Mr. Ed’s Auction Company

What Mr. Ed’s Auction Company does

Mr. Ed's Auction Company is a privately held, family-owned regional auction house founded in 1960 and headquartered in Catoosa, Oklahoma. The company conducts live on-site auctions at its Catoosa warehouse facility and operates an online bidding platform (bid.mredsauction.com) for both simulcast online bidding during live events and purely online-only auctions. Auction categories span farm and ranch assets, real estate, vehicles and heavy equipment, business liquidations, firearms, and personal/estate property, addressing the disposal needs of government agencies, businesses, estates, and individuals while serving individual collectors, resellers, and real estate investors on the buy side. The company's technology stack is centered on the BidWrangler-powered web platform with self-serve bidder registration and online payment processing, complemented by dedicated iOS and Android mobile apps, absentee bidding, and a Constant Contact-based SMS text alert subscription for auction notifications. Select auctions are additionally listed on the Hibid.com aggregator to extend bidder reach.

The business model is transaction-fee based. Revenue is generated primarily through a buyer's premium added to winning bids — 15% for standard online auctions and 5% for online bidders at vehicle auctions (no premium for in-person vehicle bidders) — plus seller-side commissions on consigned items from estates, businesses, and government surplus. Pricing is published and consistent across online channels, with payment processed via card on file at auction conclusion and titled-vehicle inventory requiring cash or wire transfer. Marketing and distribution are driven by the proprietary website, mobile apps, text alerts, and third-party listing on Hibid.com, with go-to-market targeting both SMB/individual buyers (self-serve online and mobile bidding) and enterprise/government sellers (direct-relationship consignments). The company's operations are concentrated in northeastern Oklahoma with a single physical facility, supported by a small team of 1-10 employees, reflecting a long-established but regionally scoped operating model.

Name

Mr. Ed’s Auction Company

Legal name

Mr. Ed's Auction Company Inc

Website

https://mredsauction.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Ed's Auction Company, founded in 1960 in Catoosa, Oklahoma, is a privately held regional auction house conducting live, simulcast, and online-only auctions across real estate, vehicles, equipment, firearms, and estate assets for sellers and individual buyers.

Ownership category

akta.pro rank

Product category

Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Live auction services
• Online auction platform
• Estate liquidation services
• Farm equipment auctions
• Business asset liquidation

Headquarters

HQ city

Catoosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: The company charges buyers a premium percentage on winning bids. For most online auctions, a 15% Buyer's premium is added to the final sale price. For vehicle auctions such as ONG & Estate Auto Auction, a 5% Buyer's premium applies for online bidders, while no Buyer's premium is charged for on-site/in-person bidders. Tax is applied after the combined total of bid price plus buyer's premium.
2. Seller Commission / Consignment Fees: Revenue generated from sellers consigning items to auction, including estate sales, business liquidations, and surplus inventory from government entities and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mr. Ed's Auction Company is a family-owned auction house founded in 1960 in Catoosa, Oklahoma, conducting live and online auctions across multiple asset categories. The company facilitates the sale of farm and ranch equipment, real estate, vehicles and machinery, business liquidation assets, firearms, and personal estate property on consignment from individuals, businesses, and government entities.

Product overview

Mr. Ed's Auction Company operates as an auction marketplace platform offering both live on-site auctions at their Catoosa, Oklahoma facility and a comprehensive online auction platform. The company provides dedicated mobile applications for iOS and Android devices, enabling remote bidding across multiple auction categories including Farm & Ranch, Real Estate, Vehicles/Equipment/Machinery, Business Liquidation, Guns, and Personal Asset Liquidation. The platform supports live simulcast bidding, online-only auctions, and absentee bidding options, complemented by a text alert subscription service for auction notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auction Platform

Quantifiable outcome

• Over 60 years of continuous auction operations since 1960

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BidWranglercoreTechnology or IntegrationBidWrangler provides the auction software platform powering the mredsauction.com website, including bidder registration, auction management, and payment processing functionality.
• Hibid.comminorChannel Partner/ Reseller/ DistributorHibid.com serves as a third-party auction listing distribution platform where Mr. Ed's Auction Company lists select auctions to reach a broader buyer audience beyond the proprietary platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• HiBid: Auction listing aggregator and platform used by Mr. Ed's itself to distribute lots. Operates as both a technology layer and a national marketplace of auctioneers, directly competing for the same individual and reseller bidder audience.
• Purple Wave Auction: Online-only auction house selling farm equipment, construction equipment, vehicles, real estate and government surplus. Closely mirrors Mr. Ed's product mix, online-only format, and seller mix of estates, businesses and government entities.
• AuctionTime: Online equipment auction platform with live and timed formats covering farm, construction and transportation equipment. Comparable to Mr. Ed's farm & ranch and equipment/vehicle categories and shares the same timed online bidding model.
• BigIron Auctions: Online auction platform running timed, no-reserve auctions across farm equipment, construction equipment, trucks, real estate and livestock. Highly comparable to Mr. Ed's multi-category online/live auction model and bidder base of farmers, contractors and dealers.
• GovDeals: Online auction marketplace dedicated to government and public-sector surplus assets — vehicles, equipment, and confiscated goods. Comparable to Mr. Ed's ONG surplus and Broken Arrow Public Schools enterprise/government liquidation work.

Broad incumbents

• Ritchie Bros. Auctioneers: Global, multi-billion-dollar auctioneer of heavy equipment, trucks and agricultural assets with live, online and Marketplace-E formats. A scaled incumbent whose equipment/vehicle/farm categories overlap heavily with Mr. Ed's, but at vastly larger scope and reach.
• Copart: Public, global online vehicle auction company specializing in salvage and used vehicles from insurers, banks and fleets. Comparable to Mr. Ed's vehicle auction line but operates at national scale with an established member/bidder base.
• IAA (Insurance Auto Auctions): North American salvage and total-loss vehicle auction company serving insurers, fleet operators and dealers. Directly comparable vehicle-auction functionality but operates a national branch network rather than a single regional site.
• Mecum Auctions: U.S. auction house specializing in collector cars, motorcycles and road art, with live events simulcast online. Comparable live-with-online-simcast format to Mr. Ed's live auctions, though focused on collector vehicles rather than general equipment.

Others

• Heritage Auctions: Large U.S. auction house covering coins, fine art, sports cards, luxury and rare collectibles — overlapping with Mr. Ed's 'Personal Asset Liquidation' and collectibles categories but serving a national/international clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Ed’s Auction Company