Precision Podiatry

What Precision Podiatry does

Precision Podiatry is a private, physician-owned podiatric medical and surgical practice founded in 1998 by Doctors Jeffrey and Brenda Cohen and headquartered in Round Rock, Texas. The practice operates four clinical locations across the Austin metropolitan area—Austin (River Place), Cedar Park, Round Rock, and Hutto—staffed by five board-certified podiatrists whose training spans reconstructive foot and ankle surgery, diabetic limb salvage, wound care, and orthopedic techniques acquired at institutions including Western Pennsylvania Hospital, Akron General Medical Center, Harborview Medical Center, and the Russian Ilizarov Scientific Center. Its service portfolio combines conservative care (custom prescription orthotics, diabetic shoe program, physical therapy, medication) with surgical interventions (Lapiplasty 3D Bunion Correction using patented titanium plating, ankle arthroscopy, hammertoe and bunion surgery) and laser therapy (Q-Clear for toenail fungus). Differentiated offerings are tied to third-party-developed patented technologies and procedures credentialed through specific fellowships rather than internally developed IP.

The business model is fee-for-service clinical practice operating on a multi-payer insurance participation model: the practice is in-network with most major medical plans in Central Texas, supplements physician services with durable medical equipment revenue (orthotics, diabetic shoes), and captures consumer-pay revenue from non-covered laser and elective procedures. Patient acquisition is primarily local/regional through a content-rich website (precisionpodiatry.com), location-targeted SEO, an extensive patient education library, a centralized ema.md patient portal for self-serve scheduling, and physician-referral relationships including a medical director role at Cedar Park Regional Medical Wound Care Center. Customer segments span general podiatry patients, diabetic/at-risk patients requiring preventive foot care and limb salvage, athletes and active individuals, and elective bunion correction candidates.

Precision Podiatry is independently owned by its co-founding physicians with no disclosed external investment, parent company, subsidiaries, financing events, or M&A activity, and is governed by a conservative-care philosophy that escalates to surgery only when less invasive options fail. Strategic posture is that of a stable, founder-led regional specialty group expanding through de novo clinics in high-growth suburban trade areas, layering differentiated procedural service lines (Lapiplasty, Q-Clear) and building referral-network integration around wound care and diabetic limb salvage.

Name

Precision Podiatry

Legal name

Precision Podiatry

Website

https://precisionpodiatry.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Podiatry is a privately held, physician-owned podiatric medical and surgical practice operating four clinics across the Austin, Texas metro, serving general, diabetic, and athletic patients with conservative care, custom orthotics, and advanced procedures such as Lapiplasty 3D bunion correction.

Ownership category

akta.pro rank

Product category

Podiatry and Foot & Ankle Surgery

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

Keywords

• Podiatric medical services
• Foot and ankle surgery
• Diabetic foot care
• Custom orthotics fabrication
• Bunion correction surgery

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Precision Podiatry provides conservative and surgical treatment for a broad range of foot and ankle conditions, including signature procedures such as Lapiplasty 3D bunion correction and Q-Clear laser fungal treatment, alongside custom prescription orthotics, diabetic foot care with a Diabetic Shoe Program, ankle arthroscopy, and treatment for heel pain, hammertoes, neuromas, flat feet, and ingrown toenails. The practice operates from four physician offices in Central Texas and supplements clinical care with an online patient portal and patient education content.

