MD Magazine

What MD Magazine does

MD Magazine is a privately held healthcare media company founded in 1957 and headquartered in Plainsboro, New Jersey, operating in the managed-care and healthcare-professional services segment. Its primary digital property, HCPLive (hcplive.com), functions as a clinical news platform targeting physicians and other healthcare professionals across North America, with a portfolio of sub-brands — CURE Connections, Medcast, Peer Exchange, Peers & Perspectives, and Special Report — that segment coverage by therapeutic area and content format.

The company's product surface spans multimedia editorial and educational content: clinical news articles, podcasts, videos, webinars, CME/CE-accredited programming, journals and publications, conference coverage, digital supplements, interactive tools, and live events. This format breadth indicates a deliberate shift from the legacy print-magazine heritage toward a multi-surface HCP engagement model, with continuing-education accreditation layered onto editorial coverage to capture recurring physician time.

The underlying business model is consistent with trade HCP media: content is distributed free to a physician audience and monetized through advertising, sponsored content, and event sponsorships sold to pharmaceutical, biotech, and medical-device marketers seeking access to North American clinicians. No pricing tiers, named advertisers, enterprise contracts, or revenue figures were disclosed, so commercial mechanics cannot be specified beyond the standard HCP-media revenue pattern.

Name

MD Magazine

Legal name

HCPLive

Website

https://hcplive.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

MD Magazine is a healthcare media company founded in 1957 that operates the HCPLive clinical news platform for physicians and healthcare professionals across North America, delivering multimedia clinical content, CME/CE programming, and live events.

Ownership category

akta.pro rank

Product category

Medical Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

Keywords

• Medical publishing
• Healthcare content
• Clinical news
• Continuing medical education
• Medical conferences

Headquarters

HQ city

Plainsboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Core offering

MD Magazine, through its HCPLive platform, provides clinical news, medical education, and multimedia content targeted at healthcare professionals. Its offerings include news articles, special reports, podcasts (Medcast), videos, webinars, expert panel discussions (Peer Exchange, Peers & Perspectives), patient-connection multimedia series (CURE Connections), conference coverage, clinical forum insights, and continuing medical education (CME/CE) resources.

Product overview

MD Magazine operates HCPLive as its primary clinical news platform, offering a comprehensive medical content ecosystem. The platform provides multimedia content including podcasts, videos, webinars, and expert panel discussions (Peer Exchange, Medcast, Peers & Perspectives), along with specialized series like CURE Connections and Special Reports. Educational offerings include continuing medical education (CME/CE) credits and clinical forum insights. The portfolio also encompasses conference coverage, journals/publications, digital supplements, interactive tools, and live events targeting healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• CURE Connections: Multimedia series focused on patient connections and healthcare education
• Medcast
• Peer Exchange
• Peers & Perspectives
• Special Report

Products and services

• HCPLive Clinical News Platform Digital clinical news platform delivering medical news, clinical updates, and professional healthcare content for physicians and connected clinicians.
• CURE Connections Multimedia series connecting patients with clinical insights and healthcare education content.
• Medcast Medical podcast and multimedia educational content series for healthcare professionals.
• Peer Exchange Expert panel discussion series featuring clinical perspectives and peer-to-peer medical insights.
• Peers & Perspectives Expert commentary and perspective publication covering clinical topics for healthcare professionals.
• Special Report In-depth editorial special reports and analysis on medical and healthcare topics.
• Continuing Education (CME/CE) Accredited continuing medical education (CME/CE) content and credits for healthcare professionals.
• Clinical Forum Insights Clinical analysis and insights content authored by medical professionals.
• State of Sciences Presentations Scientific presentations and conference coverage available to healthcare professionals.
• Journals/Publications Medical journals and publications covering clinical research for healthcare professionals.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Medscape (WebMD/Internet Brands): Largest HCP clinical news and education platform, offering news, CME/CE, and reference content to physicians — the most direct competitor to HCPLive/MD Magazine.
• MedPage Today: Daily HCP news and CME site with conference coverage and expert commentary, mirroring HCPLive's clinical news + CME + conference positioning.
• Physicians Weekly: Physician-targeted digital publication covering clinical news, CME, and conference coverage — comparable scale and audience to MD Magazine/HCPLive.
• Healio: Specialty-focused HCP publisher delivering news, journals, and CME across multiple specialties — a directly comparable multi-specialty medical media platform.
• MDedge (Frontline Medical Communications): Multi-specialty physician news, journals, and CME publisher with a content portfolio very similar in structure and audience to MD Magazine/HCPLive.
• Doximity: Public, physician-only professional network with news, podcasts, and CME; directly competes for HCP attention and pharma marketing dollars alongside MD Magazine.
• MPR (Monthly Prescribing Reference): HCP-targeted drug and clinical news resource used by prescribers; overlaps with MD Magazine's clinical news and prescribing-focused content.

Broad incumbents

• NEJM Group: Publisher of the New England Journal of Medicine plus NEJM Catalyst, Resident 360, and audio/Podcast offerings — incumbent HCP content brand competing across formats similar to HCPLive.
• JAMA Network (American Medical Association): Society-owned scholarly medical publishing brand (JAMA + specialty journals) — competes for HCP attention and pharma media spend at the higher end of clinical authority.
• Haymarket Media (Medical Communications): Large medical communications group publishing HCP journals, news sites, and CME programs across specialties — competes with MD Magazine in pharma-sponsored HCP media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mdmagazine
• Facebookfacebook.com/hcplive
• LinkedInlinkedin.com/company/intellisphere-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Magazine