club Kingston and Club Mobay VIP airport lounge access to customers. Provides fast-track immigration and security, complimentary snacks and bar, Wi-Fi, and spa treatments (Montego Bay only) for a premium airport experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sixt Jamaica: Sixt operates in Jamaica offering premium and standard vehicle rentals with airport pickup. Comparable to Island Car Rental on self-drive airport rentals and premium fleet positioning.
• National Car Rental Jamaica: National Car Rental (Enterprise Holdings brand) operates in Jamaica serving leisure and business travellers with airport rentals. Comparable to Island Car Rental on airport-based self-drive rentals and corporate travel targeting.
• Alamo Rent A Car Jamaica: Alamo (Enterprise Holdings brand) operates in Jamaica serving leisure travellers with airport-based self-drive rentals. Closely comparable to Island Car Rental on airport counters, self-drive product, and leisure-tourist customer base.
• Holiday Car Rental Jamaica: Holiday Car Rental is a Jamaica-based independent rental operator serving tourists at airports and hotels across the island. Directly comparable to Island Car Rental on independent Jamaican self-drive rentals, airport counters, and tourism-segment focus.
• Thrifty Car Rental Jamaica: Thrifty operates a Jamaica licensee at the major airports with value-tier self-drive rentals. Directly comparable to Island Car Rental on product offering, target customer (tourists and business travellers), and distribution at airport counters.
• Budget Jamaica: Budget (Avis Budget Group brand) operates in Jamaica with airport rental counters targeting value-conscious tourists. Closely comparable to Island Car Rental on airport rental product, fleet mix, and target segments.
• Hertz Jamaica: Hertz operates a Jamaica licensee presence at Norman Manley and Sangster airports, offering self-drive rentals of comparable vehicle categories. Directly competes with Island Car Rental for international tourist arrivals and corporate travel accounts at the same airport counters.
• Avis Jamaica: Avis operates in Jamaica through a local licensee with airport counters at both major Jamaican international airports. Competes head-to-head with Island Car Rental in airport self-drive rentals, loyalty programmes, and corporate travel bookings.

Broad incumbents

• Enterprise Rent-A-Car: Enterprise Holdings is the largest global car rental company with broad presence across leisure, business, and replacement rental segments. Relevant as a broad incumbent whose licensee (National/Alamo) competes with Island Car Rental in Jamaica and whose network-economy advantages shape the competitive backdrop.

Regional players

• Coconut Car Rentals: Coconut Car Rentals is a Caribbean independent rental brand primarily serving other islands (notably BVI/USVI) with online booking and airport delivery. Comparable as a Caribbean independent rental competitor with similar self-drive product model and tourism customer focus, though operating in adjacent rather than overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/islandcarja
• Facebookfacebook.com/IslandCarRentals
• LinkedInlinkedin.com/company/island-car-rental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Car Rental