Product overview

Precision Podiatry is an innovative podiatric medical and surgical practice offering a comprehensive range of foot and ankle care services. The practice operates as a unified offering combining conservative treatments (custom orthotics, physical therapy recommendations, medication) with surgical interventions. Key specialty services include Lapiplasty 3D Bunion Correction (their signature advanced procedure), Q-Clear laser fungal treatment, diabetic foot care with their Diabetic Shoe Program, ankle arthroscopy, and treatment for conditions such as flat feet, hammertoes, neuromas, heel pain, and ingrown toenails. The practice supplements clinical care with a patient portal (ema.md) and an extensive patient education articles library covering conditions, treatments, and preventive care topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Podiatric Medical and Surgical Services Comprehensive conservative and surgical podiatric treatments for a wide range of foot and ankle conditions, including conservative management, surgical correction, and follow-up care for general podiatric patients.
• Lapiplasty 3D Bunion Correction Advanced patented bunion correction procedure that addresses bunions in three dimensions using specialized instrumentation and titanium plating to permanently secure the unstable foundation joint, allowing patients to walk within days of surgery.
• Q-Clear Laser Fungal Treatment Laser treatment that targets fungal infections in toenails while protecting the healthy portions of the nail and skin, killing the fungus to stop the infection and protect healthy nail regrowth.
• Custom Prescription Orthotics Custom-made shoe and heel inserts designed to individual foot structure using plaster casts or compressible foam 3D models; available in rigid and accommodative types to support foot curves and relieve pain from foot, leg, and back problems.
• Diabetic Foot Care Services Comprehensive diabetic foot care including custom-molded orthotics, diabetic shoes, preventive services such as nail trimming, and treatment for foot problems like ingrown toenails and athlete's foot for patients with diabetes.
• Diabetic Shoe Program Program that provides qualifying diabetic patients with diabetic shoes and/or orthotics to prevent foot complications associated with diabetes.
• Ankle Arthroscopy Minimally invasive surgical procedure for diagnosing and treating ankle conditions, offered as part of the practice's reconstructive foot and ankle surgery services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Cedar Park Regional Medical Wound Care CentercoreStrategic or Co-development PartnerDr. Jon Smedley serves as the medical director at Cedar Park Regional Medical Wound Care Center, where he evaluates and treats wounds that have difficulty healing. He lectures regularly and is considered an expert in wound care.
• Western Pennsylvania HospitalcoreStrategic or Co-development PartnerDr. Brenda Cohen completed her diabetic limb salvage fellowship at Western Pennsylvania Hospital in Pittsburgh, where she trained with renowned diabetic specialists from around the country. Dr. Jeffrey Cohen completed his residency at this hospital working with distinguished foot and ankle surgeons.
• Pennsylvania Intensive Lower Extremity Fellowship (Premier Orthopedics and Sports Medicine)coreStrategic or Co-development PartnerDr. John E. Marshall IV completed Fellowship training at this institution, one of the nation's largest orthopedics institutions, where he received extensive training in advanced surgical techniques from industry leaders.
• Western Pennsylvania Hospital Residency ProgramcoreStrategic or Co-development PartnerDr. John E. Marshall IV completed his residency training at Western Pennsylvania Hospital in Pittsburgh, PA, one of the nation's pre-eminent residency programs in foot and ankle surgery.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Texas Orthopedics, Sports & Rehabilitation Associates: Large orthopedic specialty group in Central Texas providing foot and ankle surgical care alongside broader orthopedic services. Comparable in the surgical foot/ankle segment and geography, but with a wider orthopedic scope that competes for Lapiplasty and reconstructive case referrals.
• Hanger Clinic (Hanger Orthopedic Group): National leader in orthotic, prosthetic, and orthopedic bracing services with significant custom orthotics and diabetic shoe programs. Overlaps with Precision Podiatry's in-house orthotics and diabetic shoe program but operates as a much larger, multi-state specialty provider.
• Weil Foot & Ankle Institute: One of the largest podiatry groups in the US with locations across multiple states. Comparable in full-service podiatric medical and surgical scope (bunions, diabetic care, orthotics, laser treatments) but at meaningfully greater scale and geographic breadth than Precision Podiatry.
• Austin Regional Clinic (ARC) Podiatry: Multi-specialty physician group serving the Austin metro with podiatry among its service lines. Overlaps directly with Precision Podiatry's general podiatry, diabetic foot, and orthotic offerings but as part of a much larger integrated group with significant payer leverage.

Direct peers

• Austin Foot & Ankle Specialists: Multi-location podiatry practice serving the Austin metro. Directly comparable to Precision Podiatry in geography, scope (general and surgical podiatry, custom orthotics, diabetic foot care), and target patient base. Competes for the same Central Texas patient pool.
• Dr. Jeffery Lamour, DPM / Texas Podiatry: Regional podiatry practice in the Austin area offering foot and ankle care. Comparable patient demographic, conservative and surgical treatment mix, and insurance-based model directly aligned with Precision Podiatry's offering.
• Foot & Ankle Centers of Texas: Multi-office podiatry practice operating in the Texas market with similar mix of conservative care, surgical procedures, orthotics, and diabetic foot services. Strongest direct comparison for geographic and service-line overlap.
• Advanced Foot & Ankle of Texas: Texas-based multi-office podiatry group offering conservative and surgical foot/ankle care, custom orthotics, and diabetic foot programs. Directly comparable in service mix, multi-location model, and Texas geography.

Others

• Cedar Park Regional Medical Center Wound Care Center: Adjacent wound-care provider in Central Texas where Precision Podiatry's Dr. Jon Smedley serves as medical director. Not a direct competitor for general podiatry, but a referral and ecosystem partner that influences patient flow into Precision Podiatry's limb salvage and wound care services.

Emerging players

• Bunion Institute (Treace Medical Concepts affiliated providers): Network of Lapiplasty-trained podiatric and orthopedic surgeons affiliated with Treace Medical Concepts, the patent-holder behind the Lapiplasty 3D bunion correction that Precision Podiatry offers. Comparable in that they deliver the same differentiated bunion procedure, though organized around a national procedure brand rather than a single local practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Podiatry